TBS Skips Live Broadcast of Asian Games Opening Ceremony — Viewers Ask ‘What Happened to the Exclusive Coverage?’

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The story

Viewers expressed surprise that TBS did not air the September 19 opening ceremony of the Asian Games, currently underway in Nagoya, live on terrestrial TV. The ceremony featured a live performance by violinist Taro Hakase, the national anthem sung by Keiko Toda, and the lighting of the cauldron by the father-and-son duo of the Murofushi family — yet only a small portion of it made it to terrestrial broadcast. While some in the thread expressed confusion (“Didn’t they say this was exclusive coverage?”), plenty of others were more indifferent, saying things like “Can’t expect ratings for this event, so it’s understandable” or “It’s actually better that the empty stands didn’t make it on camera.” Opinions were split, with some comparing it to NHK’s live coverage of the 1994 Hiroshima Games opening ceremony.

[Asian Games] TBS Skips Live Broadcast of Opening Ceremony: “For a Network That Said ‘We’re Broadcasting Exclusively!’…” — Viewers Call It “Disappointing”

The opening ceremony of the Aichi-Nagoya Asian Games was held on September 19 at Paloma Mizuho Stadium in Nagoya.

The ceremony opened in spectacular fashion, kicking off with a live performance by violinist and composer Taro Hakase and the national anthem sung by actress and singer Keiko Toda, a Nagoya, Aichi native.

Source: news.yahoo.co.jp / Read the original article here

What people said

2AnonymousSep 19, 2026 20:37
Czech commentator:
"Even though Hanyu is Japanese, his legs are as long and his figure as beautiful as a white person's."
French newspaper:
"You might not believe it, but this young man with the proportions of an eight-head-tall model is Japanese."
Turkish announcer:
"Hanyu is extraordinarily beautiful — he's overturned the common notion that 'Japanese athletes aren't good-looking.'"
6AnonymousSep 19, 2026 20:38
Simple as that — they just can't get the ratings.
Also, the stands were basically empty, so I think skipping the broadcast was the right call. I watched it on U-NEXT anyway.
8AnonymousSep 19, 2026 20:38
Ratings must be brutal for the Asian Games.
Maybe Toyota was stingy with the sponsorship money too —
the weak yen's got everyone spooked right now.
9AnonymousSep 19, 2026 20:38
The opening ceremony was genuinely great —
like 10 times better than the Tokyo Olympics.
And terrestrial TV won't even air it…
15AnonymousSep 19, 2026 20:39
Re: #9
Did you even watch the opening ceremony of the last Asian Games?
I don't even know where it was held.
11AnonymousSep 19, 2026 20:38
Honestly, this is the first time I've ever heard of the Asian Games.
Bet you're all the same.
87AnonymousSep 19, 2026 21:15
Re: #11
It's the "Asian Games," I know that much lol

No terrestrial broadcast of the opening ceremony meant no empty stands on camera — works out fine, doesn't it lol
14AnonymousSep 19, 2026 20:39
I guess I just assumed they'd cover it nonstop, like they do for the swimming or track and field World Championships.
16AnonymousSep 19, 2026 20:40
If it were a Tokyo Asian Games, they'd air it live.
That's just how it goes —
Nagoya's a tough sell.
27AnonymousSep 19, 2026 20:46
Re: #16
NHK aired the 1994 Hiroshima Asian Games opening ceremony live.
I remember because I watched it.
17AnonymousSep 19, 2026 20:40
For all the aggressive promotion, the actual broadcast slot is pretty tiny.
21AnonymousSep 19, 2026 20:41
Re: #17
They barely broadcast the Hangzhou Asian Games either.
Last time it was all swimming, all the time.
82AnonymousSep 19, 2026 21:13
Re: #17
Just wait, tomorrow's going to be huge.
19AnonymousSep 19, 2026 20:40
The Murofushi father-and-son cauldron lighting was great — I figured Koji Murofushi would be the final torchbearer, but then his dad showed up too. Total surprise.
20AnonymousSep 19, 2026 20:41
At the very least they could've put it on BS or streamed it on TVer.
22AnonymousSep 19, 2026 20:42
Who cares about the Asian Games opening ceremony, honestly.
Do people think it's on the same level as the Olympics?
23AnonymousSep 19, 2026 20:42
Wait, is the Asian Games also held every four years?
98AnonymousSep 19, 2026 21:22
Re: #23
The Olympics, the soccer World Cup, and the Asian Games — they all cycle through on the same leap-year, four-year rhythm.
26AnonymousSep 19, 2026 20:45
They clearly have zero enthusiasm for this — they're just holding the big timeslot so they can phone it in.
28AnonymousSep 19, 2026 20:46
Isn't Nino (Ninomiya of Arashi) just busy?
72AnonymousSep 19, 2026 21:04
Re: #28
He's probably still got drama filming left to finish, right?
Using a guy like that as a "caster" (lol) is the real stupidity here.
100AnonymousSep 19, 2026 21:23
Re: #72
Filming for VIVANT wrapped completely before it even started airing.
34AnonymousSep 19, 2026 20:48
Hard to get hyped up when you can't even watch the opening ceremony.
35AnonymousSep 19, 2026 20:49
They're airing Job Tune in that same slot instead — that's the priority.
36AnonymousSep 19, 2026 20:49
TBS spent so much on VIVANT and the Asian Games that they couldn't even afford the soccer World Cup broadcast rights.
Lovit's budget has been slashed too — guest numbers are down to about half of what they were before March, and location shoots are basically gone.
44AnonymousSep 19, 2026 20:52
Re: #36
So that's why there's more of those middle-aged guys yelling in the studio for two hours first thing in the morning.
37AnonymousSep 19, 2026 20:49
Rewatching it on U-NEXT right now.
Cracked up at the "flying kabuki" bit.
40AnonymousSep 19, 2026 20:51
Honestly, the Asian Games is a who-cares event to begin with.
62AnonymousSep 19, 2026 20:59
Re: #1

[Asian Games] Vegetables and Three Pieces of Chicken… Thailand's Teqball Coach Baffled by the Food: "Portions are too small. You only get to pick one vegetable side."
https://lavender.5ch.io/test/read.cgi/news4plus/1789807037/


i.imgur.com/J6BrNTk.jpg
i.imgur.com/EG0oNx5.jpg
77AnonymousSep 19, 2026 21:07
Re: #62
Regarding padel and teqball, both newly added this year: "The arrangement is that each sport's governing body covers its own costs."
https://www.sankei.com/article/20260825-JVL4TZAQMRIZZJ6S7BXVGVGOMA/
81AnonymousSep 19, 2026 21:12
Re: #62
Hard not to conclude that Japan's just gotten poorer.
65AnonymousSep 19, 2026 21:00
Re: #1

The container housing is just cramped, period —
and on top of that, there's even water leaking.


i.imgur.com/AAGpaXc.jpg
67AnonymousSep 19, 2026 21:01
Re: #1

They actually shuttled the national soccer team to a baseball stadium.
91AnonymousSep 19, 2026 21:17
Do people even want to watch the opening ceremony that badly?
96AnonymousSep 19, 2026 21:20
Re: #91
The Paris Olympics opening ceremony was actually fun.
The one before that was rough though.

Background and Key Points of the Debate

The situation that raised eyebrows — a network touting its coverage as “exclusive” while not actually airing the opening ceremony on terrestrial TV — stems from the fact that terrestrial broadcast slots for the Asian Games were already limited to begin with. Commenters in the thread pointed out that NHK aired the 1994 Hiroshima Games opening ceremony live, contrasting that with the scaled-back treatment given to this year’s Nagoya Games. The debate breaks down into two main camps: a pragmatic one arguing that skipping the broadcast was the right call given poor expected ratings and sparse attendance, and a principled one arguing that having secured exclusive broadcast rights obligates the network to actually air it. Some posters speculated that TBS’s spending on the drama VIVANT and the Asian Games left it unable to secure World Cup broadcast rights, and that budgets for flagship programs have been cut as a result — though it’s worth noting these are viewer speculation, not an explanation from the network itself.

*This article is compiled from excerpts and a summary of the 5channel (Entertainment/Sports News+) thread “[TV] TBS Skips Live Broadcast of the ‘Asian Games Opening Ceremony’ — “For a Network That Said ‘We’re Broadcasting Exclusively!’…” and “Disappointing,” Say Viewers.”

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