Daisuke Hori’s ‘Everyday Life’ Livestream Fails — Questions Mount Over His Pricey Sleep Course

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The story

Daisuke Hori, who advocates a “30-minute sleep” method and reportedly sells his own sleep technique as a paid course, started a livestream showing his “everyday life” exactly as it is. But just days into the broadcast, he began showing signs of distress, prompting a wave of comments on 5ch such as “Hasn’t he supposedly kept this up for 17 years — why call it a failure now?” and “Isn’t being watched on a livestream itself an abnormal situation, not really ‘everyday life’?” A post claiming a lawyer once called him a scammer also went viral, and many comments questioned the credibility of his course altogether.

What people said

1AnonymousSep 14, 2026 17:47
Apparently he's started saying stuff like, "You keep saying 'failure, failure' — have you people never failed once in your life? Only someone who's never failed gets to criticize me."
2AnonymousSep 14, 2026 17:47
Guess nobody bothered cross-posting this to VIP and livejupiter (other 5ch boards) today — looks like this thread's just fodder for affiliate blog sites
6AnonymousSep 14, 2026 17:50
It's supposed to be 'proof,' but somehow it's turned into a 'challenge' lol
7AnonymousSep 14, 2026 17:50
Classic case of choking under pressure and not performing like you normally would
9AnonymousSep 14, 2026 17:51
Honestly he's just a funny meme guy at this point
10AnonymousSep 14, 2026 17:52
If he hadn't screwed this up, he could've sold way more of that short-sleep course
12AnonymousSep 14, 2026 17:54
If you can't make good use of all that extra time from sleeping less, what's even the point of being a short sleeper
13AnonymousSep 14, 2026 17:54
Re: #1
This is exactly the kind of ugly excuse-making everyone was hoping for
14AnonymousSep 14, 2026 17:56
He's been challenging this every day for 17 years — he just happened to lose for the first time
15AnonymousSep 14, 2026 17:57
Well, I get it — I've dozed off when I shouldn't have and couldn't sleep when I needed to before too.
Especially if he was tense from doing an unfamiliar livestream, that'd make it even worse
19AnonymousSep 14, 2026 17:59
Being constantly watched on a livestream isn't "everyday life" to begin with —
that kind of abnormal tension means there's no time to relax, so there's no way he could live like normal
20AnonymousSep 14, 2026 17:59
This is about the point where he'd snap, right?
It'd be a letdown if it just fizzled out quietly
21AnonymousSep 14, 2026 17:59
Something he's supposedly kept up for 17 years… and it's a "failure"?

Isn't it just his daily life?
22AnonymousSep 14, 2026 17:59
Even bending over backwards a thousand billion steps to accept all his excuses,
seeing him in this sorry state, nobody's gonna want to live that way
23AnonymousSep 14, 2026 18:00
He was supposed to just be streaming a normal week, but he's whining after three days? Makes no sense
25AnonymousSep 14, 2026 18:01
Feels like he's told about a thousand lies this week alone
26AnonymousSep 14, 2026 18:03
[Sad News] Daisuke Hori gets called "a scammer who just hasn't been caught by a lawyer yet"

https://x.com/kinnikuben/status/2099384545602883973?s=46&t=sAKYa9fvTz1TqcUvOWiSWQ
55AnonymousSep 14, 2026 18:17
Re: #26
Guess all he can do is "cry himself to sleep" over this one (a pun on sleep/giving up quietly)

↑ Not very funny for a big-shot liberal-arts lawyer
45AnonymousSep 14, 2026 18:10
Apparently he's pulled in 100 million yen in revenue from this.
Ignoring him would've worked best… but here we are, ugh
122AnonymousSep 14, 2026 18:40
Re: #45
They say a lot of people are just angling for refunds — wonder how true that is
50AnonymousSep 14, 2026 18:15
Stuff like this seriously has a bad influence on kids.
I think he should just get banned
72AnonymousSep 14, 2026 18:25
Re: #50
He's probably the one who wants to get banned the most (for the extra attention)
53AnonymousSep 14, 2026 18:16
Wasn't this supposed to be on the level of us just waking up, going to work or school, eating, and sleeping?
Why is everyone suddenly calling it a "failure"?
56AnonymousSep 14, 2026 18:17
Re: #53
He's taken the stance of "well then, YOU try sleeping 30 minutes a day!"
It was supposed to just be a stream of his daily life, but apparently it turned into a brutal challenge for him
58AnonymousSep 14, 2026 18:19
Re: #56
He's been selling this exact method as an absurdly expensive course, and now he's saying "you try it" lol
His brain's not working right anymore 🤔
62AnonymousSep 14, 2026 18:21
Re: #56
He's the one who's been marketing "30-minute sleep" himself — getting defensive about it now is on him
83AnonymousSep 14, 2026 18:30
If it weren't for the 150,000-yen info-course, he could've just been a fun meme character
91AnonymousSep 14, 2026 18:33
Re: #83
Wait, it costs 150,000 yen?
I figured it'd be more like 20,000 yen tops

Could this actually end up being treated as fraud?
102AnonymousSep 14, 2026 18:36
It'd be hilarious if a victims' group filed a class action, but you can't really expect that kind of move from people willing to drop 100,000-200,000 yen on this stuff in the first place
105AnonymousSep 14, 2026 18:37
Re: #102
Given how much attention this is getting, lawyers might start soliciting plaintiffs on their own
107AnonymousSep 14, 2026 18:37
The more I watch, the more I think he's just bad at managing his time —
right now he's literally just standing there
119AnonymousSep 14, 2026 18:40
Re: #107
I feel like he's missing the point there too.
The idea is supposed to be "cut your sleep safely with this method,"
then use that freed-up time efficiently for something else.
If you cut your sleep and just end up stumbling around dazed, what was the point?
109AnonymousSep 14, 2026 18:38
He's easily made tens of millions of yen off this, so he'll do just fine going forward in the "nuisance YouTuber" scene
117AnonymousSep 14, 2026 18:39
Re: #109
Hezuma (a notorious Japanese "nuisance YouTuber") survives because he keeps causing scandals over and over, even getting arrested for it.
Does anyone even remember any of the other controversy-bait YouTubers?
111AnonymousSep 14, 2026 18:38
He was basically a scammer who introduced himself as a scammer from the start — honestly, the people who fell for it are pretty dumb too
116AnonymousSep 14, 2026 18:39
Re: #111
Is "it's the victim's own fault for getting scammed!" really a valid defense lol
124AnonymousSep 14, 2026 18:41
Re: #111
With stuff like cancer folk remedies or sleep problems, it's not just the person themselves — people around them get desperate too and grasp at straws trying to fix it.
You shouldn't lump that in with people who fall for "get rich quick" info-courses — it's a different kind of vulnerability

Background and Key Points of This Story

Daisuke Hori is known for advocating “30-minute sleep” and reportedly selling his own sleep method as a paid course, with thread posts putting the price at 150,000 yen. This livestream appears to have been meant to show that his lifestyle isn’t anything unusual, but by showing signs of distress right after it began, it instead ended up fueling doubts about whether his course actually works. Some pointed out that a livestream — a constantly monitored, far-from-normal environment — isn’t really a fair way to test “everyday life” in the first place, and opinions remain divided over what caused the failure. Note that the claims that he’s a scammer and the revenue figures mentioned here all come from forum posts and quotes of outside posts, and have not been independently confirmed.

*This article is excerpted and summarized from the 5ch (Nandemo Jikkyo G) thread: “[Good News] Daisuke Hori Fails at “Everyday Life” lol.”

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