Category: Business

  • New NISA users: most common income bracket is “under ¥3 million” at 39.3%

    A survey of new NISA users’ annual income found the most common bracket was “under ¥3 million” at 39.3%, with an average income of ¥4.677 million — and those earning under ¥5 million make up 65.8% of all users. The article, picked up on 5channel’s News Express+ board, drew plenty of reactions. Some posters were surprised, asking “so higher earners invest less?”, while others pointed out the gap between percentages and raw numbers, noting “there are just fewer high earners to begin with.” Opinions split over how to read the statistics. The thread also debated whether it’s wise to dip into emergency savings to fund investments, alongside advice for beginners sitting on unrealized losses.

    (snip)

    What’s the income of new NISA users? The most common bracket is “under ¥3 million”

    Plenty of people cite their income level as the reason they haven’t started investing. So what income brackets are actually using the new NISA?

    Source: news.yahoo.co.jp / Original article here

    8AnonymousSep 4, 2026 08:09
    Spend your money hard while you're young and keep the economy moving!
    34AnonymousSep 4, 2026 08:25
    Re: #8
    Breaking it down by category, personal consumption — over half of GDP — fell 0.02% quarter-on-quarter, the first decline in 8 quarters, small as it was.
    https://www.yomiuri.co.jp/economy/20260817-GYT1T00074/

    At this rate Japan's economy is just going to keep quietly shrinking.
    10AnonymousSep 4, 2026 08:10
    So it really is just squeezing money out of poor people, huh
    It's not like it amounts to real wealth anyway — might as well spend it and have fun lol
    11AnonymousSep 4, 2026 08:11
    No point comparing yourself to others
    What matters is how much you personally need for retirement
    I don't even need ¥20 million
    115AnonymousSep 4, 2026 09:15
    Re: #11
    Today's ¥20 million is like the old ¥10 million
    15AnonymousSep 4, 2026 08:13
    Is this survey method even legit?
    127AnonymousSep 4, 2026 09:24
    Re: #15
    Doesn't seem right to me
    They need to normalize the sample sizes first.
    146AnonymousSep 4, 2026 09:51
    Re: #15
    The underlying income distribution isn't even adjusted for.
    19AnonymousSep 4, 2026 08:14
    Stocks always crash eventually, though
    130AnonymousSep 4, 2026 09:26
    Re: #19
    Over the long run, something like Orukan (eMAXIS Slim All Country, a popular index fund) just keeps climbing
    For young people, steadily contributing over a long stretch beats just saving cash

    That's the theory, anyway — but with the government pushing this hard, I can't shake the feeling there's a reversal waiting for the "NISA-poor" generation once they hit retirement
    157AnonymousSep 4, 2026 10:01
    Re: #130
    If we head into a world war before then, it's game over anyway
    20AnonymousSep 4, 2026 08:16
    Is it even possible for rich people not to invest?
    Grandpas and grandmas aside
    124AnonymousSep 4, 2026 09:21
    Re: #20
    People with some money tend to have big expenses from getting married, buying a house or car, and raising kids — so they probably can't afford to do NISA
    26AnonymousSep 4, 2026 08:19
    Ah, this reminds me of a similar story
    Something about a guy who cashed out because even a shoeshine boy was giving him stock tips (a nod to the famous Joseph Kennedy anecdote from before the 1929 crash)
    Feels exactly like that here

    Pouring your living expenses into investing when you don't even have spare cash to invest with — isn't that exactly this?
    32AnonymousSep 4, 2026 08:25
    Re: #26
    While you're still filling up your NISA allowance, it's fine if the market crashes
    Actually better if it drops
    You get to buy more that way
    38AnonymousSep 4, 2026 08:26
    Re: #26
    But the most-bought funds in NISA are diversified ones like Orukan and the S&P 500, so that doesn't really apply
    Now, when people start saying "I sold my NISA fund to buy Kioxia stock!" — that's genuinely been a sign a crash was coming
    37AnonymousSep 4, 2026 08:26
    Re: #32
    Is there any guarantee it goes back up and turns a profit after that?
    40AnonymousSep 4, 2026 08:27
    Re: #37
    It'll keep growing unless the global economy actually collapses — I mean, even after WW2 killed huge numbers of people, both technology and population kept climbing 🥴
    47AnonymousSep 4, 2026 08:30
    Re: #38 Re: #40
    It just feels like there's no more money left to squeeze from the wealthy, so now they're leaning on ordinary people to scrape funds together instead

    And "the global economy" isn't exactly steady all the time either
    61AnonymousSep 4, 2026 08:36
    Re: #40
    Once global population actually starts shrinking, there could be real relative decline. More like contraction than decline, really.
    The numbers might keep climbing while the substance behind them gets thinner
    44AnonymousSep 4, 2026 08:28
    Re: #1
    59AnonymousSep 4, 2026 08:35


    How's my NISA looking?
    65AnonymousSep 4, 2026 08:37
    Re: #59
    It's… incredibly… huge… (the gains, that is) (riffing on a well-known meme line usually said about something else entirely)
    70AnonymousSep 4, 2026 08:41
    623 Prospector (Wacchoi ID 83f9-qul2 [240b:c020:4d3:77c6:*]) sage 2026/09/04 (Fri) 08:22:49.14 ID:/Cebs13O0
    Contributing to NISA regularly?
    Isn't that exactly what NISA's for?


    Haven't locked in the gains yet 😭
    But even so, that's 10 years' worth of small monthly contributions right there
    101AnonymousSep 4, 2026 09:04
    You're better off investing in yourself to raise your income
    Once you're earning a decent amount, then start NISA
    104AnonymousSep 4, 2026 09:07
    Re: #101
    It's not really an era where investing in yourself guarantees a bigger paycheck anymore
    Especially not for young people who are all about cost-performance these days
    110AnonymousSep 4, 2026 09:13
    Re: #101
    What self-investment actually needs is time
    Money is better put into stocks
    Calling spending money "self-investment" is really just blowing it
    180AnonymousSep 4, 2026 10:23
    So, I started NISA about 3 months ago and every fund except Orukan has just been sitting at an unrealized loss this whole time — when's this supposed to turn into a profit?
    184AnonymousSep 4, 2026 10:28
    Re: #180
    Of course you're not going to profit right away if you just started
    You should've bought in back when it was ¥30,000 — why'd you expect gains after buying once it already hit ¥60,000?
    190AnonymousSep 4, 2026 10:31
    Re: #180
    You shouldn't be judging profit and loss on a month-to-month basis like that
    185AnonymousSep 4, 2026 10:28
    Starting at 56 is too late, right?
    Being stuck with only time deposits or government bonds as options is what's bugging me
    187AnonymousSep 4, 2026 10:29
    Re: #185
    Not at all
    You'll get to enjoy it once you're about 100
    191AnonymousSep 4, 2026 10:31
    Re: #185
    It's not too late, but if you've already got your life plan set, there's no need to take on unfamiliar risk just for the sake of it
    Asking other people about something as personal as your own life — where there's no single right answer — that attitude is the real problem here

    Background and key points of this discussion

    The article is based on a survey of new NISA users broken down by income bracket, which found “under ¥3 million” was the most common at 39.3%, average income was ¥4.677 million, and those earning under ¥5 million made up 65.8% of the total. The new NISA is a 2024 program that made the tax-free holding period permanent and expanded the annual investment limit; from the start, opinion has been split between seeing it as “a system for people with spare cash” and “a system anyone can use.” The thread divided over how to interpret these numbers — whether to read them as “low earners cutting into living expenses to invest,” or as “there are simply fewer high earners to begin with.” Several replies flagged the risk of confusing percentages with raw numbers. It’s also worth noting that the original article doesn’t specify the survey’s sample population or methodology, so that caveat is worth keeping in mind.

    *This article is excerpted and summarized from the 5channel (News Express+) thread “[New NISA] The most common income bracket among users is “under ¥3 million” at 39.3%. Average income is ¥4.677 million, with those under ¥5 million making up 65.8% of the total.”

  • NISA Fuels an Investment Boom Among Japan’s Youth — and a New Breed of “NISA-Poor”: 5ch Weighs In on “Everybody’s Mr. Passive Income”

    Fueled by the spread of NISA (Japan’s tax-free small-investment program) and a rising stock market, interest in personal investing has surged among young people in Japan. While “FIRE” — building enough wealth to retire early — is drawing attention, the term “NISA-poor” has also emerged to describe people who cut back on daily life just to keep investing, prompting experts to warn of the risks of getting too deeply invested. After the Yomiuri Shimbun profiled a woman who lives comfortably while making videos on the side, 5ch users split over whether investing is “gambling or solid asset-building” and whether FIRE is good for society. Some called long-term, dollar-cost-averaging investment “a gamble with great odds of winning,” while others took a cooler view, distinguishing between unrealized gains and locked-in profits and arguing that “most people actually end up losing in the end.”

    Against a backdrop of NISA’s spread and a rising stock market, interest in personal investing is climbing, especially among younger people. Investment amounts through NISA have also surged, and the “FIRE” lifestyle — building up assets to retire early — is drawing attention. At the same time, some people are getting too deeply invested, giving rise to the term “NISA-poor,” and experts are warning that an excessive focus on investing carries real risk. (By Kotaro Hirose)

    A Leisurely Lunch

    In the morning, she helps her eldest daughter get ready and sends her off to school, then works on the videos she streams. After a relaxed lunch in the early afternoon, she settles in to enjoy some reading.

    Source: yomiuri.co.jp / Read the original article here

    15AnonymousSep 3, 2026 15:41
    There's a life-insurance saleswoman who visits my workplace, and she says the younger the client, the more likely she is to sign them up for investment products instead of life insurance.
    148AnonymousSep 3, 2026 16:27
    Re: #15
    What's the deal with investment products from insurance companies anyway? Aren't the fees baked in like crazy?
    22AnonymousSep 3, 2026 15:44
    Everybody's Mr. Investor
    Everybody's Mr. Bourgeois
    Everybody's Mr. Passive Income

    Graduating from the proletariat — what's wrong with that?
    183AnonymousSep 3, 2026 16:37
    Re: #22
    Honestly, steady investing from a young age is the best way for an ordinary person with no special talent to escape the proletariat. Anyone can do it, and it's highly repeatable.
    24AnonymousSep 3, 2026 15:44
    Full FIRE with kids on 50 million yen seems impossible even living out in the countryside, doesn't it? I'm single with 65 million yen and I'm still nervous about FIRE.
    64AnonymousSep 3, 2026 15:59
    Re: #24
    Yeah, with the 4% rule that's just not doable.
    33AnonymousSep 3, 2026 15:50
    Can you actually FIRE using NISA? Isn't it just pocket change in the end?
    36AnonymousSep 3, 2026 15:52
    Re: #33
    It's just a stepping stone.
    39AnonymousSep 3, 2026 15:53
    Re: #33
    You max out your NISA allowance, then move to a taxable account.
    42AnonymousSep 3, 2026 15:54
    "She also makes sure to keep earning several hundred thousand yen a month from video streaming and the like."

    That part is the real crazy thing here.
    44AnonymousSep 3, 2026 15:54
    Re: #42
    That's just… running a business from home, isn't it?
    48AnonymousSep 3, 2026 15:56
    Re: #42
    I wonder if she's properly filing her tax return.
    68AnonymousSep 3, 2026 16:00
    Re: #42
    Ah, I see — so the video income is the main source, not investment returns.
    54AnonymousSep 3, 2026 15:57
    Re: #1
    Retiring before 40 with a wife and kids on just 50 million yen — bold move.
    62AnonymousSep 3, 2026 15:58
    Re: #54
    However you look at it, that's too early.
    73AnonymousSep 3, 2026 16:01
    This is basically a "locust harvest" (slang for luring small retail investors into a pump, like locusts to a field). Everyone's convinced that the S&P 500, All-Country index funds ("Orukan"), whatever — hold it long enough and it'll go up, up, up. At some point it'll crash hard. If there's a two-year downturn, I wonder how many people could actually keep their nerve.
    80AnonymousSep 3, 2026 16:05
    Re: #73
    Forget two years — with NISA the investment horizon is more like 20 years.
    84AnonymousSep 3, 2026 16:06
    Re: #80
    20 years from now, the US might be in decline though.
    90AnonymousSep 3, 2026 16:07
    Re: #84
    Only God could predict that — same goes for exchange rates and stock prices.
    97AnonymousSep 3, 2026 16:08
    Re: #84
    There are options — switching out of the US, or who knows if NISA itself will even still be around by then. Given the contribution caps, it's designed as a long-term thing, so even through economic crises the approach is basically to keep going on autopilot.
    92AnonymousSep 3, 2026 16:08
    Re: #90
    So it's gambling, then.
    98AnonymousSep 3, 2026 16:09
    Re: #92
    The world economy's upward trend hasn't broken since humanity began, so… yeah, it's a gamble, but one with ridiculously good odds of winning.
    100AnonymousSep 3, 2026 16:10
    Re: #98
    There's no such thing as a gamble where every single participant wins. Think about it rationally — an unprecedented correction is coming at some point.
    106AnonymousSep 3, 2026 16:12
    Re: #100
    That's just wishful thinking on your part lol. Well, if you're convinced everyone's headed for huge losses, just leave them to it.
    116AnonymousSep 3, 2026 16:16
    Re: #106
    Even if people say they've grown their assets with NISA, it's just unrealized gains until they actually cash out. Sure, some people cash out and win the game of Old Maid (i.e., don't end up holding the bag), but the only reason winners exist is because so many others lose and get stuck holding it. In other words, the majority end up losing in the end — which is just obvious, really.
    119AnonymousSep 3, 2026 16:17
    Re: #116
    Nearly 40% is already cashed-out profit lol. Even if there's a crash, I can easily buy more.
    124AnonymousSep 3, 2026 16:19
    Re: #116
    No idea about margin traders, but most people doing cash investing are probably winning.
    120AnonymousSep 3, 2026 16:18
    Why does everyone want to FIRE so badly? If more and more people start thinking 'a good life means not working,' national strength is going to decline. And once that happens, stock prices will stop rising too, so nobody will be able to FIRE anymore. FIRE should be for the small cream of the crop at the top — everyone below that still needs to work.
    132AnonymousSep 3, 2026 16:21
    Re: #120
    If the cream of the crop can't or won't do work that actually contributes to society in the first place, that's a society in its death throes.
    162AnonymousSep 3, 2026 16:30
    Re: #120
    People who think like this just don't understand capitalism, honestly. Switching from wage laborer to capitalist doesn't cause national strength to decline.
    154AnonymousSep 3, 2026 16:28
    Re: #149
    They've already started steering the yen stronger — you sure that's fine?
    159AnonymousSep 3, 2026 16:29
    Re: #154
    And? Stock price gains far outpace currency swings anyway. Talk data, not vibes. You just resent people wealthy enough to invest, don't you lmao
    169AnonymousSep 3, 2026 16:32
    Re: #159
    Honestly, the mentality and character it takes to try to be the one who cashes out first in this whole 'Old Maid' game of investing just strikes me as ugly.
    171AnonymousSep 3, 2026 16:33
    Genuine question, but isn't investing supposed to be done with money left over from everyday life? Why are people cutting back on living more than they need to?
    177AnonymousSep 3, 2026 16:34
    Re: #171
    Because it's more efficient that way, obviously.
    179AnonymousSep 3, 2026 16:36
    Re: #171
    If you can cut it, it was surplus to begin with.
    193AnonymousSep 3, 2026 16:40
    This might sound harsh, but if you want to keep up with inflation just to maintain your standard of living, wage income alone will never be enough. So it's only natural that young people, whose pay relative to their labor is low, turn to investing.
    197AnonymousSep 3, 2026 16:41
    Re: #193
    Starting young also means the compounding effect is huge.
    199AnonymousSep 3, 2026 16:43
    Re: #193
    Then again, new grads these days get paid well, so they've got real firepower to invest with too.

    Background and Key Points of This Discussion

    NISA was overhauled in 2024, expanding the tax-free holding limit to 18 million yen and making the investment framework permanent — a change that sits behind both the article and this thread, since it triggered a surge in account openings and contribution amounts among young people. FIRE is a concept that originated in the US, commonly using the “4% rule” — the idea that withdrawing 4% of assets annually shouldn’t meaningfully deplete the principal — as a rule of thumb; the thread itself raises the point that “the 4% rule makes it impossible,” and it’s easy to overlook how much the required asset amount varies depending on family situation and living standards. It’s also worth noting that “unrealized gains” and “realized profit” are different things — a rise in valuation during a long holding period doesn’t mean the gain is locked in. The thread’s central divide is between an optimistic view that sees regular investing as “the most reproducible way to build wealth” and a risk-focused view holding that “a major correction will eventually come” or “in the end, only the ones who sell out in time actually win” — both are commenters’ own market opinions, not something stated in the article itself.

    ※This article is excerpted and summarized from the 5ch (Breaking News+) thread “[FIRE in the Spotlight] Investment Fever Rising Among Young People, Some Eating Just One Meal a Day for “NISA Poverty”… A Reminder That Investing Always Carries Risk“.

  • Yen Rockets to 1-Month High of ¥156 — Up ¥3 in a Single Day as Traders Bet on End of Weak-Yen Era

    On the 3rd, the yen surged in Tokyo trading, briefly touching the ¥156 range against the dollar — its strongest level in about a month, since August 7. That’s roughly a ¥3 move in 24 hours from around ¥159.70 the previous evening, with the yen-buying pinned on growing expectations of a BOJ rate hike and remarks from U.S. Treasury Secretary Bessent. On 5ch, opinions split over whether a stronger yen will actually ease prices and daily life, with pessimists insisting “companies won’t cut prices” clashing against optimists hoping “imports will get cheaper.” The thread also debated long-term interest rates and expansionary fiscal policy.

    In Tokyo foreign exchange trading on the 3rd, the yen briefly climbed into the ¥156 range against the dollar — the first time it’s hit that level in about a month, since August 7. Alongside growing expectations that the Bank of Japan will accelerate rate hikes, remarks from U.S. Treasury Secretary Bessent fueled speculation about a correction to the weak yen, driving a wave of yen buying.

    As of 5pm on the 2nd, the rate was hovering around ¥159.70. In New York trading that same day it strengthened to around ¥158.21 at one point, and it strengthened further still in Tokyo trading on the 3rd. …(437 characters remaining in the paid version)

    Nikkei, September 3, 2026, 11:38 (updated 16:02, September 3, 2026)

    Source: nikkei.com / Original article here

    24AnonymousSep 3, 2026 17:15
    Next up: the mystery phenomenon of "strong yen, high prices."
    Big corporations have zero intention of lowering prices — they'll just whine about shrinking profits from the strong yen and use it as an excuse to jack up prices even more.
    Nothing changes until someone smashes big business's special privileges.
    28AnonymousSep 3, 2026 17:16
    Re: #24
    Well yeah, obviously.
    Nobody's honest enough to actually lower prices just because the yen got stronger.
    61AnonymousSep 3, 2026 17:21
    Re: #24
    There might be the odd sale here and there, but that's basically how it'll go.
    Maybe there's an outside chance of a de facto price cut though.
    72AnonymousSep 3, 2026 17:23
    Re: #24
    And when that happens, what excuse will the bottom-feeders who wanted a strong yen come up with next?
    43AnonymousSep 3, 2026 17:19
    Are they seriously going to keep hiking rates forever lol
    JGB yields are headed to 5%.
    200AnonymousSep 3, 2026 17:36
    Re: #43
    Actually, 10-year bond yields are falling, not rising, as inflation worries ease.
    321AnonymousSep 3, 2026 17:46
    Re: #43
    You clearly don't get it — long-term bond yields are rising precisely BECAUSE they're not hiking rates lol
    62AnonymousSep 3, 2026 17:21
    America really is something else — one comment and the whole market reacts.
    69AnonymousSep 3, 2026 17:23
    Re: #62
    Since last year, the joint operations command for the Self-Defense Forces and U.S. Forces Japan has been based at the Akasaka Press Center, you know? 🤣🤣🤣
    85AnonymousSep 3, 2026 17:24
    Re: #69
    That's wrong.
    104AnonymousSep 3, 2026 17:26
    Re: #69
    JJOC is in Ichigaya.

    If you don't even know what JJOC is, you're not even in the conversation.
    109AnonymousSep 3, 2026 17:27
    You guys should just quit NISA (Japan's tax-free investment account) and stick to plain savings at this point.
    124AnonymousSep 3, 2026 17:28
    Re: #109
    Shouldn't you be buying while the yen's still a bit stronger?
    126AnonymousSep 3, 2026 17:28
    Re: #109
    You can snag Orikan (the popular "All Country" world-index fund) on the cheap right now.
    136AnonymousSep 3, 2026 17:29
    Re: #109
    Here's my situation as a 57-year-old unmarried corporate slave:
    Regular savings: ¥3 million
    Time deposits: ¥7 million
    Pension insurance: ¥5 million
    Stocks: worth about ¥25 million
    Land and buildings: worth about ¥30 million
    That's just how it is 🤣🤣🤣
    131AnonymousSep 3, 2026 17:29
    No matter how much they talk it down or intervene, if Takaichi goes all-in on expansionary fiscal policy and floods the market with JGB issuance, it'll definitely snap right back.
    What's actually needed is fixing the underlying fundamentals that have lost the market's trust.
    Until that happens, downward pressure on the yen is guaranteed to continue.
    143AnonymousSep 3, 2026 17:30
    Re: #131
    The U.S. is issuing way more debt than Japan, so it can only end in dollar weakness.
    163AnonymousSep 3, 2026 17:33
    Re: #143
    How much debt gets issued has nothing to do with exchange rates.
    138AnonymousSep 3, 2026 17:30
    When Bessent talks about "appropriate policy," he probably means a consumption tax cut, not a rate hike.
    157AnonymousSep 3, 2026 17:32
    Re: #138
    They say the truly rich are snapping up hard assets.
    In the U.S., apparently they're hedging with farmland and the like.
    170AnonymousSep 3, 2026 17:34
    Re: #157
    Hard to say. What used to be panic-driven moves now really feels like it's turned into pure indecision.
    247AnonymousSep 3, 2026 17:40
    Re: #157
    I think they want Japan to boost domestic demand so we end up buying more American products.
    141AnonymousSep 3, 2026 17:30
    Once the yen strengthens, domestic companies' earnings will slump, so we're probably in for a wave of layoffs.
    155AnonymousSep 3, 2026 17:32
    Re: #141
    Cheaper imports should actually help a lot of companies recover too.
    148AnonymousSep 3, 2026 17:31
    https://imgur.com/Kq9t5hh.jpg
    https://imgur.com/Hjgdi3b.jpg
    164AnonymousSep 3, 2026 17:33
    165AnonymousSep 3, 2026 17:33
    Re: #155
    Based on experience, I don't think so.

    That's coming from someone who's lived through Showa (the bubble era), Heisei, and now Reiwa.
    189AnonymousSep 3, 2026 17:35
    Re: #165
    What about oil and energy, for starters?
    Actually, what kind of "experience" are you even talking about?
    202AnonymousSep 3, 2026 17:36
    Re: #189
    Does oil just spring up domestically when the yen gets strong or something?
    277AnonymousSep 3, 2026 17:43
    Re: #189
    For goods with a high share of imported raw materials that aren't processed much — like gasoline — sure, prices drop.
    But goods that rely heavily on imported materials yet still go through processing barely move.
    And services? They don't budge at all.
    Japan, with its service-heavy economy, is a country where exchange-rate swings have relatively little effect on overall prices.
    169AnonymousSep 3, 2026 17:33
    Re: #155
    Then why did the "Lost 30 Years" even happen, lol.
    Back when it was ¥80 to the dollar, there was a massive labor surplus.
    213AnonymousSep 3, 2026 17:37
    Re: #169
    That just means things stayed as manageable as they did because imports were cheap.
    The Lost 30 Years happened because the Japanese government let the shortfall in domestic demand go unaddressed.
    Go learn the basics.
    190AnonymousSep 3, 2026 17:35
    Who are the people here actually rooting for a weak yen?
    198AnonymousSep 3, 2026 17:36
    Re: #190
    People like me who just want to flee the country?
    224AnonymousSep 3, 2026 17:38
    Re: #190
    People who get off on ordinary folks suffering.

    Background and Key Points of This Discussion

    As the phrase “correction to the weak yen” suggests, today’s surge is being attributed to two overlapping factors: expectations of a BOJ rate hike and remarks from U.S. Treasury Secretary Bessent. Where the thread split was over whether a stronger yen actually benefits household budgets. Whether companies pass falling input costs on as lower prices varies a lot by industry — goods like gasoline, which rely heavily on imported raw materials and undergo little processing, are highly sensitive to exchange-rate moves, while for Japan’s overall price level, dominated as it is by services, the effect of a stronger yen is seen as limited. On long-term interest rates too, opinions clashed between the intuitive view that “rate hikes push bond yields up” and the counter-view that “yields are rising precisely because the BOJ isn’t hiking, due to inflation concerns” — a reminder that this can’t be explained by a simple formula. Some also pointed out that whether the yen’s rebound actually translates into a better standard of living depends on how companies handle pricing going forward.

    *This article was compiled by excerpting and summarizing the 5ch (Breaking News+) thread “[Forex] Yen Surges to ¥156 Range for First Time in a Month — Up ¥3 in 24 Hours Amid Bets on Weak-Yen Correction.”

  • Rakuten Mobile to Auto-Cancel Accounts Not Linked to Rakuten ID by End of November — Phone Numbers Will Be Lost Too

    Rakuten Mobile has announced plans to automatically cancel contracts — and let the associated phone numbers lapse — for subscribers who haven’t linked their account to a Rakuten ID, effective end of November 2026. After ITmedia’s report was picked up on 5ch’s Business News+ board, posters voiced anxiety about losing numbers they’d used for years and questioned why linking a Rakuten ID should be mandatory at all. Some pointed to concrete reasons accounts go unlinked — shareholders giving away perk SIMs, or lines left dormant just to pad contract quotas — and opinions split over whether the real goal is cracking down on fraudulent contracts or simply corralling users into Rakuten’s membership ecosystem.

    Published

    September 2, 2026, 11:07 AM

    Author

    Source: itmedia.co.jp / Read the original article here

    3AnonymousSep 3, 2026 10:07
    Won't this seriously cut into their subscriber count?
    4AnonymousSep 3, 2026 10:15
    What's even the point of this?
    5AnonymousSep 3, 2026 10:17
    Japan Communications (a smaller MVNO) makes way more sense. Time to port my number out (MNP).
    6AnonymousSep 3, 2026 10:34
    Another heavy-handed move… they might end up getting sued over this.
    7AnonymousSep 3, 2026 10:42
    First it's 'free up to 1GB' and deals like that — they scramble to grab customers any way they can, then just dump them.
    8AnonymousSep 3, 2026 10:42
    Between this and Yahoo, it's nothing but weird companies these days.
    9AnonymousSep 3, 2026 10:46
    What happens to a phone number you've used for decades once it gets cancelled?
    10AnonymousSep 3, 2026 11:06
    I'd like to know if there's actually a legitimate reason not to link your Rakuten ID.
    12AnonymousSep 3, 2026 11:19
    Re: #10
    Aren't there people who don't even have a Rakuten ID in the first place?
    24AnonymousSep 3, 2026 12:08
    Re: #10
    Some shareholders get a bunch of SIMs sent to them as a shareholder perk and just give them away to other people.
    35AnonymousSep 3, 2026 13:05
    Re: #10
    There are probably a lot of lines that were signed up just to hit a sales quota and never actually used.
    11AnonymousSep 3, 2026 11:17
    There's probably someone out there who thinks 'if you get scammed, that's on you.'
    13AnonymousSep 3, 2026 11:20
    Isn't the Rakuten ID just the thing you use to log into Rakuten Ichiba (Rakuten's online mall)?
    14AnonymousSep 3, 2026 11:23
    Maybe this is aimed at 'contract beggars' (people who sign up just to grab freebies/promos and never actually use the line). Keep it up!
    15AnonymousSep 3, 2026 11:38
    What about people with shareholder SIMs? I already use my Rakuten ID for my main Rakuten line.
    16AnonymousSep 3, 2026 11:38
    This is exactly the kind of thing that'll make the Ministry of Internal Affairs and Communications furious.
    17AnonymousSep 3, 2026 11:42
    If you don't like it, can't you just cancel it yourself?
    29AnonymousSep 3, 2026 12:20
    Re: #17
    It's a forced cancellation either way, so this actually saves you the hassle of cancelling it yourself.
    22AnonymousSep 3, 2026 11:59
    Canceling the contract outright is going too far.
    25AnonymousSep 3, 2026 12:12
    What do you mean 'web version'? Just tell us how to check it from the phone itself.
    26AnonymousSep 3, 2026 12:14
    Can you even use Rakuten Link without a Rakuten ID?
    27AnonymousSep 3, 2026 12:17
    So what's the actual reason behind this?
    28AnonymousSep 3, 2026 12:18
    What even is a Rakuten ID in the first place? Do the shareholder-perk SIMs even come with one?
    30AnonymousSep 3, 2026 12:32
    Probably because the numbers were being used for crime — there must be a ton of fraudulent contracts out there.
    31AnonymousSep 3, 2026 12:42
    Maybe they should just stop doing those '1 yen to switch carriers' (MNP) promotions?
    32AnonymousSep 3, 2026 12:54
    If family-plan users scramble to link accounts and their kids go on an unauthorized spending spree, that's a jackpot for them — the big three carriers already got rich off gacha-game family bankruptcies.
    33AnonymousSep 3, 2026 12:59
    Doing stuff like this is just going to push people to other carriers. It'll backfire.
    34AnonymousSep 3, 2026 13:03
    They could've just auto-generated IDs from phone numbers and forced everyone onto one. Doing it this way is just going to make people cut ties with them instead. Not very smart.
    36AnonymousSep 3, 2026 13:30
    If this is coming from a Ministry directive, maybe the plan is to shrink them down and confiscate/reclaim their spectrum allocation.
    37AnonymousSep 3, 2026 13:33
    Re: #10
    If you don't log in and agree to link it, you get cancelled — doesn't matter whether you actually use the line or not.
    38AnonymousSep 3, 2026 13:34
    It's all in how you phrase it. They could just say: 'We only issue e-invoices now, so an email address is required — please complete first-time login on our verification site.' (Which just means: sign up for a Rakuten membership.)
    39AnonymousSep 3, 2026 13:37
    If they actually want people to link their accounts, they should be handing out a ton of reward points for it.
    40AnonymousSep 3, 2026 13:38
    A SoftBank exec once asked 'where do all these net new subscribers even come from?' — referring to exactly this kind of trick. Are they going to be okay once that whole batch of net adds disappears?
    41AnonymousSep 3, 2026 13:40
    I bet people who were using Rakuten just as a backup/secondary number will move over to Povo (au's low-cost sub-brand).

    Background and Key Points of This Discussion

    Rakuten Mobile has long encouraged linking accounts to a Rakuten ID, but this latest move goes further — automatically cancelling the contracts of anyone who hasn’t linked. Behind this is a history of boosting subscriber numbers through shareholder perks and steep MNP discount campaigns, which appears to have left a certain number of lines that are essentially unused. There’s also a broader trend of the Ministry of Internal Affairs and Communications pushing carriers to tighten identity verification as a countermeasure against illegal SIM sales and scam-related fraud, so making ID linkage mandatory may be part of that effort. In the thread, reactions were split between concern that this could push more users toward switching carriers, and the view that it’s a reasonable anti-fraud measure. For users who’ve kept the same number for years, the article alone doesn’t make clear whether this kind of cancellation condition was disclosed at the time they signed up, and it’s also unclear just how many people will actually be affected.

    *This article is excerpted and summarized from the 5ch (Business News+) thread ‘Rakuten Mobile to Auto-Cancel Accounts Not Linked to Rakuten ID by End of November — Phone Numbers Will Be Lost Too.’

  • Nikkei Sinks 1,889 Points at Close — Third Straight Drop as Global Rates Climb

    On September 2, 2026, Japan’s Nikkei average tumbled for a third straight session in Tokyo trading, closing down 1,889.70 points (2.85%) at 64,325.64. Concerns over accelerating inflation and expanding fiscal spending have fueled expectations of higher interest rates worldwide, dragging down stock markets across Asia. As some observers began drawing comparisons to the 1987 Black Monday crash, reactions on 5ch split between “it’ll keep falling” and “we’ve already hit bottom,” with further disagreement over comparisons to South Korean stocks and whether households even have the spare cash to invest.

    Japan’s Nikkei average dropped sharply for a third consecutive session in Tokyo trading on the 2nd, closing down 1,889.70 points (2.85%) from the previous day at 64,325.64. Concerns about accelerating inflation and fiscal expansion have strengthened expectations of higher interest rates worldwide, pushing Asian stock markets broadly lower. Some have begun to worry about a repeat of 1987’s “Black Monday,” when stocks crashed following a global rise in interest rates.

    The Nikkei opened lower and extended its losses as the session went on, with the decline briefly widening to 1,999 points at one stage…(continues in the paid edition, 1,736 characters remaining)

    The Nikkei (newspaper), September 2, 2026, 18:03

    Source: nikkei.com / Original article here

    8AnonymousSep 2, 2026 19:46
    Korea's falling even harder
    21AnonymousSep 2, 2026 19:48
    Re: #8
    That country's index is just unhinged…
    111AnonymousSep 2, 2026 19:59
    Re: #8
    That's what people call "the pot calling the kettle black" (lit. "fifty steps vs. a hundred steps")
    116AnonymousSep 2, 2026 20:00
    Re: #8
    It's a country where Samsung Electronics and SK Hynix alone make up half the KOSPI (´・ω・`)
    16AnonymousSep 2, 2026 19:47
    Here comes the nationwide margin call
    42AnonymousSep 2, 2026 19:50
    Re: #16
    Since when did every single citizen start trading futures and margin accounts?
    50AnonymousSep 2, 2026 19:51
    Re: #42
    There's no margin call, but if you think about the GPIF, it's basically like everyone's in the market anyway lol
    27AnonymousSep 2, 2026 19:49
    Abenomics was fun while it lasted

    Ever since PM Abe took over in 2012, the yen kept weakening, stocks kept rising, and the money just kept piling up

    It climbed steadily all the way to 0523

    Good times
    64AnonymousSep 2, 2026 19:54
    Re: #27
    Why not go all-in on a double-inverse fund with that money?
    31AnonymousSep 2, 2026 19:49
    The main past episodes where the yen carry trade abruptly "ended" (unwound) were triggered by global financial turmoil and sharp market swings — 1998 (the Russian crisis/LTCM shock) and 2008 (the Lehman shock)

    This time it ends with a BOJ rate hike 🥹
    108AnonymousSep 2, 2026 19:58
    Re: #31
    It'd be fine if people quietly stepped back one by one once the whispers start, but it's always the same story — everyone squeezes out every last drop and then tries to bolt all at once
    That's what makes it so hard
    41AnonymousSep 2, 2026 19:50
    Are we headed back to the days of 8% bank time deposits?
    44AnonymousSep 2, 2026 19:50
    Re: #41
    What an era that must have been
    No need to even bother with stocks then
    46AnonymousSep 2, 2026 19:51
    Are the "NISA poor" about to become actually poor?
    But you can't quit now
    Continuing to buy is exactly the opportunity
    142AnonymousSep 2, 2026 20:02
    Re: #46
    Grit your teeth and hold when prices are high.
    Then buy big when they drop.
    52AnonymousSep 2, 2026 19:52
    Honestly, a Nikkei average around 70,000 might just stick around for another 10 years or so @market-watchers
    102AnonymousSep 2, 2026 19:58
    Re: #52
    Maybe, if AI chip production just keeps ramping up forever
    60AnonymousSep 2, 2026 19:53
    It's still got plenty of room to climb
    100,000 is one benchmark to watch
    78AnonymousSep 2, 2026 19:55
    Re: #60
    As long as capitalism keeps going, that's technically how it's supposed to work
    74AnonymousSep 2, 2026 19:55
    Well, it's September
    Stocks dropping is just the usual seasonal thing
    Though the war wasn't on the schedule
    86AnonymousSep 2, 2026 19:56
    Re: #74
    So there's a chance oil going up is actually more profitable than the index going down
    80AnonymousSep 2, 2026 19:56
    Morinaga-san was a year off
    But he called it right in the end
    Rest in peace
    92AnonymousSep 2, 2026 19:57
    Re: #80
    Wait, what?
    We're still nowhere near 3,000 yen
    129AnonymousSep 2, 2026 20:01
    Re: #80
    Funny how it's more than 20 times his prediction
    Well, can't be helped since we got a new PM after Ishiba
    151AnonymousSep 2, 2026 20:03
    Is the AI bubble finally about to pop? lol
    Would be hilarious if it collapsed
    161AnonymousSep 2, 2026 20:05
    Re: #151
    With literally everyone and their dog jumping on AI right now, it's hard to imagine it actually collapsing
    162AnonymousSep 2, 2026 20:05
    Re: #151
    It's not the AI bubble that collapses — AI destroys the old economy instead
    160AnonymousSep 2, 2026 20:05
    Re: #118
    That whole mindset is off to begin with
    It's no different from telling someone with no seed money to go play pachinko

    Looking at savings trends in Japan, the median household (the one sitting exactly at the 50th percentile) has savings of 1 million yen for single-person households and 2.8 million yen for households of two or more
    As you can see, there's no way most people even have the seed money to start with
    181AnonymousSep 2, 2026 20:07
    Re: #160
    I mean, households with around 30 million yen in assets are pretty common, but that includes things like home equity and insurance value — there's no spare cash sitting around to dump into stocks
    That's exactly why only 16% of the population even does NISA — or rather, why they can't
    190AnonymousSep 2, 2026 20:09
    Re: #181
    Cut out convenience stores, pachinko, cigarettes, and carrier smartphone plans and you'd be totally fine
    189AnonymousSep 2, 2026 20:09
    Hurry up and raise rates already
    If a full-blown Monday crash hits, they won't be able to raise rates at all anymore
    197AnonymousSep 2, 2026 20:09
    Re: #189
    Guess they're aiming for 5% with rate hikes
    204AnonymousSep 2, 2026 20:10
    Re: #189
    Bankruptcies are at a record high
    And they're still hiking rates, so I guess they figure they can

    Background and Key Points of the Discussion

    The Nikkei’s sharp drop comes against a backdrop of global inflationary pressure and mounting expectations that interest rates will keep climbing worldwide. As the cited article notes, 1987’s Black Monday is remembered as a moment when stocks crashed shortly after a global rise in interest rates, and some are drawing parallels to the current slide. Opinions in the thread split over whether the market will keep falling or has already bottomed out, with bulls betting on the Nikkei reaching 100,000 clashing against those expecting a prolonged slump in the 70,000 range. Some also compared a potential unwinding of the yen carry trade to the 1998 Russian crisis and the 2008 Lehman shock. There was also debate over whether ordinary households can even afford to invest in stocks, with some citing NISA usage rates and household savings figures as evidence of limited investment capacity — though it’s worth noting these figures were cited by thread participants themselves, and their sources and reference dates could not be confirmed within the article.

    ※This article is compiled from excerpts and a summary of the 5ch (Breaking News+) thread “[Stocks] Nikkei Closes Down 1,889 Yen as Global Rate Hikes Spark Talk the “Party Is Over”.”

  • Otsuka Foods Beefs Up Frozen Fries Brand ‘Micro Magic’ With New Products and a Revamped Lineup

    On August 26, Otsuka Foods announced it is beefing up its long-running frozen French fry brand “Micro Magic.” The lineup gains two new products — “Micro Magic Fried Potato” and a black pepper-flavored version — alongside a refresh of the existing items. On 5ch’s Business News+ board, the discussion turned practical: would lifting the ban on importing fresh potatoes actually bring prices down, or would it merely remove the risk of price hikes during poor harvests? Commenters also traded cooking tips (microwave first, then finish in a toaster oven for extra crispiness) and raised concerns about acrylamide, the compound formed in fried foods.

    August 26, 2026

    “Micro Magic Fried Potato” and “Micro Magic Fried Potato: Black Pepper”

    Otsuka Foods is strengthening its long-running frozen French fry brand “Micro Magic.”

    Source: shokuhin.net / Original article here

    3AnonymousAug 29, 2026 06:11
    Hikaru Genji (the classic idol group — probably behind the old commercial's theme song)
    4AnonymousAug 29, 2026 06:12
    If they lift the ban on importing fresh potatoes, will fries and chips actually get cheaper?
    Or does that just mean no more price hikes when the harvest's bad?
    18AnonymousAug 29, 2026 12:20
    This stuff's always been pricey.

    Just take the big bag of frozen fries from the supermarket, thaw it lightly in the microwave, then finish it in the toaster oven — comes out crispy every time.
    Best method, hands down.
    24AnonymousAug 29, 2026 15:28
    Acrylamide
    25AnonymousAug 29, 2026 16:02
    If the commercial-grade frozen fries already come with a microwave recipe, that settles it.
    27AnonymousAug 29, 2026 17:07
    Whenever I told girls 'that's such a weird song in the commercial,' every one of them would get a little embarrassed and smile — so as far as the marketing goal went, it must have been a dead-on bullseye. It was so on-the-nose that, as a guy, the ad just struck me as pretty vapid and dumb, honestly.
    30AnonymousAug 29, 2026 22:04
    Nice and easy since you just microwave it, but it's gotten expensive.
    33AnonymousAug 30, 2026 04:03
    Business News+, as expected —

    the quality of these posts is next level! 🐴🫎
    56AnonymousSep 1, 2026 11:48
    Re: #33
    Aw, don't flatter me, you're making me blush.
    37AnonymousAug 30, 2026 09:09
    I only buy it once in a while,
    but the one I used to get came in a bag —
    not this one.
    Since it's so occasional, I don't even remember the product name.
    38AnonymousAug 30, 2026 09:55
    Re: #37
    'Once in a while.'
    'Once in a while.'

    Background and Key Points of This Discussion

    “Micro Magic” is a frozen French fry brand Otsuka Foods has run for many years, and the thread drew reactions from people old enough to remember its classic TV commercials. The real point of debate was how lifting the ban on importing fresh potatoes would affect future prices — opinions split between those expecting outright price drops and those who figured it would only remove the risk of hikes during bad harvests. High-heat cooking methods like deep-frying are known to produce acrylamide, a compound some commenters worried about health-wise. That said, it’s worth noting that acrylamide levels and their health risk vary by cooking method and product, and no specific figures or sourcing were offered in the thread itself.

    *This article was compiled from excerpts and a summary of the 5ch (Business News+) thread “Otsuka Foods Beefs Up Frozen Fries Brand ‘Micro Magic’ With New Products and a Revamped Lineup.”

  • PC Parts Brand “Kuroutoshikou” Rebrands as “Crowxis” — Sunglasses Mascot Retired After 25 Years

    According to a report from ITmedia, PC parts brand Kuroutoshikou (玄人志向, lit. “oriented toward the discerning/expert user”) is renaming itself “Crowxis” to mark its 25th anniversary — and retiring the deadpan, sunglasses-wearing “old guy” mascot that has served as its logo for decades. The news set off a lively thread on 5ch’s Business News+ board, drawing everything from nostalgia for the brand’s old nickname “Kuroshiko,” to gripes about the new logo’s design, to worries that the new name will be mistaken for some random overseas or Chinese knockoff brand. A running gag comparing the mascot’s face to a Japanese musician also made repeated appearances, keeping things lively.

    Published

    September 1, 2026, 2:03 PM JST

    Author

    Source: itmedia.co.jp / Original article here

    3Ran Out of Business CardsSep 1, 2026 17:41
    Is the sunglasses guy getting laid off too?
    4Ran Out of Business CardsSep 1, 2026 17:49
    Japanese people really do hate Japanese.
    5Ran Out of Business CardsSep 1, 2026 17:59
    They'd better keep the sunglasses guy around somewhere, at least —
    otherwise they've got the same name recognition as some random new brand.
    19Ran Out of Business CardsSep 1, 2026 19:44
    Re: #5
    Better to scrap it — it's starting to sound like some takoyaki stand in Ikebukuro.
    6Ran Out of Business CardsSep 1, 2026 18:00
    Kine-san's fired.
    31Ran Out of Business CardsSep 1, 2026 21:29
    Re: #6
    I always thought he looked like Kine-san too.
    13Ran Out of Business CardsSep 1, 2026 18:46
    What a waste, dropping the Kuroutoshikou name.
    'Crowxis' just sounds like some no-name manufacturer you've never heard of.
    30Ran Out of Business CardsSep 1, 2026 21:20
    Re: #13
    Some Chinese knockoff brand on Amazon is gonna rip it off within a week — 'Crowixs,' 'Crowsix,' you name it.
    14Ran Out of Business CardsSep 1, 2026 18:59
    So 'hardship and inquiry' [kurou to shikou] becomes 'hardship dies' [kurou shisu]…
    17Ran Out of Business CardsSep 1, 2026 19:21
    Re: #14
    That's the only pun I could come up with lol
    15Ran Out of Business CardsSep 1, 2026 19:07
    Kuroutoshikou had this weirdly compelling charm to it, you know?
    16Ran Out of Business CardsSep 1, 2026 19:19
    Re: #1
    You're still alive?! [classic manga/anime shock line]
    18Ran Out of Business CardsSep 1, 2026 19:29
    You'd mistake it for a Chinese manufacturer now.
    20Ran Out of Business CardsSep 1, 2026 19:48
    'Kurow-shimasu' [pun blending 'Crowxis' with the polite greeting gozaimasu]
    26Ran Out of Business CardsSep 1, 2026 20:51
    Lots of memories with this brand, even though I never actually bought anything from them.
    27Ran Out of Business CardsSep 1, 2026 21:06
    Ugh… Kuroutoshikou.
    28Ran Out of Business CardsSep 1, 2026 21:11
    I thought they'd just taken the sunglasses off and rebranded him as a balding old guy.
    29Ran Out of Business CardsSep 1, 2026 21:12
    They're seriously going with that brand name?
    37Ran Out of Business CardsSep 1, 2026 22:40
    (´・ω・`) Whyyy! Kuroutoshikou was fine the way it was.
    Come to think of it, haven't been to PC Depot in ages. Probably expensive there now.
    38Ran Out of Business CardsSep 1, 2026 23:00
    My PSU from them has been running for 5 years now.
    39Ran Out of Business CardsSep 1, 2026 23:04
    About 20 years ago, Kuroutoshikou and NVIDIA were basically in the same boat — both selling parts that felt a little sketchy lol
    41Ran Out of Business CardsSep 2, 2026 00:44
    If they've got budget to spare for a logo redesign,

    they should be spending it on
    making better-spec products instead.
    42Ran Out of Business CardsSep 2, 2026 00:51
    My RTX 3060 and 4070 were both Kuroutoshikou, now I've got a 5070 Ti.
    The 3-year warranty was generous — though in the end I couldn't resist upgrading every single year anyway.

    Background and Talking Points

    Kuroutoshikou is a long-running brand of DIY PC components, long recognizable by its deadpan, sunglasses-wearing “old guy” mascot logo. The switch to “Crowxis” appears to be a rebranding timed to the company’s 25th anniversary, and the move toward a Western-style English name mirrors a broader trend among Japanese PC peripheral makers with an eye on overseas markets. Thread opinion split mainly over the new logo’s design — comments dismissing it as “chuuni” (over-the-top, edgy design in a self-consciously adolescent style) or simply tacky were common, while almost nobody spoke up in favor of the plain English wordmark. The fact that the nickname “Kuroshiko” had become so entrenched also drove a lot of the discomfort with the new name. At the same time, longtime customers brought up warranty terms and product specs just as often as the rebrand itself, suggesting plenty of users care more about substance than branding. A running joke likening the mascot’s face to musician Naoto Kine of TM NETWORK also resurfaced repeatedly — a well-worn meme about the logo’s appearance, not a comment on the actual person, and should be read as such.

    *This article is excerpted and summarized from the 5ch (Business News+) thread “‘Kuroutoshikou’ Rebrands as ‘Crowxis’ — Sunglasses Gone Too at 25th Anniversary.”

  • Kewpie hikes prices on 224 products by up to 25%—450g mayonnaise jumps to ¥611

    On September 1, Kewpie announced it will raise prices on 224 household products—including mayonnaise, dressings, and pasta sauces—by 3 to 25%, effective with November shipments. The hikes stem from soaring cooking oil prices as well as rising packaging costs driven by worsening conditions in the Middle East. The company’s flagship Kewpie Mayonnaise (450g) will go from a suggested retail price of ¥559 (tax included) to ¥611. This marks the first mayonnaise price increase in a year, following the last one in September 2025. On 5channel, posters voiced both brand loyalty (“I’ll only buy Kewpie no matter how expensive it gets”) and suspicion toward opportunistic price hikes and manufacturers’ explanations, with the discussion spilling over into dining-out costs and eating habits more broadly.

    Kewpie announced on the 1st that it will raise prices by roughly 3-25% on a total of 224 household products—including its mainstay “Kewpie Mayonnaise,” dressings, and pasta sauces—starting with November shipments. The move reflects soaring prices for cooking oil and other ingredients, along with rising packaging costs driven by worsening conditions in the Middle East.

    Kewpie Mayonnaise (450 grams) will rise from a suggested retail price of ¥559 (tax included) to ¥611. This is the first mayonnaise price revision since September 2025. A total of 601 commercial-use seasonings, salads, and other products will also see price hikes of roughly 2-38%. The company commented, “We have pursued rationalization and cost-cutting, but it has become extremely difficult to absorb rising costs through corporate effort alone.”

    Yomiuri Shimbun, September 1, 2026, 18:45

    Source: yomiuri.co.jp / Original article here

    40AnonymousSep 1, 2026 19:37
    I only ever buy Kewpie mayo anyway, so I'll keep buying it even if it's pricier.
    44AnonymousSep 1, 2026 19:38
    Re: #40
    Nobody actually thinks that. Who cares.
    They're taking consumers for granted—this'll end up just like the rice fiasco.
    45AnonymousSep 1, 2026 19:38
    I've never actually seen mayo priced that high in stores—what even is this 'list price'?
    60AnonymousSep 1, 2026 19:40
    Re: #45
    You get it cheap because sales reps are out there busting their asses.
    Your company has sales guys too, right?
    They're the reason you have a job at all.
    Buy the guy a drink sometime.
    53AnonymousSep 1, 2026 19:39
    Wasn't the 450g bottle just ¥199 not that long ago?
    241AnonymousSep 1, 2026 19:58
    Re: #53
    Lol, you don't understand the difference between list price and sale price.
    54AnonymousSep 1, 2026 19:39
    Is this gonna be like 'Can you poor folks keep up? lol' and they just keep hiking prices forever?
    68AnonymousSep 1, 2026 19:42
    Re: #54
    Honestly, thinking prices would go down while the US is off fighting wars is the weird take here.
    Of course prices are shooting up like crazy.
    If you guys, who supposedly care the most about the news, don't even get that much, what are you even doing on a news board?
    71AnonymousSep 1, 2026 19:42
    Re: #54
    That game of chicken is kind of hilarious 😁
    61AnonymousSep 1, 2026 19:40
    It's basically 'safety in numbers'—everyone hikes prices together so no one looks bad.
    Sure there are various factors, but do they really need to keep raising prices this much?
    64AnonymousSep 1, 2026 19:40
    Re: #61
    They're hiking now to get ahead of next year's 1-point consumption tax increase.
    94AnonymousSep 1, 2026 19:45
    I just got back from a trip to the UK, and even a modest meal easily runs you about ¥10,000 per person.
    101AnonymousSep 1, 2026 19:45
    Re: #94
    Eating out is expensive in developed countries in general.
    111AnonymousSep 1, 2026 19:47
    Re: #94
    Seems like Japan alone has fallen behind the global economy. With interest rates rising now, maybe we'll finally catch up to world standards.
    108AnonymousSep 1, 2026 19:46
    Wait, dressings too?
    I only ever buy Kewpie dressing as well…
    119AnonymousSep 1, 2026 19:48
    Re: #108
    Dressing is basically just added salt, you don't really need it.
    Once you get used to the natural flavor of vegetables, you stop wanting it.
    129AnonymousSep 1, 2026 19:49
    Re: #108
    It's "Kewpie." (5ch loves correcting the exact katakana spelling of the brand name.)
    118AnonymousSep 1, 2026 19:47
    Just import it then. Supermarkets don't need to stock this stuff.
    125AnonymousSep 1, 2026 19:48
    Re: #119
    You're supposed to eat vegetables together with oil.
    Turns out it wasn't "veggies first," it was "oil first."
    130AnonymousSep 1, 2026 19:49
    Re: #125
    What do you mean "supposed to"? Is there a law about it or something?
    143AnonymousSep 1, 2026 19:50
    Re: #130
    Actually, when researchers reviewed the data behind the long-recommended "veggies first" approach (eating vegetables before other food), it turned out the vegetables in those studies had been dressed with olive oil and the like.
    That means it's highly likely the real active ingredient was the "oil," not the vegetables themselves.
    Eating vegetables and oil together first is apparently the most effective approach.
    151AnonymousSep 1, 2026 19:51
    Re: #143
    Whether it's effective and whether you're obligated to do it are two different things. It's a personal choice.
    163AnonymousSep 1, 2026 19:52
    Re: #143
    Also not widely known: "veggies first" only works if you eat them 30 minutes before the meal.
    138AnonymousSep 1, 2026 19:49
    Re: #101
    To begin with, other countries impose strict restrictions on the restaurant industry, including caps on the number of stores per area.
    Only businesses that actually win the competition survive.
    Naturally wages end up higher—or rather, that's the whole point, and pretty much every country built it into law from the moment it was founded.
    The only ones that didn't are Japan and South Korea.
    That's why the restaurant industry here is cheap, dirty, and grueling, and nobody wants to work in it.
    It's not that other countries are expensive—it's that Japan and Korea are the crazy ones.
    146AnonymousSep 1, 2026 19:51
    Re: #138
    I remember eating out in Thailand being dirt cheap, though.
    154AnonymousSep 1, 2026 19:51
    Re: #146
    Is Thailand even a developed country?
    160AnonymousSep 1, 2026 19:52
    Tried the dirt-cheap mayo from Gyomu Super (a discount supermarket chain) and it was so bad I threw it out.
    Hate to admit it, but I can't eat anything but Kewpie.
    175AnonymousSep 1, 2026 19:53
    Re: #160
    Say what you want, but Kewpie's flavor really is untouchable compared to other brands.
    188AnonymousSep 1, 2026 19:54
    Re: #160
    It's "Kewpie." (5ch loves correcting the exact katakana spelling of the brand name.)
    167AnonymousSep 1, 2026 19:52
    Re: #154
    The post you're replying to just said "other countries" in general, though.
    185AnonymousSep 1, 2026 19:53
    Mayo's mayo, just buy the store-brand (private label) version.
    190AnonymousSep 1, 2026 19:54
    Re: #185
    Those have been steadily going up in price too, you know.
    199AnonymousSep 1, 2026 19:54
    Re: #185
    My tongue's been enslaved by Kewpie—couldn't accept anything else.

    Background and key points of this discussion

    This marks a second price hike for Kewpie in a short span of time—mayonnaise already saw a similar revision in September 2025, so this is a repeat increase in under a year. Comments in the thread like “I used to get it for ¥199” point to a common mix-up between the suggested retail price (list price) and discounted sale prices, meaning there’s a gap between real shelf prices and the announced ¥559/¥611 figures. Rising packaging costs tied to petroleum derivatives, driven by Middle East tensions, are a factor cited across the food industry in recent years, not something unique to Kewpie. Reactions in the thread show both loyalty to the brand (“I won’t buy anything but Kewpie no matter the price”) and skepticism toward opportunistic hikes and manufacturers’ justifications existing side by side, rather than splitting into a simple for-or-against debate.

    *This article is compiled and summarized from the 5channel (Breaking News+) thread “Kewpie to raise prices on 224 core products by 3-25%… 450g mayonnaise goes from ¥559 to ¥611 (tax included).”

  • China’s “24.1 Million Homeless” Video Shocks Viewers — Young People Collapsing in the Streets

    A video circulating on 5channel follows young people collapsing or sleeping rough on the streets of Wuhan, Shanghai, Shenyang, Kunshan, and other cities from 2024 to 2026, driven by hunger and destitution. The video argues that in cities once built on manufacturing, a wave of factory closures and layoffs has trapped young people in a vicious cycle — unable to return home, yet sinking deeper into poverty in the big cities. While some in the thread questioned the reliability of the source, others pointed to proxy indicators like salt consumption, container shipping volumes, and nighttime light levels to argue the situation is genuinely dire. Citing real-world examples like the delisting of China Evergrande Group amid the collapse of the property bubble, the discussion expanded into comparisons with Japan’s own “Lost Thirty Years” and debates over the shape of social safety nets.

    Key points:

    Destitute people turning up everywhere: From 2024 to 2026, footage from Wuhan, Shanghai, Shenyang, Kunshan, and other cities shows young people collapsing or sleeping on the street from hunger and poverty (0:24-6:17).

    The toll of economic decline: In cities that were once manufacturing hubs, a wave of factory bankruptcies and layoffs has trapped young people who can’t return home in a vicious cycle of poverty in the big cities (3:23-4:10, 6:55-7:08).

    Source: youtu.be / original video here

    6AnonymousAug 30, 2026 17:02
    People say Chinese tourists have bad manners, but…

    these are still supposedly the wealthy ones.
    58AnonymousAug 30, 2026 17:51
    Re: #6
    Most of that "wealthy class" is just officials who abused their positions to embezzle money.
    You don't end up like that without being fundamentally shady.
    7AnonymousAug 30, 2026 17:02
    Not this "Watching China" channel again.
    Why would anyone take Falun Gong propaganda at face value? ("Kan Zhongguo," a Falun Gong-linked YouTube channel)
    52AnonymousAug 30, 2026 17:47
    Re: #7
    No, honestly, that claim is the real misinformation.
    If a population of only 700 million built cities on the scale of Beijing, Shanghai, and 20 other metros, they'd have to be superhumanly efficient.
    You need over a billion people functioning as virtual slaves to sustain the facade China puts up today.
    The salt-consumption, container-shipping, and nighttime-light figures are legit indicators.
    13AnonymousAug 30, 2026 17:06
    Being able to just let the poor die off is China's edge, honestly.
    Watching America and China, you really see how a generous safety net like Japan's is nothing but a drag on national growth.
    18AnonymousAug 30, 2026 17:11
    Re: #13
    China's weak social security makes people anxious about the future, so they save way more than they need to — that's why the deflation spiral won't lift.

    America doesn't have much social security, but it does have welfare.
    Though apparently plenty of poor people just live off welfare and never work.
    21AnonymousAug 30, 2026 17:15
    Re: #18
    America… has welfare?
    20AnonymousAug 30, 2026 17:12
    There's something twisted about livestreams where people throw endless "super chat"-style tips just to make someone dance on camera.

    Then there's the fear of getting hit with damages if an old person dies after you help them, so shops kick people out and nobody lends a hand to someone collapsed on the street (a nod to China's well-known "good Samaritan lawsuit" fears).

    That "money means you can do anything" vibe — must feel like paradise if you're rich, I guess.
    40AnonymousAug 30, 2026 17:29
    Re: #20
    You can get someone to dance for a tip worth just a few yen.
    Heard someone made the same person dance for hours straight like that — laughed when I heard it, but that's seriously messed up.
    22AnonymousAug 30, 2026 17:16
    Putting other countries down doesn't make Japan look any better.
    26AnonymousAug 30, 2026 17:20
    Not to be harsh, but neither Chinese urban design nor fashion sense is exactly tasteful.
    29AnonymousAug 30, 2026 17:21
    Re: #26
    Japan's urban planning isn't much to brag about either.
    35AnonymousAug 30, 2026 17:23
    Re: #26
    China, Japan, Korea — urban design is trash in all three.
    Other Asian countries have better taste, honestly.
    42AnonymousAug 30, 2026 17:31
    China had a front-row seat to Japan's mistakes — so why did they fail the same way anyway?
    84AnonymousAug 30, 2026 18:15
    Re: #42
    Kind of sad to think they're about to go through their own version of Japan's Lost Thirty Years.
    44AnonymousAug 30, 2026 17:33
    I heard that in China even unemployed people don't struggle to eat — is that actually true?
    64AnonymousAug 30, 2026 17:58
    Re: #44
    Lately there's been news of young people who couldn't find jobs starving to death, or collapsing after going 20 days on nothing but water.
    53AnonymousAug 30, 2026 17:48
    Wonder if we'll get a Reiwa-era Kowloon Walled City out of this (the infamous ungoverned Hong Kong slum, demolished in the 1990s).
    54AnonymousAug 30, 2026 17:49
    Re: #53
    That kind of thing shows up in Southeast Asian countries where development stalled halfway.
    59AnonymousAug 30, 2026 17:53
    After they deregulated shop openings, everyone got dragged into a race-to-the-bottom price war — that kind of cutthroat "involution" business model is bound to tank the economy.
    62AnonymousAug 30, 2026 17:53
    Re: #59
    Wait, they deregulated? Shops are disappearing though, aren't they?
    60AnonymousAug 30, 2026 17:53
    Next up is probably a massive social security crisis. They're tracing Japan's path exactly.
    68AnonymousAug 30, 2026 18:00
    Re: #60
    Apparently each province runs its own separate system, so your health coverage changes when you move.
    69AnonymousAug 30, 2026 18:00
    Chinese people themselves know better than anyone that the yuan can't be trusted — that's exactly why they snap up real estate.
    76AnonymousAug 30, 2026 18:08
    Re: #69
    Right, and they also know that property becomes worthless after 70 years (China's land-use leases expire then), which is exactly why they were buying up Japanese real estate instead.
    Turns out even that escape route is hard to pull off, though.
    The government started retroactively taxing income going back 25 years, so people are having to liquidate the assets they got out just to cover the tax bill.
    72AnonymousAug 30, 2026 18:03
    Japan tightened way too hard after its bubble burst, lost 30 years, and locked in its decline — feels like China's doing the exact same thing. It's already a seriously aging, low-birthrate, deflationary society.
    74AnonymousAug 30, 2026 18:05
    Re: #72
    Blame the Bank of Japan governor.
    And the Finance Ministry hiking taxes.
    82AnonymousAug 30, 2026 18:14
    Re: #74
    Xi Jinping probably thinks along similar lines to Japan's Finance Ministry —
    he probably sees deflation forcing workers into low wages as ideal.
    85AnonymousAug 30, 2026 18:15
    Re: #82
    The deflation is at least partly deliberate policy.
    90AnonymousAug 30, 2026 18:21
    Some people say China's bubble can never burst because it's a Communist Party state — what's the actual logic there?
    92AnonymousAug 30, 2026 18:23
    Re: #90
    "It hasn't collapsed, therefore it won't collapse" — that logic is, in a sense, valid in economics.
    95AnonymousAug 30, 2026 18:23
    Re: #90
    The real estate bubble already did collapse, so the premise is off in a bunch of ways.

    But I think what people actually mean is that China won't see a financial crisis like the one that hit Japan afterward.
    And yeah, I don't think that'll happen either.
    117AnonymousAug 30, 2026 18:37
    Re: #90
    They're probably counting on some kind of debt-cancellation edict.
    But that just chills the economy over the medium-to-long term — it's only kicking the can down the road.
    108AnonymousAug 30, 2026 18:31
    So when does China's economy and system actually collapse, in the end?
    That's the part that actually matters.
    115AnonymousAug 30, 2026 18:36
    Re: #108
    China Evergrande Group, the real estate giant that ran into financial trouble carrying nearly 50 trillion yen in debt, was officially delisted from the Hong Kong Stock Exchange on the 25th.

    Evergrande, one of China's biggest property developers, collapsed under roughly 50 trillion yen in debt and was delisted from the Hong Kong Stock Exchange in August 2025.

    Evergrande's collapse stands as the single biggest turning point symbolizing the long unwind of China's property bubble.
    116AnonymousAug 30, 2026 18:37
    Re: #108
    It has collapsed, but China can absorb it domestically — the only real spillover to other countries is the flood of excess exports.

    Background and Key Points of This Discussion

    In China, the real estate market has been adjusting ever since Evergrande’s 2021 debt crisis broke, and the company was formally delisted from the Hong Kong Stock Exchange in August 2025. Local governments’ fiscal reliance on land-use-rights sales, plus regional disparities in the social security system tied to urban household registration (hukou), are cited as reasons unemployed young people struggle to move back to their hometowns. In the thread, skepticism about the video’s source (a personal YouTube channel) clashed with arguments — based on proxy economic indicators like salt consumption, container shipping volumes, and nighttime satellite light levels — that the situation is genuinely severe. There was also some talking past each other over the claim that “it can’t collapse because it’s a Communist Party system”: the real estate market has already entered an adjustment phase, even though it hasn’t triggered a Japan-style chain of financial-crisis failures.

    *This article is excerpted and summarized from the 5channel (Live Newsflash G) thread “China’s Economy: “The Shock of 24.1 Million Homeless, Young People Collapsing One After Another in the Streets” ← This Is Just What China’s Economy Actually Looks Like.”

  • CoCo Ichibanya Raises Prices Again, 5ch Users Furious — But Some Say It’s Actually the Cheapest

    Curry chain CoCo Ichibanya (affectionately nicknamed “Kokoichi” by fans) has rolled out a late-night surcharge, price hikes on 12 topping items, and a ¥60 increase on its pork shabu-shabu topping. What started as a thread griping about the price hikes gradually morphed into a full-blown debate over whether Kokoichi is actually expensive or cheap. Posters began pasting menu photos from rival chains like Matsuya, Royal Host, and Go Go Curry for comparison, with opinions splitting over everything from how much rice you can pile on to impressions of the customer base.

    1Anonymous (5ch VIP board)2026/08/29 (Sat) 00:23:07.749
    Late-night surcharge ← don't care
    Price hike on 12 toppings ← screw off
    Pork shabu topping +¥60 ← die, die, die [note: "4ね" is a pun spelling out "shine" (die) using the number 4, read "shi"]
    3Anonymous (5ch VIP board)2026/08/29 (Sat) 00:24:08.891
    But everyone eating there looks kind of broke, right?
    Even shabbier crowd than Matsuya.
    7Anonymous (5ch VIP board)2026/08/29 (Sat) 00:24:30.638
    Re: #3
    That's because it attracts the type who's too shy to go anywhere else.
    177Anonymous (5ch VIP board)2026/08/29 (Sat) 01:36:47.072
    Re: #3, fair enough.
    It's so cheap that's exactly why the crowd is rough.
    10Anonymous (5ch VIP board)2026/08/29 (Sat) 00:27:16.690
    Re: #8
    Matsuya gets the "this'll do" crowd, so its customer base is broad.
    Kokoichi gets the broke types who dress to the nines like it's their "treat of the month!"
    11Anonymous (5ch VIP board)2026/08/29 (Sat) 00:28:14.362
    Re: #10
    Well, the price range is different from Matsuya too.
    13Anonymous (5ch VIP board)2026/08/29 (Sat) 00:30:51.517
    Re: #11
    You sure? With a coupon it comes out to this.

    16Anonymous (5ch VIP board)2026/08/29 (Sat) 00:32:37.356
    Haven't checked Matsuya's menu in a while — they're really overcharging.
    20Anonymous (5ch VIP board)2026/08/29 (Sat) 00:33:38.208
    Kokoichi is way more reasonable.

    43Anonymous (5ch VIP board)2026/08/29 (Sat) 00:48:43.241
    If anything, isn't Kokoichi cheaper?
    Re: #20
    Re: #41
    92Anonymous (5ch VIP board)2026/08/29 (Sat) 01:05:34.393
    Re: #20
    Looks dirt cheap to me.
    25Anonymous (5ch VIP board)2026/08/29 (Sat) 00:37:36.408
    People praising Kokoichi… don't tell me you've just never eaten anywhere else?

    29Anonymous (5ch VIP board)2026/08/29 (Sat) 00:39:40.723
    Re: #25
    Maybe people go to CoCo Ichi because they actually want curry?
    26Anonymous (5ch VIP board)2026/08/29 (Sat) 00:39:15.913
    People saying Kokoichi "got pricier so the crowd improved" — compared to what, exactly? Makes no sense.

    30Anonymous (5ch VIP board)2026/08/29 (Sat) 00:39:53.030
    Re: #26
    [That's] old CoCo Ichi [in those photos].
    31Anonymous (5ch VIP board)2026/08/29 (Sat) 00:40:09.857
    Re: #26
    Obviously compared to places like Matsuya.
    33Anonymous (5ch VIP board)2026/08/29 (Sat) 00:42:08.014
    People calling Kokoichi's customer base "good" have probably never once set foot in Shabu-yo [note: Shabu-yo is a popular all-you-can-eat shabu-shabu chain] their whole life. Doubt they even go out to eat with other people in general.
    34Anonymous (5ch VIP board)2026/08/29 (Sat) 00:43:18.040
    Re: #33
    Guess that settles it?
    35Anonymous (5ch VIP board)2026/08/29 (Sat) 00:43:46.421
    Re: #33
    Who even goes to Shabu-yo, though? If I want meat I'll go to a yakiniku place.
    37Anonymous (5ch VIP board)2026/08/29 (Sat) 00:45:02.414
    These days it's all about My Curry Shokudo [note: a build-your-own curry chain].
    40Anonymous (5ch VIP board)2026/08/29 (Sat) 00:46:39.453
    Re: #37
    About ¥100 cheaper than Kokoichi?
    45Anonymous (5ch VIP board)2026/08/29 (Sat) 00:49:44.386
    Re: #43
    Go try both and compare for yourself. At Matsuya you might actually walk away paying just the menu price — at CoCo Ichi, that menu price is never the final total.
    46Anonymous (5ch VIP board)2026/08/29 (Sat) 00:50:38.313
    Re: #45
    That's because it's worth the extra for how good it tastes.
    51Anonymous (5ch VIP board)2026/08/29 (Sat) 00:52:13.161
    Re: #45
    What's the logic there? Do they charge some kind of cover fee?
    57Anonymous (5ch VIP board)2026/08/29 (Sat) 00:55:31.908
    Looked it up — Kokoichi's regular-size rice serving is 300g. That's 1.5 times the rice in a regular-size Matsuya beef bowl.
    61Anonymous (5ch VIP board)2026/08/29 (Sat) 00:56:17.233
    Re: #57
    Huh? You can pile CoCo Ichi's rice up past 1000g. Do you even know CoCo Ichi at all?
    182Anonymous (5ch VIP board)2026/08/29 (Sat) 01:38:04.981
    Re: #57, didn't know that either, TIL.
    80Anonymous (5ch VIP board)2026/08/29 (Sat) 01:02:30.052
    Seriously, compared to what is Kokoichi supposed to be expensive?

    86Anonymous (5ch VIP board)2026/08/29 (Sat) 01:04:26.583
    Re: #80, 81, 82
    Okay guys, this is already settled — stop posting more.
    84Anonymous (5ch VIP board)2026/08/29 (Sat) 01:03:56.170
    Kokoichi is basically in the cheapest tier of restaurant chains.


    93Anonymous (5ch VIP board)2026/08/29 (Sat) 01:07:17.677
    This is about what I'd picture for a slightly pricier chain. Why does anyone think Kokoichi is expensive?
    100Anonymous (5ch VIP board)2026/08/29 (Sat) 01:10:04.877
    Checked Royal Host and they happen to be running a curry fair right now. Every time I look at another chain's menu, I'm more convinced Kokoichi is one of the cheapest restaurant chains out there.



    105Anonymous (5ch VIP board)2026/08/29 (Sat) 01:12:32.377
    Wherever I look, Kokoichi seems to have the lowest average spend per customer.


    109Anonymous (5ch VIP board)2026/08/29 (Sat) 01:14:24.324
    You'd probably be more satisfied going to an actual Indian curry place.
    110Anonymous (5ch VIP board)2026/08/29 (Sat) 01:14:25.911
    Adding a deli pork cutlet to retort curry [note: shelf-stable pouch curry] is cheaper and tastes better.
    112Anonymous (5ch VIP board)2026/08/29 (Sat) 01:15:21.636
    Re: #110
    What you're supposed to add to dirt-cheap, bad-tasting retort curry is natto and a soft-boiled egg, yo.
    113Anonymous (5ch VIP board)2026/08/29 (Sat) 01:15:22.544
    Go Go Curry — and this was the price back in 2022?
    Kokoichi being the cheap one is settled at this point.

    Background and key points

    Ichibanya, the company behind CoCo Ichibanya, has repeatedly revised its prices in recent years amid rising ingredient and labor costs, and this round of late-night surcharges and topping price adjustments appears to be part of that same trend. What actually divided opinion in the thread wasn’t a simple question of “expensive vs. cheap” but a mismatch in what people were comparing. Beef bowl chains typically run on fixed, set-meal pricing, whereas CoCo Ichibanya lets customers freely customize rice portion, curry roux spice level, and toppings, so the final bill can swing wildly depending on the order. Those angry about the price hikes were pointing to the total cost of a typical order, while defenders cited the 300g standard rice serving or per-item prices after coupon discounts — the two sides ended up talking past each other. It’s also worth noting that impressions about the customer base being “good” or “bad” are purely subjective and not backed by any actual data.

    ※This article is compiled from excerpts and a summary of the 5ch (Newsspeed VIP board) thread “[Sad News] CoCo Ichibanya Raises Prices Again wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww.”