State of Play viewership: US and Europe plummet, but Japan is the only region that grew — 5ch: “Why was Japan totally fine with this?”

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The story

Sony’s gaming news program “State of Play,” streamed in September, became a hot topic on 5ch after data showed peak concurrent viewers fell sharply in the US (from 850,000 down to 230,000) and in Europe (from 210,000 down to 34,000) compared to the previous broadcast in June — while Japan actually grew, from 67,000 to 107,000. All sorts of theories flew around about what caused the huge drop in the US and Europe, but plenty of replies also questioned why Japan alone didn’t lose viewers, and the thread was split over whether the broadcast time slot and the lineup of featured titles were really aimed at a Japanese audience.

What people said

1AnonymousSep 4, 2026 18:50
State of Play June
State of Play September
12AnonymousSep 4, 2026 18:51
lol Japan's numbers didn't even go up all that much either
14AnonymousSep 4, 2026 18:52
Whoaaaaaaaaaa lmaooooo
35AnonymousSep 4, 2026 18:54
Guess the "20-minute hag" segment from last time really did some damage outside Japan (a jab referencing a long, poorly received segment from the previous broadcast)
41AnonymousSep 4, 2026 18:55
Re: #35
Why was Japan totally fine with it…?
39AnonymousSep 4, 2026 18:55
44AnonymousSep 4, 2026 18:55
Might've actually been more effective if they'd skipped this State of Play altogether…
103AnonymousSep 4, 2026 19:09
Re: #44
People say that every single time
47AnonymousSep 4, 2026 18:56
Idiot:
"Massive drop in viewers!!!!!!"


Normal person:
"Japan's 10pm is 2pm elsewhere — a weekday afternoon, so of course viewership would be low"
57AnonymousSep 4, 2026 18:57
Re: #47
Idiot: "Of course viewership would be low"
Normal person: "Sure, it makes sense overseas numbers dropped, but isn't Japan's number way too low given the time slot?"
72AnonymousSep 4, 2026 19:00
Re: #47
Then why did Sony pick that time slot in the first place?
Are they stupid?
77AnonymousSep 4, 2026 19:01
Re: #47
They went out of their way to change the time slot and Japan's numbers still didn't grow…
49AnonymousSep 4, 2026 18:56
Why schedule it around the time zone you'd abandoned us on before?
Now you've hurt other countries' sense of superiority
64AnonymousSep 4, 2026 18:58
Re: #49
Overseas has been in an uproar over the pullback from physical media, so they ran away from that time slot
73AnonymousSep 4, 2026 19:00
Re: #64
Ah, so they wanted another excuse for the decline
But if it dropped that much anyway, doesn't that make the excuse pointless?
115AnonymousSep 4, 2026 19:14
Re: #64
I think that too
Feels like this played out exactly how Shitony wanted it lol ("Shitony" — a common derisive nickname for Sony)
60AnonymousSep 4, 2026 18:57
Wait, is Nintendo Direct actually that amazing?
108AnonymousSep 4, 2026 19:11
Re: #60
It's not "maybe" — it's definitely amazing
61AnonymousSep 4, 2026 18:57
Ugh, Japanese fans won't shut up about Nintendo Direct, so let's show them Sony's power by running State of Play in that same time slot
62AnonymousSep 4, 2026 18:58
Re: #61
So, how'd that turn out?
68AnonymousSep 4, 2026 18:59
Honestly might've been better to just give up on Japan entirely
85AnonymousSep 4, 2026 19:02
By the way, isn't the console-wars board weirdly quiet for the day after a State of Play broadcast?
107AnonymousSep 4, 2026 19:11
Re: #85
Given how garbage the content was, there's a small chance the "perception management" shill squad is in an emergency meeting right now, figuring out how to spin it and quietly bury the "both console camps suck equally" narrative (a jab implying paid PR operatives steer console-war discourse)
87AnonymousSep 4, 2026 19:04
Hey Nintendo Direct! If you've got the guts, try broadcasting on US time for once!
93AnonymousSep 4, 2026 19:05
Re: #87
Even so, you'd still lose
88AnonymousSep 4, 2026 19:04
This time the broadcast slot itself was clearly aimed at Japan
92AnonymousSep 4, 2026 19:05
Re: #88
Only the time slot was aimed at Japan —
the content wasn't aimed at anyone
99AnonymousSep 4, 2026 19:07
"We'll be bringing you 'State of Play Japan.' We'll take a deep dive into
upcoming titles from Japanese and Asian game studios, with the latest
gameplay footage and new information."

That's how it was hyped, promising fresh info on Chinese/Korean games too — and even the gacha-game fans aren't watching?
101AnonymousSep 4, 2026 19:09
Re: #99
And on top of that, the closing slot went to Ghost of Yōtei — a game made by an American studio, lol
102AnonymousSep 4, 2026 19:09
Honestly felt like they only matched Japan's time slot because they had no games worth showing off
Aren't we just being used as a dumping ground?
111AnonymousSep 4, 2026 19:12
Re: #102
Same here
They narrowly avoided having 800,000 people chanting "No Disc, No Buy" at them (backlash over discless console editions)
123AnonymousSep 4, 2026 19:21
Sure, the time slot matched Nintendo Direct, but it didn't really feel all that aimed at Japanese viewers 🥺
127AnonymousSep 4, 2026 19:23
Re: #123
Don't be unreasonable
90% of million-selling titles in Japan are Nintendo, and the rest is basically just Dragon Quest and Momotaro Dentetsu lol

There's no way something like that gets unveiled at a State of Play lol
130AnonymousSep 4, 2026 19:25
Re: #123
So who was it even for?
137AnonymousSep 4, 2026 19:31
Supposedly over 7 million units sold, yet only 100,000 viewers
Even if just 10% tuned in that'd be 700,000 — so less than 2% watched?
Where did everyone else go? Is it actually selling that well?

Background and key points of this discussion

State of Play is a gaming news program Sony streams on an irregular schedule, and its concurrent-viewer counts are frequently compared with Nintendo’s “Nintendo Direct.” This time the broadcast was set for a Japanese weekday evening (10pm), a shift from the past pattern of prioritizing overseas time zones — but many of the featured titles still felt geared toward overseas audiences, so it’s hard to say the time change alone explains the jump in Japanese viewers. Some in the thread compared the concurrent-viewer count to console sales figures (over 7 million units) and argued that “way too few people are watching,” but it’s worth noting that live-stream viewers make up only a small slice of the overall user base, so comparing those two numbers directly can be misleading.

*This article is excerpted and summarized from the 5ch (Hardware/Industry (Console Wars)) thread “[SOP] State of Play concurrent viewers (June→September): US 850k→230k, EU 210k→34k, Japan 67k→107k.”

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