Kazu Laser Weighs In on Falling Rice Prices and Fears of Farmers Quitting: “I Hope the Culture of Eating Rice Grows a Bit More”

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The story

Comedian Kazu Laser commented on falling rice prices during the September 28 broadcast of “DayDay.” According to data released by the Ministry of Agriculture, Forestry and Fisheries on the 25th, the average price of 5kg of rice sold at roughly 1,000 stores nationwide during the week of September 14–20 was 2,934 yen, down 37 yen from the previous week. Touching on concerns about farmers quitting the business, Kazu Laser said, “I hope the culture of eating rice grows a bit more.” A 5channel thread reacting to the topic saw opinions split over what’s behind the price drop and what originally caused Japan’s move away from rice in the first place.

Kazu Laser on falling rice prices, concerns about farmers quitting: “I hope the culture of eating rice grows a bit more”

Kazu Laser (41), of the comedy duo “Maple Chogokin,” appeared on Nippon TV’s “DayDay.” (weekdays 9:00 AM) on the 28th and commented on the drop in rice prices.

The Ministry of Agriculture, Forestry and Fisheries announced on the 25th that the average price of 5kg of rice sold at roughly 1,000 supermarkets nationwide from September 14–20 was 2,934 yen, down 37 yen from the previous week.

Source: news.yahoo.co.jp / Original article here

What people said

3AnonymousSep 29, 2026 01:47
Re: #1
Average storefront price trend for rice (5kg)
https://price-transition.mdingon.com/

Dojima rice futures chart
https://www.odex.co.jp/ex_contents/market/chart_51.html
4AnonymousSep 29, 2026 01:47
Honestly the best fix would just be to properly educate the dumb, petty consumers who believe rumors and go around screaming about it.
5AnonymousSep 29, 2026 01:49
Totally wrong. It won't recover until the distrust is cleared up.
The terrifying power of a grudge over food is common knowledge across every era and culture.
91AnonymousSep 29, 2026 04:56
Re: #5
It's because you lack common knowledge that you get swept up by rumors in the first place.
6AnonymousSep 29, 2026 01:50
The acreage-reduction policy — where you get a subsidy for converting paddies into regular fields — is still going strong.
Production just keeps shrinking.
7AnonymousSep 29, 2026 01:51
Come on, rice isn't even the staple food anymore, is it?
Japan's staple food is wheat now.
9AnonymousSep 29, 2026 01:54
Re: #7
Rice consumption has been declining for ages, but flour consumption has been flat for about 50 years.
8AnonymousSep 29, 2026 01:53
They'll probably just jack the price back up out of nowhere again anyway, right?
11AnonymousSep 29, 2026 01:55
Plenty of people quit rice before any farmer ever quit farming. (a play on words: 離農 "leaving farming" vs. 離米 "leaving rice")
12AnonymousSep 29, 2026 01:55
The reason Japanese people abandoned the culture of eating rice is JA (the farm co-op) and the rice farmers themselves.
14AnonymousSep 29, 2026 01:58
Re: #12
Always so quick to blame someone else.
16AnonymousSep 29, 2026 02:00
Why not just sell it overseas?
28AnonymousSep 29, 2026 02:14
Re: #16
Last year and the year before, Japanese rice was actually cheaper to buy overseas.
Even in countries where prices are higher than Japan's across the board, you could get Japanese rice for less than you could in Japan itself.
18AnonymousSep 29, 2026 02:04
I've recently gotten hooked on trying out and comparing different brand-name rice.
24AnonymousSep 29, 2026 02:11
Re: #18
I get it. Once prices went up, the price gap between brands weirdly shrank, so I tried a bunch and eventually settled on one particular brand.
25AnonymousSep 29, 2026 02:13
Re: #18
Tried a bunch of varieties and ended up right back on Hitomebore.
Guess your taste never really changes.
27AnonymousSep 29, 2026 02:14
Re: #25
So you fell in love at first sight with Hitomebore, huh (the name literally means "love at first sight"). That's true love.
30AnonymousSep 29, 2026 02:17
Re: #27
Though there was a time I cheated on it without a second thought.
32AnonymousSep 29, 2026 02:21
Rice production is actually down a lot this year, you know.
Just because he's a comedian doesn't mean he should get away with spouting nonsense like this — don't let idiots run their mouths.
What's "surplus" is old rice that's been hidden away in warehouses.
42AnonymousSep 29, 2026 02:34
Re: #32
And yet the Ministry of Agriculture was saying distribution stockpiles had basically bottomed out too.
34AnonymousSep 29, 2026 02:23
Rice these days is basically just a lifestyle preference at this point — same as ramen.
If a ramen shop goes under from lack of customers, nobody feels sorry for it, right? And the government doesn't hand out subsidies for it either.
It's the same with rice farmers.
JA won't go under until the rice farmers go under first.
So hurry up and close shop already, rice farmers.
We've proven we can live without rice, so there's no demand for you either.
Stop burning taxpayer money on a business that doesn't turn a profit.
35AnonymousSep 29, 2026 02:26
Re: #34
Rice isn't the only crop that exists, you know. Shockingly dumb take.
36AnonymousSep 29, 2026 02:27
Japan's rice culture is fully protected regardless, since the Emperor personally grows rice every year.
So rice farmers don't need to worry about any of this — feel free to go out of business in peace.
52AnonymousSep 29, 2026 02:42
Apparently there were people who destroyed that culture in the first place.
53AnonymousSep 29, 2026 02:43
Are there still people out there eating rice who haven't caught on? (using slang for "info-illiterate"/clueless)

60AnonymousSep 29, 2026 03:27
Re: #40
This guy's a piece of work.
He's the one who hated the acreage-reduction policy so much that he was literally calling for rice futures prices to be driven up just to get the policy scrapped.
Search around using that link and it comes right up, lol.
You can't trust a word this guy says.
71AnonymousSep 29, 2026 03:56
Re: #60

Personally, I just hope rice and wheat supplies stay stable if it ever comes to war with Communist China, but if there's a naval blockade, a starve-them-out siege would be unavoidable.
If wheat imports from overseas ever stopped, it'd be sheer panic.
103AnonymousSep 29, 2026 05:26
If the reality is that both farmers and ordinary citizens are just getting pushed around by middlemen, then I'll gladly give up eating rice.
Pasta or udon will do just fine, I reckon. (said in a mock old-fashioned, samurai-ish tone)
107AnonymousSep 29, 2026 05:36
Re: #103
Well, unless you've got growing kids in the house, stew with two slices of bread makes for a perfectly satisfying meal on its own.
Even without cutting rice out entirely — say, udon with a couple of inarizushi on the side — I still think it'd be rough if per-person rice consumption dropped to something like 40kg a year.
111AnonymousSep 29, 2026 05:42
Jacking the price up last year is exactly what caused people to turn away from rice in the first place.
115AnonymousSep 29, 2026 05:45
Pasta actually has more fiber than brown rice.
Cheap pasta especially has a lot, and it's not easy to digest.
117AnonymousSep 29, 2026 05:48
Re: #115
I've heard bodybuilders eat pasta. Does the average person really need to do that though?
116AnonymousSep 29, 2026 05:47
Eating barley rice in prison apparently improved people's sugar metabolism and overall health!?
https://www.hakubaku.co.jp/omugi-lab/library/metabolic_improvement/

It's genuinely good for you too. People say prison barley rice smells because it's made with old rice, but the rice regular households eat doesn't smell like that at all.
119AnonymousSep 29, 2026 05:49
Re: #116
Maybe it just suits the Japanese constitution well.
120AnonymousSep 29, 2026 05:50
Rice was cheap, so that's what people filled up on.
If rice gets expensive, people will just eat something else.
That's really all there is to it.
121AnonymousSep 29, 2026 05:52
Re: #120
It's low in salt and fat too, so it's actually pretty healthy.

Background and Key Points of This Discussion

It’s worth noting that the Ministry of Agriculture’s figures come from a survey of storefront prices at roughly 1,000 stores nationwide — a weekly average price — which is a separate metric from actual trends in rice production. In the thread, while some welcomed the price drop, others pointed out that the “rice exodus” that took hold during last year’s price spike may still be ongoing, and that acreage-reduction-style policies — which still pay subsidies for converting paddies into regular farmland — remain in effect, meaning the production base itself continues to shrink. That paints a picture where a simple price drop can’t automatically be read as a recovery in demand. Many posts also voiced distrust over how prices were set during the price hikes and how distribution stockpiles were explained, suggesting the real dividing line in opinion was less about price itself and more about differing levels of trust in agricultural policy and JA, the farmers’ co-op.

*This article is compiled as an excerpt and summary of the 5channel (Geinou/Sports News+) thread “[Entertainment] Kazu Laser on falling rice prices, concerns about farmers quitting: “I hope the culture of eating rice grows a bit more”.”

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