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The story
The YouTube view count for Juice=Juice’s Nippon Budokan live video ‘Moreru! Mi Amore’ (Concert 2025 Queen of Hearts Special Flush) has reached 10,961,856 views, surpassing the group’s previous second-place video, the ‘Hito Sore’ music video, which sits at 10,960,502 views. The narrow overtake sparked excitement among fans, with some calling it ‘the biggest viral moment in Hello! Project history,’ while others offered more measured takes, noting that ‘they’re just breaking their own record since there’s no rival left’ and that ‘view counts rising doesn’t translate to actual sales or a spot on the Kohaku Uta Gassen lineup.’ Opinions were split on how to interpret the numbers.
What people said
10,960,502 views — 'Hito Sore' MV
Juice=Juice 'Moreru! Mi Amore' (Concert 2025 Queen of Hearts Special Flush)
This is a thread for Hello! Project topics — what are you even talking about?
Go ahead and name a live video that's actually topped 100 million views.
Like which one, exactly?
all they can do is race against their own past records.
You can really sense the loneliness of being on top.
If just going viral on TikTok were enough, iLIFE would've gotten there first.
Seriously, this.
If that logic worked, 'Kawaikute Gomen' would've been on Kohaku ages ago.
Seriously, this.
If that logic worked, Tokisen's 'Suki!' would've been on Kohaku ages ago.
That's the thing — their agency just doesn't have enough clout.
If just going viral on TikTok were enough, iLIFE would've gotten there first.
Seriously, this.
If that logic worked, 'Kawaikute Gomen' would've been on Kohaku ages ago.
Seriously, this.
If that logic worked, Tokisen's 'Suki!' would've been on Kohaku ages ago.
Seriously, this.
If Juice=Juice were the only one to get on Kohaku after all this, there'd be a riot.
Their vocal skills are strong, so I'd think they'd actually get talked about on the day of the show.
Groups whose only selling point is numbers, on the other hand, peak the day the lineup gets announced and nobody's watching them by the actual broadcast.
Last year's two 'Kawa Lab' groups (idol units known for social-media buzz) are a good example of that.
'Bitansan' is still in the setlist as one of the rotating songs, at least.
Honestly it feels like it's about time to let those songs rest for a bit.
'Hito Sore' was played at Hina Fes and on the spring tour,
'Suki tte Itte yo' is a cover but it was at Hina Fes,
'Bitansan' is in as a rotating song,
and 'Romance no Tochuu' — well, that one can't be helped, I guess.
If that's the only difference your sense of taste can pick up on, I guess that's how it'd feel to you.
Well, Hello! Project's numbers are all completely organic, you know.
If you're using a 2ch/5ch browser app, you can just see the timestamps yourself.
All they've got left to nitpick is the seconds between posts lol
Maybe it's because your eyes just glaze over actual paragraphs.
You replied in 19 seconds yourself, though.
Background and Key Points of Debate
Among Hello! Project groups in recent years, cumulative YouTube view counts have frequently become a topic of discussion among fans as a way to gauge a group’s ‘momentum.’ In this case with Juice=Juice, the story centers on the group breaking its own best record in the absence of any real rival — a situation commenters described as ‘the loneliness of being at the top.’ At the same time, it’s easy to overlook that view counts are purely a YouTube-side metric, separate from CD sales, live attendance, or the criteria used to select acts for the Kohaku Uta Gassen year-end song contest. The thread saw two camps go back and forth without reaching a resolution: a critical view that ‘view counts are just online hype and don’t reflect actual sales compared to other groups,’ versus a defense that ‘their vocal ability means they’d hold their own even on the Kohaku stage.’ The numbers themselves are factual, but keeping in mind that they don’t directly indicate mainstream name recognition or popularity makes it easier to read this kind of view-count competition news with the right context.
※This article is excerpted and summarized from the 5ch (Hello! Project) thread “[Breaking] Juice=Juice’s ‘Moreru! Mi Amore’ Nippon Budokan Live Video Overtakes ‘Hito Sore’ MV in Views, Rises to No. 2 All-Time in the Group’s History!“
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