Pokémon ‘Past Its Prime’ Debate Sparks Pushback — Net Profit Up 114x in 9 Years, Data Shows

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The story

A thread on 5ch’s Hardware/Industry (Geha) board claimed that “Pokémon has lost its popularity to Chiikawa and become a has-been.” But early replies quickly posted data showing that “net profit is up 114x over 9 years, making it the world’s strongest IP, surpassing Mickey Mouse,” sparking a wave of pushback against the original poster’s claim. Some pointed out that the exact same taunt was thrown around back when Yo-kai Watch was popular, while others pushed back on the logic that “not being scalped means not being popular.” The discussion also veered off into whether Chiikawa creator Nagano really collaborated with Palworld, and into trends in Pokémon card scalping.

What people said

1AnonymousSep 3, 2026 11:11
Pokémon can't even get scalpers interested anymore — yeah, it's done.
2AnonymousSep 3, 2026 11:15
Re: #1
[Huge news] Pokémon at 30: now the world's strongest IP, surpassing Mickey Mouse — net profit up 114x in 9 years
https://krsw.5ch.io/test/read.cgi/ghard/1788355388/
5AnonymousSep 3, 2026 11:18
Saw this exact same thread back when Yo-kai Watch was big.
74AnonymousSep 3, 2026 12:41
Re: #5
They say this every time some flash-in-the-pan trend shows up. Because they're idiots.
75AnonymousSep 3, 2026 12:41
Re: #74
Sounds like that old "Touhou is dead" copypasta.
6AnonymousSep 3, 2026 11:19
Re: #4
Are we talking about the trash console nobody bothers scalping, versus the Switch 2 that scalpers love so much?
7AnonymousSep 3, 2026 11:20
Didn't we just have this same argument about Switch 2 resale prices the other day?
11AnonymousSep 3, 2026 11:22
Bring back the McDonald's Pokémon card collab already — store staff were pocketing millions of yen off it last time.
14AnonymousSep 3, 2026 11:24
Huh? I thought someone was saying something about Palworld?
16AnonymousSep 3, 2026 11:27
If it's a scalping war, Pokémon can't afford to lose either.
18AnonymousSep 3, 2026 11:28
Thanks, Nintendo.
25AnonymousSep 3, 2026 11:38
The fact that nobody can actually use Palworld's name to dunk on Pokémon here says it all.
29AnonymousSep 3, 2026 11:46
Re: #25
Palworld isn't fighting this battle with scalper-driven shortage marketing.
No need to worry though — 'Fūha's' (unclear reference, possibly garbled text) quality will end up being compared to Palworld's anyway lol
28AnonymousSep 3, 2026 11:43
Meanwhile, Nagano was doing a collab with Pokémon.
30AnonymousSep 3, 2026 11:46
Re: #28
And it hasn't just been once or twice either…
31AnonymousSep 3, 2026 11:50
Nagano's ditched Pokémon and switched over to Palworld though.
38AnonymousSep 3, 2026 12:00
Re: #31
Wait, do you seriously believe Nagano actually drew this?
89AnonymousSep 3, 2026 13:04
Re: #31
Nagano didn't draw that.
It's just a Chiikawa knockoff lol

Nagano hates rip-offs, so a real collab is basically hopeless now.
33AnonymousSep 3, 2026 11:51
Re: #29
That just means there isn't enough demand for it to be worth scalping — nobody's even talking about Palworld cards either.
35AnonymousSep 3, 2026 11:55
Re: #33
So you're admitting you can't win on the game itself, huh. I'm not interested in scalped cards, so go ahead and keep grinding away on that front.
44AnonymousSep 3, 2026 12:04
Re: #35
You can trash-talk the game all you want, but its popularity as a piece of content is on a completely different level. Try getting Palworld onto the IP rankings someday too.
45AnonymousSep 3, 2026 12:06
Re: #44
Funny — they used to slam Spider-Man as "just a garbage movie franchise" and insist a game's quality has nothing to do with an IP's worth, but ever since Palworld came out, the Nintendo fanboys ('Nishi-kun') only want to fight IP-ranking battles.
51AnonymousSep 3, 2026 12:11
Re: #48
Maybe check your typos before you go trolling with your face all red.
52AnonymousSep 3, 2026 12:14
Re: #51
If you're going to correct someone else, you should probably fix your own typos first — kind of embarrassing otherwise.
61AnonymousSep 3, 2026 12:25
Found the guy who knows how to take down Nintendo (though the phrasing here is a bit garbled).
63AnonymousSep 3, 2026 12:30
Re: #61
Rabbits can't talk that fluently, you know.
67AnonymousSep 3, 2026 12:34
You sure about that? Chiikawa's actually on Nintendo's side, you know lol
70AnonymousSep 3, 2026 12:39
Re: #67
Chiikawa being on Nintendo's side? Since when?
76AnonymousSep 3, 2026 12:43
Re: #70
More like Nagano, the creator of Chiikawa, is on Nintendo's side. He's done Pokémon card illustrations, and there are even Nagano-made Pokémon stickers on LINE — that's the kind of relationship they have.
78AnonymousSep 3, 2026 12:46
Re: #76
"Relationship"? That's just called a job…
77AnonymousSep 3, 2026 12:45
Is there some law saying you can't work with Palworld just because you've worked with Nintendo? If Nagano wants to collab with Palworld, that's his own business. Why are you Nintendo fanboys ('Nishi-kun') even attacking him personally over it?
81AnonymousSep 3, 2026 12:49
Re: #77
Are your eyes broken or something? That Palworld manga wasn't drawn by Nagano — one look and it's obvious.

Though I guess if 0 FPS fried your eyesight, that'd explain it lol
79AnonymousSep 3, 2026 12:46
What Chiikawa actually stole was Doraemon and Crayon Shin-chan's audience.

Background and Key Points

The thread kicked off with the taunt that “Pokémon has lost its popularity to Chiikawa,” but a linked thread posted almost immediately afterward introduced figures showing that “net profit is up 114x over 9 years, making it the world’s strongest IP, surpassing Mickey Mouse” — so at least by the numbers, it’s hard to argue Pokémon’s momentum has actually faded. As one reply pointed out, this kind of “the IP is dying” argument was made in exactly the same way back when Yo-kai Watch was popular, making it something of a recurring template that gets trotted out whenever a new trend shows up. The thread leaned heavily on the logic that “if it’s not being scalped, it’s not popular,” but it’s worth noting that how overheated a resale market gets doesn’t necessarily track with how popular the work itself actually is. There was also back-and-forth over an image supposedly showing Chiikawa creator Nagano collaborating with Palworld, with some in the thread countering that “it’s questionable whether he actually drew that himself” — the truth remains unconfirmed. Overall, the discussion doesn’t go much beyond the familiar tit-for-tat comparisons between Nintendo-related IPs and other content that are a staple of the Hardware/Industry board.

*This article is compiled and summarized from the 5ch (Hardware/Industry) thread “[Sad news] Pokémon loses its throne entirely to Chiikawa, becomes a has-been.”

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