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The story
It has come to light that Nitto Corn, a maker of ice cream cones, has halted operations and filed for personal bankruptcy. The company was founded in Tokyo in 1961 and had been manufacturing and selling ice cream cones and frozen Western-style confections at its factory in Osaki, Miyagi Prefecture. In the 5ch thread, there was a flood of comments pointing out confusion with the better-known rival “Nissei,” with several posters noting that an image search for the company name turns up mostly Nissei products. Meanwhile, some posts cited specific figures like “Korean makers hold over 70% market share,” but other users quickly questioned the basis for that claim.
It has been learned that Nitto Corn, a maker of ice cream cones with a factory in Osaki, Miyagi Prefecture, has halted operations and filed for personal bankruptcy.
According to sources, Nitto Corn ceased operations as of the 2nd.
Founded in Tokyo in 1961, the company manufactured and sold ice cream cones as well as frozen Western-style confections.
Source: khb-tv.co.jp / Original article here
What people said
Korean makers now hold a 79% market share.
Nitto's is 7%.
So that color really was poop-colored, huh
Why tell a lie that gets busted this fast (´･ω･`)
ttps://i.imgur.com/USB8cNf.jpeg
That's Nissei, lol
That one's Nissei Co., Ltd.
I thought it was THAT company that went under.
Is that the basement of Nakano Sun Plaza?
They're pulling in 500 million yen a year with just 30 employees but only pay minimum wage — that's exactly why they can't keep staff.
Sounds like the exploiters are crying "nobody wants to work like a slave for below minimum wage!"
Seriously?
So what am I supposed to put my ice cream on now…
Waffle cones taste better anyway
Same, lol
Re: #54
Nissei is the top maker with nearly 80% market share — totally different scale from Nitto
Oh, so Nissei was the one featured on that NHK show the other day
Apparently it was founded by a second-generation Japanese-American
But image search just turns up Nissei Corn stuff
500 million yen in sales with 30 people is pretty nuts, no?
Way too few employees for that
If you've got 100 people including part-timers and a billion yen in sales, that's normal, so this seems about right
Nissei
https://www.nissei-com.co.jp/sc_character/
Wait, they're a different company? Lol
Oh good
What a relief, lol
There was still plenty of room to experiment, like adding color or changing the shape
Pointless anyway since ice cream itself has gotten so expensive
Cones aren't really kid-friendly since the ice cream leaks out the bottom
That was only acceptable back in the Showa era
Fun fact for you
The "cone" in the name comes from the shape, like a traffic cone (not corn)
Yeah. I was wrong.
Honestly, I almost made that mistake too, lol
Isn't that actually cheap?
What kind of products did this company actually make??
Probably supplied cones wholesale to ice cream manufacturers
Background and Key Points of This Story
The company that went bankrupt this time is Nitto Corn, founded in 1961, a maker of ice cream cones and frozen Western-style confections. “Nissei,” which came up repeatedly in the thread, is a different company known for soft-serve machines and character merchandise, and the gap in name recognition led many posters to confuse the two. Indeed, an image search for the company name turns up mostly Nissei products, and the two companies’ sales scales differ greatly as well. The figure cited in the thread — “Korean makers hold a 79% share” — came with no source, and was quickly questioned and corrected by other users. There was also a post claiming around 30 employees and annual sales of 500 million yen, but this too was unverified, based solely on forum comments. It’s not uncommon these days for long-established food manufacturers to give up on continuing operations due to labor shortages and rising raw material costs, and this bankruptcy can be seen as part of that broader trend.
*This article is excerpted and summarized from the 5ch (Breaking News+) thread “Nitto Corn, Maker of Ice Cream Cones with Factory in Osaki, Miyagi, Files for Bankruptcy.”
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