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The story
Photos of Runo Yokaze, a member of Hello! Project’s Tsubaki Factory who was tapped for the Nippon-Ham Fighters’ uniform campaign, are stirring up the Hello! Project board on 5ch. While many posters praised the charm of the photos shared on social media, others compared them to what looked like unedited shots taken on-site and complained “this isn’t what I expected,” repeatedly turning the thread into a debate over the gap between the idealized image and reality. Some commenters also noted that Maria Makino had previously handled the Nippon-Ham uniform campaign, sparking discussion about how the role has passed between members.
What people said
That's little "Yo Furuno-chan," fresh in from China (a joke riffing on how foreign her name sounds)
you can't even show your face in public without editing it first.
Did it become Tsubaki Factory's now?
Tanimoto's from Hokkaido and an actual Nippon-Ham fan, you know
https://pbs.twimg.com/media/HSpFCbzbgAAWnpM.jpg:orig#.jpg
https://pbs.twimg.com/media/HSpG588a0AA_dGO.jpg:orig#.jpg
Cute. Love the energy in that shot, no?
4.9K likes
Caught between the ideal and reality
What's the point of digging up old photos?
Girls change all the time.
Can't you tell just from King lately?
Even Mippuru looked kind of awkward back when she did the big-eyes look with Tanaka.
they should push her into more media now and get her name out there fast.
The girl I thought was cute during the first pitch came right up in front of me — total blessing 🫶
https://stat.ameba.jp/user_images/20260922/21/tsubaki-factory/ca/2c/j/o1080135015824587781.jpg
come on, play it a little cooler
This girl's face is just too good
If you told me this was Nagisa Saito, I wouldn't even question it
Ace vs. ace showdown
So the whole group wearing white swimsuits had a precedent?
And why did it stop?
Runo, what's going on with your eyelids?
That's the "Mezaiku" eyelid-tape trick (a Japanese double-eyelid glue/tape brand)
Background and Talking Points
Hello! Project members have been tapped for the Nippon-Ham Fighters’ uniform campaign before, and some in the thread pointed out that the role may have shifted from Maria Makino to Tsubaki Factory. What sparked this particular discussion was the gap between the polish of the photos posted on social media and the impression left by what looked like unedited shots taken on-site, with the latter drawing some harsh comments. It’s worth keeping in mind that in idol-related uniform campaigns like this, photos tweaked for color and angle for social media often look quite different from shots fans take on location, so judging by either one alone doesn’t necessarily reflect the full picture.
*This article is compiled and summarized from the 5ch (Hello! Project board) thread “Runo Yokaze from the Nippon-Ham uniform is breaking the beauty limit!!”.
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