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The story
The view count on a song Hello! Project’s BEYOOOOONDS released two years ago has suddenly started climbing with no obvious trigger. On 5ch’s Hello! Project board, users voiced confusion and suspicion, asking things like “a new song, sure, but why a song from two years ago?” and “it’s odd for something that was supposedly bought.” Some speculated the surge was kicked off by view-farming services in Southeast Asia or a shoutout from an outside music account, and the discussion even spiraled into comparisons with Morning Musume’s concert attendance numbers. The truth remains unclear, and speculation continues to swirl.
What people said
11 Anonymous 2026/09/10 (Thu) 09:15:57.62 0
Fine to pay for views, but why pump a song from 2 years ago instead of the new single?
It's nothing but creepy
Pushing 'Hai to Diamond' basically denies the entire new lineup — at that rate they might as well not have added new members
There's no 'mastermind' here
an outside music account just praised it
and fans got excited and hyped it up amongst themselves
the Sutepura chart numbers (a fan-tracked streaming ranking app) were up too, which made it easy to spread
Want broken, sketchy-sounding Japanese in my comment instead?
That's extra
There are tons of comments like that on X, and BEYOO fans have been explaining it there, you know?
Of all their tracks, only 'Hai to Diamond' keeps climbing
They're spreading the word to 'focus fire on just this one'
So it's just being artificially pumped, like a 'Tashiro Cannon' (slang for buying/boosting something en masse)?
Yep
Fans are just genuinely grinding for it
and it's hooking in a few 'crossover' newcomers too (fans drifting over from other Hello! Project groups)
Sounds like BEYOO fans want to treat 'Hai to Diamond' — a song whose views are just climbing unnaturally — the same as a real 'Morimi' hit (fan slang for a song that's genuinely blowing up)
They're free to hope for that, but this whole thread is really just people asking one simple question: 'why "Hai to Diamond," and why now?'
Isn't that the whole point of hype marketing?
If you're gonna buy views, at least buy enough to beat Nishida!
No tour in 2 years
That's basically the whole story
No tour means weaker word-of-mouth spread
And skipping tours so much means people in the regions they never visit stop caring
It's promo for an upcoming stage show
Every single time BEYOO comes up, there's always someone going off passionately about this exact point lol
Gearing up for the 30th anniversary
That very creepiness is basically proof they didn't buy it — if this were manufactured, the timing and the member lineup would both be off
If anything, the one legitimate point is that they managed to get the Yokohama Arena clip out fast as part of the Blu-ray/DVD release process
Kishimon isn't bought either, right?
The timing and the fact that it's Kishimoto are both off too
Yep, it's growing round the clock, 24/7
That'd sting about as much as losing Danbara and Inoue
That's exactly what's different from the Juice=Juice case
Only 'Hai to Diamond's' view count just keeps climbing
while the other MVs and members' Instagram accounts see zero movement
Background and Key Points of This Debate
A video’s view count can climb quickly in a short time just from social media buzz or a shoutout from an outside account, so a sudden spike in numbers alone isn’t proof of foul play. That said, the idol industry has seen suspected cases of organized view-buying and stealth marketing before, which is part of why fans remain wary of “unnatural growth patterns.” In this thread, people pointed to the fact that view growth doesn’t necessarily track with concert attendance, and that only an old song — not the new single — is growing, as evidence of something being “off.” But both points remain circumstantial, and nothing has been shown to confirm who might be boosting the views or why. For readers, it’s worth remembering that view-count swings alone are a poor way to gauge real fan enthusiasm or popularity, and that a firm conspiracy claim should be read separately from simple organic spread.
*This article excerpts and summarizes the 5ch (Hello! Project board) thread “Fine to pay for views, but why boost a 2-year-old song instead of the new one? To fans, it’s just plain creepy.”
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