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The story
A thread titled “On the Problem of YouTube Ads Getting Too Frequent and Too Long,” posted on 5ch’s Nandemo Jikkyo (Live) board, drew a wave of complaints about back-to-back unskippable ads. Commenters split into three camps — those sticking with free, ad-supported viewing, those who switched to a paid Premium subscription, and those relying on ad blockers — and the debate escalated into mockery over each other’s financial situations. The discussion spread to cover ads on newspaper sites, TVer, Abema, and radio commercials, exposing widespread fatigue with online advertising in general.
What people said
People actually memorizing the ads just to avoid paying — that's desperate on a whole other level.
No way I'm paying. The whole point is that it's free.
What really pisses me off is newspaper sites. Close the ad and another one pops right back up — you can't read the article at all.
Nobody's reading it anyway, so no problem.
The old ones got shut down, but it's just a cat-and-mouse game.
Exactly. Pushy, repetitive ads feel like they'd backfire on the advertiser.
You weren't gonna use it anyway. And look — you remembered to say "I won't use it!" The ad's clearly working on you.
What's this "block-site" you keep going on about? You don't know about browser extensions?
I've used both Brave and AdGuard.
Even 5 seconds is too much. I'd rather just pay the ¥1,000.
With semiconductor and memory prices skyrocketing lately, server costs must be brutal for them. I mean, it's still free to watch even with the ads.
Someone's jealous of people actually making money, lol.
That's the sleeper effect (a psychology term for when you forget the shady source but the message still sticks).
Why are you replying to me so desperately?
It's an ad — feel free to skip it, you know?
If you watch Abema in picture-in-picture mode, the ads don't show up.
Use AdGuard or uBlock and they don't show up.
Was that the "Corporate Nippon" segment on ANN? That's technically treated as a regular segment within the show, not a commercial.
Background and Key Points
In recent years, YouTube has been inserting unskippable ads back-to-back with increasing frequency, a trend widely attributed to diversifying revenue streams and rising infrastructure costs. The thread split into three camps — those sticking with free viewing, those who switched to a paid Premium subscription, and those using ad blockers — and the disagreement notably escalated into jabs about each other’s financial situations. The “sleeper effect” mentioned in post 67 is a psychological concept describing how information from a low-credibility source can grow more persuasive over time; it was invoked here to suggest that even resentment toward an ad can stick in memory and still function as advertising. The thread also touched on how avoiding ads has become increasingly difficult across streaming services in general, including TVer and Abema.
*This article is compiled and summarized from the 5ch (Nandemo Jikkyo board) thread “On the Problem of YouTube Ads Getting Too Frequent and Too Long.”
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