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The story
It’s been revealed that actor Kimura Takuya will appear in a new Yoshinoya commercial airing from September 3. The ad spotlights each customer’s own “oshi-gyu” (favorite beef bowl topping), and Kimura himself revealed he picked the mentai-takana mayo bowl (spicy cod roe and pickled mustard greens mayonnaise) as his pick, saying “a beef bowl with mentaiko and takana together…” On 5ch, the thread buzzed with questions about why Kimura — someone who doesn’t exactly scream “fast-food commercial” — keeps getting cast by chains like Yoshinoya and McDonald’s, pointers that Sukiya already sells a similar item, and nostalgic chatter about how he used to eat at Yoshinoya a lot back in his SMAP days.
Kimura Takuya reveals his “oshi-gyu” — “A beef bowl with mentaiko and takana together…” — stars in new Yoshinoya commercial
Actor Kimura Takuya (53) will appear in a new commercial for beef bowl chain Yoshinoya Co., Ltd., airing from the 3rd.
Since the ad focuses on each customer’s favorite beef bowl, or “oshi-gyu,” when asked about his own pick,
Source: news.yahoo.co.jp / Read the original article here
What people said
but is that really okay?
Guess his star power is enough to make it fly
Didn't he ban that after people called him out for it?
Isn't that basically every food commercial?
Same goes for cosmetics ads
Yeah, pretty much all of them are like that
He could just stand behind the other four members looking sulky and cynical and people still ate it up
Maybe there's just something weirdly funny about seeing Kimutaku holding a burger
Kimu actually comes off pretty down-to-earth — his off-duty clothes look kind of goofy too
Doesn't give off a 'dines at fancy restaurants' vibe at all
basically a Sukiya ripoff…?
I thought so too, but it's not a straight copy
Sukiya: takana + mentai-mayo (combined)
Yoshinoya: takana + mentaiko + mayo (separate)
Yoshinoya's actually sounds tastier
Sukiya should switch to this format too
If a mere commercial sets you off like this, life must be rough
Feels like you're just paying extra for the same kick you'd get from shichimi (Japanese seven-spice)
It's a perfect match, honestly delicious
talking about Sukiya's mentai-takana mayo version here
Going bald in your 50s is actually the rarer case
that's a ridiculous thing to marvel at
These days there's minoxidil & finasteride, so no worries there
Going the Amway (multi-level marketing) route might honestly be more upfront in a way
Wait, is it actually true that luxury brands spend way more on advertising?
I think the ad impact is actually pretty significant
Probably aimed at parents with kids
The core of Kimutaku's fanbase is in their 40s-50s after all
Isn't he just eating whatever Kudo Shizuka (his wife) makes?
Hope it's nothing serious
These days you don't tell the staff your order directly anymore, right?
The fridge case at the counter with the all-you-can-eat pickles is gone now too
Background and key points of this discussion
This commercial campaign spotlights each customer’s own “oshi-gyu,” with Kimura’s pick landing on the mentai-takana mayo bowl. In the thread, comments questioning whether the actor actually eats beef bowls in real life stood out, but that’s a standard reaction that follows just about any celebrity-fronted food commercial — it isn’t unique to Kimura. There were also pointers that Sukiya already sells a similar item using mentaiko, takana, and mayonnaise, though the exact combination and ratio of ingredients differs between the two chains, so it’s a stretch to call it a straight copy. Kimura has repeatedly been cast in commercials for down-to-earth chains like McDonald’s in the past, and it appears the appeal of casting him across both high-end brands and mass-market products is part of what fueled this round of discussion.
*This article is compiled from excerpts and a summary of the 5ch (Entertainment/Sports News+) thread “[Entertainment] Kimura Takuya to appear in new Yoshinoya commercial! Reveals his oshi-gyu is mentai-takana mayo — “A beef bowl with mentaiko and takana together…”.”
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