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The story
A Virginia-based startup called “Operation Bluebird” has revived the “Twitter” name and logo, which were said to have disappeared when the platform was rebranded as “X” in 2023, launching a new social network called “Twitter.now” on August 24. Reactions on 5ch were split — some pointed out that “everyone still calls it Twitter anyway,” while others argued over naming rights and trademarks, with comments like “using someone else’s trademark without permission is basically theft” and “Elon’s actually in the right here.”
August 27, 2026
That old “Twitter,” which vanished when it was renamed “X” in 2023, is back in action.
Operation Bluebird, a Virginia-based startup working to revive the “Twitter” name and logo it says were abandoned, announced on August 24 (local time) that it has launched a new social media network called “Twitter.now.”
Source: taisy0.com / Original article here
What people said
The 'New Kase Taishu' guy lost in court and ended up going by Issei Sakamoto in the end.
Now that I think about it, 'Issei Sakamoto' kind of sounded like a dumb name lol
Welp, that's that then
Pretty sure it's 'post'
Re: #12
'Post'
Honestly, Elon's in the right on this one
The company was acquired — you shouldn't get to just call yourself Twitter
At least spell it 'ekks' or something… it's impossible to search for
Actually, I have zero intention of ever correcting myself on that one
Up until now, googling 'twitter' would at least barely surface X content, but from now on it'll just pull up the new Twitter.now stuff lolol
This shouldn't fly
Just because they changed the name doesn't mean they abandoned the value of the old one — that logic can't just slide
This is just plain theft
Trash move
Oh wait, Z.com is already being used by GMO or someone
In Japan, the 'Twitter' trademark is registered/owned by 'Twitter, Inc.' or 'X Corp.'
And:
Trademark Application 2026-062901
Tsuittā, Touittā
Operation Bluebird Inc.
2026/06/02
Pending — application under examination (formalities incomplete)
As far as I know, under Japanese IP law you can't strip a validly registered trademark from someone within its term just by claiming 'non-use'
So a service that just switches its name back to Twitter has zero value on its own
Plenty of people still call X 'Twitter' anyway, so reverting the service name won't actually bring anyone back
Kind of a Hiroyuki move (referencing Hiroyuki Nishimura, the 2channel founder known for this kind of provocative move)
It's not eligible — 2ch.sc has kept it continuously running
The current version has way too many features
Even now users still say 'Twitter' and 'tweet' regardless of it being X
Everyone still thinks of X as basically containing/being Twitter, and that hasn't changed
landed on Jupiter—— (a nonsense meme post, unrelated to the topic)
That's either a misfire or off-topic — pretty sure that's about X, not this
Background and Key Points
The “X” rebrand happened in July 2023, roughly nine months after Elon Musk’s $44 billion acquisition closed, and it merged the old bird logo and “tweet”/”retweet” vocabulary into an all-in-one “everything app” branding push. Under both U.S. and Japanese law, though, rebranding doesn’t automatically release a trademark — in Japan specifically, a registered mark can only be stripped from its holder through a formal 不使用取消審判 (non-use cancellation trial), which requires three consecutive years of non-use before a third party can even petition, and X Corp still holds the “Twitter” registration used commercially in ancillary branding (the thread cites Operation Bluebird’s own June 2026 JPO filing, still pending examination, as evidence it doesn’t yet own the mark in Japan). That legal reality is what the thread actually argues over: one camp treats this as harmless since “everyone still calls it Twitter” colloquially regardless of what the app is named, while the other insists that habitual usage has no bearing on legal ownership, and that an unrelated Virginia startup slapping the old name and logo on a new service is straightforward trademark infringement rather than a legitimate “revival.”
What the posts skip over is that a name’s value comes from its user base, not its label — X’s daily active users didn’t vanish when the rebrand happened, so reverting a brand new, unrelated, and (per posts #6 and #40) paid platform to “Twitter” borrows nostalgia without inheriting any of the original network effects, meaning even a favorable trademark ruling wouldn’t make Twitter.now functionally “Twitter” again.
*This article is compiled and summarized from the 5ch (Business News+) thread “‘Twitter’ Is Back”.
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