‘I support them without spending a cent’ post splits opinion — 5ch: ‘Just showing up to a venue means you’ve already spent money’

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The story

A post on X read: “I don’t go to concerts, I don’t buy merch, and I don’t spend money on the idol I support. But I watch livestreams and leave comments on social media — I cheer them on as much as I can, in whatever way I’m able to.” A thread on 5ch’s Hello! Project board quoted the post and set off a heated for-and-against debate. Since idol events earn most of their revenue from face-to-face spending — things like cheki photo sessions and merchandise — the thread’s central question became whether “supporting without spending money” counts as real support at all. Posters split along the usual line between “genba wota” (fans who pay to physically attend events) and “zaitaku wota” (fans who engage only through streams and social media), with some arguing “just by showing up to a venue, you’ve already spent money” and others countering “everyone’s entitled to support in their own way.”

What people said

1AnonymousOct 4, 2026 11:34
@
I don't even go to concerts. I don't buy merch. I don't spend money on the idol I support!
But I watch livestreams, comment on social media posts, and cheer them on as much as I can, in whatever way I'm able to.
3AnonymousOct 4, 2026 11:37
🌻🍀Wataru🌻🍀🌻🍀🌻
@4dr8ijREZCnf4Q3

🌻My wife and I both support SOPHIA together! My wife's been a SOPHIAns (SOPHIA fan) for maybe 30 years now!
I got hooked because of her influence!
After I met her, I studied up hard on SOPHIA to win her attention — and got her! Ever since then we've been SOPHIAns together!
🌻I'm a fan of Sakura Yamakawa! Met Sakura on TikTok back in November 2021, and I've been supporting her ever since
4AnonymousOct 4, 2026 11:37
Re: #1
If everyone ends up like this, the idol they support won't be able to keep working as one.
5AnonymousOct 4, 2026 11:38
If it were a group like M!LK or =LOVE, I figured just enjoying them through TikTok would be fine — so I thought no big deal, but then I looked up the account and it turned out to be a SOPHIA fan, and I nearly fell over.
6AnonymousOct 4, 2026 11:39
Re: #1
It's not exactly wrong, but keep it quiet — you don't get a vote in this.
10AnonymousOct 4, 2026 11:58
Re: #1
Hardcore otaku call this kind of fan a 'freeloading beggar otaku' (musen — someone who never pays a cent), but this is exactly what being popular with the general public looks like.
11AnonymousOct 4, 2026 11:59
The second you're doing this on social media, you've already shown you have no taste.
12AnonymousOct 4, 2026 12:01
If people don't open their wallets, the activity can't keep going.
Though I guess it'd be fine if the group got big enough that sponsors foot the bill even without your spending.
13AnonymousOct 4, 2026 12:01
If it's just 'I'm enjoying this for myself,' then being a stay-at-home fan (zaitaku) who never spends a dime is fine, and that crowd matters too.
But if you're going to call it 'supporting' them, I think you should actually pay up.
14AnonymousOct 4, 2026 12:02
If they can't get people to spend money, that's a problem on the seller's end —
it's not something the customer needs to worry about.
15AnonymousOct 4, 2026 12:02
Re: #1
Sure, that's fine —
just know the idol you support won't think of you as a paying customer.
16AnonymousOct 4, 2026 12:02
I enjoy horse racing without ever buying a betting ticket — is that not allowed either?
21AnonymousOct 4, 2026 12:09
Re: #16
Horse-racing otaku really do exist, huh.
22AnonymousOct 4, 2026 12:09
Re: #16
That's a terrible comparison.
20AnonymousOct 4, 2026 12:09
@
Being a longtime fan, or someone who travels far and wide to every show, has nothing to do with being 'amazing.' The person who's truly amazing and admirable is the one enduring the situation of wanting to go to a concert but not being able to.
How many concerts you've been to, how many years you've been a fan, how many cheki photos (instant meet-and-greet photos) you've taken — none of that matters at all. That goes for every kind of fan.


@
I'm a former idol‼
None of that makes you admirable in the slightest — depending on the situation, it's actually just a nuisance‼
24AnonymousOct 4, 2026 12:10
Re: #20
As far as that scene's concerned, you don't exist.

Yeah, exactly.
23AnonymousOct 4, 2026 12:10
Re: #1
I don't spend any money, but I'm watching them and supporting them, so I really want to keep loudly insisting on that!
25AnonymousOct 4, 2026 12:11
Someone who brags about spending money gets a silent 'is this guy an idiot?'
Someone who brags about NOT spending money gets a silent 'what is this guy even talking about?'
Nobody says it to their face, but that's what everyone's thinking.
26AnonymousOct 4, 2026 12:11
Don't spend any money, but sure want to keep showing off that I'm 'supporting' them!
27AnonymousOct 4, 2026 12:12
Re: #21
There's such a thing as a 'support bet' in horse racing — I wonder what that's actually about.
28AnonymousOct 4, 2026 12:12
Re: #1
Don't spend any money, but sure want to keep showing off that I'm 'supporting' them!
29AnonymousOct 4, 2026 12:13
Idols battling it out over how much fans spend is tame stuff. Adult-video actresses run way more events with ¥100k/¥300k/¥500k spending tiers, and the more you pay to join, the better you get treated — it turns into an ever-escalating pecking order.
30AnonymousOct 4, 2026 12:13
Doing your otaku activities at your own pace is what matters.
Though being a stay-at-home fan is out of the question.
32AnonymousOct 4, 2026 12:14
It's a scene where you feel uneasy if you go to individual meet-and-greets and the idol doesn't recognize you, and it's also a scene where the veteran fans who've given up on the group ever getting more popular are the ones who dote hardest on the big spenders.
34AnonymousOct 4, 2026 12:15
Non-paying fans: 'I'm supporting them! I'm holding them up!'
35AnonymousOct 4, 2026 12:15
I've been doing this in Hello! Project for 15 years.
And on Ookami (the Hello! Project fan BBS) and social media, I act real high-and-mighty like some kind of old-timer.
Though the only events I actually go to are the release events held near me, and even then only once in a blue moon.
39AnonymousOct 4, 2026 12:17
Re: #35
People who never show up to events get found out instantly.
All they can talk about is the thin, secondhand or thirdhand info anyone could pick up while picking their nose — in other words, all they can do is copy-paste other people.
36AnonymousOct 4, 2026 12:15
Stay-at-home fans can call themselves fans all they want, but they're not otaku, so I'd rather they didn't come into spaces where otaku are talking.
I don't get stay-at-home fans who have zero firsthand experience but still want to be treated as equals to actual otaku.
37AnonymousOct 4, 2026 12:15
Just by showing up to a concert, you've already spent money.
That's the fundamental difference from being a stay-at-home fan.
41AnonymousOct 4, 2026 12:17
Seeing stay-at-home fans who only watch footage and go on about 'the performance was—' makes me want to slug them.
45AnonymousOct 4, 2026 12:19
Re: #41
It's always the stay-at-home fans and the newbies who talk like they've got it all figured out.
42AnonymousOct 4, 2026 12:18
Just enjoying it for yourself — that's 'fun.'
Someone who pays money to support them — that's a 'fan.'
46AnonymousOct 4, 2026 12:19
Re: #42
Let's crack a window and air this place out (5ch slang implying the post above reeks).
65AnonymousOct 4, 2026 12:27
Buying tickets is just a hassle.
Don't need the merch either.
But I do like Hello! Project's shows and the members, so sometimes I end up criticizing stuff too.

Background and Key Points of This Topic

Revenue at idol events tends to center on “in-person spending” — things like cheki photo sessions and merchandise — while watching livestreams or leaving comments on social media doesn’t translate directly into revenue. Because of this, whether “supporting without spending money” counts as being a real fan is a theme that has come up again and again across the idol world, not just within Hello! Project, and this thread is just the latest example. What split the thread was whether to measure support by “money” or by “feelings”: fans who physically attend events are conscious of the time and physical cost they’re paying, which creates a structure where they tend to push back against people claiming to “support” the idol without spending anything. On the other hand, view counts and social media reactions do sometimes factor into promotion and how songs get evaluated, so it’s not entirely fair to say non-monetary support is meaningless. Since this backdrop isn’t spelled out in the quoted replies themselves, it helps readers to know going in that the divide between “genba wota” (fans who attend in person) and “zaitaku wota” (fans who engage only from home) is itself a long-standing, customary line drawn within the idol industry — understanding that makes the thread’s temperature easier to read.

※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “A post on X (Twitter): “I don’t go to concerts. I don’t buy merch. I don’t spend money on the idol I support. But I watch the livestreams and comment on social media — I support them plenty!”“.

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