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The story
On November 2, YouTuber Daisuke Hori (280,000 subscribers) announced in a video marking his 43rd birthday that he had withdrawn from the sleep business at the end of October. He says he’ll now focus seriously on YouTube, aiming to reach 1 million subscribers within a year. Hori shot to fame through livestreams in which he challenged himself to survive on minimal sleep, but he has also repeatedly been called out for contradicting his own past statements about his background — and this latest announcement drew a mix of anticipation and skepticism on 5ch.
On November 2, Daisuke Hori (280,000 subscribers) uploaded a video titled “[Announcement] Withdrawing from the Sleep Business!? What I’m Aiming for at 43… [Birthday Video].” Marking his 43rd birthday, he announced his withdrawal from the sleep business and stated his intention to focus seriously on YouTube, aiming for 1 million subscribers within a year.
The sleep business will be “abolished as of the end of October”
When asked by the interviewer whether he’d be focusing on YouTube going forward, Hori explained, “I’ve basically abolished the sleep business as of the end of October, so that frees up my time.” He continued, “When I thought about where my place for self-expression is really wanted, YouTube — including the week-long livestreams — has done so much for me, so I’d be happy if I could really thrive there.”
Source: yutura.net / Original article here
What people said
Announcing that he's quitting means he can finally switch to actually sleeping soundly behind the scenes
If he really starts getting proper sleep, this guy might turn out to be incredible
He could end up grinding hard and producing real results
If anything the livestream was a huge success
It blew up to a ridiculous level
This guy's a compulsive liar, isn't he
Taking him seriously is exhausting
He's probably not sleeping enough so his brain isn't working right
He got his name out there, so of course he's bailing now
He could probably strike it big selling height-growth supplements
He's probably going to get hit with a massive lawsuit eventually
Though I guess it can't be helped since people are actually that easy to fool
The views exist because he's a short sleeper — take that away and what's left?
Honestly all he needs to do is keep doing periodic short-sleep challenges and occasionally show footage of himself blacking out
Don't waver on that part
Nobody's interested in 'Daisuke Hori just talking' as content
People are interested in Daisuke Hori who keeps pushing short sleep
Plus the back-and-forth with his rival, Mikiya Takasu
That's what everyone wants to see
Though he might know full well and be doing it on purpose just to farm impressions
I've recorded two songs myself too, so I guess that makes me a studio musician. Probably that kind of level
If that were true he'd be credited somewhere, so he should just show proof
He's not even at that level — honestly this is probably all just his own delusion
Because lying is just an easier way to grab attention
It's just boring
That's the difference between him and Niconico Live streamers
Background and Talking Points
Daisuke Hori is a YouTuber who rapidly built his name through livestreams in which he challenged himself to survive on minimal sleep. This latest announcement appears aimed at consolidating that notoriety into his YouTube activities going forward. At the same time, he has repeatedly drawn attention for past claims — living in a luxury high-rise condo, having worked as a studio musician — that were later pointed out to not match reality. Opinion in the thread split over two things: whether he can keep growing his subscriber count after giving up the sleep-deprivation gimmick that drove his buzz in the first place, and how much credibility to give his past statements. Whether the real reason for pulling out is that the business was struggling, or simply the shift in focus he describes, can’t be determined from this announcement alone.
*This article is compiled from excerpts and a summary of the 5ch (Geinou/Sports News+) thread “Daisuke Hori Announces Withdrawal from the Sleep Business — Going All In on YouTube, Aiming for 1 Million Subscribers in a Year.”
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