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The story
Karin Miyamoto, formerly of Morning Musume。’14, said in an interview with Toyo Keizai that she has personally handled the weekly-changing setlists and guest coordination for “M-line Live” shows, as well as proposing social media strategy — earning her a track record of being entrusted with responsibilities within her agency, the Up-Front Group. In a 5ch thread on the “Hello! Project” board discussing her comments, some praised Miyamoto’s proactive attitude, while others raised concerns about the current shows and changes in how they’re run, with comments like “the M-line shows right now are boring” and “the decision-making power shifted once Fukumura became the top member.” Opinions were split on who is actually steering the content.
Up-Front Group is a major, long-established talent agency that also comes across as cautious in other ways — it took considerable time, for instance, before fully embracing music streaming.
When a talent decides on their own to build and release a system like this, wasn’t there any pushback from the organization?
“My management team has a culture of ‘if you’re willing to take responsibility for it yourself, go ahead and give it your best.’ Even with things like editing YouTube videos, as long as I saw it through myself, I was given the freedom to do it.
Source: toyokeizai.net / Original article here
What people said
Ozawa's got pull at Toyo Keizai too, huh (lol)
She's basically the go-to writer whenever it's an interview outside the music industry.
Here, have a jumbo frankfurter as your reward.
it's unbearably boring right now.
Yeah, the reputation's pretty bad.
Ever since Fukumura became the top member, it changed so they decide everything themselves — the title, the setlist, all of it.
Apparently starting next tour the costumes are getting more lavish too, and they're planning something on the setlist unlike anything they've done before.
If you want to look smart, going to college would be the best way to show it.
Ma-chan as president,
Karin-chan as vice president —
and JP (Hello! Project) is set for life.
Makes you wonder how it got like this with Miyamoto still involved.
But just piling on more Hello! Project songs is a band-aid fix, so that's not the answer either.
so once you've experienced a solo tour, losing interest in M-Spe (M-line Special) is kind of inevitable.
Ozecchi, Manakan, Kiki-chan — it's packed with exactly my type of member.
She said it on an Instagram Live, remember?
Is it this one?
https://www.instagram.com/mlinesp.official
M-line concerts.
It's because after graduating they finally get to wear the costume designs they actually like.
Probably a backlash from having to hold back while they were active members.
Ah, I see
so with Ma(a) gone, they can pile a bit more onto the others.
Background and points of debate
M-line Live is a special production featuring OGs (graduated members) from Hello! Project, including Morning Musume。, and its setlists and lineup are a frequent topic of discussion among fans every time. What split opinion in the thread is that Miyamoto’s track record of “proposing and coordinating,” as described in her Toyo Keizai interview, doesn’t necessarily match how fans actually rate the shows in practice. Some say Miki Fukumura has increasingly taken the lead on the planning side in recent years, and it’s hard for outsiders to judge whose call is really shaping the direction of the setlists and costumes. It’s worth noting that Miyamoto’s comments are simply her own self-report — the article doesn’t reveal the specific details of how the agency evaluates her, or the real division of roles among the other members.
*This article is excerpted and summarized from the 5ch (Hello! Project board) thread “Karin Miyamoto: ‘I have a track record of proposing weekly-changing setlists, guest coordination, and social media strategy for M-line Live, so the agency trusts me’.”
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