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The story
On 5ch’s Hello! Project board, a thread lit up over Tsubaki Factory’s Otsuki Nishimura (nicknamed “Itsuking”) completely transforming her image with a new hairstyle and styling. The thread filled with reactions of shock and admiration like “She totally leveled up overnight” and “Her face is just too small,” with comparison photos against other members getting posted one after another. At the same time, some posters weren’t fully convinced by the sudden shift in opinion, grumbling that “it’s weird to suddenly call her cute now,” so opinions were split, and speculation flew about a possible member-color change following Akiyama’s graduation from the group.
What people said
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https://pbs.twimg.com/media/HSpDXvtaQAAmxTI.jpg
She totally leveled up overnight
I've never been this surprised by anything
Looks hand-drawn
Same type as Kawashima
It's already a tenbagger (10x return) at this point
She's standing in front but has the smallest face of everyone
Some people get a live feed all the way from Singapore, while others get ignored even when they're right by the venue
I'm not too up to date on Tsubaki Factory these days, so is this Otsuki Nishimura?
She was insanely cute!
https://pbs.twimg.com/media/HSo_rGrbwAAKwEu.jpg
If she grows a bit taller on top of that, she'll have an insane figure
This is an emergency for Hello! Project as a whole
Is this even allowed to happen?
I'm telling you, it's an emergency
And what exactly are Maro's good points?
https://pbs.twimg.com/media/HSo7F1IawAAw-Fy.jpg:orig#.jpg
That second photo has enough going for it to call her the second coming of Yukarin
https://pbs.twimg.com/media/HSo4Mb8aYAAZUfY.jpg:orig#.jpg
And the white ribbons on her twin-tails are adorable as well
I bet every guy in her class is into her by now
https://pbs.twimg.com/media/HSpCr1XbEAAf-Ta.jpg
I've been saying she's cute since day one
Even got her first-ever solo cheki (photo)
Maybe she'll inherit red now that it's open after Akiyama's graduation
https://imgur.com/GkFJFZw.gif
Background and key points of this discussion
Tsubaki Factory is an idol group under the Hello! Project umbrella, and Otsuki Nishimura (“Itsuking”) is one of its members. Phrases that circulated in the thread, like “she totally leveled up overnight” and “the second coming of Yukarin,” are the kind of comparisons Hello! Project fans often reach for, measuring a member against a beloved senior idol from the past. On the other hand, the pushback of “it’s weird to suddenly call her cute now” is a familiar “flip-flopping” criticism that tends to surface whenever a member’s reputation suddenly rises — a friction that’s fairly common on idol fan boards. It’s worth noting that the back-and-forth in the thread is just an exchange among some anonymous board posters, and shouldn’t be taken as representing the views of the group as a whole or of the member herself. Likewise, the speculation about a member-color change is nothing more than guesswork ahead of any official announcement.
※This article is excerpted and summarized from the 5ch (Hello! Project) thread “Itsuking, aka Otsuki Nishimura, Safely Found.”








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