Kazushige Nagashima & Kamaitachi’s Yamauchi Open a Ramen Shop Together — 5ch: “Annoyingly, It’s Actually Good”

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The story

Kazushige Nagashima and Kamaitachi’s Kenji Yamauchi jointly invested in “Chuka Soba Fujii Tokyo Shimbashi,” which opened on October 1st. The project grew out of the pair’s appearance together on Nippon TV’s “Ichimo x Kamaitachi Genba,” and Shimbashi is known as a fiercely competitive restaurant district. On 5ch, the thread’s reaction was a mix of curiosity and suspicion: some questioned how much of this celebrity-backed opening was really funded “out of their own pockets” versus serving as franchise promotion, while others who’d actually eaten there praised the food.

Kazushige Nagashima & Kamaitachi’s Yamauchi Seriously Open a Ramen Shop! Storming Tokyo’s Cutthroat Restaurant District of Shimbashi

TV personality Kazushige Nagashima (60) and comedy duo Kamaitachi’s Kenji Yamauchi (45) jointly invested to open the ramen shop “Chuka Soba Fujii Tokyo Shimbashi” on the 1st.

The catalyst was Nippon TV’s “Ichimo x Kamaitachi Genba” (Sundays, 10:25am), on which Nagashima and Kamaitachi appear together.

Source: news.yahoo.co.jp / Original article here

What people said

2AnonymousOct 3, 2026 07:53
Shop name: "The Idiot Son"
42AnonymousOct 3, 2026 08:16
Re: #2
Kazushige: "We only have daughters in our family, though?"
5AnonymousOct 3, 2026 07:54
How much did Kazushige get from the inheritance?
12AnonymousOct 3, 2026 07:59
Re: #5
He renounced his inheritance, didn't he?
13AnonymousOct 3, 2026 08:00
Re: #5
He gave up his inheritance even before his dad died.
6AnonymousOct 3, 2026 07:56
People mistake it for the celebrity himself being there, so it probably won't last
That's basically always how it goes
9AnonymousOct 3, 2026 07:57
Kazushige's palate is probably trustworthy
but can Yamauchi actually turn a profit?
10AnonymousOct 3, 2026 07:58
They should ask Motoki for advice.
66AnonymousOct 3, 2026 08:35
Re: #10
Ask Mr. Jōhen about it lol
14AnonymousOct 3, 2026 08:01
Chuka soba (shoyu-style ramen) has lower ingredient costs than tonkotsu, so this'll do fine.
15AnonymousOct 3, 2026 08:01
Not exactly a lineup that makes you think "I want to go because it's THEIR shop!"…
16AnonymousOct 3, 2026 08:01
Thought it must be some big shot's shop since he's not just some figurehead being carried around ("mikoshi" = festival shrine litter, used here to mean a puppet/figurehead) — turned out to be a totally different "Fujii."
43AnonymousOct 3, 2026 08:18
Smart of Yamauchi to pick Shimbashi
>The catalyst was Nippon TV's "Ichimo x Kamaitachi Genba," which Kazushige and Kamaitachi co-star in
If it's Shimbashi, NTV employees will definitely show up
50AnonymousOct 3, 2026 08:25
Re: #43
Coming from NTV it'd probably be a taxi ride over there
52AnonymousOct 3, 2026 08:25
The bickering is just for the show's sake
I knew that already, but honestly they're way too close
58AnonymousOct 3, 2026 08:30
Re: #52
It's just a script where Kazushige acts high and mighty and Kamaitachi teases him for it
55AnonymousOct 3, 2026 08:29
This is basically a billboard to recruit franchisees, how lame — they're not "investing," they're getting paid for this
72AnonymousOct 3, 2026 08:46
Re: #55
Ah, that explains it
With these two, between the money and the name recognition, they could probably open a solid ramen shop any time they wanted — maybe not a daily-huge-line sensation, but decent enough
without needing to go the franchise route on purpose
68AnonymousOct 3, 2026 08:39
It's probably a tax write-off for Kazushige…
70AnonymousOct 3, 2026 08:43
It doubles as a tax dodge too
74AnonymousOct 3, 2026 08:51
Re: #70
For Kazushige it's just a tax move
no way this lasts
78AnonymousOct 3, 2026 08:56
Re: #68
Re: #70
People say that a lot, but
saving on taxes doesn't actually make your money grow, you know
71AnonymousOct 3, 2026 08:45
Totally unrelated, but there's a popular "iekei" ramen shop in Yotsuya
I tried Taisei for the first time yesterday and just didn't get the appeal at all — I don't understand ramen fans' taste buds
77AnonymousOct 3, 2026 08:56
Re: #71
Aren't all iekei shops pretty much the same?
I went to the original, Yoshimuraya in Shin-Sugita,
and found it small-portioned and greasy and didn't get the appeal either — but these days I actually like it enough to make it myself sometimes, lol

You probably just don't like thick, oily pork-bone-soy-sauce broth
I figure that soup's meant for eating with rice, which is why the default noodle portion is small

And that Yotsuya shop
isn't it popular because it's a stand-and-eat place with great value?
1,100 yen for ramen and rice in central Tokyo is on the cheap side
80AnonymousOct 3, 2026 09:00
Re: #71
With iekei, the noodles are basically an afterthought
they're just there to go with the rice
86AnonymousOct 3, 2026 09:06
Kazushige showed off his Hawaii mansion recently — why does he have that much money?
101AnonymousOct 3, 2026 09:20
Re: #86
His dad probably earned enough in his lifetime to keep even his great-grandkids living easy
93AnonymousOct 3, 2026 09:12
Motoki's ramen shop and Hamaya's izakaya both went under too
98AnonymousOct 3, 2026 09:15
Re: #93
If you build it yourself from scratch
(even bringing in a production company or whatever)
it's probably more likely to fail
That's pretty different from just buying into an existing franchise, isn't it?
102AnonymousOct 3, 2026 09:21
So, is this place actually any good?
104AnonymousOct 3, 2026 09:22
Re: #102
Unfortunately, yes — it's good.

Background and Key Points of This Topic

“Chuka Soba Fujii” is a ramen brand that originated in Wakayama and already runs multiple locations — Nagashima and the others didn’t build this shop from scratch. That’s part of why the thread raised doubts about whether this was really an “investment” versus a franchise promotional stunt, but it’s also why the food tends to get rated well, since it benefits from an already-established shop’s know-how. Restaurants started by celebrities have a well-documented track record of closing down, and skepticism about whether this one will “last” was a recurring theme in the thread. The catalyst, Nippon TV’s “Ichimo x Kamaitachi Genba,” airs Sunday mornings, and Shimbashi appears to have been chosen partly because it’s a location where the network’s own employees might drop by. A side discussion also sprang up about Nagashima’s inheritance, though it’s worth noting that renouncing an inheritance before the person involved has actually died isn’t legally possible.

*This article is excerpted and summarized from the 5ch (Geinou/Sports Sokuho+) thread “[Entertainment] Kazushige Nagashima & Kamaitachi’s Yamauchi Seriously Open a Ramen Shop! Joint Investment Storms Tokyo’s Cutthroat Restaurant District of Shimbashi.”

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