It was announced on September 4 that actress Haruna Kawaguchi has become the new ambassador for sports brand Reebok. In visuals posted to Reebok’s official Instagram, she shows off her long, slender legs in sporty outfits paired with a mini skirt and a slit long skirt. The ambassadorship runs for six months, from this month through next February, with the featured items set to roll out at apparel retailers nationwide. Reactions on 5ch ranged from nostalgic comments about classic Reebok products like the “Pump Fury” and “Zigtech,” to praise for her styling, with plenty of people also surprised to hear the brand’s name again after so long.
Actress Haruna Kawaguchi has recently become the ambassador for sports culture brand Reebok, and new visuals have been released. She’s shown wearing sporty pieces with effortless style.
On September 4, Reebok Japan’s Instagram account (@reebokjp) posted full-body shots of Kawaguchi, showing off her long, slender legs in a mini skirt and a slit long skirt.
As ambassador, Kawaguchi will appear in visuals wearing a range of items over a six-month period, from this month through next February. The featured items will be released at apparel retailers nationwide on a rolling basis.
Remember when white and black aerobics shoes were all the rage
Michael's gone too now (RIP)
3AnonymousSep 4, 2026 21:31
Pump Fury, a total one-hit wonder
51AnonymousSep 4, 2026 22:06
Re: #3
Don't forget Zigtech too
It was basically an On (the running shoe brand) that showed up too early
4AnonymousSep 4, 2026 21:33
Feels like it's been forever since I even heard the name Reebok.
6AnonymousSep 4, 2026 21:33
She barely looks any different even after all these years.
11AnonymousSep 4, 2026 21:35
She's gotten prettier than she was when young, but when she's moving around you really notice how big her face is.
15AnonymousSep 4, 2026 21:36
Li Mu: "Everything's going exactly as I predicted." (smug meme face)
16AnonymousSep 4, 2026 21:37
That's the old 'Ree' + 'boku' (Japanese for "me") = Reebok pun bit that comedian Tsurutaro used to do.
20AnonymousSep 4, 2026 21:39
Hearing "Itakura" makes me think of Tsutsumishita, so knock it off lolololololololol (they're the comedy duo Impulse)
21AnonymousSep 4, 2026 21:39
Hmm, I don't know
It's not really sexy though, is it.
24AnonymousSep 4, 2026 21:42
Re: #21
Yeah, kind of a cyborg vibe to her.
23AnonymousSep 4, 2026 21:41
Barely anyone knows this, but a certain world-famous celebrity swore by these lol
Reebok Classic
CLUB C 85 BASIC
25AnonymousSep 4, 2026 21:42
Honestly the outfit's cute — better than the generic stuff you see everywhere.
27AnonymousSep 4, 2026 21:42
Hope this doesn't end up like that whole Nidec thing.
29AnonymousSep 4, 2026 21:44
Re: #1
Is she gonna be okay with a baby bump?
Reebok probably never saw a shotgun marriage coming either.
30AnonymousSep 4, 2026 21:44
Is it even okay to be doing Fendi and this at the same time?
33AnonymousSep 4, 2026 21:47
Re: #1
Feminists are staying weirdly quiet on this one.
34AnonymousSep 4, 2026 21:48
Speaking of Reebok, that takes me back to Masahiro Hasemi.
35AnonymousSep 4, 2026 21:49
The official store does 70% off sales sometimes, so I pick stuff up then. Quality's decent, good deal.
40AnonymousSep 4, 2026 21:51
Guess this is the point she suddenly became A-list.
41AnonymousSep 4, 2026 21:51
Oh, so she's basically the undisputed greatest in the whole galaxy now? (sarcastic jab, riffing on a cheesy anime-song line)
42AnonymousSep 4, 2026 21:52
She's got one of the top faces among young Japanese actresses these days
Hard to find anyone prettier than her.
44AnonymousSep 4, 2026 21:53
Reebok kind of looks like kids' shoes, doesn't it.
48AnonymousSep 4, 2026 22:02
Kawaguchi Haruna's "Jomon face" is pretty cute too. (a face type with strong, deep-set features, associated with Japan's ancient Jomon-era ancestry, as opposed to the flatter "Yayoi face")
50AnonymousSep 4, 2026 22:04
Wasn't she in an Adidas track jacket ad or something?
52AnonymousSep 4, 2026 22:06
Did she leave 'Ningen Kansatsu Variety Monitoring'? She's still in the credits, but I haven't actually seen her on it in ages.
53AnonymousSep 4, 2026 22:07
Wait, didn't she transfer to Galatasaray or something?
55AnonymousSep 4, 2026 22:11
Feels like she suddenly became a has-been.
59AnonymousSep 4, 2026 22:17
When she dresses like this, in normal clothes, her looks really stand out.
62AnonymousSep 4, 2026 22:21
I love Reebok's Court Royal in white. Love them so much I only wear them on days I want to feel hyped.
68AnonymousSep 4, 2026 22:51
First Nidec, now Reebok huh
Knock on wood.
Background and Discussion Points
Reebok is an American sports brand that made its name in the 1980s and ’90s with proprietary technologies like the “Pump Fury” and “Zigtech,” building a strong following in Japan during that era. In recent years, though, its presence on store shelves has faded, and plenty of thread comments noted they hadn’t heard the brand’s name in ages. Haruna Kawaguchi has recently been cast in a wide range of ad campaigns spanning cosmetics, appliances, and apparel, and this ambassador deal — running six months through next February with multiple seasonal visuals — is a different kind of arrangement from a one-off ad appearance. Some in the thread pointed out just how many endorsements she’s landed, but it’s not unusual for ad work to cluster around one talent given agency strategy or high name recognition. Worth noting: the marriage and pregnancy comments floating around the thread aren’t part of the original announcement and remain unconfirmed chatter.
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