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The story
Following Apple Maps and other apps relabeling the “Gulf of Mexico” as the “Gulf of America,” a new push to rename a lake “American Lake” has become the latest talking point. One veteran map app reportedly refused to make the change — and instead of losing ground, it shot up to #1 in the App Store rankings. On 5ch, posts riffing on the renaming trend piled up one after another, with the discussion spreading into debates over map apps in general and comparisons with Japan’s own map services.
Published
September 2, 2026, 8:13 PM
Author
Source: itmedia.co.jp / Original article here
What people said
Is this the final form of an attention-seeking YouTuber or what
I wanna make a "Lake Hyrule" somewhere
Having Trump-level intelligence is nothing to be proud of
Guess that means no profit then
so standing out might actually be the smarter move
Background and Key Points
Under a January 2025 executive order, the Trump administration called for the U.S. domestic name of the “Gulf of Mexico” to be changed to the “Gulf of America,” and both Google Maps and Apple Maps fell in line. The news generating buzz this time is that a veteran map app which refused a similar renaming request climbed to the top of the App Store rankings — based on an article ITmedia published on September 2, 2026. The thread saw a steady stream of joke place-names poking fun at the renaming craze, with some commenters tying it back to Japan’s own map services, while opinions split over just how much a name change should count as “political deference.” Note that the original article does not specify the name of the lake in question or the app involved, so readers should consult the source article for further details.
*This article is excerpted and summarized from the 5ch (Business news+) thread “Refusing “American Lake” Sent It to #1 on the App Store — Who Is This “Forgotten” Veteran Map App?.”
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