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The story
Starting September 15, FamilyMart will launch its “Morning FamiMa Combo Discount,” offering a rice ball or bread paired with a drink for 250 yen, available only between 5:00 and 11:00 AM. Comedy duo Maple Chogokin’s Natsu Ando and Kazlaser attended the announcement event, where Kazlaser spoke about his commitment to breakfast. On 5channel, opinions split over whether the 250 yen price counted as a “good deal” or was “so-so,” with posts also focusing on taste differences between convenience store chains and the cost structure behind the products.
Kazlaser Reveals His Breakfast Commitment: “This Is Actually Pretty Important” — Stunned by FamilyMart’s Bargain Prices: “Are the Execs Bad at Math?”
Comedy duo Maple Chogokin’s Natsu Ando and Kazlaser attended FamilyMart’s strategy announcement event for its new “Morning FamiMa Combo Discount” campaign, held in Tokyo on the 14th.
As part of its push to be “just a little bit more of a good deal,” FamilyMart will kick off its new “Morning FamiMa Combo Discount” campaign on the 15th, offering popular items — a rice ball or bread paired with tea, black tea, or coffee — for 250 yen (tax included) between 5:00 and 11:00 AM (end date to be announced separately).
Source: news.yahoo.co.jp / Read the original article here
What people said
FamiMart's food sucks, come on.
FamiMart's deli bread is the best out of all of them.
Lately 7-Eleven's sausage bread is great value.
Should be cheaper than FamiMart's too.
He's smart and funny, so why?
I'm not from Kansai but I don't really like this guy either.
He's just not funny at all.
Hmm, sharp observation (`･ω･´)
W-well, that's because nori got more expensive…
The Ohtani home-run discount thing was a huge flop too — is FamiMart gonna be okay?
Ohtani Energy Drink is
being dumped at 1/10th the list price, what a steal 🤗
So wouldn't it be more profitable to sell it at even a slight discount to avoid that?
Less waste, and customers are happier too.
Every convenience store does discount sales these days.
Every convenience store marks things down nowadays, don't they?
And for bottled drinks, the bottle costs more than what's inside —
the contents are worth less than 5 yen.
who even cares!
(said in that exaggerated tsukkomi style, Yanagi Gibson-style if possible)
Oh, I see.
My bad.
I just thought rice ball prices felt high.
It needs to be at least this good a deal for me to actually want to buy it.
Did he stop doing that?
but at 250 yen the lineup feels kind of meh.
I was about to buy it at 3:30, but the cabbage had already gone brown,
so I skipped the discount buy. FamiMart used to taste good to me at first, but lately everything tastes off.
I go to grab a nori roll and it turns out to be kimbap, and the Spam rice balls are way too salty.
Honestly, you're better off paying 100 yen more for the egg-on-rice bowl at a beef bowl chain.
You're overthinking it lol
It's like 5 yen a bag, so it saves money.
A nori bento at that price doesn't even exist in Japan anymore…
but once I switched to mainly buying at 7-Eleven, it became obvious FamiMart's taste is a clear step down.
Ranking: 7-Eleven, then Lawson, then FamiMart.
Lawson and FamiMart taste about the same as Maibasuket (a budget supermarket chain) — just pricier.
Background and Key Points of This Discussion
The “Morning FamiMa Combo Discount” is a limited-time promotion starting September 15, available only between 5:00 and 11:00 AM, offering a rice ball or bread paired with tea, black tea, or coffee for 250 yen — it doesn’t cover every product. On the thread, some pointed out that “convenience store ingredient costs run under 20%, and for bottled drinks the container costs more than what’s inside,” making the cost structure behind the 250 yen price point a talking point. Given rising rice and nori prices, some speculated this was “less a discount and more a way to paper over price hikes.” The main sticking point was how to judge the price itself, with opinions split between “200 yen would be a deal, but 250 is so-so” and “it’s still cheaper than the discounted sandwiches.” There were also plenty of posts ranking taste as 7-Eleven, then Lawson, then FamiMart, though it’s worth noting personal taste varies a lot here.
※This article is compiled as an excerpt and summary of the 5channel (Entertainment/Sports News+) thread “[Entertainment] Kazlaser Reveals His Breakfast Commitment: “This Is Actually Pretty Important” — Stunned by FamilyMart’s Bargain Prices: “Are the Execs Bad at Math?”“.
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