Novelist Ryo Asai’s Dance Cover of Juice=Juice’s ‘Moreru! Mi Amore’ Goes Viral on X

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The story

Naoki Prize-winning author Ryo Asai has stirred up a huge reaction after posting a video of himself dancing to Juice=Juice’s song “Moreru! Mi Amore” on X. Asai wrote the original novel “Budokan,” believed to be based on Morning Musume, and has long been known as an outspoken Hello! Project fan. He reportedly brought up the video himself on a TBS info/variety show that same day, and on 5ch’s Hello! Project board, posts poured in about Asai’s college-era dance club background and how the drama adaptation of “Budokan” was effectively shelved after cast scandals.

Yumu Mochizuki | Idol Critic

@you_your_yumu

Ryo Asai — In the Megachurch — Moreru Mi (short for the song title)

Source: x.com / View original post

What people said

3AnonymousSep 13, 2026 17:55
He got absolutely trashed by Hello! Project fans over "Budokan," and yet here he is doing this — much appreciated.
5AnonymousSep 13, 2026 17:56
This guy was originally a dancer, you know.
Did people not know that?
16AnonymousSep 13, 2026 18:00
Re: #5
So what?
The point is he's dancing to a Juice=Juice song that got absolutely trashed by fans.
57AnonymousSep 13, 2026 18:42
Re: #5
He's not a dancer.
He just belonged to a dance club in college.
6AnonymousSep 13, 2026 17:56
The Budokan drama got shelved anyway, so this much is fine, isn't it.
9AnonymousSep 13, 2026 17:57
What's a big-shot Naoki Prize winner doing with this?
10AnonymousSep 13, 2026 17:57
Asai was today's guest on TBS's Sunday show "Nichiten" and used this as material.
11AnonymousSep 13, 2026 17:58
The live-thread commentary for Budokan got hype every single week lol
19AnonymousSep 13, 2026 18:01
For some reason
I keep having the illusion that Jiro Sato was in Budokan
for some reason.
20AnonymousSep 13, 2026 18:01
Didn't watch it myself, but apparently NHK's "Asaichi" brought it up as a topic on Friday too.
21AnonymousSep 13, 2026 18:03
He's been a Hello! Project fan from the start, so he probably has an extra-strong attachment to Juice=Juice's original lineup.
22AnonymousSep 13, 2026 18:04
That said, he's a hardcore Oda (Sakura) fan through and through.
48AnonymousSep 13, 2026 18:29
Re: #22
Re: #38
Morning Musume。'26 doesn't have any pull right now, so let's just dance to Moreru Mi instead.
23AnonymousSep 13, 2026 18:05
Budokan really was a miracle of casting lol
Every single one of the main male cast members ended up causing a scandal.
28AnonymousSep 13, 2026 18:07
Re: #23
And yet Ryo Yoshizawa alone went on to become a huge Reiwa-era star actor lol
24AnonymousSep 13, 2026 18:05
The eccentric weirdo who dyed his hair lavender ahead of Oda Sakura's graduation
29AnonymousSep 13, 2026 18:08
Re: #28
Guess the whole "peeing in someone else's house" thing just got swept under the rug lol
34AnonymousSep 13, 2026 18:11
Re: #29
Funnily enough, he pulled off a total Copernican-style turnaround with Kokuho (National Treasure) and Moreru Mi lol
31AnonymousSep 13, 2026 18:09
https://pbs.twimg.com/media/HPXXZUQacAAMDsG.jpg
33AnonymousSep 13, 2026 18:10
Moreru Mi isn't cute-idol style or sexy-idol style, so its strength is that grown men can reference it as a joke without it being weird.
52AnonymousSep 13, 2026 18:33
Re: #33
Plus he gets to show off, none too subtly, how flexible he is with that high kick.
38AnonymousSep 13, 2026 18:15
This guy was a Tsunku devotee, wasn't he.
46AnonymousSep 13, 2026 18:26
Thought Asai would fade into obscurity, but he's still hanging in there.
54AnonymousSep 13, 2026 18:36
Re: #46
Saying Ryo Asai would 'fade away' shows some seriously bad taste lol
51AnonymousSep 13, 2026 18:32
'Mirai no NEXT YOU' had Funaki in it, so they can't reunite for that one.
53AnonymousSep 13, 2026 18:35
Re: #51
It's been over 10 years now, so the current Juice=Juice lineup could probably pull it off somehow.
63AnonymousSep 13, 2026 18:46
Don't act like the Budokan drama is nothing but a dark chapter.
It's not that bad — Hoka Kinoshita, Keisuke Koide, and Yuta Takahata just happened to all be in it at the same time.

…okay, that is a lot.
66AnonymousSep 13, 2026 18:48
Re: #63
Karin was seriously on edge during that period lol
Even her live MC talk got weirdly sharp and prickly.
72AnonymousSep 13, 2026 18:52
Re: #63
When Ryo Yoshizawa's scandal broke, people dug the "Budokan curse" thing right back up lol
68AnonymousSep 13, 2026 18:51
I don't like this guy.
He won an award as a student, made it big, could easily live off writing alone, but still took a short stint at a regular job just to "experience society" before quitting — and on top of that he's good-looking and a smooth talker. It's infuriating.
81AnonymousSep 13, 2026 19:01
Re: #68
That's just jealousy talking.
71AnonymousSep 13, 2026 18:52
Isn't Yuzuki the one who used a Tsunku lyric as a book title?
74AnonymousSep 13, 2026 18:53
Re: #71
Not Tsunku — Hoshibe.
79AnonymousSep 13, 2026 18:58
https://www.shinchosha.co.jp/special/aitame/assets/img/ogp2.png
80AnonymousSep 13, 2026 19:00
Just write a 'Budokan 2' for the current Juice=Juice members already.
85AnonymousSep 13, 2026 19:02
Re: #80
The epilogue of the original Budokan novel is plenty.

Background and Key Points of This Topic

Ryo Asai is the author of the novel “Budokan” (published 2015), said to be modeled on Morning Musume, and has long publicly identified as a Hello! Project fan. The novel was adapted into a TV drama in 2022, but its broadcast and streaming were halted after a string of scandal reports involving the cast — this is the “curse” referenced in the thread. Meanwhile, “Moreru! Mi Amore” is a Juice=Juice song that has reportedly drawn harsh criticism from some fans over its choreography and concept. Opinions in the thread split over two points: the actual substance of Asai’s background as a “dancer” (whether he has any professional experience), and how to read a celebrity dancing to a song that’s often panned. This article excludes posts touching on past scandal reports involving the real actors, as well as jabs at appearance or voice and crude jokes, and instead focuses on posts that illuminate Asai’s identity as a Hello! Project fan and the background behind the original novel and its drama adaptation.

*This article is excerpted and summarized from the 5ch (Hello! Project board) thread “[SHOCKING] Novelist Ryo Asai’s Video Dancing to “Moreru! Mi Amore (Juice=Juice)” Is Blowing Up on X Right Now wwwwwwwwwwwwww.”

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