Category: Tech

  • AI Novels Flood Literary Awards — 5ch: ‘Readability Is Their Secret Weapon’

    A surge of AI-written novels submitted to literary awards — leaving judges scrambling to keep up — became a hot topic on 5ch’s Hardware/Industry (Console Wars) board. Some in the thread pushed back, arguing that AI prose, easy to read without any friction, just doesn’t suit literature meant to be read between the lines. Others countered that, used well, AI can produce writing that’s clear and easy to follow. The discussion eventually grew into a debate over just how much human involvement is needed for something to still count as “creation.”

    The Age of AI Novels Flooding Literary Awards: The Judges’ Struggle and the Truth Behind “Readable Writing”

    Why are AI novels shaking up the awards selection process so much? Behind it lies more than just a rise in submission numbers — there’s a psychological mechanism at work in which humans end up genuinely preferring AI-written prose.

    Source: news.yahoo.co.jp / Read the original article here

    3AnonymousAug 19, 2026 10:49
    We're basically already in an era where AI writes game scenarios too
    if only it were even that good
    Brain-dead affiliate spammers (アフィカス, ad-farming blog copy-pasters) can only copy-paste anyway
    57AnonymousAug 19, 2026 12:04
    Re: #3
    Guess AI needs to start the threads too now
    4AnonymousAug 19, 2026 10:49
    Wouldn't AI work fine for game scenarios too?
    That's basically the point, right?
    147AnonymousAug 19, 2026 14:27
    Re: #4
    AI doesn't actually write from scratch as much as people think
    you need a solid plot and detailed instructions or it won't give you the writing you intended
    used well though, it can turn out clear, easy-to-read prose
    7AnonymousAug 19, 2026 10:50
    >Compared to human writing full of dense metaphors and lines you have to read between, it offers a stress-free, 'lowest-common-denominator comfort' — and that's exactly what draws readers in

    I read literature specifically because I want to spend time and brainpower on it, the last thing I want is plain, easy-to-digest prose
    if I just wanted simple content consumption I'd watch Netflix instead
    61AnonymousAug 19, 2026 12:11
    Re: #7
    If the content's actually interesting, I'll happily read between the lines all day though
    121AnonymousAug 19, 2026 14:00
    Re: #7
    Writers who grow up on AI will end up writing in an AI-like style
    language is always changing anyway
    8AnonymousAug 19, 2026 10:56
    If you're going to have AI generate it and then spend all that effort fixing the weird parts yourself, it's faster to just write it yourself from the start
    115AnonymousAug 19, 2026 13:43
    Re: #8
    Fixing it is overwhelmingly faster [than writing from scratch]
    27AnonymousAug 19, 2026 11:25
    Using AI for grunt work never gets criticized, but for some reason using it for creative work does
    31AnonymousAug 19, 2026 11:29
    Re: #27
    with grunt work, you're still the one in the driver's seat
    with the latter, you're letting AI replace even your brain
    42AnonymousAug 19, 2026 11:38
    Re: #27
    it's supposed to be your own means of expression — outsourcing that to someone else defeats the whole point
    there's an old story about a noble who had a painter make a picture for him and then bragged about it as if he'd painted it himself, and got mocked for it. this is exactly that
    44AnonymousAug 19, 2026 11:43
    Re: #42
    the quality of the output actually changes depending on the instructions and prompts you feed the AI, so the personality of someone who uses it properly really does come through
    207AnonymousAug 19, 2026 16:53
    Re: #44
    that noble made literally the same excuse you're making now lol
    something like 'I'm the one who told him to paint the seaside, or the birds, or whatever, so this painting being good is thanks to me too' lol
    72AnonymousAug 19, 2026 12:29
    Take games, novels, manga, whatever — if you have AI make the whole thing and the actual creator does nothing, yeah, that's obviously bad

    but having AI take it from 0 to 1, then the creator develops it from 1 to 10
    or the creator does 0 to 1 themselves and has AI take it from 1 to 10

    I think we're just at a point where denying that is pointless
    even for literary awards, I bet the people who do the entire 0-to-10 process completely by themselves are going to become the minority as time goes on
    73AnonymousAug 19, 2026 12:30
    Re: #72
    nah, in the end novels written entirely by humans still sell better, so that's not happening
    81AnonymousAug 19, 2026 12:42
    Re: #72
    lol that's dumb
    the correct way to use AI is:
    have AI do a full 1-to-10 draft
    then, with real intent, the human either does it themselves or re-prompts the AI
    to condense that 10 down to a 5
    then again, human or AI, re-prompt
    to condense that 5 down to a 3
    and using that 3 as a base, the human
    rewrites it back up to about a 6
    only then do you actually get quality control
    unfortunately most people
    just stop at 1→10→5
    meaning they never actually revise
    and honestly, if a human writes it entirely themselves
    they usually can't even manage a full 1-to-10 in the first place
    which used to be exactly the filter that weeded out most people
    93AnonymousAug 19, 2026 12:50
    The author is AI
    the judges are AI
    the readers are AI
    94AnonymousAug 19, 2026 12:52
    Re: #93
    wait a second…
    did we just build a perpetual motion machine?
    96AnonymousAug 19, 2026 12:53
    Re: #93
    motion to self-destruct: seconded
    108AnonymousAug 19, 2026 13:22
    Re: #106
    it'll happen
    but even if some amateur like you uses AI to write a novel, you're not winning any award with it
    111AnonymousAug 19, 2026 13:27
    Re: #108
    well sure, if your level is 'change the sentence endings and suddenly it's a different character,' then maybe that's true for you guys
    114AnonymousAug 19, 2026 13:41
    Re: #108
    yeah it'll happen
    because it's all about connections anyway
    the ghostwriter just becomes AI instead

    in other words, it's a trash industry
    not worth paying into
    152AnonymousAug 19, 2026 14:33
    Search results are completely buried under hollow, empty AI-written content now — it's genuinely become useless
    154AnonymousAug 19, 2026 14:44
    Re: #152
    even before that, it was already nothing but ad-stuffed corporate sites
    165AnonymousAug 19, 2026 15:33
    Re: #152
    these days when I'm looking something up, I've stopped even bothering with sites updated in just the last few years
    too many garbage sites that are just AI copy-paste jobs 🙀
    197AnonymousAug 19, 2026 16:18
    Re: #152
    AI just says things that sound plausible, after all
    it's not grounded in real experience, so it rings hollow
    179AnonymousAug 19, 2026 15:49
    I've kept quiet until now, but all of you are AIs in a simulated world
    sorry for not saying anything sooner
    181AnonymousAug 19, 2026 15:55
    Re: #179
    guess it's about that time again — the annual server-reset season
    182AnonymousAug 19, 2026 15:55
    Re: #179
    ha, 'AI-onion' — that's a good one (a pun combining AI with onion, riffing on the 'simulated world' joke above)

    Background and Key Points

    Japan’s major literary prizes — the Akutagawa and Naoki Prizes for established writers, and feeder awards like the Bungakukai Newcomer’s Prize or the Shincho Prize for New Writers — all rely on a first pass by human readers who cull thousands of unsolicited manuscripts down to a shortlist before a committee of established authors makes the final call. That screening layer is unpaid or low-paid and was never built for a world where a submission can be generated in minutes rather than drafted over months, which is the practical crunch the article’s headline refers to. Notably, one prize, the Hoshi Shinichi Award, has explicitly permitted AI-assisted entries since 2013 and even shortlisted a Nagoya University-linked AI-assisted story in 2016 — most literary awards, by contrast, have no such rule and are having to improvise.

    The thread’s actual fault line wasn’t “AI good or bad” but how much revision counts as authorship: one camp (post 72/81) accepted AI drafting as legitimate provided a human meaningfully reworks the output (their “0-to-1, 1-to-10” framing), while the opposing camp (post 42, invoking the nobleman-and-painter fable) argued that outsourcing the sentence-level expression at all forfeits the claim to have “created” anything, regardless of how good the prompting was.

    What the thread never touches is the “psychological mechanism” the article’s own intro promises to explain: processing fluency — the well-documented cognitive bias where text that’s easier to read gets rated as higher-quality or more trustworthy independent of its actual content. That’s a plausible reason AI prose keeps clearing anonymized screening rounds, but no poster raises it.

    *This article is compiled and summarized from the 5ch (Hardware/Industry (Console Wars)) thread “[Sad News] Literary Awards Are Getting Flooded With AI Novels lmaooo.”

  • Rakuten Sets Up Inquiry Form Over ‘Attack Drone’ Report — But Won’t Reply

    A report from ITmedia — that Rakuten set up an inquiry form in response to coverage of its “attack drone” but has no plans to actually reply — drew a wave of reactions on 5ch’s Newsplus (Breaking News+) board.

    Threads were filled with jokes worrying about the fallout for the Rakuten Eagles and Rakuten Card, while the discussion also branched out into debates over fostering domestic drone technology and assessments of Mikitani’s business judgment.

    Rakuten Sets Up Inquiry Form Over “Attack Drone” Report — But Won’t Reply – ITmedia NEWS –

    09:40 AM, August 19, 2026

    By Yuka Okada [ITmedia]

    Source: itmedia.co.jp / Original article here

    4AnonymousAug 20, 2026 12:05
    What's gonna happen to the Rakuten Eagles?
    39AnonymousAug 20, 2026 12:16
    Re: #4
    They'll probably just rename it the Rakuten Drones.
    183AnonymousAug 20, 2026 16:44
    Re: #4
    What about Vissel Kobe? (Rakuten's soccer club)
    7AnonymousAug 20, 2026 12:06
    So I guess they'll listen but never actually respond?
    10AnonymousAug 20, 2026 12:08
    Re: #7
    They probably won't even listen lol
    159AnonymousAug 20, 2026 15:07
    Re: #7
    It's basically a spittoon lol (somewhere to spit complaints into and forget)
    203AnonymousAug 20, 2026 18:28
    Re: #7
    They probably won't even look at it lol
    11AnonymousAug 20, 2026 12:08
    Basically "you've got the right to submit an inquiry, we just won't read it."
    That's the correct move.
    29AnonymousAug 20, 2026 12:13
    Re: #11
    I wish the bear-protection crowd would do the same.
    Can't cave to complainers.
    24AnonymousAug 20, 2026 12:12
    Apparently if you write "6/4 Tiananmen" somewhere on the page, it stops showing up in Chinese search engines lol (referencing China's censorship of the Tiananmen Square incident)
    128AnonymousAug 20, 2026 13:27
    Re: #24
    The "6/4 Ra-tian'anmen Incident"! (a pun blending Rakuten with Tiananmen)
    31AnonymousAug 20, 2026 12:13
    Guess I can't fall behind on my Rakuten Card payments now
    I'll get attacked lol
    38AnonymousAug 20, 2026 12:16
    Re: #31
    Sounds like they'll just send you a Rakuten Card by drone without even asking
    52AnonymousAug 20, 2026 12:23
    This seems like the perfect chance to sharpen Japan's domestic drone tech.
    The people against it must really want us stuck using Chinese-made ones.
    63AnonymousAug 20, 2026 12:25
    Re: #52
    Chinese drones win on market share, usability, and precision.
    Face reality.
    66AnonymousAug 20, 2026 12:26
    Re: #52
    If Rakuten licenses the tech and manufactures them, the parts will probably still be Chinese-made, right? Turning that into defense equipment is scary.
    142AnonymousAug 20, 2026 14:09
    Re: #52
    Japan doesn't need that kind of technology.
    I don't even want to let them use electricity.
    123AnonymousAug 20, 2026 13:15
    I always thought Mikitani was the type to test the stones before crossing a bridge (i.e., extremely cautious).
    174AnonymousAug 20, 2026 16:04
    Re: #123
    From every angle, he's clearly the type who runs wild on nothing but vanity and stubborn pride.
    186AnonymousAug 20, 2026 17:01
    Re: #123
    Cronyism with the government is about as sure a bet as it gets.

    Background and Key Points

    Rakuten’s core business runs on a “points economy” — its e‑commerce mall, credit card, mobile carrier, Rakuten Card, and pro sports clubs (the Eagles baseball team, Vissel Kobe soccer) all feed into a single loyalty ecosystem. CEO Hiroshi Mikitani is a prominent, sometimes polarizing figure in Japanese business, having pushed the company into risky bets before, most notably its money-losing mobile carrier venture, which makes his judgment a recurring subject of public second-guessing. The “attack drone” report itself comes from ITmedia, a mainstream Japanese tech-news outlet, and describes Rakuten opening a public inquiry form after backlash over drone-related coverage — while making clear the company has no intention of actually responding to what comes in through it. 5ch’s Newsplus board is the site’s general breaking-news forum, known for fast, joke-heavy reactions rather than sustained policy debate.

    The thread didn’t converge on outrage at Rakuten so much as split over what the inquiry form itself signifies. Some posters read “we won’t reply” as a shrewd, almost admirable move — a way to let people vent without being obligated to engage, comparing it favorably to how other companies fold under pressure campaigns. Others treated it as confirmation that the whole gesture is theater. A separate, smaller fault line opened over the drone technology angle itself: whether Japan pursuing domestic drone development is worthwhile at all, given how thoroughly Chinese manufacturers already dominate the consumer and prosumer market on cost and usability.

    What’s easy to miss reading this from outside Japan is that none of the joking about the Eagles or Vissel Kobe reflects any real corporate connection to the drone story — it’s pure gallows humor riffing on the Rakuten brand umbrella, not evidence the sports properties are actually implicated.

    *This article is excerpted and summarized from the 5ch (Newsplus) thread “Rakuten Sets Up Inquiry Form Over “Attack Drone” Report — “We Won’t Reply” <…"noindex,nofollow" />.”

  • Front Mission 3 for Switch Drops to ¥400 in 90% Off Sale, Sparks Discussion

    The download version of “Front Mission 3” on the Switch Store dropped to ¥400, sparking discussion on 5ch’s Hardware/Industry (Geha) board.

    Alongside speculation that the discount might be a pricing error, posters brought up the poor Steam user reviews for the remakes of the first two games, criticized the rough translation and presentation, and swapped notes on their fondness for the older spin-off “Alternative.”

    1AnonymousAug 20, 2026 12:24
    Download version on sale at a jaw-dropping price
    10AnonymousAug 20, 2026 12:36
    The first game goes for about that on Steam or the PS Store, but the third one too? Seriously?
    15AnonymousAug 20, 2026 12:40
    Re: #10
    Seems like they set the discount rate wrong.

    Classic Nintendo.
    11AnonymousAug 20, 2026 12:37
    This board is nothing but useless garbage threads most of the time, but sale threads like this are honestly where Geha earns its keep.
    Keep starting these every time there's a killer sale.
    14AnonymousAug 20, 2026 12:39
    Isn't this basically the robot version of Fire Emblem?
    Maybe I should get used to SRPGs first.
    146AnonymousAug 20, 2026 15:24
    Re: #14
    It's Fire Emblem (correcting your spelling).
    23AnonymousAug 20, 2026 12:43
    Steam ratings are hilariously low lol
    Was it a bad remake on the level of Tactics Ogre?
    29AnonymousAug 20, 2026 12:45
    Re: #23
    The system seems about the same as the original, but the new graphics, controls, and skill presentation all seem to fall flat.
    Also heard the Japanese translation is rough — broken line breaks, lines just left in English instead of being localized, that kind of thing.
    27AnonymousAug 20, 2026 12:44
    The 1 and 2 remakes are total garbage.
    If you want an FM fix, just play Kōran (lit. "Steel Storm") instead.
    64AnonymousAug 20, 2026 13:06
    Re: #27
    Kōran's pretty trashy too, honestly.
    28AnonymousAug 20, 2026 12:45
    Is the third one really that bad compared to 1 and 2?
    31AnonymousAug 20, 2026 12:47
    Re: #28
    The story's good, though.
    37AnonymousAug 20, 2026 12:50
    Re: #28
    It's not so much that 3 itself is bad — it applies to this whole line of licensed-out FM remakes in general.
    It feels like they just built it to spec with zero love put into it.
    The systems are basically a straight port, and in some spots the controls actually got worse.
    Even the animations feel like they just slapped on a "raise your hand" motion because the spec said so, without understanding why that motion belongs there.
    It's like that the whole way through, and it genuinely gets irritating.
    34AnonymousAug 20, 2026 12:47
    Forget all that, just release Alternative already.
    I love old-school games like that — Battle Commander, Langrisser III, that whole vibe.
    41AnonymousAug 20, 2026 12:53
    Re: #34
    Front Mission Alternative's graphics were incredibly well done for a PS1 game.
    157AnonymousAug 20, 2026 16:12
    Re: #34
    Yeah, I really wish I could play Alternative on something handheld, out and about.
    3 just feels way too dated at this point… I mean, the price is the price, but I can't work up the motivation to play it again.
    40AnonymousAug 20, 2026 12:53
    Is that the one from the Left Alive people?
    44AnonymousAug 20, 2026 12:56
    Re: #40
    The guy who made the Front Mission series was Toshiro Tsuchida, and he left Square Enix a long time ago.
    Masami Hashimoto is the Left Alive guy — different person.
    51AnonymousAug 20, 2026 12:59
    Re: #44
    Well, Hashimoto was also the producer on 1, 2, and Alternative, so he's not totally unrelated either.
    55AnonymousAug 20, 2026 13:02
    I figured they were selling it as a trilogy, but it's the remake — okay, fair enough then.
    Good on Square Enix for following Capcom's lead with a bold discount like this.
    59AnonymousAug 20, 2026 13:04
    Re: #55
    This isn't Square Enix, by the way.
    84AnonymousAug 20, 2026 13:24
    Nintendo Store


    PS Store
    91AnonymousAug 20, 2026 13:37
    Re: #84
    The publisher's pricing guy: "Ahh, whatever, close enough."
    119AnonymousAug 20, 2026 14:07
    Wait, the remake of the first game was garbage too?
    Then again, its high reputation always had some nostalgia goggles baked in.
    I like it, but once you get past the tense, resource-tight early game and it turns into everyone slapping the same optimal parts on the same unit build, I did think, "eh, this is just average."
    123AnonymousAug 20, 2026 14:13
    Re: #119
    The first game was basically a pattern game that started with stun guns and long-range fighting.
    On top of nostalgia goggles, the ratings get boosted by fans of Amano's artwork too, so it's a mixed bag.
    125AnonymousAug 20, 2026 14:14
    Re: #119
    The bugs were way too bad.
    I gritted my teeth and kept playing despite being irritated the whole time, but the second it started freezing every time I opened the map, that was the last straw — I quit and sold it.
    No idea if it's been patched since.
    167AnonymousAug 20, 2026 16:37
    Just hold out till I get home, don't go patching it yet!
    170AnonymousAug 20, 2026 16:42
    Re: #167
    Why not just buy it from your phone?
    180AnonymousAug 20, 2026 16:53
    Re: #167
    Looks like a pricing mistake, so it'll probably get fixed.
    189AnonymousAug 20, 2026 17:12
    Re: #167
    No way this gets "fixed," don't worry.
    It's not actually a mistaken price.
    Coin-sized sale prices like this happen all the time.

    Background and Key Points

    Front Mission has been in an odd position for years — Square Enix outsourced the mecha-tactics series to Forever Entertainment for a run of remakes covering the first three games, and the results split reception hard: solid critical takes on the story but consistently poor Steam user scores and complaints about stiff presentation. The ¥400 price for Front Mission 3 reflects that roughly 90% discount on the Switch eShop, matching a similarly steep cut already seen on PlayStation, which is part of why posters leaned toward “pricing error” rather than a planned promotion — Nintendo eShop discounting mistakes have a minor history as a recurring meme on this board (“Classic Nintendo”).

    Where the thread actually splits is on how bad the remakes are and why. It’s not a simple “good game vs. bad game” debate — several posters agree the underlying tactical systems held up reasonably well, while the disagreement is over whether the presentation failures (rough Japanese localization with leftover English text, broken UI, weaker animation and controls than the originals) are dealbreakers or just surface-level flaws layered on a decent core. There’s also a side thread of nostalgia-skepticism, where posters push back on the first game’s reputation, attributing some of its acclaim to nostalgia and to Yoshitaka Amano’s character art rather than the game itself.

    What outside readers likely won’t know: the remakes weren’t made by Square Enix’s original Front Mission team. Series creator Toshiro Tsuchida left Square Enix long ago, and although producer Masami Hashimoto worked on the original 1, 2, and Alternative, the remakes were developed by an external studio — a detail the thread only partially untangles amid confusion over the unrelated Left Alive team. That outsourcing, more than any single bug, explains the “built to spec without understanding why” criticism raised in the thread. Also unaddressed: fan demand for a port of the 1999 PS1 spin-off Alternative remains unmet, despite repeated requests here and elsewhere.

    *This article is compiled from excerpts and summaries of the 5ch (Hardware/Industry [Geha]) thread “[SWITCH] Front Mission 3 ¥400 [90% OFF].”

  • Rakuten Sets Up Inquiry Form Over ‘Attack Drone’ Report — ‘We Won’t Reply’

    A story from ITmedia reporting that “Rakuten has set up an inquiry form in response to the ‘attack drone’ reports, but has no plans to reply” sparked reactions on 5ch’s News Express+ board.

    Threads mixed lighthearted worries about the fallout for the Rakuten Eagles and Rakuten Card with debate over fostering domestic drone technology and assessments of Mikitani’s management decisions, sending the discussion in many directions.

    Rakuten Sets Up Inquiry Form Over “Attack Drone” Reports — But “Won’t Be Replying” – ITmedia NEWS –

    August 19, 2026, 9:40 AM

    By Yuka Okada [ITmedia]

    Source: itmedia.co.jp / Original article here

    4AnonymousAug 20, 2026 12:05
    What's gonna happen to the Rakuten Eagles?
    39AnonymousAug 20, 2026 12:16
    Re: #4
    They'll probably just rename it the Rakuten Drones.
    183AnonymousAug 20, 2026 16:44
    Re: #4
    What about Vissel Kobe? (Rakuten also owns this J-League soccer club)
    7AnonymousAug 20, 2026 12:06
    So they'll hear you out but just won't respond, huh?
    10AnonymousAug 20, 2026 12:08
    Re: #7
    They won't even listen lol
    159AnonymousAug 20, 2026 15:07
    Re: #7
    It's basically a spittoon lol (somewhere to dump complaints and ignore them)
    203AnonymousAug 20, 2026 18:28
    Re: #7
    They probably won't even look at it lol
    11AnonymousAug 20, 2026 12:08
    "You've got the right to submit an inquiry, we just won't look at it" — that's basically it.
    Seems like the right call.
    29AnonymousAug 20, 2026 12:13
    Re: #11
    I wish the bear-protection crowd got the same treatment.
    Can't be caving to complainers.
    24AnonymousAug 20, 2026 12:12
    Apparently if you write "June 4th Tiananmen" somewhere on the page, Chinese search engines won't index it (lol)
    128AnonymousAug 20, 2026 13:27
    Re: #24
    The June 4th Rakuten-Tiananmen Incident! (a pun inserting "Rakuten" into "Tiananmen")
    31AnonymousAug 20, 2026 12:13
    Guess I can't fall behind on my Rakuten Card payments anymore.
    They'll send a drone strike lol
    38AnonymousAug 20, 2026 12:16
    Re: #31
    Feels like they'd just drone-deliver a Rakuten Card to you unsolicited
    52AnonymousAug 20, 2026 12:23
    This seems like the perfect chance to sharpen Japan's domestic drone tech.
    The people against it sure seem to really want us using Chinese-made ones instead.
    63AnonymousAug 20, 2026 12:25
    Re: #52
    Market share, usability, and precision — it's all Chinese-made.
    Face reality.
    66AnonymousAug 20, 2026 12:26
    Re: #52
    If Rakuten licenses the tech and manufactures them, the parts will probably still end up Chinese-made anyway, no? Turning that into defense equipment is scary.
    142AnonymousAug 20, 2026 14:09
    Re: #52
    Japan doesn't need that kind of technology.
    I wouldn't even want to let them use electricity.
    123AnonymousAug 20, 2026 13:15
    I always figured Mikitani was the type to tap the stone bridge before crossing it (i.e., cautious).
    174AnonymousAug 20, 2026 16:04
    Re: #123
    He's clearly the type who runs wild on nothing but vanity and stubbornness.
    186AnonymousAug 20, 2026 17:01
    Re: #123
    Being a crony capitalist (a businessman who profits off political ties) is about as sure a bet as it gets.

    Background and Key Points

    Rakuten Group, led by CEO Hiroshi Mikitani, is Japan’s dominant e-commerce and mobile carrier, whose businesses include Rakuten Ichiba (its shopping mall), Rakuten Card, Rakuten Mobile, and two sports clubs — the Tohoku Rakuten Golden Eagles (NPB baseball) and Vissel Kobe (J-League soccer). Japan’s evolving legal framework for drones has been a live policy issue since revisions to the Civil Aeronautics Act and rules under the Unmanned Aircraft Systems framework tightened operating requirements, while separately the government has pushed to reduce reliance on Chinese-made drones (notably DJI, which dominates the civilian market) for security reasons. ITmedia is a mainstream Japanese tech-news outlet, and its report that Rakuten opened a public contact form for “attack drone” reports but announced upfront it wouldn’t respond to submissions is what triggered the thread — the company’s blunt “we’re listening but not engaging” posture read to posters as an unusually candid, almost dismissive customer-relations move for a company this size.

    The thread didn’t converge on outrage at Rakuten; it split over domestic drone policy. One camp treated the episode as a chance to champion Japanese-made drone technology and reduce dependence on Chinese suppliers; others pushed back that Chinese manufacturers already lead on market share, usability, and precision, and doubted Rakuten could avoid Chinese components even if it built drones domestically — with a few flatly opposed to Japan developing this technology at all, including for defense applications.

    What’s easy to miss is what “attack drone” actually refers to here: nothing in the source article or thread specifies whether this concerns a real weaponized-drone report, a security demonstration, or a mislabeled news story — the posts riff on it (Eagles-to-Drones jokes, Rakuten Card “drone deliveries”) without ever clarifying the underlying incident, so readers shouldn’t assume Rakuten itself builds or deploys weaponized drones.

    *This article is excerpted and summarized from the 5ch (News Express+) thread “Rakuten Sets Up Inquiry Form Over Attack Drone Reports — “Won’t Be Replying” <…"noindex,nofollow" />.”

  • Perfect World Posts 118 Million Yuan Loss in H1 — Even With Hit Game’s 2 Billion Yuan in Sales, Ad Spending Drags It Down

    Perfect World, the Chinese gaming giant behind titles like NTE, has announced a loss of 118 million yuan for the first half of 2026. While worldwide cumulative revenue from its flagship title topped 2 billion yuan, a 213% year-over-year surge in marketing spending is being blamed for pushing the company into the red.

    On the thread, comments included “It’s ranked 8th on the PlayStation Store and still posted a loss?” and “Maybe they just spent too much on ads.” Discussion also turned to how differently sales break down between the PS5 version and the PC/Android versions.

    China’s Perfect World falls to a 118 million yuan loss in H1 — Yihuan’s (the Chinese title of NTE) 2 billion yuan in sales couldn’t offset a 213% jump in marketing spend

    Source: finance.biggo.jp / original article here

    4AnonymousAug 20, 2026 17:42
    Huh, surprisingly not that profitable?
    Didn't it rake in something like 30 billion (yuan) at the start?
    7AnonymousAug 20, 2026 17:45
    Re: #4
    Apparently they spent too much on ads.
    10AnonymousAug 20, 2026 17:46
    Re: #7
    So that includes the stealth-marketing (paid promotion disguised as organic hype) push before launch too?
    Mugendai (another Chinese gacha title) is pretty bad about that too.
    16AnonymousAug 20, 2026 17:49
    Re: #10
    Calling everything 'stealth marketing' is so cringe.
    11AnonymousAug 20, 2026 17:47
    But this is ranked pretty high on the PS5 sales charts and still isn't profitable?
    Is the PS5 just… not selling?
    62AnonymousAug 20, 2026 18:17
    Re: #11
    Sales are great, but marketing costs put it in the red.
    74AnonymousAug 20, 2026 18:24
    Re: #11
    It only looks decent relative to a dying village (5ch slang for the PS5's shrinking market) — on trash-station (a mocking nickname for PlayStation) that's nothing special.
    Most people are fine playing on their phones; nobody's going out of their way to fire up a giant oversized 'smartphone' [i.e. the PS5] just for this.
    15AnonymousAug 20, 2026 17:49
    Doesn't Narushio (fan nickname for Wuthering Waves) ever post a loss? Three years in and its concurrent-player number of 1.7 (unit unclear in the original post) is basically Priconne-tier (as in Princess Connect Re:Dive — shorthand for 'past its prime').
    17AnonymousAug 20, 2026 17:50
    Re: #15
    That's probably some sloppily-counted concurrent number anyway.
    35AnonymousAug 20, 2026 17:59
    Re: #15
    Unlike NTE, it's actually doing well in China.
    20AnonymousAug 20, 2026 17:51
    If you're gonna criticize it, at least check the current PS Store rankings first, yeah?
    1. Genshin Impact
    2. Apex Legends
    3. eFootball
    4. Zenless Zone Zero
    5. Gundam
    6. Fortnite
    7. Wuthering Waves
    8. NTE
    9. Endfield
    10. Overwatch
    27AnonymousAug 20, 2026 17:56
    Re: #20
    8th place and still a loss, huh.
    Yep, trash-station strikes again.
    33AnonymousAug 20, 2026 17:58
    Re: #20
    There was an update and it only moved from 11th to 8th, so that's barely a rebound…
    Judging by the trend, most people have already quit.
    Feels like folks uninstalled NTE and reinstalled Genshin Impact instead.
    There was a wave of 'it's Snezhnaya now, guess I'll come back' [Genshin's newest region, a big draw for returning players].
    Given that kind of movement, it seems like most PS users haven't expanded their storage and are just juggling games on the built-in drive.
    71City Boy ◆Tokyo/ax2sAug 20, 2026 18:22
    Re: #20
    That might be true on PS, but across the whole market Fortnite has passed eFootball and is way out in front at #1.
    The Gaming Legends season kicks off today too.
    24AnonymousAug 20, 2026 17:55
    The Sony fanboys (ゴキ, literally 'roaches' — a derogatory nickname for PlayStation loyalists on this board) kept saying PS5 was selling like crazy domestically, but…
    34AnonymousAug 20, 2026 17:58
    Re: #24
    Even if it sold well, there's only 7 million PS5 owners in Japan at the most generous estimate — that's nothing to work with.
    This is a game built around a 1.3-billion-person market [China].
    38AnonymousAug 20, 2026 18:01
    Every time I check, Endfield is completely outside the sales charts — averaging below 200th place. It's dead.
    129AnonymousAug 20, 2026 19:19
    Re: #38
    Well, that's a game meant to be played on PC.
    It's on PS5 too, but apparently you can't even use keyboard and mouse there.
    50AnonymousAug 20, 2026 18:07
    PC and Android make up 60%

    According to Perfect World Games' official H1 2026 earnings released August 19, NTE's worldwide cumulative revenue — over 1.4 billion yuan as of June 30 — passed 2 billion yuan as of August 18. Official PC plus official Android together account for roughly 60% of the total.
    53AnonymousAug 20, 2026 18:08
    Re: #50
    Do you even need the PS5 version?
    99AnonymousAug 20, 2026 18:36
    Re: #50
    There's zero benefit to paying through PlayStation — they leak your personal info all the time, and there's no points or anything either.
    59AnonymousAug 20, 2026 18:14
    Re: #1
    NTE launched late on Steam and is already #2 in sales today — it was #1 yesterday.
    67AnonymousAug 20, 2026 18:21
    Wasn't this the game the mobile-gacha crowd used as a stick to beat Japanese games with?
    72AnonymousAug 20, 2026 18:23
    Re: #67
    That's basically all I remember about it.
    Actually, the only people I remember playing it were the diehards (the original Japanese word here is ambiguous, possibly a typo for a harsher slang term mocking obsessive players).
    Even if I saw it in a YouTube ad, it's just the same reskinned garbage game as everything else, so it doesn't stick in my memory.
    79AnonymousAug 20, 2026 18:26
    Spending too much on ads just means their PR team is dumb.
    81AnonymousAug 20, 2026 18:27
    Re: #79
    Well, the plan was probably to blitz ads, reel in a ton of easy marks as players, and cash in big…
    152AnonymousAug 20, 2026 20:11
    Re: #79
    That's just how China does things across the board.
    They can only compete on scale.

    Background and Key Points

    Perfect World is one of China’s oldest gaming publishers, dating back to the early 2000s, and NTE (its Chinese title is Yihuan) is the extraction-shooter/gacha hybrid it’s counting on as a flagship earner in 2026. The headline numbers look contradictory on their face: over 2 billion yuan in cumulative worldwide revenue, an 8th-place ranking on the PlayStation Store, and still a 118 million yuan net loss for the first half. The reconciling fact, which the thread does surface, is that marketing spend rose 213% year-over-year — in China’s gacha-game economy, aggressive paid user-acquisition (“stealth marketing” disguised as organic buzz, sponsored influencer pushes, ad blitzes) is standard practice, and it can outrun even strong sales in the near term.

    Where the thread actually splits is over what a PS Store chart position means. One camp treats 8th place as proof the game is healthy and blames the loss purely on wasteful ad spending or a “dumb PR team.” The other camp — citing the official breakdown that PC and Android together make up roughly 60% of NTE’s revenue — argues the PS5 number is close to irrelevant, since Japan’s entire PS5 install base is only around 7 million against a game built for China’s 1.3-billion-person market.

    What outside readers likely miss: this isn’t really a story about one game underperforming, it’s about the standard economics of Chinese live-service gacha titles, where publishers routinely run at a loss during a launch-year ad blitz to buy market share, expecting later monetization (updates, gacha banners) to recoup costs — a pattern the posters gesture at (“blitz ads, reel in players, cash in big”) without naming it explicitly.

    *This article is compiled from excerpts and a summary of the 5ch (Hardware/Industry board, aka “Geha” — short for the console-war-focused game hardware forum) thread “NTE operator Perfect World falls into the red.”

  • Perfect World Posts 118-Million-Yuan Loss in H1 — Hit Game’s 2-Billion-Yuan Sales Weighed Down by Ad Spending

    Chinese gaming giant Perfect World, the studio behind NTE and other titles, has reported a loss of 118 million yuan for the first half of 2026. Its flagship title’s worldwide cumulative revenue topped 2 billion yuan, but a 213% year-over-year surge in marketing spend dragged the company into the red.

    On the thread, comments ranged from “It’s ranked 8th on the PlayStation Store and still in the red?” to “Maybe they just overspent on ads,” with discussion also turning to the stark difference in sales breakdown between the PS5 version and the PC/Android versions.

    China’s Perfect World falls into the red with a 118-million-yuan loss in H1 — “NTE” (Chinese title: Yihuan) racks up 2 billion yuan in sales, but a 213% jump in marketing spend weighs it down

    Source: finance.biggo.jp / Original article here

    4AnonymousAug 20, 2026 17:42
    Surprisingly not profitable, huh?
    Didn't it pull in something like 30 billion at the start?
    7AnonymousAug 20, 2026 17:45
    Re: #4
    Apparently they overspent on ads.
    10AnonymousAug 20, 2026 17:46
    Re: #7
    So that includes the pre-launch stealth-marketing (ステマ, undisclosed paid promo dressed up as organic buzz) push?
    Mugendai (another Perfect World title, lit. "Infinity") was pretty bad about that too.
    16AnonymousAug 20, 2026 17:49
    Re: #10
    Slapping the "stealth marketing" label on everything is so cringe.
    11AnonymousAug 20, 2026 17:47
    But this thing's near the top of the PS5 sales charts (セルラン, "cell-ran," shorthand for sales ranking) and still isn't profitable?
    Wait, does the PS5 just… not sell?
    62AnonymousAug 20, 2026 18:17
    Re: #11
    Revenue's massive, but ad spend put it in the red.
    74AnonymousAug 20, 2026 18:24
    Re: #11
    It's only "good" compared to a dying village (限界集落, slang mocking the PS5's shrinking, aging install base) — on that trash console it's nothing to write home about.
    Most people are fine playing on their phones; nobody's booting up their oversized glorified smartphone just for this.
    15AnonymousAug 20, 2026 17:49
    Isn't Wuthering Waves (nicknamed "Narushio" by posters) headed for a loss too? Three years in and 17k concurrent players (同接, concurrent connections) is Princess Connect territory (a once-huge mobile game widely seen as past its prime).
    17AnonymousAug 20, 2026 17:50
    Re: #15
    That concurrent-player number's probably inflated garbage anyway.
    35AnonymousAug 20, 2026 17:59
    Re: #15
    Unlike NTE, it's actually landing well in China.
    20AnonymousAug 20, 2026 17:51
    If you're gonna criticize it, at least check the current PS Store rankings first, yeah?
    1. Genshin Impact
    2. Apex Legends
    3. eFootball
    4. Zenless Zone Zero
    5. Gundam
    6. Fortnite
    7. Wuthering Waves
    8. NTE
    9. Endfield
    10. Overwatch
    27AnonymousAug 20, 2026 17:56
    Re: #20
    8th place and still in the red?
    Yeah, garbage console (ゴミステ, a common PlayStation slur, lit. "trash-tation") strikes again.
    33AnonymousAug 20, 2026 17:58
    Re: #20
    It only moved from 11th to 8th after a patch, so it hasn't really surged…
    Going by the trend, most people already quit.
    Feels like folks just uninstalled NTE and reinstalled Genshin.
    There was a "let's come back for Snezhnaya" wave (a Genshin Impact region/nation that got a content update).
    Reading into that, it looks like most PS players never bought expansion storage and are just juggling everything on the built-in drive.
    71City Boy ◆Tokyo/ax2sAug 20, 2026 18:22
    Re: #20
    That might be true on PS, but overall, Fortnite has blown past eFootball for a dominant 1st place.
    The Gaming Legends season kicks off today too.
    24AnonymousAug 20, 2026 17:55
    The Gokis (ゴキ, short for "gokiburi"/cockroach — a derogatory nickname for hardcore PlayStation fans) kept saying PS5 was selling like crazy domestically though.
    34AnonymousAug 20, 2026 17:58
    Re: #24
    Even if it sold well, there's only so much you can do with an audience of at most 7 million PS5 owners in Japan, generously estimated.
    This game's whole model assumes a 1.3-billion-person market (i.e., China).
    38AnonymousAug 20, 2026 18:01
    Every time I check, Endfield is nowhere on the sales charts — averaging below 200th place. Dead.
    129AnonymousAug 20, 2026 19:19
    Re: #38
    Well, that one's meant to be played on PC.
    It's on PS5 too, but apparently you can't even use keyboard and mouse.
    50AnonymousAug 20, 2026 18:07
    PC and Android make up 60%

    According to Perfect World Games' official first-half 2026 earnings, released August 19, NTE's worldwide cumulative revenue — over 1.4 billion yuan as of June 30 — passed 2 billion yuan by August 18. Official PC plus official Android account for roughly 60% of the total.
    53AnonymousAug 20, 2026 18:08
    Re: #50
    Do we even need PS5, then?
    99AnonymousAug 20, 2026 18:36
    Re: #50
    Zero benefit to spending money through PlayStation anyway — constant data leaks, and no points or rewards to show for it.
    59AnonymousAug 20, 2026 18:14
    Re: #1
    NTE showed up late on Steam and it was #1 in sales yesterday, #2 today.
    67AnonymousAug 20, 2026 18:21
    Wasn't this the game the mobile-gacha crowd used as a stick to beat Japanese games with?
    72AnonymousAug 20, 2026 18:23
    Re: #67
    That's basically all I remember about it.
    Actually, the only thing I remember is Shouheki (apparently a streamer/YouTuber known for playing these titles) playing it.
    Even from the YouTube ads, it's just another reskin of the same garbage gacha game — nothing memorable.
    79AnonymousAug 20, 2026 18:26
    Overspending on ads that hard just means the PR team is dumb.
    81AnonymousAug 20, 2026 18:27
    Re: #79
    Well, the plan was probably "blast ads everywhere, rake in a bunch of suckers, profit"…
    152AnonymousAug 20, 2026 20:11
    Re: #79
    That's just how China does everything, though.
    They can only compete on sheer scale.

    Background and Key Points

    Perfect World is one of China’s biggest private game publishers, listed on the Shenzhen exchange, with a decades-long track record in PC MMOs before moving into mobile and console gacha titles. NTE (Chinese title Yihuan, English title unclear from the thread but referred to by posters as “NTE”) is its current flagship, a gacha-style action game released simultaneously on PC, Android, and PS5 — a three-platform push that’s unusual for a Chinese gacha title, since most stay PC/mobile-only or add PS5 as an afterthought. The headline numbers: a 118-million-yuan net loss for H1 2026 against 2 billion yuan in cumulative worldwide NTE revenue, with marketing spend up 213% year-on-year. For context, Chinese gacha publishers routinely spend 50%+ of revenue on user acquisition and influencer/”stealth marketing” campaigns to break into saturated markets like Japan, so a loss despite strong top-line revenue isn’t unusual in this industry — it reflects the cost of buying market share, not a failing product.

    The thread’s actual disagreement is narrower than “is NTE good or bad” — posters split on how to read PS5 chart position (8th on the Japanese PS Store) against the loss. Some treated a top-10 ranking as proof the game should be profitable, implying ad spend or mismanagement was the problem; others countered that PS5’s Japanese install base is small (estimated around 7 million units) and that PC/Android already account for roughly 60% of NTE’s total revenue (post #50), meaning PS5 chart placement is close to irrelevant to the company’s bottom line.

    What’s likely misunderstood: readers may assume “8th on PlayStation Store” reflects meaningful revenue, when platform charts rank by units/spend velocity, not absolute market share — a small platform can produce a high rank with modest real revenue. Also unaddressed in the thread: Perfect World’s loss is a single-half figure against a multi-year live-service investment; gacha titles commonly post launch-period losses before ad spend tapers and long-tail monetization kicks in, so one bad half doesn’t necessarily signal the game underperforming its business plan.

    *This article is excerpted and summarized from the 5channel (Hardware & Industry, “Geha” — short for ゲームハード, the console-wars-focused hardware board) thread “NTE operator Perfect World falls into the red.”