Female Idol MVP Debate: AKB48’s Ito Momoka or Morning Musume’s Kawashima Mifu?

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The story

A thread titled “Can we just settle it — this year’s female idol MVP is AKB48’s Ito Momoka, right?” popped up on 5ch’s Hello! Project (“Haropuro”) board. “Suki-ish,” the single centered on Ito Momoka, reportedly beat FRUITS ZIPPER and the Sakamichi-series groups to take the No. 1 spot in first-week CD sales among female idols in 2026, with its music video said to have topped 10 million views. But board regulars didn’t just nod along — objections poured in, from “if we’re talking buzz, it’s Juice=Juice’s Danbara Ruru” to “isn’t the real MVP Morning Musume ’26’s Kawashima Mifu?” Opinions split hard over the legitimacy of the “multi-copy bundle” sales tactics propping up those CD numbers, and over how to read the MV’s view-count growth.

What people said

1Anonymous2026/08/30 (Sun) 07:47:30.20
No one's going to argue with that one.
3Anonymous2026/08/30 (Sun) 07:48:42.59
Juice=Juice's Ruru Danbara, a.k.a. the girl inside the Ado costume [TN: Ado is a Japanese singer who always performs masked/faceless]
4Anonymous2026/08/30 (Sun) 07:49:07.09
Who's that? Don't bring up nobodies.
It's obviously Kawashima Mifu.
5Anonymous2026/08/30 (Sun) 07:49:58.50
Yeah, she was way out ahead on buzz and media exposure.
6Anonymous2026/08/30 (Sun) 07:50:32.27
She was written off as unusable back at Stardust [TN: Stardust Promotion, a talent agency], and now look at her.
7Anonymous2026/08/30 (Sun) 07:50:49.17
Itomomo [TN: fan nickname for Ito Momoka] is the genius idol who single-handedly saved AKB.
10Anonymous2026/08/30 (Sun) 07:56:23.80
None of the Juice=Juice members stand out individually, so I doubt any of them are even in the running.
11Anonymous2026/08/30 (Sun) 07:58:01.86
This girl's just running away with it. Even I know who she is.
12Anonymous2026/08/30 (Sun) 07:59:12.40
She's being pushed hard but hasn't actually delivered a single result.
Strip out the paid ad views and the MV's numbers are guaranteed to be lower than the last single's, and for the CD they're not even bothering with the usual bonus-item trick anymore — they're still running a straight-up 3-copy bundle deal to pad the count.
https://shop.akb48.co.jp/selection/detail/102507
https://www.akb48.co.jp/lp/68th-single/bonus_item.html
13Anonymous2026/08/30 (Sun) 07:59:25.17
Stop bringing up nobodies.
The MVP is Hayashi Nina.
14Anonymous2026/08/30 (Sun) 08:00:23.78
No matter how hard they pushed her, there was never any real demand for her to begin with — she barely gets booked for anything now.
15Anonymous2026/08/30 (Sun) 08:01:03.65
Kawashima got discovered by the general public on Music Station [TN: a major weekly music TV show].
16Anonymous2026/08/30 (Sun) 08:01:14.28
AKB48's "Suki-ish" beats FRUITS ZIPPER and the Sakamichi groups [TN: the Nogizaka46/Sakurazaka46/Hinatazaka46 family of groups] to take the No. 1 spot in first-week 2026 female idol CD sales!!

https://pbs.twimg.com/media/HQjh58RboAA_XNv.jpg
19Anonymous2026/08/30 (Sun) 08:02:48.72
Re: #16
That's because nobody else is running 3-copy bundle deals.
62Anonymous2026/08/30 (Sun) 08:32:47.17
Re: #16
And yet nobody's actually talking about it.
17Anonymous2026/08/30 (Sun) 08:01:59.29
Bring it up on Ookami [TN: "Wolf," this board's nickname] all you want, nobody here cares about AKB, so no one would even know who that is.
And by the way, no Juice member would make the shortlist either.
21Anonymous2026/08/30 (Sun) 08:04:08.44
Re: #17
The moment you say "no Juice member would even make the shortlist," it kind of gives away that you're already assuming she's a hit, huh.
20Anonymous2026/08/30 (Sun) 08:03:26.58
I actually get the impression there are quite a lot of AKB fans on Ookami.
23Anonymous2026/08/30 (Sun) 08:04:53.22
Re: #20
Not a single one. Just people dropping in from other boards.
22Anonymous2026/08/30 (Sun) 08:04:09.49
Wait, is AKB even still a thing?
24Anonymous2026/08/30 (Sun) 08:05:08.88
Re: #22
Apparently they're locked in for Kohaku again this year [TN: Kohaku Uta Gassen, NHK's New Year's Eve singing show].
25Anonymous2026/08/30 (Sun) 08:05:33.20
Nobody outside the fandom knows the Juice=Juice members individually — not one of them even breaks 5% public name recognition.
26Anonymous2026/08/30 (Sun) 08:05:51.86
Ookami's actually pretty favorable toward AKB, though they don't seem too into the Sakamichi groups.
27Anonymous2026/08/30 (Sun) 08:06:20.23
Who cares if they're locked in for Kohaku, no Hello! Project fan is watching that lol
28Anonymous2026/08/30 (Sun) 08:07:18.11
Not sure about "favorable," but they're probably less hated here than the Sakamichi groups at least.
29Anonymous2026/08/30 (Sun) 08:09:12.49
Re: #24
No way that's true. They got absolutely slammed with criticism last year.
30Anonymous2026/08/30 (Sun) 08:09:59.04
Ever since Itomomo became center, AKB's momentum has taken off all at once.

10 million MV views
No. 1 in first-week female idol CD sales
Kohaku is even starting to look realistic

For one idol to lift an entire group this much is honestly kind of insane.
34Anonymous2026/08/30 (Sun) 08:11:56.63
Re: #30
The "glam shot" [TN: slang for an especially flattering/eye-catching photo or clip] that used Kawashima as its thumbnail got 14 million views, so isn't Kawashima actually ahead?
32Anonymous2026/08/30 (Sun) 08:11:06.14
A lot of the people on Ookami these days are from the generation that lived through AKB's peak era.
33Anonymous2026/08/30 (Sun) 08:11:22.60
This type of face just doesn't land with Hello! Project fans, does it
https://pbs.twimg.com/media/HQopBQ6aUAA2PTb?format=webp&name=medium
https://pbs.twimg.com/media/G9QfaBNa8AAt9El.jpg
73Anonymous2026/08/30 (Sun) 09:21:15.60
Re: #33
It's a pretty strong look, so I think it's divisive even outside Hello! Project.
36Anonymous2026/08/30 (Sun) 08:13:15.49
I bet people in the West couldn't even tell them apart
https://pbs.twimg.com/media/GnfrUC8bAAAEtsL.jpg
https://pbs.twimg.com/media/G5uAT-yawAAmAsP.jpg
41Anonymous2026/08/30 (Sun) 08:15:36.57
Re: #36
Wait, isn't that literally the same person?
37Anonymous2026/08/30 (Sun) 08:13:52.66
Come to think of it, they haven't held one of those "missed Kohaku" press conferences lately, have they?
38Anonymous2026/08/30 (Sun) 08:13:54.05
If nobody's actually going to disagree, there was no need to make this thread.
58Anonymous2026/08/30 (Sun) 08:29:30.03
Honestly, Satoyoshi might even be cuter.
78Anonymous2026/08/30 (Sun) 09:23:07.58
Re: #58
Their noses are basically identical lmaooo
60Anonymous2026/08/30 (Sun) 08:30:27.72
The only AKB member I ever thought was actually good was Itano.
If you throw NMB into the mix, add Sudo Ririka too.
70fusianasan2026/08/30 (Sun) 09:07:37.67
Re: #60
To each their own, as they say. Really, truly.

Background and Key Points of the Debate

CD sales for AKB48-affiliated groups have long drawn criticism over bonus-item and multi-copy “bundle” sales tactics that push fans toward buying several copies of the same single at once, and this thread’s claim of a “No. 1 first-week sales” result is disputed on the same grounds — namely, how much of that total comes from bonus-driven bulk purchases rather than organic demand. The MV view count is similarly contested: posters disagree over how many of those views are “genuine” once paid advertising placements are excluded, and the 10-million and 14-million view figures cited in the thread are not official numbers from the artists themselves, just posters’ own back-of-envelope comparisons. It’s also worth flagging that Ito Momoka’s supposed spot in this year’s Kohaku Uta Gassen lineup (NHK’s flagship New Year’s Eve singing show) is unconfirmed chatter within the thread, not an official announcement — an easy point for readers to mistake as settled fact. Finally, this thread appeared on the “Hello! Project board,” which draws mostly Morning Musume and Juice=Juice fans, so opinions of AKB48 voiced here may carry that board’s particular slant rather than reflect a neutral consensus.

*This article is compiled from excerpts and a summary of the 5ch (Hello! Project board) thread “Can we just settle it — this year’s female idol MVP is AKB48’s Ito Momoka, right?

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