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The story
On September 7, a gaming-focused X (formerly Twitter) account leaked word that “Sony is apparently making an announcement on an unbelievable scale around 10am Pacific Time,” sparking discussion on 5ch’s Hardware/Industry (“Geha”) board. The timing overlapped with the same-day announcement of a new Nintendo Direct, fueling speculation. Thread posters floated guesses ranging from a Zelda movie tie-in to new software lineups for the Switch 2, but with the replies under the original leak post flooded with negative reactions toward Sony, skepticism and low expectations dominated the discussion.
I’m hearing an unbelievable-level leak that Sony might announce something big tomorrow. Keep an eye out around 10am Pacific Time.
Source: x.com / original post here
What people said
Lol
PS has really become something the whole world just laughs at now
Getting mocked way harder than I expected, lol
Probably something like that
Maybe they're doing a multiplatform re-release of old titles to tie in with the movie
Lol
They're probably using Zelda hype to bury some inconvenient price-hike news
No way
The last price hike didn't even crack the top 20 trends, you know?
Normal people just don't care anymore
Because it's bad news, so…
If they're doing that, it'll be the day after tomorrow
Wait, Sony would be the one announcing that? That's so dumb, lol
What even is this, lol
If it were good news for PS, they'd save it for a surprise slot at their own State of Play
Even if it is good news, it's probably got nothing to do with PS or SIE
There's no way it's good news
https://x.com/switchsoku/status/2096809469099594017
At a glance I thought it was Breath of the Wild, but nope
Waaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaah(´・ω・｀)
If that's really it, I'd genuinely laugh, lol
Didn't realize Sony was hated this much
If even people overseas hate them, that's rough
Rather than keep churning out low-spec junk hardware that doesn't sell, Nintendo would probably make more money and be happier putting out high-quality games on high-spec PS and PC
What's the deal with these shills anyway
Horizon jumping ship from PlayStation?
Even State of Play didn't have a single first-party software announcement
If this does, I'd be shocked
There's not a single thing I want here, so nobody benefits
Background and Key Points of the Discussion
This “announcement on an unbelievable scale” isn’t an official statement — it started as secondhand hearsay from an overseas personal account, with no comment from Sony itself. In the gaming industry, unverifiable leaks like this routinely swirl the day before a major showcase, and there’s a long history of “huge announcement” hype fizzling into a letdown, which is exactly the track record behind 5ch’s skepticism here. Posters also pointed to “State of Play,” Sony’s own showcase event mentioned in the thread, arguing it’s unlikely Sony would sit on news from its own event only to drop it to coincide with Nintendo’s showcase day instead — a key basis for the doubt. Note that the Nintendo Direct scheduled for the same day is a separate matter from Sony’s announcement and shouldn’t be confused with it.
*This article is a summary excerpted from the 5ch (Hardware/Industry “Geha”) thread “Direct Tomorrow, Sony Has a Surprise.”
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