Ryuji Addresses Why He Was Dropped From Hirunandesu — 5ch: ‘Paid Less Than an AD’

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The story

Cooking expert Ryuji addressed on X on October 28 the circumstances behind his departure from Nippon TV’s “Hirunandesu!” Quoting a news account’s post about the show, he shared claims that for five hours of being tied up on set, his fee was only 20,000 yen, and that he was dropped from the show immediately after simply appearing on a rival network’s competing program in the same time slot. On 5ch, some doubted there was anything new here (“we’ve heard this story many times”), while others reacted with shock at how low TV industry pay apparently is (“paid less than an AD,” “that’s 4,000 yen an hour”), and many also questioned the broadcaster’s own practice of banning appearances on competing shows in the first place.

Cooking expert Ryuji — [The Dark Side of TV] Addresses His Hirunandesu Departure: “Please don’t dig this back up”

Cooking researcher Ryuji updated X on the 28th, addressing the reason behind his departure from Nippon TV’s “Hirunandesu!”

Ryuji quoted a post from a news-aggregator account titled [The Dark Side of TV], which summarized the circumstances of his exit from “Hirunandesu!” The account explained that he was “tied up for 5 hours for a fee of just 20,000 yen” and was “fired on the spot just for appearing on a rival network’s competing program.”

Source: news.yahoo.co.jp / Original article here

What people said

2AnonymousOct 28, 2026 19:10
How many times are we gonna hear this story?
111AnonymousOct 28, 2026 20:01
Re: #2
For real.
Probably why he's not getting booked anymore — this is the only material he's got.
4AnonymousOct 28, 2026 19:11
This is the 4th time I've heard this story.
Is this literally the only story he has?
29AnonymousOct 28, 2026 19:18
Re: #4
Online news sites keep recycling the same article over and over these days.
Makes you wonder how little actual reporting they're doing.
8AnonymousOct 28, 2026 19:13
Isn't going on a rival show against the rules though?
55AnonymousOct 28, 2026 19:25
Re: #8
Apparently he figured it'd be fine as long as it was a day he wasn't scheduled to appear himself.
96AnonymousOct 28, 2026 19:53
Re: #8
It's just a rule the network made up on its own, so it's not like it's absolute.
10AnonymousOct 28, 2026 19:13
If a regular person could get 50,000 yen for 2 hours, that'd be a sweet deal.
17AnonymousOct 28, 2026 19:16
Re: #10
Ryuji makes 5 million yen in 2 hours elsewhere, so going on TV actually puts him in the red.
19AnonymousOct 28, 2026 19:17
Re: #10
It's 20,000 yen for 5 hours lol.
Even by regular-person standards that's underwhelming.
71AnonymousOct 28, 2026 19:35
Re: #10
It's 20,000 yen for 5 hours.
That's 4,000 yen an hour.
14AnonymousOct 28, 2026 19:15
Even 50,000 yen for 2 hours — the promotional exposure alone should've been worth hundreds of thousands, maybe millions of yen.
20AnonymousOct 28, 2026 19:17
Re: #14
TV networks always use this exact logic to lowball everything.
They pay celebrities generously, but they don't pay the shops they visit on location, don't compensate people for items borrowed as props — and then lose them somewhere on top of it.
22AnonymousOct 28, 2026 19:18
That's about the hourly rate you'd get on old-school All Night Nippon (a famously low-paying late-night radio show).
24AnonymousOct 28, 2026 19:18
20,000 yen for being tied up 5 hours is seriously too cheap.
That's less than what the AD (assistant director) working there makes.
128AnonymousOct 28, 2026 20:10
Re: #24
ADs get like 10,000 yen for a 24-hour shift.
25AnonymousOct 28, 2026 19:18
I guess it means it's not useful for driving traffic to his YouTube channel.
28AnonymousOct 28, 2026 19:18
Nippon TV has butted heads with Kiritani-san (the famous stock-investor TV personality) multiple times too.
38AnonymousOct 28, 2026 19:20
Were TV networks always this broke?
60AnonymousOct 28, 2026 19:26
Re: #38
Yeah.
They've always treated what they call 'amateurs' poorly, but it's gotten noticeably worse in recent years.
90AnonymousOct 28, 2026 19:44
Re: #38
They've always been stingy paying anyone who isn't a celebrity.
40AnonymousOct 28, 2026 19:20
Re: #19
For a regular person that's not bad, honestly.
4,000 yen an hour — work the legal standard hours and that's over 600,000 yen a month.
50AnonymousOct 28, 2026 19:24
Re: #40
A college student tutoring part-time makes more than that.
I was getting like 5,000 yen (per session).
88AnonymousOct 28, 2026 19:44
So what?
Explain properly what your actual point is.

What exactly did you want done about it?
97AnonymousOct 28, 2026 19:53
Of course you can't do a rival show, come on.
Think about what commercial broadcasting actually runs on lol.
99AnonymousOct 28, 2026 19:56
Re: #97
There's no such rule, regulation, law, or contract.
They just want to keep talent tied down.
117AnonymousOct 28, 2026 20:04
But even ordinary talent get paid about that much by NHK.
And for a YouTuber it might be even cheaper.
Basically networks operate on a 'we're letting you appear' mentality, and only pay well to talent agencies they're cozy with.
124AnonymousOct 28, 2026 20:09
Re: #117
NHK's base fee is low, but apparently rehearsal and standby time earn pay too.
So it's actually not that cheap.

Background and Points of Debate

“Hirunandesu!” is one of Nippon TV’s flagship daily programs, and it frequently brings on YouTubers and cooking experts as guests. There has long been talk within the industry that networks effectively ban guests from appearing on a rival channel’s competing program airing in the same time slot. This time, the topic resurfaced after Ryuji himself quoted a news-aggregator account’s post about it on X.

Opinions on the thread split mainly along two lines. First was how to judge the fee itself — “20,000 yen for 5 hours tied up (roughly 4,000 yen an hour)” — with some saying that’s not bad pay for an ordinary person, while others argued it’s far too little for a popular cooking expert to receive. Second was whether the network’s rule of dropping a guest immediately for appearing on a competing show is justified, with some calling it a natural consequence of how commercial broadcasters make money, and others dismissing it as an arbitrary network policy with no legal basis.

As a caveat to this article, it’s worth noting that the “5 hours for 20,000 yen” figure comes from the aggregator account’s summary — Ryuji himself did not directly explain the details or amount behind his departure.

*This article is excerpted and summarized from the 5ch (Geinou/Sports News+) thread “[YouTuber] Cooking Researcher Ryuji on the Reason for His Hirunandesu Departure: “20,000 Yen for 5 Hours” / “Fired Instantly Just for Appearing on a Rival Show”.”

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