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The story
On September 16, 2026, Juice=Juice unveiled the tour merchandise for “Room Tour 2026 5ROOMS.” The lineup included penlight accessories, T-shirts, towels, and acrylic stands, but the 5ch (Hello! Project) thread quickly filled with complaints like “weird design” and “the alphabet lettering on the towel is off.” Some posters even pulled up merch photos from past tours (Queen of Hearts and Crimson≠Azure) for comparison, sparking a divided debate over the design quality.
What people said
Won't it fly off when you wave it around?
I thought it went inside the tube.
It's probably just the group color…
Reiruru Room
Yumeriai Room
Sunflower Room
Sakuringo Room
Youngest-Member Room
The D-Maga usually gets added later.
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Exactly this. And then people act surprised the merch doesn't sell — give me a break.
Seriously, this. Neglecting stuff like this is exactly why younger fans don't stick around.
Background and Key Points
Juice=Juice’s tour merchandise has long been criticized as “uncool” compared to other Hello! Project groups like Angerme, and this thread saw another wave of harsh reviews in that same vein. At the same time, the discussion wasn’t purely negative — some posters offered the ironic take that “ugly merch is a relief since it saves money,” while others raised genuine concern that the poor design quality may be discouraging younger fans from sticking around. Worth noting: the past-tour merch photos used for comparison came from posters within the thread itself, not from official sales or evaluation data.
*This article is compiled and summarized from the 5ch (Hello! Project) thread “Juice=Juice Room Tour 2026 “5ROOMS” — Merch Revealed!“










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