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The story
On the September 21, 2026 broadcast of NHK’s “Hirano Remi’s Quick-Trick Recipes! 2026 Autumn,” cooking personality Hirano Remi tried to slip in a personal plug live on air, only for announcer Ando Keisuke to cut her off on the spot: “This is public broadcasting — please stop advertising.” Hirano appeared on the show with her right arm in a cast from a fracture, so things were already off to a rocky start. On 5ch, reactions split between those who saw the exchange as “the usual running gag” and those “sick of seeing it recycled again,” with quite a few posts also questioning NHK’s advertising rules and the whole premise of being a “public broadcaster.”
Hirano Remi Suddenly Plugs Something Live → NHK Announcer Genuinely Angry: “This Is Public Broadcasting,” “Please Really Stop”
On NHK’s “Hirano Remi’s Quick-Trick Recipes! 2026 Autumn,” aired on the 21st, an incident occurred in which announcer Ando Keisuke seriously scolded cooking personality Hirano Remi over a remark, saying, “This is public broadcasting — please stop advertising.”
The popular show has Hirano cooking live, and this time she appeared with her right arm in a cast from a fracture — an eventful episode from the start.
Source: news.yahoo.co.jp / Original article here
What people said
She tried to plug her book before, too
It's her running bit
when it's this biased the rest of the time
It's just impression-farming, so they should get penalized
Back in the day she used to be on some CS satellite food channel
https://itami-cs.or.jp/itamihall/img/20261206.jpg
during MLB broadcasts they're plastered with
backstop ads — is that actually okay?
but aside from collecting the license fee, they don't look the part to me
I mean, this article itself is the usual bit lol
and it's all funded by the license fee
and keeps airing show promos over and over
they're gonna get an earful from the Ministry of Internal Affairs and Communications soon
That's one energetic 79-year-old
is there some intent behind NHK's color choices here?
https://imgur.com/a/XaMoBig
Her daughter-in-law's the same, for that matter — looks good, but the cooking fundamentals are sloppy, dislike her too
Let's get it dismantled
Background and Discussion Points
This back-and-forth between Hirano Remi and the announcer is said to be a recurring bit on the show, and 5ch users split between those who dismissed it as “scripted pro wrestling” and those who took it as “she’s genuinely in trouble.” As a broadcaster funded by license fees, NHK officially does not permit personal advertising within its programs, so the announcer’s warning this time was in line with that stated policy. At the same time, some posts pointed to the ambiguous line between this and NHK’s own promotional activities — like the backstop ads during baseball broadcasts or the repeated plugs for NHK Plus — meaning the thread went beyond simple reactions to a “running gag” and developed into broader questions about NHK’s own advertising rules as a public broadcaster.
*This article is compiled as an excerpt/summary of the 5ch (Geisports Sokuho+) thread “[TV] Hirano Remi Suddenly Plugs Something Live → NHK Announcer: “This Is Public Broadcasting,” “Please Really Stop” — Genuinely Angry.”
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