Why Do Restaurants Make You Order via Smartphone but Skip the Customer Wi-Fi?

From our other sites

The story

ITmedia reported that while more restaurants are getting customers to order via smartphone using QR codes, a striking number of them don’t provide free Wi-Fi for customers to use — and the story sparked a reaction on 5channel’s News Express+ board. In the thread, some pointed to the running costs restaurants want to avoid by skipping Wi-Fi, and others said they actually welcome ordering on their own phone over touching a shared tablet for hygiene reasons — but others argued it’s unreasonable for restaurants with poor signal to make customers foot the data bill. Opinions split between the store-side logic of cutting costs and customer frustration over having to cover their own data costs, over whether QR-code ordering is really justified.

Why Do Restaurants Make You Order via Smartphone but Skip the Customer Wi-Fi? (1/2) – ITmedia NEWS

Published: September 28, 2026, 7:00 AM

Updated: September 28, 2026, 10:59 AM

Source: itmedia.co.jp / Read the original article here

What people said

4AnonymousSep 28, 2026 12:19
If the signal's bad there, they should really provide Wi-Fi.
9AnonymousSep 28, 2026 12:20
Re: #4

Places with bad signal would go out of business doing this lol
317AnonymousSep 28, 2026 12:53
Re: #4
That's exactly like a place near me.
With one bar of signal it keeps freezing up, like something's wrong, and you have to reload the page.
7AnonymousSep 28, 2026 12:20
I just don't go to places like that.

I avoid places with tablets sitting out too — phones and tablets are dirtier than socks.
223AnonymousSep 28, 2026 12:43
Re: #7
By that logic, aren't menus dirty too?
321AnonymousSep 28, 2026 12:53
Re: #7
Sounds like you're the type who brings your phone or tablet into the bathroom at home.
31AnonymousSep 28, 2026 12:23
Come to think of it, a place like that
could get flooded with fake orders from outside

though that would count as obstruction of business.
42AnonymousSep 28, 2026 12:25
Re: #31
To prevent that, requiring LINE registration is becoming the standard.
182AnonymousSep 28, 2026 12:41
Re: #42
If it's just that much, the restaurant should provide a dedicated device.
52AnonymousSep 28, 2026 12:26
Do you guys seriously reconnect to the Wi-Fi every single time just to order?
58AnonymousSep 28, 2026 12:26
Re: #52
I've got unlimited data, so I don't bother connecting each time.
64AnonymousSep 28, 2026 12:28
Re: #52
People like that are a tiny minority.
71AnonymousSep 28, 2026 12:28
Better hog the store's Wi-Fi to get my money's worth
…just kidding.
74AnonymousSep 28, 2026 12:29
Re: #71
You'll just get charged for it via the otoshi fee (the mandatory small appetizer charge at Japanese izakayas).
81AnonymousSep 28, 2026 12:29
Re: #71
So you're gonna keep reloading the menu page until you feel you've gotten your money's worth?
Sounds exhausting lol
167AnonymousSep 28, 2026 12:39
"A chain restaurant might be one thing, but it's even more true for small and mid-sized restaurants that don't have a lot of tech-savvy staff."

Then just don't do smartphone ordering in the first place. Why should I have to burn my precious data allowance?
194AnonymousSep 28, 2026 12:42
Re: #167
What you're using up is packet data, not "gigs."
294AnonymousSep 28, 2026 12:51
Re: #167
Things like no register fraud, no order mistakes —
it simplifies the annoying closing-time work for the restaurant.
But they shouldn't be pushing that burden onto customers.
179AnonymousSep 28, 2026 12:41
Re: #158
When they clear the plates and wipe the table, I wish they'd properly wipe down the tablet too.
At family restaurants I go grab a wet wipe first and clean the tablet before ordering.
185AnonymousSep 28, 2026 12:41
Re: #179
But that's just smearing the grime around.
200AnonymousSep 28, 2026 12:42
Re: #185
It's sticky, so doing that is still better than nothing.
206AnonymousSep 28, 2026 12:43
Re: #200
Makes me think ordering on my own phone is just better after all.
Places like McDonald's are basically all mobile order now anyway.
217AnonymousSep 28, 2026 12:43
Re: #200
Just carry your own bottle of Kitchen Haiter (a common bleach spray) and splash it on whenever needed.
180AnonymousSep 28, 2026 12:41
Whether to go or not is the customer's choice, so if a place doesn't have working Wi-Fi, you just don't go there — isn't that all there is to it?
193AnonymousSep 28, 2026 12:42
Re: #180
Then post it at the entrance.
You can't just walk out once you're already inside and at the ordering stage.
197AnonymousSep 28, 2026 12:42
Re: #180
Basically, you only find out after you've already entered the store, so customers end up feeling like they've been "tricked."
204AnonymousSep 28, 2026 12:43
A basement-level place where only Docomo has signal, no Wi-Fi either —
and they still make you QR order. I laughed.
241AnonymousSep 28, 2026 12:45
Re: #204
So you're saying go outside to order?
242AnonymousSep 28, 2026 12:45
Re: #204
If you can't order verbally, just leave.
209AnonymousSep 28, 2026 12:43
Ordinary people just don't get why the so-called 'educated class' keeps pushing this argument so anxiously.
Overseas, this kind of infrastructure consolidation has sent national productivity soaring,
and countries doing the same thing with AI on top are growing at an insane pace.
Yet Japan alone keeps falling behind, productivity keeps dropping, and it's becoming irreversible.
236AnonymousSep 28, 2026 12:44
Re: #209
There's no such country, as always (a stock 5ch retort meaning "here we go again").
255AnonymousSep 28, 2026 12:45
Re: #209
If you're going to call yourself part of the "educated class," at least teach them the simple fix: have the restaurant keep one spare phone on hand so customers who forgot theirs can order too.
345AnonymousSep 28, 2026 12:57
Re: #209
You'd probably blame the bubble bursting on Wi-Fi too…
339AnonymousSep 28, 2026 12:56
I'll say it again —
why are you so deathly opposed to Japan's productivity improving?
I'm not trying to bait you, but Japan alone is getting left behind the rest of the world's rising productivity, you know?
Are you saying anyone who pushes for that no matter what is unforgivable and has to stop? That's a pretty dangerous way of thinking.
351AnonymousSep 28, 2026 12:58
Re: #339
If restaurants just install tablets themselves, that spending happens right there and productivity goes up, no?
359AnonymousSep 28, 2026 12:58
Re: #339
It's the opposite — it's precisely because productivity is falling.
This is basically solved just by keeping QR ordering as the main method while having one staff member carry a phone to also handle verbal orders. But here you are, embarrassingly steamrolling everyone with the delusion that you alone are right.
367AnonymousSep 28, 2026 12:59
Re: #339
It's because it lowers customers' time efficiency.
Table turnover drops too, so it's only struggling, run-down places that adopt it.

Background and Key Points of This Discussion

Mobile ordering (QR-code ordering) offers a major benefit to restaurants struggling with staff shortages: fewer order mistakes and less hassle with register reconciliation. On the other hand, investing in network infrastructure tends to be avoided as an added cost. For customers on budget SIM plans with capped data, a system that eats into their data allowance every time they place an order can be a real burden that’s hard to ignore. In the thread, some said they actually prefer ordering on their own phone over a shared tablet for hygiene reasons, while others criticized the fact that the burden of cost-cutting ends up falling on customers’ data usage — leaving no consensus on whether store-side rationality or customer burden should take priority. Note that some posts that veered off into a debate comparing productivity with other countries have been omitted here, since they aren’t directly related to the Wi-Fi installation issue itself.

※This article is excerpted and summarized from the 5channel (News Express+) thread “Why Do Restaurants Make You Order via Smartphone but Skip the Customer Wi-Fi?.”

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *