Asian Games Japan-Korea baseball final airs with no terrestrial broadcast, sparking debate — most blame the sport’s low profile, not ‘neglect’

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The story

On September 27, the Japan-Korea final of the Asian Games baseball tournament kicks off at 6:30 PM at Toyohashi Citizen Stadium in Aichi Prefecture. It’s a match with Japan’s first Asian title in 32 years — since the 1994 Hiroshima Games — on the line, but there’s no terrestrial broadcast; the only live coverage is on the streaming service “U-NEXT.” Since the roster is centered on corporate-league players for Samurai Japan’s amateur (industrial-league) squad, including Arata Higuchi (Oji) and Motoki Mukoyama (NTT East), reactions on 5ch were split: most took it in stride with comments like “no terrestrial broadcast is understandable,” while others questioned the decision, asking “shouldn’t finals across all sports get broadcast at least?” and “there’s a medal on the line, though.”

On September 27, the Japan-Korea final of the Asian Games baseball tournament — held in Japan for the first time in 32 years — will take place at Toyohashi Citizen Stadium. The highly anticipated Japan-Korea showdown is set for a 6:30 PM first pitch that same day, with live coverage airing on the streaming service “U-NEXT.” No terrestrial live broadcast is planned.

Facing off against Korea, which is aiming for the incredible feat of a fifth straight title, Japan enters with Samurai Japan’s industrial-league (corporate amateur) representative squad, built around top corporate-league players such as left-hander Arata Higuchi (Oji), outfielder Motoki Mukoyama (NTT East), and catcher Yuki Tsujimoto (NTT West). The goal: Japan’s first Asian championship in 32 years, since the 1994 Hiroshima Games.

It’s truly a historic match, but since the team is centered on corporate-league players, most reactions showed understanding toward the lack of a terrestrial broadcast. Still, some viewers and fans online raised questions about it.

Source: news.yahoo.co.jp / Original article here

What people said

4AnonymousSep 27, 2026 19:08
It's not neglect — that's just normal for other sports too.
30AnonymousSep 27, 2026 19:13
Re: #4
Fairly popular sports do get terrestrial coverage.
But yeah, baseball with no pros in it not getting broadcast is pretty normal.
5AnonymousSep 27, 2026 19:09
Is it really so hard to just say 'we'll broadcast the finals of every sport'?
8AnonymousSep 27, 2026 19:09
Playing Korea again, huh.
Another 5-0 and Korean fans are gonna be crushed all over again.
9AnonymousSep 27, 2026 19:09
Honestly the Asian Games just doesn't have much public demand to begin with.
10AnonymousSep 27, 2026 19:10
Wait, baseball's even at the Asian Games? lmao
11AnonymousSep 27, 2026 19:10
There's no medal on the line — it's already locked in.
13AnonymousSep 27, 2026 19:10
Probably figured it's so niche that airing it would just backfire into negative PR.
16AnonymousSep 27, 2026 19:11
It'd run about 5 hours, and that eats into time for other sports…
17AnonymousSep 27, 2026 19:11
Re: #1
Unlike soccer, baseball's a minor sport, so it can't be helped.
18AnonymousSep 27, 2026 19:11
Baseball's always just against Korea or Taiwan, isn't it. And mostly held in Japan too.
49AnonymousSep 27, 2026 19:16
Re: #18
Just found out Taiwan's even at the Asian Games.
19AnonymousSep 27, 2026 19:12
MLB guys and NPB guys are all busy with the postseason, and here they are casually playing baseball in Aichi.
20AnonymousSep 27, 2026 19:12
There are probably draft prospects on the roster, right? You'd think NPB fans would care about that.
21AnonymousSep 27, 2026 19:12
Even the 'world' tournament is this much of a farce —

■WBC 2023 Tokyo Round
Japan, Korea, Australia, Czech Republic, China

■WBC 2026 Tokyo Round
Japan, Korea, Australia, Czech Republic, Taiwan
24AnonymousSep 27, 2026 19:13
Soccer even had a quarterfinal against North Korea lol
25AnonymousSep 27, 2026 19:13
Even if they win gold here, do Korean players actually get exempted from military service for it?
26AnonymousSep 27, 2026 19:13
Wait, they were even playing baseball? Guessing it's some mix of college and corporate-league guys.
27AnonymousSep 27, 2026 19:13
Calling it a 'digest' (highlights-only) clip is a pretty petty jab lol
29AnonymousSep 27, 2026 19:13
Karma.
How long did baseball hog the airwaves for, exactly?
44AnonymousSep 27, 2026 19:15
Can Japan even make the final in the first place? And even if they do, they're probably likely to lose.
54AnonymousSep 27, 2026 19:17
Re: #44
They're literally in the final playing Korea again right now lol
51AnonymousSep 27, 2026 19:17
It's so niche that even within Asia there's barely anyone to play against — that's 'bat-swinging' (a mocking nickname for baseball) for you lol
58AnonymousSep 27, 2026 19:18
Re: #51
If you exclude North/Central America, it's just Japan, Taiwan, and Korea — so a medal's basically guaranteed.
56AnonymousSep 27, 2026 19:18
TV and streaming coverage is only for the 'elite' sports.
114AnonymousSep 27, 2026 19:29
Re: #56
There is a streaming option though.
57AnonymousSep 27, 2026 19:18
Don't really care either way.
Japan didn't even need to host the Asian Games in the first place.
110AnonymousSep 27, 2026 19:28
Re: #57
What a waste of money.
Probably just people desperate to skim off the top who pushed hard to host it.
73AnonymousSep 27, 2026 19:20
So baseball's actually at the Asian Games, huh — that's about the level of awareness most people have of it.
77AnonymousSep 27, 2026 19:21
Re: #73
For some reason though, Korea takes it dead serious — winning gets you exempted from military service.
85AnonymousSep 27, 2026 19:23
Baseball World Rankings (March 2026)

1st: Japan
2nd: Taiwan
3rd: USA
4th: Korea


This 'world ranking' that baseball forced together out of soccer envy is hilarious lol
94AnonymousSep 27, 2026 19:24
Take Ohtani out of the picture and it's over.
That's boring leisure-time 'yakyuu' (a mocking pun swapping the kanji for 'baseball' with one meaning 'dung') for you.
103AnonymousSep 27, 2026 19:27
Re: #94
Japan's roster doesn't have a single pro, let alone an Ohtani, lol
In soccer terms it'd be like fielding a JFL (Japan's 4th-tier league) squad as the national team.
98AnonymousSep 27, 2026 19:25
Re: #1
Average height of Japan's Asian Games squads:

Soccer national team: 182.2cm
Baseball national team: 178.6cm

Even comparing the full national teams, soccer's average height keeps climbing higher — it's really not the era anymore where the most physically gifted athletes go for baseball. Baseball's about to become the short guys' sport.
104AnonymousSep 27, 2026 19:27
Re: #98
It's basically become common knowledge now that baseball is the sport for the 'physically weak.'

Background and key points of this discussion

The main reason no terrestrial broadcast was arranged is that the roster isn’t built around NPB/MLB stars like Shohei Ohtani, but around corporate-league players such as Arata Higuchi and Motoki Mukoyama, forming the “Samurai Japan industrial-league representative squad.” Unlike international tournaments featuring pros, ratings are hard to guarantee, and broadcasters sticking to streaming instead isn’t unique to baseball. On the thread, the dominant view leaned less toward “neglect” and more toward the reality that “baseball is now being treated as a non-pro, non-major sport.” The points of contention were the asymmetry in stakes — since winning the Asian Games exempts Korean players from military service, making their side’s motivation different from Japan’s — and doubts about the tournament structure itself, given that with essentially only Japan, Korea, and Taiwan competing, a medal is nearly guaranteed regardless of outcome. The weight of Japan’s potential first title in 32 years doesn’t fully come across, and that gap traces back to just how unevenly popular the sport is across the region.

*This article is compiled as an excerpt and summary of the 5ch (Geisports Sokuho+) thread “[Baseball] Asian Games final Japan-Korea match has “no terrestrial broadcast” — voices say “we’re being neglected,” “there’s a medal on the line…”.”

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