Mari Hoshino Passes 57km Mark in 24-Hour TV Marathon — Her ‘1 Minute Run, 1 Minute Walk’ Pace Becomes a Talking Point

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The story

In the charity marathon for Nippon TV’s “24-Hour Television 49,” actress Mari Hoshino started at 8:53 p.m. on August 29 and had covered 57km by just after noon on the 30th. Live coverage reported that she’s been pacing herself sustainably by running for one minute and walking for one minute. On 5ch’s Geinou/Sports Breaking News+ board, reactions poured in from every angle — comparisons to past runners’ pace and appearance fees, rumors about her fee, complaints that the distance numbers don’t add up, and comparisons to robot marathons.

Mari Hoshino passes the 57km mark in “24-Hour Television” marathon just after noon on the 30th

Nippon TV’s annual summer charity program “24-Hour Television 49 — Love Saves the Earth —” kicked off on the 29th at Ryogoku Kokugikan in Tokyo. Actress Mari Hoshino, serving as the charity marathon runner, passed the 57km mark just after noon on the 30th.

Nippon TV’s live coverage reported that she has been keeping up sustainably by running for one minute and walking for one minute.

Source: news.yahoo.co.jp / Original article here

What people said

5AnonymousAug 30, 2026 13:00
Fuji TV: "If you seriously run, 100km is doable in 12 hours."
Naoko Takahashi (Olympic marathon gold medalist): "Four and a half hours is plenty."
19AnonymousAug 30, 2026 13:05
Re: #5
If it were Naoko Takahashi, that'd be a 421.95km marathon (a jab at the official 42.195km distance).
55AnonymousAug 30, 2026 13:19
Re: #5
At that pace she could squeeze in some pachinko along the way lol
57AnonymousAug 30, 2026 13:20
Re: #5
That'd smash the world record.
13AnonymousAug 30, 2026 13:02
Honestly, having robots race would be more entertaining to watch.
296AnonymousAug 30, 2026 16:03
Re: #13
Plus it'd actually contribute to tech development. Way better than this staged marathon.
301AnonymousAug 30, 2026 16:05
Re: #296
Japan only sent one robot to that robot track meet, and honestly it was embarrassing to watch — it couldn't even run properly. Really made me feel like Japan's tech level has fallen that far.
315AnonymousAug 30, 2026 16:13
Re: #301
That's because China staked its national pride on robots built specifically to run. Japan just had one company enter on the side while focused on practical robot development.
324AnonymousAug 30, 2026 16:18
Re: #301
There are various reasons like "Japan isn't behind on industrial robots," but at the end of the day, it's a fact that we're behind on humanoids…
65AnonymousAug 30, 2026 13:24
Try it yourself — even just walking for 2 hours straight is tough.
80AnonymousAug 30, 2026 13:32
Re: #65
That's actually a normal training method marathoners use too.
109AnonymousAug 30, 2026 13:42
Re: #65
If you run regularly, walking for 2 hours is so easy it's boring, so you end up running anyway. Walking is basically just a rest break.
97AnonymousAug 30, 2026 13:37
The world's three great Hoshinos (a riff on the classic "world's three great ~" meme format):

Senichi Hoshino
Mari Hoshino
Kantaro Hoshino
374AnonymousAug 30, 2026 16:56
Re: #97
Gen Hoshino
Aki Hoshino
608AnonymousAug 30, 2026 19:00
Re: #97
Sumire Hoshino (Perman No. 3, from the classic anime)
634AnonymousAug 30, 2026 19:14
Re: #97
Wasn't there a racer with that name too?
182AnonymousAug 30, 2026 14:23
They should at least disclose the marathon runner's appearance fee.
190AnonymousAug 30, 2026 14:27
Re: #182
Nippon TV should disclose its profits from 24-Hour TV too.
194AnonymousAug 30, 2026 14:30
Re: #182
I heard the marathon fee itself is almost nothing, but it gets padded through later show appearances.
205AnonymousAug 30, 2026 14:40
Re: #182
Not sure about now, but back when a certain Kansai comedian ran it, another Kansai comedian said on the radio that "the fee is apparently 30 million yen." Take it with a grain of salt though.
203AnonymousAug 30, 2026 14:38
I want to see Seko run it — have her shoe fly off and trip like at the Olympics, and hear her say "Oops, I fell again!"
206AnonymousAug 30, 2026 14:40
Re: #203
That wasn't Seko.
208AnonymousAug 30, 2026 14:42
Re: #203
Apparently her time even after losing the shoe and falling was still first place. Such a shame.
222AnonymousAug 30, 2026 14:47
Re: #203
That was Taniguchi at the Barcelona Olympics. People with no interest in sports and only half-baked knowledge, I swear.
428AnonymousAug 30, 2026 17:32
Wasn't the fee 10 million yen?

Some charity show this is lol
440AnonymousAug 30, 2026 17:38
Re: #428
That figure's been floating around for ages, so it might be 20 or 30 million yen by now.
458AnonymousAug 30, 2026 17:53
Re: #428
Ya*ko said "there's no such thing as a fee," but later mentioned getting an amount she'd never received before, so it's probably paid out under the guise of other show appearances.
467AnonymousAug 30, 2026 17:56
Re: #428
I heard from an acquaintance it's 30 million yen plus fees for other show appearances. Since the agency takes a cut too, the 10 million figure might be about right.
476AnonymousAug 30, 2026 18:03
It's a strange show — everyone complains about it but watches anyway.
491AnonymousAug 30, 2026 18:10
Re: #476
I absolutely don't want to watch the show itself, but I do want to come check the 5ch thread about it.
529AnonymousAug 30, 2026 18:27
Re: #476
Nah, I don't watch it lol. I just watched the Shoten comedy segment (a long-running rakugo-style quiz show) to keep my mom company.
530AnonymousAug 30, 2026 18:28
Re: #476
Honestly, I've never watched it once — it just looks like such a pointless charade.
522AnonymousAug 30, 2026 18:24
Around 5:50 p.m., while Shoten was airing, they said she was almost at 70km.
So she'd cover another 30km in the remaining 3 hours?
539AnonymousAug 30, 2026 18:31
Re: #522
10km an hour is a pretty serious pace lol
542AnonymousAug 30, 2026 18:34
Re: #522
The 24-Hour TV 49 charity marathon had actress Mari Hoshino starting at 8:53 p.m. on August 29.

She's only covered 70km in 21 hours, and now 30km in the remaining 3 hours???
556AnonymousAug 30, 2026 18:39
Re: #522
Did she warp? Well, with YouTubers livestreaming everything nowadays, that kind of trick wouldn't fly anymore.

Background and Talking Points

The 24-Hour Television charity marathon has been a signature segment since 1992, and the runner’s pace and whether they’re paid are perennial topics of online chatter every year. This year followed the same pattern, with rumors circulating at bar-talk level that the fee — including the agency’s cut — runs around 30 million yen, though none of this comes from official statements by the people involved and remains unverified hearsay. Some posters in the thread pointed out inconsistencies in the broadcast figures — such as “70km at the 21-hour mark after an 8:53 p.m. August 29 start, with 3 hours left to reach the 57km point” — which is worth noting, since the timing of distance announcements and pace changes between segments can easily cause confusion. Criticism that the show itself is “staged” is a recurring, formulaic reaction every year, not a new revelation specific to this instance.

*This article is compiled as an excerpt and summary of the 5ch (Geinou/Sports Breaking News+) thread “[Nippon TV] Mari Hoshino passes 57km in “24-Hour Television” marathon just after noon on the 30th… sustainably continuing by running for one minute and walking for one minute.”

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