Prudential Life’s Runaway Performance-Based Pay System Causes Governance Collapse — 5ch: “They’re Hiring People With the Makings of Con Artists”

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The story

Prudential Life Insurance has released a committee report investigating a money-extortion scandal involving its sales staff. The report concludes that an extreme performance-based pay system created fertile ground for misconduct, and that company-wide governance failures were left unaddressed for years. President Hiromitsu Tokumaru pledged sweeping reform at a press conference, saying the company will overhaul its “Life Planner” system and full-commission pay structure starting next year, including introducing a guaranteed minimum pay system. On 5ch, opinions split over whether the real problem is the performance-based system itself or how it was run in ways that harmed customers, with many also questioning why none of the dismissed employees have faced criminal charges, and drawing comparisons to the Big Motor scandal.

Prudential Life Insurance released a report on the 8th from a committee investigating a money-extortion scandal involving its sales employees. The report revealed that an extreme performance-based pay system bred misconduct that ultimately led to the extortion scandal. It also found serious company-wide governance failures, concluding that the company had chances to fix the problem but left it unaddressed for years. While the company is rushing to roll out new preventive measures and rebuild its structure, regaining the trust it has lost from customers won’t be easy, and the road to recovery is a long one.

At a press conference held the same day, President Hiromitsu Tokumaru declared emphatically, “I promise we will carry out fundamental reform, including of our corporate culture.” The preventive measures set to launch next year center on overhauling the “Life Planner (LP)” system and the full-commission pay structure tied to sales performance, with diversifying customer touchpoints and introducing a guaranteed minimum pay system as the key pieces.

Aiming for an annual income of 50 million yen within five years (continued in the paid edition)

Source: sankei.com / Original article here

What people said

2AnonymousOct 9, 2026 07:27
Kinda like the Big Motor scandal, huh?
4AnonymousOct 9, 2026 07:28
Re: #2
Beat me to it…
42AnonymousOct 9, 2026 07:47
It's a crime, so why isn't anyone getting arrested?
161AnonymousOct 9, 2026 08:47
Re: #2
Yeah, pretty much the same kind of thing
11AnonymousOct 9, 2026 07:31
Big Motor's execs only ever got arrested on unrelated charges for some reason. Wonder if Prudential will actually produce any arrests. If it ends with no indictments either, that basically makes this a government-sanctioned racket.
163AnonymousOct 9, 2026 08:48
Re: #11
That's because Big Motor's hard to prosecute
12AnonymousOct 9, 2026 07:32
You don't get hired unless you can hand over the names and contact info of 100 people in the interview, you know
22AnonymousOct 9, 2026 07:35
Re: #12
As a method for recruiting people who lack ethics and critical thinking, that's genuinely effective
24AnonymousOct 9, 2026 07:35
Re: #12
I bet once you're hired they tell you to go make your sales pitch to all 100 of them
84AnonymousOct 9, 2026 08:12
Re: #12
Sounds like a lot of MLM and religious-cult types in there
14AnonymousOct 9, 2026 07:33
You lot couldn't even get hired there lol. Scratch that, they wouldn't even let you sit the entrance exam lol
26AnonymousOct 9, 2026 07:36
Re: #14
They're hiring people with the makings of con artists, right? No wonder normal people don't get hired
133AnonymousOct 9, 2026 08:30
Re: #14
That's not true at all. You ignorant fool!
17AnonymousOct 9, 2026 07:33
Performance-based pay and pocketing money personally aren't really related, are they? It's not like that counts toward your sales numbers
25AnonymousOct 9, 2026 07:36
Re: #17
Excellent — in a sea of self-proclaimed elites who just shout based on surface impressions and emotion, you're actually separating the issues correctly. Exactly right.
18AnonymousOct 9, 2026 07:34
Re: #1
This is flat-out fraud, isn't it? Why aren't the police moving on this? They're a gang of criminals who saw customers as nothing but marks from day one
27AnonymousOct 9, 2026 07:36
Re: #18
It's basically like a front company and organized crime operating side by side at the same time
34AnonymousOct 9, 2026 07:42
Re: #24
Yeah, that's right. Same as Japanese life insurers in general — sell enough and you clear 50 million yen a year, and I'd bet the top seller nationwide pulls in over 100 million.
119AnonymousOct 9, 2026 08:25
Re: #34
If you did it solo you could probably rake in something like a billion yen
36AnonymousOct 9, 2026 07:45
They said over 100 people were dismissed for misconduct, but were all of those people actually arrested? Don't tell me they're just letting them loose back into the world?
48AnonymousOct 9, 2026 07:50
Re: #36
Nobody said that
38AnonymousOct 9, 2026 07:46
There was a victim featured on WBS (TV Tokyo's business news show) — they were talked into buying a property promised to bring in 99,000 yen a month in rent, but it actually only brought in 84,000. They said they're underwater because of the loan.

Does a life insurance company even sell real estate? And also, why are they angry about losing money just because they believed what they were told and bought it — isn't real estate investment supposed to be at your own risk?
46AnonymousOct 9, 2026 07:50
Re: #38
The damage came from stuff outside their actual insurance business — like getting people to buy crypto
182AnonymousOct 9, 2026 09:00
Re: #38
You'd think you'd at least check the lease agreement before buying a property.

Sounds like the sales reps themselves were pretty strapped for cash — partly vanity spending, partly the cost of their own sales activities.
74AnonymousOct 9, 2026 08:07
Apparently they were hiring like crazy from powerhouse university sports teams — guys who lived and breathed sports but just barely didn't make it pro
100AnonymousOct 9, 2026 08:18
Re: #74
When it comes to liberal-arts hiring, a built-like-a-tank rugby player from a bottom-tier school seems way more capable than the top student from Tokyo University's law school. In sales you don't need to come back until you've got the numbers, and employees just need to be fired up and shouting (like a sports team chant).
120AnonymousOct 9, 2026 08:26
Re: #74
For religion and sales, having a network of underclassmen from your old sports club gives you an edge
80AnonymousOct 9, 2026 08:10
What's wrong with performance-based pay? Quit whining. The only real problem here is that customers ended up harmed.
87AnonymousOct 9, 2026 08:13
Re: #80
In insurance sales it's a structural flaw where pushing disadvantageous contracts onto people is exactly what boosts your numbers
89AnonymousOct 9, 2026 08:13
Re: #80
The problem is that governance broke down, corporate ethics collapsed, and the place got riddled with organized-crime ties
91AnonymousOct 9, 2026 08:14
Re: #80
So basically a salesman's job is to con the customer all the way through without ever letting them realize they've been conned

Background and Key Issues in This Story

In life insurance sales, a full-commission system where income rises with each contract signed is standard, and it’s not unusual for top performers to earn tens of millions of yen a year. What this report flagged as a problem is the governance failure of leaving that system unchecked for years — never addressing the structural flaw that made it easy to push disadvantageous contracts onto customers — and this needs to be read separately from the question of whether performance-based pay itself is right or wrong. On the thread, reactions split between posts that drew this distinction properly and posts that emotionally condemned the entire system. Also, a disciplinary dismissal within a company and a criminal indictment are two different things, so the view that over 100 people being disciplined should automatically mean arrests is, in some respects, premature. The preventive measures mentioned — overhauling the Life Planner system and pay structure, and introducing a guaranteed minimum pay level — appear aimed at reducing forced, unreasonable contracts by guaranteeing a baseline income even when results fall short.

*This article is compiled and summarized from the 5ch (News Express+) thread “[Prudential] Governance Breakdown from Extreme Performance-Based Pay, “Hiring People Who Sell Hard” While Disregarding Regulations — Investigation Report.”

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