From our other sites
The story
Nippon TV’s “Volunteer 24 Hour Television 49” charity marathon segment aired August 29–30, drawing an average household rating of 16.4% and peaking at 20.6%. Actress Mari Hoshino (45) ran the full 80 kilometers from Nissan Stadium in Yokohama to Ryogoku Kokugikan in Tokyo, finishing to be greeted by her 11-year-old daughter, who lives with congenital myopathy and uses an electric wheelchair and ventilator. Reactions on 5ch to the high rating were split — sarcastic remarks like “nothing beats inspiration porn as content,” comments pointing out the show’s declining overall ranking, and comparisons with World Cup broadcast numbers.
It was revealed on the 31st that Nippon TV’s “Volunteer 24 Hour Television 49,” aired the 29th–30th, saw its broadcast segment covering the charity marathon’s finish and finale — “Volunteer 24 Hour Television 49: The Story of My Family, Who Do You Think Of? Part 10” (aired the 30th, from 7:00 p.m.) — record an average household rating of 16.4% and an average individual rating of 11.1% (per Video Research, Kanto region).
Actress Mari Hoshino (45) took on the charity marathon challenge. She started from Nissan Stadium in Yokohama at 8:53 p.m. on the 29th and crossed the finish line at Ryogoku Kokugikan in Tokyo at 8:42 p.m. on the 30th, completing the full 80 kilometers. Waiting for her at the finish was her 11-year-old daughter, a fifth-grader who lives with congenital myopathy — a government-designated intractable disease — and uses an electric wheelchair and ventilator in daily life.
According to Nippon TV, the peak household rating of 20.6% came right after the finish, at 8:48 p.m. on the 30th. The total reach of “Volunteer 24 Hour Television 49” overall — viewers aged 4 and up who watched for at least one minute between 6:30 p.m. on the 29th and 8:54 p.m. on the 30th — came to roughly 63.559 million (per Video Research, nationwide).
Source: sanspo.com / Original article here
What people said
Re: #16
From a scammer's point of view this is a goldmine, huh
This trick still works
Bet the gullible ones are all saying she 'tried so hard'
https://hayabusa9.5ch.io/test/read.cgi/mnewsplus/1788157445/
Pulling in 16% in this day and age is bizarre.
Production costs probably aren't even that high either, right?
Lord Nippon TV desires even more of your donations
Combined with BS it's 30%, you know
About on par with the Koshien finals
Baseball's popularity is insane
Sponsors → corporate image goes up, cha-ching
Cast → huge paychecks, cha-ching
Well-oiled machine of a show
Apparently it ranked 41st out of 49 installments
> Ratings for Nippon TV's 'Volunteer 24 Hour Television 49,' broadcast from 6:30 p.m. on August 29 to 8:54 p.m. on the 30th, were announced on the 31st. The show's average individual rating was 6.4%, ranking 28th out of 30 installments since 1997, while its household rating of 10.5% tied for 41st all-time out of all 49 installments (per Video Research, Kanto region).
Only in Japan would this fly
People care about this more than the World Cup
Surprising she pulled numbers like this for an actress
That level of plainness might actually be the appeal
Having a pretty face really counts for a lot, I think.
At least it's enough to get you TV appearances as a pass.
My mom was watching it in tears
Someone ran onto the course though, didn't they?
Background and Talking Points
Every year, the 24-Hour Television marathon segment alone keeps a high rating, even as the show overall has struggled in the long run. According to quotes cited in the thread, this year’s overall individual rating was 6.4%, ranking 28th out of 30 installments since 1997, while the household rating tied for 41st all-time out of 49 installments. Because of the gap between the marathon segment’s number (16.4%) and the show’s overall figures, reports of a “high rating” and the perception that the show is “past its prime” coexist — one reason for the mixed reactions in the thread. The show also faces its now-annual “inspiration porn” criticism, and debate over how it portrays serious illness and disability is a recurring talking point as long as the program continues. Suspicion over how donations are used is also a standard yearly reaction, but no concrete wrongdoing has been confirmed, so unsubstantiated claims have been left out of this article.
*This article is compiled from excerpts and a summary of the 5ch (Entertainment/Sports News+) thread “Nippon TV’s “24-Hour Television” Charity Marathon Segment Scores High 16.4% Rating, Peaks at 20.6% — Mari Hoshino Runs.”
Leave a Reply