Amazon Hikes Prices on Kindle, Echo, Fire TV by Up to 60%

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Amazon has raised prices on its flagship devices — including the Kindle, Echo, and Fire TV — by as much as 60%. The company cites soaring memory and storage component costs as the reason. Over on 5ch’s hardware/industry board (Geha), the news sparked worries about another Switch 2 price hike, along with fears that component prices may never come back down.

1Anonymous2026/08/26(水) 08:01:57.94ID:ID:sxQtVDBBM
Amazon recently raised prices on several of its popular devices, including the Kindle, Echo, and Fire TV, by as much as 60%.
According to an Amazon spokesperson, the across-the-board price hike was caused by "the rising cost of memory and storage components."
3Anonymous2026/08/26(水) 08:02:41.26ID:vrUq49vV0
Looks like Switch 2 is flagged for another price hike 🤦
69Anonymous2026/08/26(水) 08:43:31.29ID:d9rWKz600
>>3
"Alright, unrelated news, but let's dunk on Switch anyway!"
7Anonymous2026/08/26(水) 08:06:03.81ID:fOZTsvOn0
I've bought all kinds of stuff, but every single Amazon device has been garbage
16Anonymous2026/08/26(水) 08:10:27.63ID:JQdaeTPd0
>>7
You could've told that without even buying it
Why'd you even buy it lol
9Anonymous2026/08/26(水) 08:06:22.16ID:G5my+JU80
Don't bother buying a Kindle
Once your library gets big, even just scrolling the list before downloading anything barely works
11Anonymous2026/08/26(水) 08:08:15.87ID:3931JWKY0
>>9
Just buy the latest model
Bet you're using some cheap one with 2GB of memory
10Anonymous2026/08/26(水) 08:07:18.80ID:3931JWKY0
>>8
That one's already closing in on 100 million units
17Anonymous2026/08/26(水) 08:10:54.53ID:EF4qwS6Td
>>10
If we're going there, the original Switch from the same generation is closing in on 160 million too, and the PS6 is just going to be delayed anyway
20Anonymous2026/08/26(水) 08:11:52.52ID:l3meRZUJ0
>>17
Switch 2 is flopping all on its own, so it's fine if it gets delayed
23Anonymous2026/08/26(水) 08:12:57.53ID:vrUq49vV0
>>20
Switch 2 is done for, huh 🤦
39Anonymous2026/08/26(水) 08:19:47.03ID:EF4qwS6Td
>>20
Of the games that drove over 10 million in sales for the original Switch, Mario Kart is still the only Switch 2-exclusive new release, and yet it's already sold through 24 million units — where exactly is it flopping?
22Anonymous2026/08/26(水) 08:12:46.09ID:4/bzqMY80
There's a 99-yen Kindle sale going on
34Anonymous2026/08/26(水) 08:18:15.18ID:LHplOeDkd
>>22
It's been running all summer
There was even a trick where buying 15 volumes in bulk got you some volumes of Kingdom (a manga series) for free, with gaps in the set
30Anonymous2026/08/26(水) 08:17:30.17ID:qozoUi1J0
PS5 is already on the decline
Whether or not they can even release a PS6, they're stuck either way
31Anonymous2026/08/26(水) 08:18:03.43ID:l3meRZUJ0
>>30
Performance-wise, there's no problem
32Anonymous2026/08/26(水) 08:18:03.54ID:cDNpYpOr0
This isn't limited to just this, but once memory prices settle down in a few years, they will actually lower prices again, right?
35Anonymous2026/08/26(水) 08:18:35.26ID:qozoUi1J0
>>32
It's probably never coming back down
37Anonymous2026/08/26(水) 08:19:08.58ID:dJFo+iQZ0
>>32
Not just games — there's no such thing as a price cut anymore
Prices only ever go up
40Anonymous2026/08/26(水) 08:20:52.14ID:l3meRZUJ0
>>39
Below last year's numbers
Price hikes overseas too starting next month
Possibility of yet another price hike ← NEW
43Anonymous2026/08/26(水) 08:23:34.92ID:EF4qwS6Td
>>40
That's exactly the point — the new Pokémon title (fan nickname "Fūha"), the new Animal Crossing, the new open-air Zelda, the new 3D Mario, the new Smash Bros, and Splatoon 4 haven't even come out yet
And it's still selling that much anyway
44Anonymous2026/08/26(水) 08:25:01.05ID:l3meRZUJ0
>>43
Then say that once they actually come out
At this stage, the trend can already be called a flop

Iwata said the same thing at a shareholders meeting once too —
"The Wii U will definitely win!"
45Anonymous2026/08/26(水) 08:26:13.27ID:mnUe8V8H0
>>43
Sales pace has hit the brakes hard since the hardware price hike though
46Anonymous2026/08/26(水) 08:26:43.06ID:EF4qwS6Td
>>44
For a system that's only 1 year and 1 month post-launch, that's still one of the fastest paces ever
49Anonymous2026/08/26(水) 08:28:07.15ID:l3meRZUJ0
>>46
Which is why the slowdown is so brutal
Especially in Europe
53Anonymous2026/08/26(水) 08:28:56.87ID:CuLfBLvv0
Who's actually profiting from the memory price surge, I wonder
And why is the whole world just letting it happen
55Anonymous2026/08/26(水) 08:29:49.37ID:vrUq49vV0
>>53
The hyperscalers are in a game of chicken with each other
54Anonymous2026/08/26(水) 08:29:39.90ID:EF4qwS6Td
>>45
Well yeah, aside from the year-end/New Year period, it'll probably keep slowing down for the rest of the year
If people were going to buy now, they'd have bought before the price hike at the end of May
Momentum will probably pick back up around when Fūha launches
56Anonymous2026/08/26(水) 08:30:56.55ID:l3meRZUJ0
>>54
If it were selling at 60,000 yen, the PS5 would be selling a lot more too
58Anonymous2026/08/26(水) 08:32:56.92ID:mnUe8V8H0
>>54
Sure hope momentum comes back even if the hardware gets even more expensive
71Anonymous2026/08/26(水) 08:44:56.34ID:NqGBsgkh0
>>54
Not interested in Mario Kart
Not interested in Z-A
Not interested in Pokopia
Not interested in any other Nintendo games either

How many people are even left who'd buy the hardware for Fūha
68Anonymous2026/08/26(水) 08:42:49.84ID:NqGBsgkh0
>>8
Sony says the PS5 has already saturated the market, so they're only doing rational, lean production now
73Anonymous2026/08/26(水) 08:45:41.97ID:atBJ2DjaM
>>68
"Rational" my ass, it's just not selling anymore 😅
77Anonymous2026/08/26(水) 08:50:48.68ID:Yes/Dr9q0
Isn't Amazon Prime like 10,000 yen a year now?
It's absolutely not worth that price, so split the video streaming and free-shipping services apart already
80Anonymous2026/08/26(水) 08:53:20.76ID:LHplOeDkd
>>77
If you're a PC gamer you get free games with it though (Prime Gaming)
94Anonymous2026/08/26(水) 09:21:20.59ID:tNHO0EcE0
By the way, Apple suddenly announced new Mac mini and Mac Studio models, and the price increases over there are brutal too
Though their main customers are wealthy people anyway
95Anonymous2026/08/26(水) 09:22:14.86ID:mnUe8V8H0
>>94
The iPhone announcement coming up soon is going to be brutal too
Honestly, everything is a mess right now
Worse than anyone imagines

*This article is compiled from excerpts and a summary of the 5ch (Hardware/Industry (Geha)) thread “Amazon Hikes Prices on Kindle, Echo, Fire TV by Up to 60%.”

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