Sustainable Rice Prices Needed: JA Central Union Chief Warns on Food Self-Sufficiency — 5ch Reacts: ‘The Market Decides Prices’

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At an August 20 press conference, Yoshihito Shinno, chairman of the JA National Central Union (Zenchu), stressed that rice farming will decline unless prices remain high enough for farmers to sustain production, once again voicing alarm over Japan’s falling food self-sufficiency rate.

In the thread, the view that “the market should decide prices” drew worries about becoming dependent on imported rice, while opinions clashed head-on between those defending farmers and market-principle advocates over whether to consolidate farmland or introduce subsidies.

At his August 20 press conference, JA Zenchu chairman Yoshihito Shinno said of rice, “I feel a real sense of crisis that rice farming will decline unless prices stay at a level that lets farmers keep growing rice sustainably going forward,” once again underscoring the importance of prices that allow for reproduction of the crop.

Provisional payment prices for the 2026 rice crop continue to be announced region by region. Chairman Shinno noted that these provisional price levels vary by growing region, sales channel, and intended use, and said the JA Group needs to “work toward the final settlement,” calling for continued sales efforts. He added that the group wants to “pursue measures that keep supply and demand in balance,” signaling that improving the sales environment remains a priority.

He also pointed out that, before the rice shortage sparked what’s been dubbed the “Reiwa Rice Riots,” prices had stayed below the level needed to sustain production for a long stretch. Calling it “groundbreaking” that a “cost index” was created and published under the Food System Act, he reiterated the need for fair price formation, saying, “Unless the final settlement price lets rice farming continue sustainably, the industry will decline.”

Source: jacom.or.jp / Original article here

9Anonymous2026/08/21(金) 17:02:04.25ID:cDZJ+7q20
The market decides prices.

​End of story.
22Anonymous2026/08/21(金) 17:03:36.30ID:z/OM5NUZ0
>>9
It'll end up being nothing but imported rice — and when we can't import it anymore, guess you're fine with starving to death?
177Anonymous2026/08/21(金) 17:21:15.15ID:p8HvJ6Va0
>>9
Sounds like something straight out of the Agriculture Minister's mouth.
If you want to raise self-sufficiency, the only way is to subsidize agricultural corporations so they can produce at close to international prices.
394Anonymous2026/08/21(金) 17:42:41.88ID:hLsIz0N70
>>9
Exactly right!
So let's flood the market with California rice!
19Anonymous2026/08/21(金) 17:03:22.49ID:dl+kyWQX0
This always puzzled me — why do the dango (rice dumplings) sold at supermarkets use American rice flour?
52Anonymous2026/08/21(金) 17:07:11.47ID:+0Cb2cHR0
>>19
Isn't that minimum-access rice? (rice imported under Japan's WTO minimum-import-quota system)
266Anonymous2026/08/21(金) 17:28:43.59ID:+AE5mVHT0
>>19
It's probably mostly for processed products.
73Anonymous2026/08/21(金) 17:09:12.74ID:VhbU6UkW0
Don Quijote and Gyomu Super led the charge on price cuts — Don Quijote in particular has bags going for under ¥2,000 tax included, but at places like Seiyu most bags are still over ¥5,000. There are some in the ¥3,000 range, but I always think Trial isn't actually cheap.
84Anonymous2026/08/21(金) 17:10:52.43ID:beHmhbjh0
>>73
I went to Trial once but they don't take credit cards, so I stopped going. People on Girls Channel (a women's forum) were saying it's not that cheap either.
256Anonymous2026/08/21(金) 17:27:57.18ID:6NktWKf+0
>>73
A Trial opened near me but it was only cheap at first. It's not cheap anymore so I stopped going.
93Anonymous2026/08/21(金) 17:12:13.46ID:9Mcrx+o40
Honestly, Japan's rice policy was fundamentally wrong from the start.

Trying to have everyone brand their rice and jack up the added value like that — seriously, only Japan does that.
103Anonymous2026/08/21(金) 17:13:26.02ID://MZ+0Kr0
>>93
A healthy market has both cheap and expensive options.
Forcing everything to be expensive and telling people they have to buy pricey rice is a deranged idea.
108Anonymous2026/08/21(金) 17:14:14.22ID:Cpi3EZHS0
>>93
There are varieties that are way easier to mass-produce, you know.
225Anonymous2026/08/21(金) 17:25:14.50ID:nxzBF/6X0
>>93
Meanwhile overseas, buying it cheap is just the norm.
101Anonymous2026/08/21(金) 17:13:21.20ID:wjNAdTc70
Rice farmers only work a handful of days a year, so expecting to make a living off that alone is an impossible ask.
If you want to earn a living as a full-time farmer, grow vegetables or fruit instead.
109Anonymous2026/08/21(金) 17:14:17.94ID:dUhflQ890
>>101
It's not few at all.
There's an endless amount of work — water management alone can't be skipped for even a single day.
119Anonymous2026/08/21(金) 17:15:21.34ID:wjNAdTc70
>>109
If you've got complaints, just quit already.
Give up the farmland — plenty of people would take your place.
123Anonymous2026/08/21(金) 17:15:51.64ID:SITrCyZ10
>>109
Then quit. Nobody's stopping you.
106Anonymous2026/08/21(金) 17:14:02.73ID:Y/ZX5fZL0
Honestly, they should just decide that any paddy that isn't rectangular and at least 3 tan (roughly 0.3 hectares/0.74 acres) won't count as a rice paddy anymore.
That would disqualify about 30% of all paddies, which would help balance supply and demand and boost efficiency all at once.
115Anonymous2026/08/21(金) 17:14:59.86ID:O2WOp/at0
>>106
Senmaida terraced rice fields be like, 'You looking for a fight?' (Senmaida = famous tiny terraced paddies, the opposite of large rectangular plots)
298Anonymous2026/08/21(金) 17:31:41.08ID:H/AgwDUp0
>>106
Most paddies in the Uonuma region are only about 2 tan, so that would wipe out Uonuma Koshihikari entirely.
They were divided into plots that size decades ago, though — improvement work could expand them to around 1 hectare.
221Anonymous2026/08/21(金) 17:24:29.23ID:nnYXh4X30
Food security is seriously important.
Fine if you're one of the elite, but if you're not, securing food is the top priority.
If food stops coming into Japan, it's the most vulnerable people who starve to death first.
224Anonymous2026/08/21(金) 17:25:12.81ID:pfaWuvuU0
>>221
If food stops coming into Japan, will we even be able to eat rice?
229Anonymous2026/08/21(金) 17:25:42.15ID:O2WOp/at0
>>221
The LDP has zero intention of doing anything like that lol.
Now they're talking about deregulating potato-based rice next.
247Anonymous2026/08/21(金) 17:27:04.60ID:mfl4EYBX0
>>221
The moment you leave prices entirely to the market, security goes out the window.
Prices already more than doubled in peacetime — there's no way current policy holds up in an actual crisis. Are you stupid?
223Anonymous2026/08/21(金) 17:24:52.53ID:6xa3En0C0
Rice prices have been jacked up this much — so why haven't convenience-store onigiri gotten any cheaper?
227Anonymous2026/08/21(金) 17:25:29.88ID:iKOkv0vd0
>>223
That's a whole different can of worms.
236Anonymous2026/08/21(金) 17:26:15.21ID:1ZxmyBIt0
>>223
Apparently convenience stores bought their stock in last year.
239Anonymous2026/08/21(金) 17:26:38.77ID:nxzBF/6X0
>>223
Because everything else has gone up too.
358Anonymous2026/08/21(金) 17:38:44.60ID:xzcM65/N0
I'll say it as many times as it takes:
subsidize farmers like the US and Europe do, and protect primary industry.
Food supply is one of the most critical pieces of infrastructure there is — it's the foundation of life itself.
365Anonymous2026/08/21(金) 17:39:21.09ID:O2WOp/at0
>>358
The LDP: 'I said no, didn't I!'
370Anonymous2026/08/21(金) 17:39:44.81ID:uOtCT6Hv0
>>358
How much per hour in subsidies do American rice farmers actually get?
372Anonymous2026/08/21(金) 17:40:17.71ID:VT32LRhc0
>>358
This country's national character rejects farm subsidies on principle, so I think that's never going to happen.
369Anonymous2026/08/21(金) 17:39:41.92ID:hP+5dN4X0
JA was going around cocky as hell asking, 'Do you still think rice is expensive?'


425Anonymous2026/08/21(金) 17:45:48.82ID:hP+5dN4X0
It's just that the 2025 crop was abnormally expensive — it's still expensive now.


Provisional payments for the 2023 and 2024 crops

*This article is compiled from excerpts and a summary of the 5ch (Breaking News Plus) thread: [SDGs] Rice Prices Need to Support Sustainable Farming — JA Zenchu Chairman Shinno Warns of Record-Low Self-Sufficiency

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