McDonald’s Japan Pulls New Chicken Items Temporarily — 5ch: ‘Classic Manufactured Shortage’

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The story

On the 10th, McDonald’s Japan announced it will temporarily suspend sales of its new chicken-thigh products — including the “Zaku Zaku Juicy Mac,” launched in October — starting on the 13th. The move comes after sales consistently outpaced projections, making stable supply difficult to maintain; the company expects to resume sales by the end of November. On 5ch’s News Flash+ (newsplus) thread, while some suspected the timing smelled like a manufactured-shortage marketing ploy, the conversation sprawled in every direction — from price comparisons with Burger King, to riffs on how the product name sounds, to the observation that frying chicken thighs at home is just cheaper.

McDonald’s Temporarily Halts Sales of New Chicken Items Including “Zaku Zaku Juicy Mac” – Nikkei

November 10, 2026, 16:30

McDonald’s Japan announced on the 10th that it will temporarily suspend sales, starting on the 13th, of chicken-thigh products including the “Zaku Zaku Juicy Mac,” launched in October. Sales had consistently exceeded projections, making stable supply difficult. The company expects to resume sales by the end of November.

Source: nikkei.com / Original article here

What people said

7AnonymousNov 10, 2026 17:07
Chicken's selling so well now it's basically all broke people eating here
39AnonymousNov 10, 2026 17:17
Re: #7
Looking at the menu, the only cheap one is the 'McChicken.' The 'Juicy' line costs about the same as a Double Cheeseburger.
14AnonymousNov 10, 2026 17:09
If you shorten 'McDonald's' it should come out as 'Makudo,' right?
Why's it 'Makku' instead? There's an extra stop sound thrown in there (Kansai dialect says 'Makudo'; Kanto says 'Makku' — a classic regional nickname split)
21AnonymousNov 10, 2026 17:12
Re: #14
It's like how Yoshida's nickname ends up as 'Yoshi' — sounds just drift like that
16AnonymousNov 10, 2026 17:10
Only Donald can make me happy (in Japan, the Ronald McDonald mascot is called 'Donald')
61AnonymousNov 10, 2026 17:24
Re: #16
Bad news — he's gone by Ronaldo since recently (joke blending 'Donald' the mascot with footballer Cristiano Ronaldo)
40AnonymousNov 10, 2026 17:17
If we've got 'Zaku Zaku' and Dom Dom (Burger), maybe somebody should roll out a 'Gufu Gufu' chain too (riffing on chewing-sound onomatopoeia used in snack names)
172AnonymousNov 10, 2026 18:15
Re: #40
This is seriously 'mai-u~' (slangy baby-talk way of saying 'delicious')
44AnonymousNov 10, 2026 17:18
McChicken: 'My time has finally come'
65AnonymousNov 10, 2026 17:25
Re: #44
The Chicken Crisp is literally just a Chiki-Chee (Chicken Cheese) with the cheese taken out lol
52AnonymousNov 10, 2026 17:20
Weren't they supposed to be going all in on chicken?
76AnonymousNov 10, 2026 17:29
Re: #52
Going all in is exactly why they're hyping it with a manufactured shortage to pour on more buzz. Personally I hate this kind of marketing tactic.
53AnonymousNov 10, 2026 17:20
Didn't another article say they'd lost completely to Burger King? Well, in Japan right now, the cheaper option probably does sell better.
99AnonymousNov 10, 2026 17:40
Re: #53
McDonald's isn't even all that cheap these days though.
58AnonymousNov 10, 2026 17:23
The Chee-Chee Double Cheeseburger was small but tasty
68AnonymousNov 10, 2026 17:26
Re: #58
Both the suspension and the 'Toku ni Naldo' app deals end the day after tomorrow, so I've gotta scarf down a Chee-Chee Double Cheeseburger, a double Zaku Zaku Spicy Chicken Mac, and two large fries before then
79AnonymousNov 10, 2026 17:29
Meanwhile, I just ate two McChickens
80AnonymousNov 10, 2026 17:30
Re: #79
Turns out that's actually the cheaper option lol
85AnonymousNov 10, 2026 17:33
Dom Dom
↓
Zaku Zaku
↓
96AnonymousNov 10, 2026 17:37
Re: #85
Mogu Mogu (munch munch) or Musha Musha (chomp chomp), next
107AnonymousNov 10, 2026 17:44
Re: #85
Gotta be Gufu Gufu
203AnonymousNov 10, 2026 18:54
Re: #85
Gyan Gyan (a nod to the yakuza flick 'Daimon TAKE2')
88AnonymousNov 10, 2026 17:35
Yeah yeah, manufactured shortage for buzz, how original
90AnonymousNov 10, 2026 17:36
Re: #88
It's so forced and obvious, everyone can see right through it
98AnonymousNov 10, 2026 17:39
FamiChiki's good enough for me (FamilyMart's fried chicken)
106AnonymousNov 10, 2026 17:43
Re: #98
FamiChiki's gotten greasy, Karaage-kun's gotten bland (Lawson's fried chicken) — for better or worse, KFC's the only real pick left
114AnonymousNov 10, 2026 17:46
Re: #98
7-Eleven's Zaku Chiki is great. A bit small, but tasty.
103AnonymousNov 10, 2026 17:43
What do you drink with this stuff?
113AnonymousNov 10, 2026 17:46
Re: #103
Strong Zero, obviously (a popular canned chuhai). Plus a Gratin Croquette Mac and KFC's damn fries too.
118AnonymousNov 10, 2026 17:49
Re: #103
When you're eating a burger, it's gotta be beer
116AnonymousNov 10, 2026 17:47
Another thread had an article about Burger King winning hands down — so which article's the lie here lol
130AnonymousNov 10, 2026 17:51
Re: #116
It said 'the US restaurant wars,' remember? You living a dual life between two countries or something?
119AnonymousNov 10, 2026 17:49
It's too pricey, there's no way I'm eating McDonald's
140AnonymousNov 10, 2026 17:54
Re: #119
Washing down a Gratin Croquette Mac with a Strong Zero. Makes you feel weirdly grounded. Guess you'd call it feeling bigger… puts you in a gentle mood too, you know?
131AnonymousNov 10, 2026 17:51
Just buy chicken thighs and fry them yourself — cheap, and you can eat till you're about to burst
138AnonymousNov 10, 2026 17:54
Aww, it was so good, I was planning to have it again tomorrow…

Re: #131
Don't underestimate how much of a pain frying food at home is!?
145AnonymousNov 10, 2026 17:59
Re: #138
There was a model-home expo running some promo — got roped in even though I had zero intention of buying, but apparently if you did a 15-minute tour they'd throw in a free appliance, so I walked out with a COSORI air fryer
154AnonymousNov 10, 2026 18:02
Re: #138
Fair on the hassle… but when you fry at home, you swap the oil out every few uses, so it's actually way better for you. Who knows how many months restaurants have been topping off the same oil…

Background and Key Points

In recent years McDonald’s has been pushing chicken-based products to differentiate itself from its burger lineup, and the Zaku Zaku Juicy Mac was one of the new items rolled out in October. Several posters in the thread suspected the timing of the announcement pointed to a manufactured shortage designed to generate buzz, but the official statement only cites “sales exceeding projections,” leaving it unclear whether this was a deliberate tactic or simply a demand forecast gone wrong. There was also a recurring assumption that “chicken is cheap,” but in reality the price isn’t much different from other popular burgers, so it’s easy to overlook that low price alone doesn’t fully explain the item’s popularity. It’s also worth noting the suspension is strictly temporary, not a full discontinuation.

*This article is excerpted and summarized from the 5ch (News Flash+) thread “McDonald’s Temporarily Halts Sales of New Chicken Items Including “Zaku Zaku Juicy Mac”.”

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