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The story
On the Hello! Project board of 5ch, posters are voicing that it’s “gotten kind of sad” that TikTok posts for BEYOOOOONDS’ new single “Hai to Diamond” (Ash to Diamond) are still being pushed as the group’s main promotional tool long after its release. The thread shared TikTok usage counts from October 6 to 11: Juice=Juice’s “Kura Kura☆Climax” rose from 7,911 to 8,078 posts, and Morning Musume’s “SEXY BOY” climbed from 1,369 to 1,572, while “Hai to Diamond” grew only sluggishly, from 1,233 to 1,298. Even at its peak, the music video for “Hai to Diamond” topped out at 26,265 views in a day, compared to 29,585 for “SEXY BOY,” sparking a split debate over the new song’s momentum and the group’s release schedule.
What people said
still convinced there's more buried in there.
for that diamond called "going viral."
Personally I like "Vitamin ME" or "Glasses Boy" better.
Out of those, "Glasses Boy" works best for short-form video.
It's basically turned into a scaled-down mini version of what Juice=Juice did with the "Moremi" trend (fans' nickname for Juice=Juice's viral TikTok trend).
and nobody cared about the song at all.
Every other group is just flailing for nothing.
Fair point.
Everything else is dead air.
At least switch it up to "Doudidan" or something.
Once streaming starts tomorrow, the "Sho-Sho-Sho" push should kick in — they were already rushing to wrap up "Hai to Diamond" at the end.
I can already see the same dark, monotone-melody hell as with "Doudidan."
BEYOOOOONDS should put up 300 "Hai to Diamond" videos too, and the fans should stick with it and hype it up.
Grind it all the way to a sold-out Budokan, then slap the live footage straight up on YouTube, right?
Same as the "Moremi" playbook.
Don't bother, it's a waste of time for BEYOOOOONDS.
Zero chance.
Looking at the comments, "Moremi" keeps pulling in new fans,
but "Hai to Diamond" is only being carried by die-hard BEYOOOOONDS otaku.
Some people still think "Sekubo" has momentum, but it's over too.
Wait, the Hyadain one's already over?
Isn't that way too fast?
What about "RED LINE"?
I get that he's burned out after making so many songs in the past, but still…
Stuff like that gets rough in the back half.
It's kind of them to let the new members take the lead on it.
But if the view count hasn't changed from before they started posting it, that's just dumb.
The view count is actually worse than their other videos.
"Hai to Diamond": 26,265 views
"SEXY BOY": 29,585 views
So close, but it still couldn't beat the frozen fried rice (a jokey reference to an unrelated viral TikTok trend used here as the benchmark).
So even going viral with hundreds of thousands of likes, it still can't crack 30,000 views? That's almost impressive in the wrong direction.
Nope, it didn't. And so everyone went back to "Koi Revo" (an old nostalgia hit).
Hang in there — apparently new footage is coming for "Red Line."
At this point BEYOOOOONDS fans should probably take a break and save their energy for the next single anyway, since the lineup selection (senbatsu) for it is still unknown.
Wasn't it basically "closed for business" because they're in stage-play rehearsals right now?
Current TikTok usage counts for the songs each Hello! Project group is pushing (10/06 → 10/11):
7,911 → 8,078 (+167) Juice=Juice, "Kura Kura☆Climax"
1,369 → 1,572 (+203) Morning Musume, "SEXY BOY"
1,233 → 1,298 (+65) BEYOOOOONDS, "Hai to Diamond"
848 → 912 (+64) Tsubaki Factory, "Ai = Un + En + On"
725 → 737 (+12) ANGERME, "RED LINE"
I figured "Ai Un En On" would be doing better than "Hai to Diamond."
It's an easier song to cover too.
they end up grinding whatever already got results at release time, over and over.
Exactly — they put out so few singles that they've even had to lean on album tracks before, so even when everyone feels "this isn't it," pushing "Hai to Diamond" is still the only option right now.
they're just flopping their hands around —
I don't understand even a millimeter of what they're going for or what they want viewers to do.
They probably want people to copy the diamond shape made with both hands,
but honestly, that's just too lame.
Background and Key Points of Debate
Each Hello! Project group is constrained to roughly one single release per year, which forces them to keep leaning on existing songs for TikTok promotion until a new one arrives. This isn’t unique to BEYOOOOONDS — the thread also brings up usage figures for other groups’ songs, such as Tsubaki Factory and ANGERME, as points of comparison. The debate centered on which metric — the growth rate in post counts or peak MV views — should be used to judge a song as “doing well” or “struggling”: in absolute terms the song still has a dedicated fan base behind it, but some argued it lags behind other groups’ songs when it comes to pulling in new listeners. It’s worth noting that the figures in this article reflect a snapshot from when they were posted in the thread, and the numbers may have moved since then.
※This article is compiled and summarized from the 5ch (Hello! Project board) thread “It’s gotten kind of sad that BEYOOOOONDS is still only posting “Hai to Diamond” on TikTok.”
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