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The story
In the early hours of September 10, 2026, a thread was live-blogging Apple’s new iPhone launch event. Right from the start, word spread that “there’s apparently no plain iPhone 18,” but the conversation quickly drifted away from the new hardware itself and toward comments that “this isn’t as exciting as last time.” Posters said they could barely detect any major leap in camera or audio performance, and reflected on how it’s already been a year since the eSIM-only switch — while opinions on whether a foldable iPhone is even necessary were split, even among people who’d actually used one.
What people said
Apparently not.
Because nothing ever really changes.
Honestly there's basically nobody excited this time…
Maybe just people who want the foldable.
That red color looks nice.
And Japanese people don't have the money for it anyway.
What happened?
Because it's just confirming what already leaked.
Who cares
Ever since Jobs died, humanity's tech has been stuck unable to move forward
https://youtube.com/shorts/ewsq4lTqMBs?si=zNu_T2LIcVR60ENq
I figured only gyaru types (a fashion subculture) or Pro Max users would even bother replying, guess not
Just release the budget version already
They're still going on about gaming and stuff — just make something fundamentally new already
Guess it just proves the world can't move forward without a genius who can actually create something from zero
Damn that's long lol, what else is even left to talk about
There's probably still the watch to come too
The foldable's probably gonna be last
Nope
I had one as a secondary phone before but ended up not using it
You'd get it if you actually used one
Background and Talking Points
Apple’s keynotes tend, year after year, to have most of their content already revealed by pre-event leaks, so live commentary on the day often has the flavor of “checking the answers” rather than genuine surprise. In this thread too, rather than excitement over new information, comments focused on the lack of meaningful differences from past models and on price. Opinions on the foldable iPhone were split even among people who’d actually used similarly shaped devices — some said “I ended up not using it,” others said “you’d get it if you tried it” — suggesting users’ opinions were already fairly set before the event even began. It’s worth noting that the price figures and adoption numbers mentioned in the thread are based on 5ch users’ personal impressions and hearsay, not on any official Apple announcement or public statistics.
*This article is excerpted and summarized from the 5ch (Nandemo Jikkyo G) thread “Apple’s New Release — One Minute Until the iPhone Event 😃😃“.
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