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The story
As Hello! Project idol group Tsubaki Factory opens fan-club priority ticket sales for its October 26 concert at Nippon Budokan (member Mao Akiyama’s graduation show), rehearsal footage showing member Runo Yokaze’s facial expressions went viral on 5ch. The thread was flooded with teasing comments like “break her, break her!” and “staring straight into the camera — does she even care?”, while others voiced worry, drawing comparisons to sister group Angerme’s past image overhaul, and the discussion kept veering off track into tracing the origins of the phrase “anything short of death is just a scratch.”
What people said
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1788837807/
Announcement: FC 2nd-round ticket applications now open for "Tsubaki Factory CONCERT 2026 AUTUMN Bloomy Groovy Story — Mao Akiyama Final 'Hanaoto'"
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1788847225/
Then go put on a swimsuit.
That's exactly the problem.
Was thinking I'd wave my penlight for Doi-chan at the Hello! Con,
but after seeing the performance, guess it's Runo after all.
That's not actually where it's from
Didn't comedians like Degawa or Egashira say something like that way earlier?
The only members this new direction really suits are Akiyama and Nishimura, I think — hope it works out.
This is definitely the wrong move for Tsubaki, and I bet most fans — myself included — can't get behind this vibe.
Chase cheap viral buzz with a song like this and everything just falls apart.
Apparently there's an unwritten rule that just for one rehearsal day everyone dresses in a loud, over-the-top style.
Guess "Wa-nin" doesn't even know that.
"Loud style"? "Unwritten rule"? "Wa-nin"?
What does any of that even mean? Please, speak Japanese.
Staring dead straight into the camera.
Are you even trying?
This is definitely getting aired on Hello! Station.
Otherwise there's no chance of things turning around.
Sanma [Akashiya].
"Just being alive is already a jackpot."
Pretty much a synonym, I'd say.
https://tiktok.com/@tsubakifactory_uf/video/7683102093816646932
https://i.imgur.com/AaHGNoa.mp4
Tsubaki Factory
tsubakifactory_uf
FC 2nd-round ticket applications have started for "Tsubaki Factory CONCERT 2026 AUTUMN Bloomy Groovy Story — Mao Akiyama Final 'Hanaoto'" ✨
Taking place Monday 10/26, 18:00~ at Nippon Budokan 🎸🥁🎤🎶
Looking forward to lots of applications!
#AiUnEnOn #TsubakiFactory #TsubakiBudokan #Hanaoto #BloomyGroovyStory
@Ami Tanimoto @Saori Onoda @maop
Ai=Un+En+On Outro Ver. – Tsubaki Factory
Background and Key Points of This Discussion
Tsubaki Factory is an idol group under the Hello! Project umbrella, and the October 26 concert at Nippon Budokan marks member Mao Akiyama’s graduation show, “Final ‘Hanaoto’.” The rehearsal footage and promotional video that sparked discussion on the thread appear to be part of the buildup to this concert. Reactions to the word “break” were split — some enjoyed it purely for the funny facial expressions, while others voiced discomfort at what they saw as buzz-chasing staging, or worry that drew comparisons to sister group Angerme’s past image overhaul. Opinions also diverged on the origin of the phrase “anything short of death is just a scratch,” with some crediting a bestselling book and others crediting comedians like Sanma Akashiya or Degawa, leaving the true source unresolved as the conversation moved on.
※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “[Sad News] Runo Yokaze… breaks lolololololololololololololololololololololololololololololol.”

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