A thread titled “I’m middle-aged but I still can’t quit sweet bread rolls” popped up on 5ch’s Hello! Project board, drawing a wave of sympathetic and self-reproachful replies. Sweet bread rolls (kashi-pan) are high in calories, and since wheat flour is said to be addictive, many posters said that eating one just makes you crave another. The discussion ranged from personal coping strategies — a self-imposed under-300-kcal rule, buying a home bread maker, or swapping in whole-wheat bread with tuna mayo — to warnings about pairing sweet bread with juice, and speculation that Hello! Project idols eat sweet bread too but stay slim thanks to their youth and busy schedules. Opinions also split over just how long basal metabolism holds up before it starts to decline.
What people said
1AnonymousSep 10, 2026 09:11
Sweet bread rolls seriously make you fat
2AnonymousSep 10, 2026 09:13
A lot of them are insanely high in calories
3AnonymousSep 10, 2026 09:14
22AnonymousSep 10, 2026 09:44
Re: #3
No Sun-mi (a cream-filled bun) in that lineup? You looking down on me or something?
4AnonymousSep 10, 2026 09:14
Eating sweet bread makes you crave more sweet bread
17AnonymousSep 10, 2026 09:35
Re: #4
Wheat flour is addictive, you know
6AnonymousSep 10, 2026 09:17
Sweet bread and juice is the worst combo
Straight down the road to diabetes
8AnonymousSep 10, 2026 09:20
I made myself a rule: only okay if it's under 300 calories
9AnonymousSep 10, 2026 09:21
Thinking about just buying a home bread maker already
10AnonymousSep 10, 2026 09:22
Squeezing tube tuna mayo onto whole-wheat bread makes it way better
12AnonymousSep 10, 2026 09:23
Can't stop eating Kimuraya's anpan (red bean bun)
13AnonymousSep 10, 2026 09:28
Sweet bread + Cola = the ultimate combo
26AnonymousSep 10, 2026 09:47
Re: #13
Back in school my lunch was like that every day and I was fine
Now that my basal metabolism has totally tanked, there's no way I could do that
54AnonymousSep 10, 2026 11:13
Re: #26
Apparently it's recently been discovered that basal metabolism doesn't decline until your 60s
16AnonymousSep 10, 2026 09:29
The fat people who end up with serious illness in their 50s and 60s
are probably eating like that
18AnonymousSep 10, 2026 09:39
I hardly ever used to buy sweets myself, but after turning 50 I started buying chocolate and Japanese sweets
and then I got fat
19AnonymousSep 10, 2026 09:40
Doesn't even fill you up, yet the calories and everything else about it are terrible
20AnonymousSep 10, 2026 09:41
I used to eat three sweet breads every morning and gained a whole 7kg in three months, so I finally quit
21AnonymousSep 10, 2026 09:43
Every internist says the same thing:
"Eat whatever you want, just not sweet bread and juice"
25AnonymousSep 10, 2026 09:46
Re: #1
That's just because you're eating a ton of it
27AnonymousSep 10, 2026 09:47
Re: #1
No need to quit
If you're in a position to eat it, don't hold back — eat, eat, eat all you want
28AnonymousSep 10, 2026 09:48
Not a fan of sweet bread
I prefer the savory kind
29AnonymousSep 10, 2026 09:49
Drink milk first
It slows down the rise in blood sugar
30AnonymousSep 10, 2026 09:57
Sweet bread is the #1 favorite food among the elderly
31AnonymousSep 10, 2026 10:04
My liver numbers improved after I quit sweet bread
32AnonymousSep 10, 2026 10:09
Nice Stick (a chocolate cream stick bread) and curry bread are the good ones
33AnonymousSep 10, 2026 10:10
If you're not careful you can end up with fatty liver too
Sweet bread is way more evil than people think
34AnonymousSep 10, 2026 10:12
Most Hello! Project members eat it too
as a dessert after their bento
35AnonymousSep 10, 2026 10:13
They're young and move around like crazy, so it's not a problem for them
Not like us old folks
37AnonymousSep 10, 2026 10:16
Get bakery bread instead
It's way better than mass-produced sweet bread
38AnonymousSep 10, 2026 10:24
Bakery bread is so good
Slathering on tons of butter, dusting it with sugar, and washing it down with black coffee is the best
Drenching it in maple syrup works too lol
39AnonymousSep 10, 2026 10:32
Yesterday I bought a yakisoba-bread at Lawson
but since I ate frozen okonomiyaki after dinner, I held off on the yakisoba-bread
guess I've got some self-control after all
40AnonymousSep 10, 2026 10:34
Sweet bread's bad, but
cream puffs got me too
I figured it's just cream, so it'd be fine
but I gained weight right away
I don't eat sweet bread even once a year
more like once every five years
41AnonymousSep 10, 2026 10:36
If you heat sweet bread up, the calories become zero
42AnonymousSep 10, 2026 10:38
If you only eat two meals a day, you won't get fat even eating sweet bread
43AnonymousSep 10, 2026 10:40
Exercise, build muscle, boost your basal metabolic rate, and you can eat even more freely
44AnonymousSep 10, 2026 10:41
You might naturally quit once you're elderly, so just live with less stress, I guess
52AnonymousSep 10, 2026 10:59
Whoa, the post numbers are skipping like crazy lol Did someone say something interesting?
59AnonymousSep 10, 2026 11:39
Re: #52
Probably just an NG (ignore-list) misfire
Background and Talking Points
Many “kashi-pan” (sweet bread rolls) products combine refined wheat flour with sugar and fat, and they’re frequently singled out in nutritional counseling as foods that spike blood sugar quickly. The thread’s claim that “wheat flour is addictive” is a widely repeated piece of folk wisdom, but experts are divided on whether it can medically be equated with addiction, and it remains largely anecdotal. There was also a post claiming basal metabolism “doesn’t decline until your 60s,” but this too is just one theory — the degree and timing of age-related metabolic decline varies considerably from person to person. Notably, rather than swearing off sweet bread entirely, many posters in the thread favored finding ways to manage the habit, such as a self-imposed rule of staying under 300 kcal, switching to a home bread maker, or substituting whole-wheat bread with tuna mayo.
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