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The story
The official X (formerly Twitter) account for NHK General TV’s music program “Utacon” posted using “#Ebamifu,” the fan nickname for Juice=Juice members Ebata Kisaki and Kawashima Mifuu. The pair covered Wink’s “Sabishii Netsutaigyo” (Lonely Tropical Fish) on the show, and the fact that the official account adopted a fan-coined hashtag as-is became a hot topic on 5ch’s Hello! Project board. Reactions in the thread leaned positive — “even NHK’s endorsed it now” — while others called for the duo to perform together live, and some speculated about which pairing might break out next year.
Utacon
@nhk_utacon
#Utacon
Source: web.nhk / Original article here
What people said
gotta smash that like button
Makes it easier for the commercial networks to use "Ebamifu" now too
C'mon, NHK
Nagano Momoha and Uemura Reina already did their "Reiwa-era Wink" bit in Up to Boy, so Gotou Hana didn't make the cut
[Utacon] Lonely Tropical Fish / Juice=Juice | NHK
https://www.youtube.com/watch?v=J_n-5BoBsbQ
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1788429775/
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1788430579/
https://www.youtube.com/shorts/vjfp9TKUbVg
Background and key points of this story
“Utacon” is a weekly music program on NHK General TV, and its official X account regularly posts updates about each episode’s performers. What drew attention this time was the account’s use of “#Ebamifu,” a hashtag built from a nickname already well established among fans — reactions in the thread were largely positive, with comments like “even NHK’s endorsed it now” and “makes it easier for the official account to use going forward.” That said, using a fan-made hashtag is a fairly routine part of how the show runs its social media, and it’s easy to mistake it for an official announcement of the pair as a unit or a promise they’ll keep being paired together — which it isn’t. The thread also saw some light back-and-forth with fans of other groups, but that kind of banter is common between Hello! Project fanbases and isn’t really connected to this particular story.
*This article is compiled from excerpts and a summary of the 5ch (Hello! Project board) thread “[Breaking] Utacon (NHK General TV) Official X: “#Ebamifu 💛❤” [Juice=Juice/Ebata Kisaki/Kawashima Mifuu/Wink/Lonely Tropical Fish].”
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