Tsubaki Factory’s Otsuki Nishimura Stuns With New Hairstyle — 5ch: ‘She Totally Leveled Up Overnight’

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The story

On 5ch’s Hello! Project board, a thread lit up over Tsubaki Factory’s Otsuki Nishimura (nicknamed “Itsuking”) completely transforming her image with a new hairstyle and styling. The thread filled with reactions of shock and admiration like “She totally leveled up overnight” and “Her face is just too small,” with comparison photos against other members getting posted one after another. At the same time, some posters weren’t fully convinced by the sudden shift in opinion, grumbling that “it’s weird to suddenly call her cute now,” so opinions were split, and speculation flew about a possible member-color change following Akiyama’s graduation from the group.

What people said

1AnonymousSep 20, 2026 16:07
I've fallen for her
ps://i.imgur.com/0mAMQp2.jpeg
ps://i.imgur.com/yZrCRHO.jpeg
2AnonymousSep 20, 2026 16:08
4AnonymousSep 20, 2026 16:09
https://pbs.twimg.com/media/HSpDXv2aUAAn72V.jpg
https://pbs.twimg.com/media/HSpDXvtaQAAmxTI.jpg
5AnonymousSep 20, 2026 16:11
All of Tsubaki's fox-dance photos just got completely crushed by Juice=Juice's spacesuit visuals lol
6AnonymousSep 20, 2026 16:11
Man, this is shocking though
She totally leveled up overnight
I've never been this surprised by anything
8AnonymousSep 20, 2026 16:12
Re: #6
Looks hand-drawn
Same type as Kawashima
9AnonymousSep 20, 2026 16:12
Anyone here buy "King stock" early? (a stock-market joke about her rising popularity)
It's already a tenbagger (10x return) at this point
11AnonymousSep 20, 2026 16:12






15AnonymousSep 20, 2026 16:15
https://pbs.twimg.com/media/HSo2ooiakAE_PUn.jpg
16AnonymousSep 20, 2026 16:16
Re: #15
She's standing in front but has the smallest face of everyone
18AnonymousSep 20, 2026 16:21
If Momoiro Clover Z can't get a spot on THE MUSIC DAY, Dean Fujioka will end up on instead, and the Amuse-bashing is gonna get brutal lol

Some people get a live feed all the way from Singapore, while others get ignored even when they're right by the venue
19AnonymousSep 20, 2026 16:23
@
I'm not too up to date on Tsubaki Factory these days, so is this Otsuki Nishimura?
She was insanely cute!
https://pbs.twimg.com/media/HSo_rGrbwAAKwEu.jpg
20AnonymousSep 20, 2026 16:24
Her face is seriously way too small
If she grows a bit taller on top of that, she'll have an insane figure
21AnonymousSep 20, 2026 16:24
https://pbs.twimg.com/media/HSo9SyGacAA04Bm.jpg
23AnonymousSep 20, 2026 16:29
Her face is so small it looks like it's receding into the background
25AnonymousSep 20, 2026 16:29
This isn't just a Tsubaki-fan thing anymore
This is an emergency for Hello! Project as a whole
Is this even allowed to happen?
I'm telling you, it's an emergency
26AnonymousSep 20, 2026 16:29
King is basically what you'd get if you added up the best traits of S/mileage's original four members
48AnonymousSep 20, 2026 16:41
Re: #26
And what exactly are Maro's good points?
27AnonymousSep 20, 2026 16:31
Guess it just goes to show — if your face is small enough, everything else works out
28AnonymousSep 20, 2026 16:33
What if she's been at home studying Yukarin's facial expressions (Yukarin, a beloved former Hello! Project idol known for her expressions)
29AnonymousSep 20, 2026 16:33
First time I've seen a Hello! Project member get a glow-up just from changing her hairstyle
30AnonymousSep 20, 2026 16:33
https://pbs.twimg.com/media/HSo7F1ibEAAF-lY.jpg:orig#.jpg
https://pbs.twimg.com/media/HSo7F1IawAAw-Fy.jpg:orig#.jpg
41AnonymousSep 20, 2026 16:39
Re: #30
That second photo has enough going for it to call her the second coming of Yukarin
32AnonymousSep 20, 2026 16:34
Wish her skirt were a little shorter though
36AnonymousSep 20, 2026 16:36
King on the monitor
https://pbs.twimg.com/media/HSo4Mb8aYAAZUfY.jpg:orig#.jpg
37AnonymousSep 20, 2026 16:37
https://pbs.twimg.com/media/HSows1VbUAAnZIp.jpg:orig#.jpg
40AnonymousSep 20, 2026 16:39
The fox ears are cute too
And the white ribbons on her twin-tails are adorable as well
42AnonymousSep 20, 2026 16:39
Also her bone structure is gorgeous
I bet every guy in her class is into her by now
43AnonymousSep 20, 2026 16:40
Honestly, this King isn't all that great lol
45AnonymousSep 20, 2026 16:40
Nishimura used to just remind me of SoftBank CEO Masayoshi Son, but having such a tiny face is a real weapon
52AnonymousSep 20, 2026 16:42
King in full Nishikawa-kun mode
https://pbs.twimg.com/media/HSpCr1XbEAAf-Ta.jpg
55AnonymousSep 20, 2026 16:43
All of you owe King an apology
63AnonymousSep 20, 2026 16:45
Re: #55
I've been saying she's cute since day one
Even got her first-ever solo cheki (photo)
64AnonymousSep 20, 2026 16:45
Will there be a member-color change down the line?
70AnonymousSep 20, 2026 16:47
Re: #64
Maybe she'll inherit red now that it's open after Akiyama's graduation
81AnonymousSep 20, 2026 16:51
King on the monitor
https://imgur.com/GkFJFZw.gif

Background and key points of this discussion

Tsubaki Factory is an idol group under the Hello! Project umbrella, and Otsuki Nishimura (“Itsuking”) is one of its members. Phrases that circulated in the thread, like “she totally leveled up overnight” and “the second coming of Yukarin,” are the kind of comparisons Hello! Project fans often reach for, measuring a member against a beloved senior idol from the past. On the other hand, the pushback of “it’s weird to suddenly call her cute now” is a familiar “flip-flopping” criticism that tends to surface whenever a member’s reputation suddenly rises — a friction that’s fairly common on idol fan boards. It’s worth noting that the back-and-forth in the thread is just an exchange among some anonymous board posters, and shouldn’t be taken as representing the views of the group as a whole or of the member herself. Likewise, the speculation about a member-color change is nothing more than guesswork ahead of any official announcement.

※This article is excerpted and summarized from the 5ch (Hello! Project) thread “Itsuking, aka Otsuki Nishimura, Safely Found.”

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