Criticism Mounts Over Cool Japan Fund’s Investment List — Includes a Project That Burned Through ¥3.3 Billion Without Ever Launching

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The story

It’s come to light that some of the projects funded by the “Cool Japan Fund” — the organization you might recognize from TV — racked up roughly ¥3.3 billion in losses without ever managing to release a single thing. On 5ch, criticism poured in over how sloppily these investments were vetted, with comments like “Go collect the money back!” and “Nobody takes responsibility even after losses like this” piling up, fueling widespread frustration over how tax money is being spent.

What people said

7AnonymousAug 26, 2026 17:08
Re: #1
Honestly, the least the bureaucrats could do is nothing at all — just cut corporate taxes instead.
8AnonymousAug 26, 2026 17:08
Hey now,
they spent every last yen of it properly, so nobody's got any right to complain, right? (sarcasm)
10AnonymousAug 26, 2026 17:09
Milking tax money by riding on the popularity of Japanese manga and anime (lit. "tax teat-sucking," slang for leeching off public funds)
Were all these companies really unknowns, and did they really need to set up brand-new companies and ventures for this? Instead of putting the money into companies that are already thriving
the whole process behind how funding decisions get made is just baffling
12AnonymousAug 26, 2026 17:10
Re: #10
It's just handouts to their buddies, isn't it.
11AnonymousAug 26, 2026 17:09
They already failed once with third-sector (public-private) ventures, and they still haven't learned a thing.
13AnonymousAug 26, 2026 17:11
Re: #11
What's the point of learning a lesson?
They still get to keep milking the money, don't they?
14AnonymousAug 26, 2026 17:13
What exactly is "cool" about any of this?
If they know who they invested in, they should be able to claw the tax money back
Go collect it!
I remember seeing "Kumo no Su" (Spider's Web) on TV — did that one flop too?
15AnonymousAug 26, 2026 17:13
Seriously, tax money never gets put to any decent use.
19AnonymousAug 26, 2026 17:16
Never managed to release a single thing ← so what did they even spend the money on…?
29AnonymousAug 26, 2026 17:22
Re: #19
And on top of that, a ¥3.3 billion loss — what were they actually doing?
22AnonymousAug 26, 2026 17:18
So Poupelle was Cool Japan-funded too, huh

28AnonymousAug 26, 2026 17:21
The media should be reporting on stuff like this every single day.
35AnonymousAug 26, 2026 17:23
Re: #28
Some mysterious force steps in and nobody ever digs any deeper.
48AnonymousAug 26, 2026 17:30
Instead of building something like Junglia, they should've just built Dragon Ball Land.
55AnonymousAug 26, 2026 17:32
Re: #48
Sounds like it's actually going to be built in France, funded by Saudi Arabia.

52AnonymousAug 26, 2026 17:31
What were they doing every single day if they never released anything even once
Just eating and sleeping, probably
Can I get in on this gig too?
56AnonymousAug 26, 2026 17:32
Re: #52
They were probably just sightseeing under the name "on-site research."
62AnonymousAug 26, 2026 17:36
Is there even a single success story in the bunch?
67AnonymousAug 26, 2026 17:37
Never managing to release anything even once — are they stupid or what.
71AnonymousAug 26, 2026 17:39
Re: #67
It's just bureaucrats playing around on the taxpayer's dime.
78AnonymousAug 26, 2026 17:41
Even after losses this big, nobody takes responsibility.
86AnonymousAug 26, 2026 17:42
Re: #78
There's responsibility, but no one who's actually responsible.
91AnonymousAug 26, 2026 17:45
At this point I wish they'd publish a ranking of tax-funded projects broken down by individual Diet members or their families — a leaderboard of how much tax money each one burned through while in office
Of course, this would have to include investments past prime ministers decided on the spot in conversations with foreign presidents, so it's a given the top of the list would run into the tens of trillions of yen
That would go viral worldwide, no doubt about it
94AnonymousAug 26, 2026 17:48
Re: #91
Somebody make a website for that.
92AnonymousAug 26, 2026 17:46
By the way, the successor organization is currently pouring money into "Hateshinaki Scarlet" (Endless Scarlet).

95AnonymousAug 26, 2026 17:48
Re: #92
Well, that one can't really be helped.
97AnonymousAug 26, 2026 17:49
Re: #92
Is it on purpose that it's nothing but garbage at this point?
99AnonymousAug 26, 2026 17:50
The Tokyo Olympics were Cool Japan Fund too.

Background and Key Points

The Cool Japan Fund (officially Cool Japan Fund Inc.) is a public-private investment vehicle set up by Japan’s Ministry of Economy, Trade and Industry in 2013, seeded mostly with government money, to help “cool” Japanese content — anime, manga, food, fashion, tourism — expand overseas. Unlike a subsidy, it’s structured as equity and loan investments meant to be repaid with returns, which is why a single project burning through ¥3.3 billion without ever releasing anything is notable: that’s investment capital effectively gone, not a grant that was merely spent. The fund has drawn Diet scrutiny for years over its track record, and posters clearly assume this is part of a longer pattern rather than an isolated incident.

Where the thread actually splits is less about whether the fund is wasteful — that’s near-unanimous — and more about who’s to blame: some posts (10, 12) frame it as cronyism, money funneled to new shell ventures instead of already-successful companies; others (11, 13, 71) frame it as structural, comparing it to Japan’s earlier failed “third-sector” public-private projects and arguing bureaucrats simply can’t be made to learn since no one is personally penalized.

What’s likely to mislead outside readers is post 99’s claim that the Tokyo Olympics were “Cool Japan Fund” — the Olympics were funded through an entirely separate public budget, and no source in the thread substantiates that link, so it reads as a joke or conflation rather than fact. Also unaddressed: the fund’s successor restructuring (mentioned in 92) is a real, ongoing government response to this exact criticism, which the thread treats mainly as more of the same rather than as reform in progress.

*This article is excerpted and summarized from the 5ch (Nandemo Jikkyou G) thread “[Images] The List of Investments Behind Cool Japan’s Massive Flop Is Insane lolololololololol.”

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