Matsuko Deluxe Slams Logo-Obsessed Brand Wearers: “Those Are the First People I Can’t Trust”

From our other sites

The story

Appearing on TOKYO MX’s “5-ji ni Muchu!,” Matsuko Deluxe used a segment about an article on the difference between thriftiness and stinginess to bluntly dismiss people who obsess over brand-logo clothing: “Honestly, those are the first people I can’t trust.” Pushing back on the article’s argument that investing in your appearance is necessary, she offered her own take that it’s really just “birds of a feather” social strategizing. The remark sparked a 5ch thread where the discussion drifted from “luxury brands” in the strict sense to outdoor and sports brands like The North Face, Mont-bell, and Adidas, with posters divided over exactly where the line falls for a “cringe brand” that flaunts its logo too hard.

9/7 (Mon) 17:48

Talent Matsuko Deluxe appeared live as the Monday commentator on TOKYO MX’s “5-ji ni Muchu!” (weekdays, 5 p.m.) on the 7th, and at one point shared her personal take on people who care a lot about appearance, such as by wearing clothes with brand logos.

In that day’s “Daily BINKAN Ranking” segment, the show introduced an article about the difference between thriftiness and stinginess. The biggest difference between the two, the article argued, comes down to whether you spend money where it’s needed. Stingy people simply don’t want to spend money at all, and won’t invest even in things they need. Spending on clothing, materials, tuition, and other things that improve yourself is necessary — and clothing spending makes the point clearest: stingy people keep wearing a suit even when the hem is frayed or dirty, thinking it would be “a waste” to replace it, but few people want to work with someone dressed so shabbily, so even a genuinely talented person can end up missing out on moneymaking opportunities. Asked about the article, Matsuko commented, “I think there’s some truth to it, but in the end… it’s not exactly ‘birds of a feather,’ but it’s basically advice on how to get yourself into a clique of people you don’t even like, isn’t it.”

Source: news.yahoo.co.jp / Original article here

What people said

3AnonymousSep 7, 2026 18:19
So even The North Face is off-limits?
16AnonymousSep 7, 2026 18:22
Re: #3
As long as it's a parody shirt, maybe
136AnonymousSep 7, 2026 19:00
Re: #3
Outdoor brand logos are basically a quality guarantee, so there's no problem
8AnonymousSep 7, 2026 18:20
Don't judge people by their looks
66AnonymousSep 7, 2026 18:39
Re: #8
People wear brand-name stuff precisely because they want to be judged by looks
103AnonymousSep 7, 2026 18:53
Re: #8
"Don't judge by appearance" is about things you're born with that you can't change.
Things like clothes and hairstyle, which are up to you, are actually a solid way to judge someone
14AnonymousSep 7, 2026 18:22
Like the ones with "LEE" printed in huge letters?
85AnonymousSep 7, 2026 18:44
Re: #14
You mean the overalls?
133AnonymousSep 7, 2026 19:00
Re: #14
There was a guy who wore LEE constantly, and people ended up calling him "Lee" even though that wasn't his real name (a pun on the brand LEE and the surname Lee/Ri) lol
28AnonymousSep 7, 2026 18:26
Puma and Adidas are fine, right?
74AnonymousSep 7, 2026 18:40
Re: #28
Are you an Adidas spokesman or something
55AnonymousSep 7, 2026 18:33
Mont-bell's okay, right? It's not really a "brand" brand. I mean, it does say mont-bell right across the chest, but that's still fine, right?
134AnonymousSep 7, 2026 19:00
Re: #55
Mont-bell is absolutely a brand.
The day before yesterday when I was climbing Mt. Gassan, I overheard a group saying that if your shoes are mont-bell too, you become a full head-to-toe "mont-bell guy."
140AnonymousSep 7, 2026 19:02
Re: #55
Mont-bell is a legit outdoor brand.
Wear it with your head held high
141AnonymousSep 7, 2026 19:02
Re: #55
Isn't it an outdoor brand?
You see it all the time when camping
Same with Mammut, another outdoor brand — that mammoth logo is everywhere too
57AnonymousSep 7, 2026 18:34
Once I hit middle age, logo clothes stopped suiting me.
Now I only wear plain stuff
122AnonymousSep 7, 2026 18:58
Re: #57
That's exactly why you're aging faster.
Even if it doesn't suit you, you should still wear the logo gear
68AnonymousSep 7, 2026 18:39
I do wish outdoor brands would make clothes with no logo, or at least a more subtle one
78AnonymousSep 7, 2026 18:41
Re: #68
I feel that
It's embarrassing
71AnonymousSep 7, 2026 18:40
This is supposed to be about luxury brands.
Can you not read the context?
142AnonymousSep 7, 2026 19:02
Re: #71
Well, it depends on how you define "luxury."
For some people, even mont-bell counts as a luxury brand
79AnonymousSep 7, 2026 18:41
The North Face really stands out
82AnonymousSep 7, 2026 18:42
Re: #79
I wonder when that became a trend
81AnonymousSep 7, 2026 18:42
Bet she's probably wearing expensive clothes herself while saying all this
161AnonymousSep 7, 2026 19:07
Re: #81
Real high-end brands only put their logo on the inside tag — you can't tell from the outside.

Re: #90
Funny how people don't blame the brand for making it, they blame the buyer for wearing it. Can't really help it when that's all the brand sells
90AnonymousSep 7, 2026 18:48
That said, there are customer bases (China, the Middle East, etc.) who love big logos, so major brands do stock those tacky giant-logo pieces just for them. It's business after all
93AnonymousSep 7, 2026 18:49
So this is about luxury brands, right?
My brain's not broken, is it?
124AnonymousSep 7, 2026 18:58
Re: #93
I get that this is what she's talking about, but —


How many people in this 5ch thread actually have anyone around them wearing luxury-logo clothes like that Gucci piece? Pretty much none, so it just doesn't feel real to us

That's why we end up talking about Adidas, Nike, and North Face instead
102AnonymousSep 7, 2026 18:52
Come on, let Lacoste polo shirts slide… those are the classic of all classics
126AnonymousSep 7, 2026 18:58
Re: #102
Lacoste isn't a logo, it's the crocodile mark 🐊
176AnonymousSep 7, 2026 19:10
Re: #102
That mark is a type of logo too. That's literally what "logo mark" means
111AnonymousSep 7, 2026 18:55
At this point I actually want to show it off.

https://fashionsnap-assets.com/article/images/2017/02/gucci_uchiwa-20160927_000.jpg
130AnonymousSep 7, 2026 18:59
Yeah, you've gotta wear stuff like this
162AnonymousSep 7, 2026 19:07
The Lacoste T-shirt Ichiro wears

https://www.nikkansports.com/baseball/mlb/news/img/bb-tm150301-ichiro-w500_0.jpg

Background and Key Points

The story originated from a Yahoo News article about the difference between thriftiness and stinginess, which argued that skimping on self-improvement investments like personal appearance can cost you work opportunities. Matsuko’s remark was made off the back of that article, and in context appears to target “logo-heavy luxury brands.” The 5ch discussion, however, drifted into the merits of outdoor and sports brands like The North Face, Mont-bell, and Adidas, heating up in a way that veered somewhat from the original luxury-brand argument. On whether it’s fair to judge people by appearance, opinions split between “clothing is something you choose yourself, unlike things you’re born with, so it’s fair game as a judgment call” and pushback along the lines of “don’t judge by appearance” — no clear consensus emerged. Just how scattered the replies are shows how much people’s sense of where a “cringe-logo” brand begins can vary from person to person.

*This article is excerpted and summarized from the 5ch (Entertainment/Sports News+) thread “Matsuko bluntly slams people who wear logo-branded clothes: “Those are the first people I can’t trust”.”

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *