Hello! Project TV Ranking Row: 5ch Says ‘Internal Pecking Order? That’s a Small-Town Mindset’

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The story

The idol group Juice=Juice has increasingly been appearing on TV programs alongside popular idols from other talent agencies. On 5ch’s Hello! Project board, this sparked discussion of why Juice=Juice is being booked instead of Morning Musume. or Angerme, the groups traditionally considered higher in Hello! Project’s internal pecking order. The thread saw a clash between those saying “the TV networks are the ones making the offers, so rank doesn’t matter” and those arguing “Morning Musume. and Angerme should be the ones appearing, in line with the pecking order.” Many posters argued that actual demand—popularity, name recognition, streaming numbers—should take priority over rank.

What people said

1AnonymousSep 4, 2026 13:27
If this were some show about singing while looking your best, I could still see it—but that's not what this is.
2AnonymousSep 4, 2026 13:28
It's the visuals, though… (ビジュ, idol-fan slang for looks/image)
5AnonymousSep 4, 2026 13:29
Re: #2
Nobody asked you, pal.
3AnonymousSep 4, 2026 13:28
Spread them around while they're hot—it'll ripple out to the others later.
6AnonymousSep 4, 2026 13:30
Re: #1
Thinking like yours is exactly why Hello! Project didn't sell for twenty years. Reflect on that.
9AnonymousSep 4, 2026 13:32
Re: #6
Kawabe changed that.

If things had stayed the way they were, Juice=Juice would've been kept in lockstep with Morning Musume and never had this breakout.
7AnonymousSep 4, 2026 13:30
Village pecking order is a small-town mindset. It just gets in the way of business.
10AnonymousSep 4, 2026 13:32
Morning Musume, fine, but Angerme?? That's laughable. (lit. "it'd boil tea in your belly button" — a Japanese idiom for something absurd)
11AnonymousSep 4, 2026 13:33
Re: #10
Morning Musume right now is below BEYOOOOONDS. Source: the streaming numbers.
13AnonymousSep 4, 2026 13:34
Re: #10
Ranking:
Morning Musume > Angerme > Juice=Juice


Demand:
Juice=Juice >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Angerme >>>> Morning Musume
12AnonymousSep 4, 2026 13:33
It's not like we get to pick the group.
14AnonymousSep 4, 2026 13:35
Morning Musume 24 years ago ← popular, still in demand even now

Morning Musume today ← no demand from anyone
61AnonymousSep 4, 2026 14:22
Re: #14
That says it all.
15AnonymousSep 4, 2026 13:37
You don't get booked without the network's trust.

And what the TV side wants right now is Juice=Juice.
16AnonymousSep 4, 2026 13:37
Re: #1
They're on because Juice=Juice, who blew up thanks to Moremi, got the offer—what are you even talking about? Put Musume. on and the whole thing goes cold.
17AnonymousSep 4, 2026 13:40
Re: #13
The demand gap between Juice=Juice and Angerme is even bigger than that.
18AnonymousSep 4, 2026 13:42
Then maybe they should just leave Hello! Project.
23AnonymousSep 4, 2026 13:45
Re: #18
Seriously, Angerme should leave right along with Wada.
19AnonymousSep 4, 2026 13:43
Leave Hello! Project and nobody has to whine about "the pecking order" anymore, right?
22AnonymousSep 4, 2026 13:44
But if they want new members fed in from the trainees, they probably should keep the pecking order intact, at least nominally.
24AnonymousSep 4, 2026 13:45
As far as I'm concerned, Momusu basically vanished this past year.
It's scary how fast interest just disappears.
31AnonymousSep 4, 2026 13:49
Re: #24
Are you out here chanting sutras trying to convert everyone?
44AnonymousSep 4, 2026 13:55
They were strong back when they had Ishida Ayumi, though.
45AnonymousSep 4, 2026 13:56
Dentsu's gravy train might as well just keep lining Tanabe's pockets. ("Dentsu juice" — slang for kickbacks tied to the ad agency Dentsu)
47AnonymousSep 4, 2026 13:58
Someone should first explain how this so-called pecking order is even decided and how it relates to TV bookings.
50AnonymousSep 4, 2026 14:02
Re: #47
Ranking = order of debut, earliest first.
54AnonymousSep 4, 2026 14:06
Morning Musume after Gomaki's 1.65-million-selling "LOVE Machine"
Kusumi Koharu after "Kirari" outsold Morning Musume itself
Tsuji-chan dominating on Ameblo and YouTube
Juice=Juice after Moremi

Getting reshuffled like this is an everyday thing
Juice went from "idol" to full-blown "celebrity"
60AnonymousSep 4, 2026 14:22
Re: #54
Morning Musume after Fukumura Mizuki—went from "idol" straight down to "underground idol," plain as day.

Background and Key Points of the Debate

Hello! Project has a long-standing custom known as the “pecking order,” based on each group’s history of activity, which has traditionally shown up in things like concert lineup order and the sequence of member introductions. However, this isn’t an official system set by the talent agency—it’s closer to an informal convention shared among fans and staff. The “Moremi” mentioned in the thread appears to refer to the TV program that sparked Juice=Juice’s rise in popularity, and posters repeatedly noted that the network itself is making direct offers to the group. At the same time, some brought up the sluggish streaming numbers for Morning Musume. and Angerme, making the gap between the traditional pecking order and actual popularity/demand the core of the debate. It’s easy to overlook that the pecking order is merely an internal reference point, not an official rule that determines who gets to appear on TV.

※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “Juice=Juice has been appearing on TV lately alongside top idols from other agencies, but shouldn’t it really be Morning Musume or Angerme, in line with the pecking order?

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