From our other sites
The story
Talent Saori Matsumura’s (34) Staff Official X (formerly Twitter) account was updated on November 15, 2026 with an apology for an inappropriate post. After the account’s operator explained that “a staffer involved in running the account mistakenly posted an inappropriate personal remark,” the 5ch Entertainment/Sports News+ board fixated less on the post’s actual content and more on how it happened. The thread took off over the sense of unfairness that reactions spread to Matsumura herself even though the account name clearly states “STAFF” and the post wasn’t from her — and over a tangent into old grudges surrounding LDH, the major agency closely tied to Matsumura’s own agency.
Saori Matsumura’s Staff Official X Apologizes for Inappropriate Post: “A Staffer Involved in Running the Account Mistakenly Posted an Inappropriate Personal Remark” – Sports Nippon
November 15, 2026, 11:32 AM
Talent Saori Matsumura’s (34) Staff Official X account was updated on the 15th with an apology for an inappropriate post on X.
Source: sponichi.co.jp / Original article here
What people said
Nogizaka46's Matsumura — notice of termination lol
Make an enemy of the Suo Group (the holding company behind LDH, run by EXILE's HIRO)
and you won't survive in showbiz lol
LMAOOOOOOOOOOOOOOOO (using 'kusowaroringo,' a jokey laughing-slang term)
Things are gonna be awkward every time Matsumura works with an LDH-affiliated talent from now on
Guess they'll rebrand as 'Rivaroxaban' (a blood-thinner drug name — a jab playing off EXILE's name)
and finally got it
This is seriously too dumb
Does this mean it's like what happened with Ryo from London Boots?
DA PUMP tried hard before them too, but Johnny's made things rough for everyone back then
Later Johnny's scandals came out and the agency imploded, which is how all sorts of groups got their chance
but I think LDH blazing that trail first was a pretty big deal
Factions wanting to take down Johnny's and factions wanting to push K-pop were both working hard back then
It's a good thing that in the end it was Stardust (talent agency), not K-pop, that came out on top
Just wrote down what they were thinking
No idea what that three-letter abbreviation means though
Cholesterol level (LDL — get it, versus LDH)
That explains how Ikushima managed to land the Music Station MC gig
The person who spewed the abuse just wrote it on their own
If you want to call something a mistake, it's the boss who hired that person as the social media manager
I think it means they mistakenly switched accounts (posted from the wrong one)
They just mixed up which account they switched to, that's all
The account is literally named 'Saori Matsumura STAFF' and run by staff — she herself hasn't tweeted a thing —
yet everyone's going 'obviously Saori Matsumura tweeted it.' That's way too much collateral damage for her
The bio even clearly spells out that it's the staff's official X account — this is a textbook case of catching someone else's crash
With celebrity accounts, it's common for staff to run things day-to-day while the bio says something like 'the talent chimes in sometimes too ♫'
but you can tell this one's staff-only posts, no doubt about it
Way too much collateral damage lol
Even though Matsumura herself has never posted from this account?
Background and Key Points of This Topic
It’s not unusual for celebrity official X accounts to have “STAFF” spelled out right in the account name while staff handle the bulk of the posting, with the talent chiming in only occasionally. In this case too, Matsumura herself never posted, and the profile even noted the account was staff-run — but because the display name includes her own name, there’s an inherent structure where posts get mistaken for her own words. Opinions on the thread split over how much the talent herself should be held responsible for the slip-up, with some blaming the individual staffer’s error and others pointing to problems with hiring and management oversight. The discussion also branched into a debate over LDH (the major agency behind EXILE and others, closely tied to Matsumura’s own agency) — a tangent rooted in 5ch’s recurring arguments about the power balance between LDH and Johnny’s in the boy-group market, playing out as a thread of discussion entirely separate from the post itself.
*This article is compiled from excerpts and a summary of the 5ch (Entertainment/Sports News+) thread “Saori Matsumura’s Staff Official X Apologizes: “A Staffer Involved in Running the Account Mistakenly Posted an Inappropriate Personal Remark”.”
Leave a Reply