YouTube Cracks Down on Eating-Disorder-Promoting Content — Mukbang Streamers Losing Monetization en Masse

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The story

After YouTube tightened its rules on content related to eating disorders and binge eating, a wave of demonetizations and mass video deletions has swept through Korea’s mukbang YouTuber community. One streamer with roughly 440,000 subscribers had monetization cut off, while another deleted 339 of their 667 videos. On 5ch, posters raised concerns about vomiting behind the scenes and hidden food disposal in mukbang content, with some arguing Japanese mukbang streamers and TV shows should face the same restrictions — while others pointed to viewer demand and the health changes seen in past popular streamers, turning the thread into a broader debate over the nature of mukbang content itself.

Wed 9/23, 7:27 AM

YouTube has strengthened its enforcement of rules around content related to eating disorders and binge eating, and the fallout is spreading among Korean mukbang and diet YouTubers, with monetization stoppages and video deletions piling up.

A streamer with about 440,000 subscribers had their monetization suspended, while another YouTuber deleted 339 of their 667 videos.

Source: news.yahoo.co.jp / Original article here

What people said

2AnonymousSep 23, 2026 15:57
They're just throwing up
3AnonymousSep 23, 2026 15:58
Re: #2
What's wrong with that?
22AnonymousSep 23, 2026 16:06
Re: #3
At least read the source
50AnonymousSep 23, 2026 16:15
Re: #3
It causes dehydration
And depletes your minerals too
4AnonymousSep 23, 2026 15:58
Nice lol
While they're at it, strip cooking channels of monetization too lolol
6AnonymousSep 23, 2026 15:58
In Japan too — Shokutaro, Sakura, Masubuchi
Those channels are gonna get shut down
7AnonymousSep 23, 2026 15:58
It's ridiculous, it's stupid, it's gross to watch — I want it banned
14AnonymousSep 23, 2026 16:01
Ban animal-related channels too
Don't give money to people who dump kittens on a riverbank themselves, walk off a bit, then start filming and fake it: "Whaaat?! There's a kitten here!"
32AnonymousSep 23, 2026 16:10
Re: #14
There's a lot of that type too
73AnonymousSep 23, 2026 16:20
Re: #14
Forget riverbanks — one poster even threw one into the ocean and filmed it drowning
16AnonymousSep 23, 2026 16:03
Serves them right
Liars who throw up and won't even admit it
17AnonymousSep 23, 2026 16:03
Gal Sone was on a whole different level — she wrecked both Bananaman's Himura and Sandwichman's Date (Japanese comedians who tried to keep pace with her in eating challenges)
18AnonymousSep 23, 2026 16:04
So, I wonder what'll happen to Shinoken (a Japanese streamer)
19AnonymousSep 23, 2026 16:05
There was someone in the Vocaloid scene in Japan who got flamed for this too
Wasn't it actually a body double doing the eating?
20AnonymousSep 23, 2026 16:06
It's scary how competitive eaters are always so skinny
21AnonymousSep 23, 2026 16:06
Where do these people even throw up after eating that much
Like, at the train station?
23AnonymousSep 23, 2026 16:06
Japan should do this too
Ban it on TV as well

It all started as a freak show putting bulimic girls on display
25AnonymousSep 23, 2026 16:07
Never mind the people doing it — it's the people watching that's the real mystery
What's even the point of watching this?
40AnonymousSep 23, 2026 16:13
Re: #25
I watch it while I'm dieting
27AnonymousSep 23, 2026 16:08
My family watches this stuff on their phone
The squelchy chewing sounds are unpleasant, so I'd be glad if mukbang content died down
29AnonymousSep 23, 2026 16:09
Didn't they used to claim competitive eaters were on par with athletes?
Guess they're still just treated as a sideshow after all
34AnonymousSep 23, 2026 16:10
Kill the monetization on "short sleeper" channels too (people who claim to need almost no sleep)
35AnonymousSep 23, 2026 16:11
Guess they'll just have to move to livestreaming
44AnonymousSep 23, 2026 16:13
The amount of food wasted in a single stream could feed some poor village entirely — mukbang YouTubers are basically enemies of humanity at this point
59AnonymousSep 23, 2026 16:17
Re: #44
It's not like the food these big-eaters save by holding back would actually get shipped off to some poor village
45AnonymousSep 23, 2026 16:13
Re: #39
They're digesting it fine, so they're in good health (just obese)
79AnonymousSep 23, 2026 16:21
Re: #45
A lot of them end up with diabetes
Even Terunofuji, the retired sumo wrestler, had diabetes
46AnonymousSep 23, 2026 16:14
This hits hard — I used to eat my own meals while watching mukbang videos
48AnonymousSep 23, 2026 16:15
Re: #46
So you're eating along with the puke-food?
64AnonymousSep 23, 2026 16:18
The cows and pigs won't rest easy either, being eaten pointlessly in these binges
Competitive eating is an enemy of the planet
69AnonymousSep 23, 2026 16:19
It's fine when people genuinely enjoy eating, but the ones stuffing themselves and clearly suffering aren't fun to watch even if they finish
91AnonymousSep 23, 2026 16:24
Re: #69
Even the ones who genuinely enjoy it start stuffing themselves even more for the ad revenue
The whole setup where competitive eating equals a paycheck is the real problem

Background and Key Points of the Debate

According to the original article, the target of the crackdown is content related to “eating disorders and binge eating” broadly — it isn’t the mukbang format itself that’s the issue, but rather staged elements like vomiting after eating huge amounts, or secretly disposing of food while pretending to eat it. In the thread, posters worried about the health risks of binge-and-purge behavior and those welcoming the tighter rules were prominent, but others pointed to viewer demand (such as vicariously satisfying cravings while dieting), making this a topic that doesn’t resolve into a simple right-or-wrong. One easy point of confusion: the “mukbang” genre itself hasn’t been banned outright — the restrictions specifically target staging or content that could promote eating disorders. Whether Japanese mukbang personalities and TV programs will be held to the same standard remains unclear, since neither the article nor the thread addresses it at this point.

※This article is excerpted and summarized from the 5ch (Entertainment/Sports News+) thread “YouTube’s wave of mukbang video demonetizations stirs controversy — 5 problems that were there all along“.

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