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The story
Yoshinoya’s new commercial featuring Takuya Kimura, “Me and My Favorite Beef,” began airing nationwide on September 3, and a scene where he heartily wolfs down an “extra-large negi-daku with raw egg” bowl became a talking point. While some criticized both the eating style and his foodie-sounding way of ordering, 5ch saw plenty of pushback too, with comments like “it’s not really bad enough to deserve this much hate” and “isn’t this just a handful of complaints being blown up into a ‘controversy’ article?” The thread also cleared up some misunderstandings about how negi-daku (extra onion) actually works, along with reminders that Kimura has been criticized for his eating style in commercials before. In the end, the thread focused less on the commercial itself and more on a clash of opinions over how the criticism was being framed.
Commercial video
Takuya Kimura draws some criticism for heartily wolfing down an “extra-large negi-daku with raw egg” bowl in Yoshinoya ad… his “foodie-sounding order” also gets called out
Actor Takuya Kimura’s new commercial for gyudon (beef bowl) chain Yoshinoya, “Me and My Favorite Beef,” began airing nationwide on September 3.
Source: news.yahoo.co.jp / Original article here
What people said
There's probably a better chance he actually eats it than Satomi Ishihara does
so of course Yoshinoya wants to push it
Wait, seriously? It's not just added on top?
You're just losing out
Seriously, people online are way too nasty — have some self-awareness as Japanese people
The criticism's always been there — there's just more web news outlets now turning a handful of complaints into a "controversy" article
It's the usual "Kimura playing the role of Kimura" thing
Same old "Look how wild I am~" routine
No, seriously — I sent it back saying no sauce, and they just drained the sauce off that same extra-saucy bowl and brought it right back
That one got me. I was past anger, just stunned. Come on, Yoshinoya.
Thought he died suddenly a few years back
Huh? What do you mean?
If you mean the Giants guy, that was over 15 years ago
I don't think it looks great either, but it's not bad enough to actually deserve criticism
People just want something to bash
Still has a full head of hair too, so jealous
People who can't feel satisfied unless they voice a complaint about absolutely everything
Sounds exhausting
and a ton of red pickled ginger
The egg comes out in its own little dish, so you mix it there first, then pour it into the bowl from low down and stir it through so the flavor's even before you dig in
And obviously no ticket machines or tablet ordering
No idea what crowd would actually want that
Nothing's changed
Background and Key Points
Yoshinoya’s new commercial “Me and My Favorite Beef” has been airing nationwide since September 3, and the scene of Takuya Kimura heartily wolfing down his gyudon appears to be scripted. The thread also revealed some misunderstandings about the order itself. Several posters pointed out that “negi-daku” isn’t a topping that adds extra beef — it actually swaps in more onion for less meat — and some users had mistakenly assumed it was a bonus order that got you more for your money. On the criticism of Kimura’s eating style, opinions were split between those who said he’s been called out for this in commercials for years, and those who argued that web news outlets are simply blowing a handful of complaints into a full-blown “controversy” story — with many posts questioning the reporting itself rather than the substance of the criticism. Some also noted that Kimura faced similar criticism in a commercial more than 30 years ago, a reminder that intense scrutiny of celebrities’ table manners is nothing new.
*This article is compiled and summarized from the 5ch (Geinou/Sports News+) thread “[Entertainment] Takuya Kimura orders “extra-large negi-daku with raw egg” in Yoshinoya commercial, drawing some criticism for his hearty chowing-down… his foodie-sounding order also gets called out.”
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