Category: Business

  • Sompo Japan to Hike Auto Insurance Rates 5% in Jan 2027 — 5ch: ‘Known for Stingy Payouts Too’

    It has come to light that Sompo Japan will raise auto insurance premiums by an average of about 5% starting in January 2027. The hike comes just months after a roughly 1.8% increase this past July, and is reportedly driven by rising insurance payouts amid soaring repair costs.

    On the thread, complaints centered less on the price hike itself and more on Sompo Japan’s ties to Bigmotor and its reputation for stingy claim payouts, along with first-hand posts urging people to add a lawyer rider to their policy.

    Published 8/24 (Mon) 18:37

    Kyodo News

    It was learned on the 24th that major non-life insurer Sompo Japan will raise auto insurance premiums by an average of about 5% starting in January 2027. The company raised rates by an average of about 1.8% this past July, but is moving to hike them further as rising repair costs push up insurance payouts.

    Source: news.yahoo.co.jp / Original article here

    3AnonymousAug 25, 2026 07:05
    Labor costs, huh…
    turns out insurance is just feeding the sales reps……
    66AnonymousAug 25, 2026 07:30
    Re: #3
    Insurance might be the poster child for commission-based pay.
    9AnonymousAug 25, 2026 07:07
    They colluded with Bigmotor, helped pull off fraud, never took responsibility, and now they announce a price hike like nothing happened.
    No wonder insurance companies are hated.
    109AnonymousAug 25, 2026 07:53
    Re: #9
    Accountability is supposed to be enforced by the government —
    guess the amakudari (retired bureaucrats parachuted into cushy industry jobs) network did its job lol
    17AnonymousAug 25, 2026 07:12
    This is on Bigmotor, right?
    Accidents have been declining this whole time, yet repair costs kept climbing in this weirdly unnatural way.
    89AnonymousAug 25, 2026 07:44
    Re: #17
    To avoid getting ripped off by repair shops, getting a dealer estimate is a must.
    19AnonymousAug 25, 2026 07:13
    I've heard the same thing from "multiple people" — Sompo Japan is stingy both with post-accident handling and payouts.
    Weird that so many people still sign up despite the bad reputation.
    30AnonymousAug 25, 2026 07:18
    Re: #19
    It's the sheer size of the Fuyo Group (a major Japanese business conglomerate).
    21AnonymousAug 25, 2026 07:15
    [Sad News] Sompo Japan reportedly stalling on payouts for 2,500 flood-damaged cars in Chiba, doing just fine lolololololololol [802034645]
    https://greta.5ch.io/test/read.cgi/poverty/1787587265/
    45AnonymousAug 25, 2026 07:24
    Re: #21
    They've got reinsurance, right?
    Probably less about the money and more that the processing costs from staff handling all the claims are getting out of hand.
    72AnonymousAug 25, 2026 07:33
    Re: #21
    Anyone who signed up with Sompo Japan, notorious for being nasty to deal with, only has themselves to blame.
    Serves them right.
    76AnonymousAug 25, 2026 07:38
    Pretty sure other insurers are going to raise rates too lol
    126AnonymousAug 25, 2026 08:10
    Re: #76
    At my renewal this year they already told me next year's rate is set to go up.
    Honestly, no matter how accident-free you are, it's not going down from here.
    93AnonymousAug 25, 2026 07:48
    Feels like non-life insurers raise their rates every single year.
    94AnonymousAug 25, 2026 07:49
    Insurance companies are nothing but scams.
    No wonder people stop signing up.
    97AnonymousAug 25, 2026 07:50
    Re: #94
    That's a separate issue.
    If you're not getting optional car insurance, don't drive.
    It's a nightmare for anyone who gets caught up in an accident with you.
    117AnonymousAug 25, 2026 07:57
    I signed up for a lawyer rider specifically as a countermeasure against Sompo Japan.
    That's how tough the negotiations get.
    I'm bracing myself for it to take years.
    138AnonymousAug 25, 2026 08:36
    Re: #117
    Why bother with a lawyer rider? Because 0:10 fault-ratio cases are a hassle?
    If you're 100% not at fault (対物100%), isn't that enough on its own?
    140AnonymousAug 25, 2026 08:39
    Re: #138
    There are cases where treatment gets forcibly cut off before you're even healed.
    Plus it lets you claim damages at the higher court-standard rate, so it's definitely worth having.
    147AnonymousAug 25, 2026 08:58
    Re: #138
    Insurers have internal payout standards, and the amount goes up once a lawyer gets involved or it heads to court.
    So there's no downside to having the rider.

    Background and Key Points

    Sompo Japan is one of Japan’s “big three” non-life insurers, part of Sompo Holdings, itself a core member of the Fuyo Group keiretsu — the old Fuji Bank-centered business network that also includes Nissan and Canon. That conglomerate lineage matters here: several posters explicitly credit Fuyo’s sheer institutional weight for why customers keep signing up despite the company’s reputation. The bigger context is Bigmotor: in 2023 it emerged that the used-car and repair chain had been deliberately damaging customer vehicles to inflate insurance claims, with Sompo Japan implicated as an enabler that kept referring business to Bigmotor even after red flags surfaced. That scandal is why “rising repair costs” as a stated cause for a rate hike lands so badly with Japanese readers — accident counts have been falling for years, so cost increases read as self-inflicted rather than external.

    The thread didn’t really argue about whether 5% is too much; it split instead over who’s to blame for costs rising and whether Sompo Japan’s claims-handling reputation is deserved. Some posters treat the stinginess as folklore validated by the Chiba flood-payout delays; others push back that comparison shopping (dealer estimates, avoiding shady repair shops) is on the customer.

    What outsiders will likely miss is the mechanics of Japanese fault-ratio claims (過失割合) and why a “lawyer rider” (弁護士特約) is such common advice here: insurers pay out according to internal schedules that are lower than what courts award, and simply having legal representation shifts negotiations toward the higher “court standard” amount — a structural quirk of the claims system, not a comment on any one insurer.

    *This article is compiled from excerpts and a summary of the 5ch (Breaking News+) thread “[Sompo Japan] Auto Insurance Premiums Up 5%, January 2027.”

  • The ‘Porsche of Delivery’: Why Akabou Chose the Subaru Sambar as Its Courier Van

    An article introducing the unique engineering behind the Subaru Sambar — the kei truck that courier company Akabou has used since its founding — became a hot topic on 5ch’s Business News+ board. Commenters piled on to point out that “nobody actually calls it the ‘Porsche of delivery,’” and many also noted that the current model, now a Daihatsu OEM, no longer has the RR layout.

    These days, it’s an everyday sight to see kei trucks and kei vans handling delivery work, but the pioneer of this practice could be said to be Akabou, founded in 1975.

    Since its founding, Akabou has used kei trucks and kei vans for small-parcel delivery — but did you know that the vehicle Akabou uses has, without exception since its founding, always been the Subaru Sambar?

    Subaru no longer manufactures kei cars today, and the current Sambar is now a Daihatsu OEM model — but the Subaru-built Sambar had a distinctive RR (rear-engine, rear-wheel-drive) layout,

    Source: goodspress.jp / Original article here

    2AnonymousAug 24, 2026 05:31
    The 'Porsche of delivery'?
    Nobody's ever called it that
    Quit making up nicknames!
    3AnonymousAug 24, 2026 06:15
    I've heard 'Porsche of the farm roads' and 'Porsche of the peasants,' but this one's new…
    4AnonymousAug 24, 2026 06:26
    The current Sambar is a Daihatsu now, right? So obviously not RR anymore
    They're not even making it anymore — is this really worth a Business+ thread?
    It's barely related to business news anyway, there must be tons of actual news more worth posting on this board
    5AnonymousAug 24, 2026 06:33
    Farewell, Subaru.
    6AnonymousAug 24, 2026 06:54
    You don't see Subaru kei cars around anymore
    I remember the Vivio selling decently well
    7AnonymousAug 24, 2026 07:22
    Subaru's kei cars were great — kei cars, but with 4-cylinder engines and even RR-based 4WD
    8AnonymousAug 24, 2026 07:26
    Porsche kind of gives me an image of something zipping around all over the place.
    9AnonymousAug 24, 2026 08:37
    Now that it's a Daihatsu OEM, are they even still doing the Akabou custom spec?
    10AnonymousAug 24, 2026 08:42
    Re: #1
    The Sambar wasn't profitable so they stopped making it and are putting their effort into the Levorg instead, I guess
    11AnonymousAug 24, 2026 09:37
    I used to drive a supercharged 1-box Sambar — weighed almost a ton but it was pretty quick.
    Put that engine in a kei truck and it really would be a Porsche lol
    12AnonymousAug 24, 2026 10:29
    A friend of mine has a Subaru and says the fuel economy is awful.
    13AnonymousAug 24, 2026 10:44
    Once it's got a 660cc flat-4 boxer engine under it, then it's a Porsche.
    40AnonymousAug 25, 2026 07:47
    Re: #13
    They've decided to kill the boxer engine everywhere except the WRX
    14AnonymousAug 24, 2026 10:50
    The 'barricade and explosion' one is the Subaru Sambar Incident.
    15AnonymousAug 24, 2026 11:18
    I've heard 'Porsche of the farm roads' before, but 'Porsche of delivery' is a new one on me.
    16AnonymousAug 24, 2026 11:32
    A car that guarantees your survival in the AI age, huh
    Don't hear much about its reputation overseas though
    17AnonymousAug 24, 2026 13:43
    Horizontally-opposed 4-'glans' engine (crude pun: 気筒/kitō "cylinder" swapped for the homophone 亀頭/kitō "glans")
    18AnonymousAug 24, 2026 14:35
    The Sambar on my farm is a convertible
    Not the truck bed — I modified the Dias van version instead
    Rare combo: supercharger + ECVT + 4WD
    22AnonymousAug 24, 2026 16:09
    Re: #18
    An apple farmer, huh.
    19AnonymousAug 24, 2026 14:58
    Porsche of the farm road,
    Porsche of the peasant lol
    20AnonymousAug 24, 2026 15:41
    The 'Porsche of the farm roads' is literally a Porsche-made tractor
    21AnonymousAug 24, 2026 15:51
    Is the reason you almost never see Lamborghini tractors in Japan
    that they're just too huge?
    26AnonymousAug 24, 2026 20:22
    Re: #21
    I'm not a farmer, but from visiting relatives in Tokachi to help out and stopping by tractor dealers
    and showrooms on my days off, my impression is it probably comes down to maintenance, price, and durability.
    If they broke down easily, they wouldn't have caught on.
    23AnonymousAug 24, 2026 17:52
    Calling anything RR a 'Porsche' is lame — I wish they'd actually build one for real.
    27AnonymousAug 24, 2026 20:58
    There's a legend about it — an old farmer drifting his Sambar down a farm road, leaving everyone in the dust.
    28AnonymousAug 24, 2026 21:33
    Re: #27
    If you mean the anime where a guy who sounds like Takumi Fujiwara drifts an illegally modified kei truck down farm roads, yeah, I've seen that.
    29AnonymousAug 24, 2026 21:52
    Who said that, and where?
    30AnonymousAug 25, 2026 02:36
    It's a copy of the air-cooled VW's RR layout
    which is to say, a copy of Dr. Porsche's own design
    So it's not totally unrelated to Porsche, but
    that makes it exactly the kind of 'Chinese knockoff' precedent you guys love to mock
    31AnonymousAug 25, 2026 02:41
    The third-generation VW — in Japan and the US it kept the same name through what became the Vanagon
    A favorite among surfers
    The right-hand-drive model was built in South Africa until 2002
    The VW Bus (Type 2) 'Kombi' was built in Brazil until 2013
    This is where the Subaru Sambar copied its design from
    32AnonymousAug 25, 2026 03:05
    Subaru's lineup has a low center of gravity.

    I loaded it up heavy and took it down a rough road thinking it'd tip over sideways
    — but it didn't.
    33AnonymousAug 25, 2026 03:05
    Low center of gravity, so it's basically a Porsche.
    34AnonymousAug 25, 2026 03:08
    It's not a regular passenger car, so
    if it didn't have a low center of gravity
    it wouldn't be a Porsche.
    35AnonymousAug 25, 2026 03:22
    Just look at how popular Subaru SUVs are in North America — it really shows how good Japanese auto technology is.
    36AnonymousAug 25, 2026 03:29
    Wasn't it simply a spec difference?
    Seems like it was just engineered/warrantied for something like a million kilometers.
    37AnonymousAug 25, 2026 05:05
    Don't make fun of me.
    38AnonymousAug 25, 2026 05:31
    It's your fault.

    Background and Key Points

    Akabou, Japan’s pioneering courier company founded in 1975, built its business model around kei trucks and kei vans for door-to-door small-parcel delivery long before this became industry-standard practice. Every vehicle in its fleet has reportedly been a Subaru Sambar since day one. What made the Subaru-era Sambar mechanically distinctive was its RR (rear-engine, rear-wheel-drive) layout — unusual for a commercial kei vehicle, and something posters traced directly to the air-cooled Volkswagen Type 2 “Kombi” bus, itself a descendant of Ferdinand Porsche’s rear-engine VW Beetle architecture. That lineage is the real (if indirect) link to Porsche, not a marketing slogan.

    The thread’s disagreement centered less on the Sambar’s engineering and more on the article’s framing: commenters were adamant that “Porsche of delivery” is not an expression anyone in Japan actually uses. Several instead cited a genuine existing nickname, “Porsche of the farm road” (or “of the peasant”), which refers to actual Porsche-branded agricultural tractors sold in Japan — a completely different product line that has nothing to do with the Sambar. In effect, posters saw the headline as conflating a real Porsche joke about tractors with an invented one about vans.

    What the thread leaves unstated, and what readers might assume, is that this RR heritage is a thing of the past: Subaru stopped manufacturing kei cars altogether, and the Sambar sold today is a rebadged Daihatsu Hijet built on a conventional front-engine platform. So any Sambar-based “Porsche” comparison strictly describes discontinued, Subaru-built vans, not the vehicle Akabou or anyone else could buy new now.

    *This article is compiled as excerpts and a summary from the 5ch (Business News+) thread 「The car once called the ‘Porsche of Delivery’: A deep dive into why the Subaru Sambar was chosen as Akabou’s courier vehicle, and the details of its special spec」.

  • Debt of ¥1.46 Billion: Osaka’s Historic ‘Tamura Shoten’ Bookstore Enters Special Liquidation — 5ch Reacts: ‘Bookstores Are a Dead Format’

    Toyonaka-based bookstore chain “Tamura Shoten,” a long-established Osaka institution, has been placed into special liquidation by the Osaka District Court, with total debts as of its fiscal year ending May 2023 reaching ¥1.459 billion. The thread was full of laments over the shift to e-books and online retailers, but some commenters pointed out that the chain’s 8 main stores had actually been transferred to a different company back in November 2024 and are still operating — meaning the stores being liquidated now were just the unprofitable ones.

    2026.8/20 07:58

    Mid-sized Osaka bookstore chain founded in Showa 23 (1948) enters special liquidation, Tokyo Shoko Research reports

    Credit research firm Tokyo Shoko Research (TSR)’s Kansai branch announced that “Tamura Shoten” (Toyonaka, Osaka Prefecture), which operates multiple bookstores across Osaka Prefecture, has been placed into special liquidation by the Osaka District Court. Total debts as of the fiscal year ending May 2023 stood at ¥1.459 billion, though the figure may change going forward.

    Source: zakzak.co.jp / Original article here

    2AnonymousAug 20, 2026 16:41
    Re: #1
    If they're going bankrupt anyway, they should just sell to a Chinese company.
    They'd actually buy it, you know.
    What idiots.
    3AnonymousAug 20, 2026 16:42
    Didn't even know that bookstore existed. First I've heard of it.
    4AnonymousAug 20, 2026 17:03
    Following in Tengyu Sakai Shoten's footsteps, huh. Rest in peace.
    5AnonymousAug 20, 2026 17:04
    Bookstores are basically a dead format at this point
    6AnonymousAug 20, 2026 17:49
    It became a place you go to browse for free, not a place you spend money.
    All the info moved to YouTube — it wins hands down on immediacy, presentation, and how easy it is to bookmark stuff.
    8AnonymousAug 20, 2026 17:53
    Re: #6
    Word is the distributors got lazy and stopped properly getting books onto shelves.
    Now if you want a specific book, all you can do is special-order it.
    9AnonymousAug 20, 2026 18:11
    Books have just gotten too expensive to buy these days.
    10AnonymousAug 20, 2026 18:12
    Aren't the books themselves basically on loan to the store — stock they can freely return?
    So ¥1.4 billion is just from store payroll alone?
    11AnonymousAug 20, 2026 18:48
    So cashless payment fees were a heavy burden on them, huh. You lot should pay cash at stores you actually like.
    12AnonymousAug 20, 2026 18:52
    If it's not something brand new, Amazon Marketplace or BOOKOFF (used-book chain) is plenty.
    Also, I only subscribe to Kindle Unlimited in summer and winter, and I save screenshots of
    interesting-looking books and manga to read later in Perfect Viewer (a comic-reader app).

    No wonder brick-and-mortar bookstores can't turn a profit.
    23AnonymousAug 20, 2026 21:25
    Re: #11
    Manga's basically built its own closed-off market by now ("mura," lit. "village" — an insular community/economy of its own).
    13AnonymousAug 20, 2026 20:52
    A bookstore's debt is almost entirely unsold physical inventory.
    Just recover it before the court-appointed administrator shows up and you're fine.
    14AnonymousAug 20, 2026 20:53
    They'd need the staff to actually go the extra mile for customers —
    otherwise it's hopeless.
    15AnonymousAug 20, 2026 20:57
    Will any regular bookstores survive besides ones run directly by the distributors?
    34AnonymousAug 21, 2026 13:46
    Re: #15
    Which ones are run directly by the distributors?
    16AnonymousAug 20, 2026 21:01
    These days about the only demand left for paper books is adult magazines that slipped through without the censoring mosaic (a printing slip-up that makes copies collectible).
    17AnonymousAug 20, 2026 21:14
    Ordering a book online is faster than special-ordering it at a bookstore anyway.
    And there aren't magazines worth flipping through in-store anymore, so I never end up browsing and grabbing something extra like I used to.
    19AnonymousAug 20, 2026 21:19
    About 500,000 people live in my area, and there's not a single bookstore or movie theater.
    20AnonymousAug 20, 2026 21:21
    Serves 'dad' right, lol (pun: 倒産/tōsan, "bankruptcy," sounds just like 父さん/tōsan, "dad")
    21AnonymousAug 20, 2026 21:23
    I'm from Osaka and I've never even heard of Tamura Shoten.
    24AnonymousAug 20, 2026 21:26
    Re: #21
    When you say Osaka, you think Tsutaya.
    This one's just a local chain up in Hokusetsu.
    28AnonymousAug 21, 2026 00:21
    I'm from Takatsuki and this place is super familiar to me.
    All the stores in the city closed down recently, so I figured it had already gone under ages ago.
    31AnonymousAug 21, 2026 09:06
    Re: #28
    I remember there being one in Matsugaoka and at the Daiei in Settsu-Tonda.
    29AnonymousAug 21, 2026 00:52
    People these days just don't read books anymore.
    30AnonymousAug 21, 2026 04:24
    Junkudo's scaled back a ton too.
    32AnonymousAug 21, 2026 12:31
    They ought to ban Amazon from skimming shipping fees off sellers' payouts.
    33AnonymousAug 21, 2026 12:59
    I mistook it for 'Nobunaga Shoten.'
    35AnonymousAug 21, 2026 19:22
    Books weren't selling to begin with, and now paper costs have shot up, making them even pricier.

    Seinen manga magazines run over ¥500 now —
    ten years ago, back when AKB48 gravure spreads dominated them, they were around ¥300.
    36AnonymousAug 21, 2026 19:29
    Re: #35
    POPEYE went monthly and it's almost ¥1,000 now.
    Sure, the page size got bigger, but it's thin and pricey — times have really changed.
    37AnonymousAug 21, 2026 20:49
    Re: #34
    Around the Tamura Shoten area there's also places like Book 1st.
    38AnonymousAug 22, 2026 01:59
    You can tell someone's age by what price they remember Weekly Shonen Jump being.
    39AnonymousAug 22, 2026 06:45
    Used to be my thing to just wander in, spot an interesting-looking book, and buy it. Now even when I look, there's nothing I want to buy. Guess that's just age.
    40AnonymousAug 22, 2026 08:00
    ◯◯ Bookstore
    Thanks for everything over the years.
    41AnonymousAug 22, 2026 11:10
    Seems like the 'Tamura Shoten' brand name itself is a separate matter.
    https://way-books.com/event_pickup/2026/08/20/111908/
    ↑ went and checked this out

    ************
    Having seen the reported news about the special liquidation of "Tamura Shoten,"
    some of you may be worried that the following stores will be closing too.
    ・Senri-Chuo store
    ・SENRITO store
    ・Ryokuchi store
    ・Minami-Senri store
    ・Suita Sun Qs store
    ・Tengachaya store
    ・Mukonoso-Kita store
    ・Kawanishi store
    The 8 stores above had their business transferred to O Entertainment Co., Ltd. in November 2024,
    and continue operating under the new management company.

    They will keep operating as usual going forward, so please don't worry.
    We look forward to your visit.

    **************
    That's apparently what it says. So maybe only the unprofitable stores got left behind.
    Sounds like the stores that were actually profitable got picked up by this other company. Everything else is closing or downsizing, I'd guess.
    The store near me is still open too. Though I never buy books anymore anyway.

    Background and Key Points

    Tamura Shoten was founded in Showa 23 (1948) and became a fixture of the Hokusetsu area north of Osaka city — the belt running through Toyonaka, Suita, and Takatsuki, distinct from the flashier Namba/Umeda bookstore scene readers might associate with “Osaka.” Japan’s bookstore count has been in freefall for two decades: the country has gone from roughly 20,000 shops in the early 2000s to under 10,000 today, squeezed by a fixed book-price system that prevents discounting, wholesaler-controlled distribution (the “取次” system posters allude to when blaming lazy restocking), and the now-familiar migration of readers to e-books, used-book chains like BOOKOFF, and Amazon. A debt figure of ¥1.459 billion sounds catastrophic, but as one poster noted, publishing-industry debt is mostly unsold consignment inventory that can be returned to the wholesaler rather than a cash hole — which is why others focused on whether payroll or fees were the real driver.

    The thread’s actual fault line wasn’t “why did bookstores decline” — everyone agreed on that — but whether this liquidation is the death of Tamura Shoten at all. Several posters surfaced that the chain’s eight main stores (Senri-Chuo, Ryokuchi, Suita Sun Qs, etc.) were sold off to O Entertainment Co. back in November 2024 and are still trading under that name. What’s being liquidated now is the shell entity holding the stores nobody wanted.

    What outside readers will likely miss: this is less a bookstore obituary than a routine corporate carve-out — the profitable assets already exited before the liquidation was ever filed, a common pattern in Japanese SME wind-downs that headlines rarely explain.

    *This article is excerpted and summarized from the 5ch (Business News+) thread「[Osaka] Debt Exceeds ¥1.4 Billion — Cries of Alarm Over Historic Osaka Bookstore ‘Tamura Shoten’s Bankruptcy — What About the Business Transfer?」.

  • New “Yobikomi-kun” Store Announcer Debuts at Comiket — 5ch: “It’s Pointless Without THAT Song”

    On August 15, Gunma Denki gave the first public showing of its in-development new “Yobikomi-kun” model at Comic Market 108. The new version lets users load their own audio onto a microSD card to play custom background music, and photos from the event went viral on social media.

    On 5ch, comments like “who needs custom BGM, the original tune is all you need” piled up one after another, and the thread even spun off into a debate over whether playing BGM and voice announcements in stores at all is a uniquely Japanese business custom.

    August 15, 2026, 7:48 PM

    On August 15, Gunma Denki unveiled its in-development new “Yobikomi-kun” model at Comic Market 108, held at Tokyo Big Sight. The new unit shown at the venue has become a hot topic on social media.

    Yobikomi-kun is a promotional audio POP device known for the “Popo- popopopo♪” background tune played in supermarkets and elsewhere. It can play a combination of BGM and recorded voice announcements, and also supports a motion sensor.

    Source: x.com / Original article here

    2AnonymousAug 15, 2026 22:19
    There are reports on X of the Yobikomi-kun playing, but…
    is it really that great?
    3AnonymousAug 15, 2026 22:25
    Thought it was Nezumi-senpai for a second (a viral mid-2000s meme song).
    4AnonymousAug 15, 2026 22:27
    Po~! Po~ Po! Popopopopopo! Popopo! Po~♪
    Popopopopopopopopopopopo Po~Po! Po~♫
    6AnonymousAug 15, 2026 22:37
    If it were "to-tsu-to-to-to," that would mean "please wait a moment" (like old Morse-style telegraph signals), though.
    7AnonymousAug 15, 2026 22:39
    I kind of want the twist to be that no matter what you load onto the microSD,
    it forces the usual tune on you anyway.
    9AnonymousAug 15, 2026 22:40
    Who needs custom music… all you need is that Chiikawa radio-calisthenics tune.
    10AnonymousAug 15, 2026 22:52
    Popopopopo-
    Popopopopo-
    Popopopopo-po-po-po-po-po-

    isn't that different from this?
    12AnonymousAug 15, 2026 23:00
    Isn't that Hasshaku-sama? (the towering ghost woman from a famous Japanese horror creepypasta)
    13AnonymousAug 15, 2026 23:04
    Biggest hit song of the last decade
    14AnonymousAug 15, 2026 23:05
    Re: #11
    Hmm…
    but there shouldn't be a melody like the one in the thread title, though…
    16AnonymousAug 15, 2026 23:40
    Re: #14
    >The continuation of >10 is
    "popo- popopopo"
    What does the rest of >10 sound like in your head?
    15AnonymousAug 15, 2026 23:28
    Popo- popopopo♪

    Is that Noripi!? (nickname of celebrity Noriko Sakai)
    17AnonymousAug 16, 2026 00:53
    Huh, Comiket has that kind of thing too?
    18AnonymousAug 16, 2026 00:54
    The B-side is a classic too
    19AnonymousAug 16, 2026 01:23
    Back in the day we used to call this the "Donki sound" (short for Don Quijote, the discount store chain).
    20AnonymousAug 16, 2026 01:57
    Va-nilla, Vanilla, Va-nilla job listings♡ (the earworm jingle from Vanilla, a Japanese nightlife job-ad service)
    21AnonymousAug 16, 2026 06:12
    Well yeah, pushing a proprietary audio-card format these days just gets you branded as running a shady racket, and people hate that.
    23AnonymousAug 16, 2026 07:08
    Haven't heard Aya Uchida's name in a while
    24AnonymousAug 16, 2026 07:56
    Anything other than "Goba-i, goba-i♪" is fake
    25AnonymousAug 16, 2026 08:53
    No, it's pointless without that BGM — if they want it to sell, they should keep the BGM exactly as is and just put out a Chiikawa edition.
    26AnonymousAug 16, 2026 09:54
    > A product made in collaboration with voice actress Aya Uchida, who's from Gunma Prefecture, is also on display.

    Somebody give Yui Ogura some work too — she's the tourism ambassador for Midori City, where Gunma Denki's headquarters are.
    27AnonymousAug 16, 2026 11:05
    I want a collab with Milky Subway
    28AnonymousAug 16, 2026 11:37
    Popo~~popopo♪ Popo~~popopo♪ Popopopo~~~po po-po po~♪
    Let's eat meat♪ Let's eat meat♪ Meat meat meat meat, I wanna eat meat♪
    Fish, fish, fish~~~♪ When you eat the fi~sh♪

    (riffing on Japan's famous "Fish Fish Fish" grocery jingle) Japan's probably the only country blasting music like crazy in every single store nationwide.
    32AnonymousAug 16, 2026 16:15
    Re: #28
    Maybe Japanese people just hate silence?
    Dunno though
    36AnonymousAug 16, 2026 22:34
    Re: #28
    Honestly that stuff is unbearably noisy.
    Am I in the minority in Japan for wanting to shop somewhere quiet?

    I'd love to know how much it actually affects sales and foot traffic.
    29AnonymousAug 16, 2026 15:04
    Head, head, head— if you eat the head—
    Body, body, body— all that's left is the body—
    33AnonymousAug 16, 2026 16:22
    I came here just to see it and nobody's even posted it.
    https://youtu.be/GFP4aH4dmMU?t=561
    34AnonymousAug 16, 2026 17:02
    The shamisen and shakuhachi are a bit much
    35AnonymousAug 16, 2026 17:42
    The Yoshimoto Shinkigeki (comedy theater) theme song goes ♪Punwaka punwa~ punwaka punwaka punwaka punwawa
    37AnonymousAug 16, 2026 23:39
    Re: #32
    Ski resorts play music nonstop too, for some reason
    38AnonymousAug 17, 2026 06:27
    If using original songs becomes the standard, you won't be able to use it as a Chiikawa dance track anymore
    39AnonymousAug 17, 2026 06:56
    Ba-na-na King~, Ba-na-na King~🎵
    Banana! Banana! Ba-na-na!!
    40AnonymousAug 17, 2026 12:13
    No voice-actor versions, no anime tie-in songs needed at all.
    It's good exactly because it was written by a professional composer who specializes in unassuming background tunes meant to evoke a bright supermarket interior.
    41AnonymousAug 17, 2026 12:15
    Yobikomi-kun No. 4 (Ver. 2.1) / covered by 雨衣 (voiced by Shigure Ui)
    https://m.youtube.com/watch?v=qNWTMqjquIc
    42AnonymousAug 17, 2026 14:32
    The only ones I know are Bobobo (from the anime Bobobo-bo Bo-bobo) or Popopo-n
    43AnonymousAug 17, 2026 15:45
    Isn't that an AC Japan PSA jingle? (Japan Ad Council public-service ads, infamous for endless repetition)
    44AnonymousAug 18, 2026 20:07
    Equals Donki (Don Quijote)
    45AnonymousAug 18, 2026 20:22
    Re: #32
    Playing the Yobikomi-kun actually boosts sales.
    Same goes for clothing-store staff calling out to customers.
    Even if some customers hate it, stores keep doing it because playing music and calling out ends up being more profitable in the end.

    Background and Key Points

    Yobikomi-kun is a real commercial product line from Gunma Denki, a hardware maker based in Midori City, Gunma Prefecture, that has supplied Japanese supermarkets and discount chains for years with the audio “POP” boxes that loop a chime plus a recorded voice pitching the day’s sale items. The “Popo- popopopo♪” tune is instantly recognizable to Japanese shoppers the way a store jingle or PA chime might be elsewhere, and it’s closely associated with discount retailers like Don Quijote, which several posters reference by nickname (“Donki sound”). That the newest prototype was shown at Comic Market — Japan’s giant biannual fan-convention for self-published manga and doujin goods, not a retail trade show — is itself notable: it signals Gunma Denki leaning into the device’s unexpected internet-meme status among younger, otaku-adjacent audiences rather than just pitching it to store owners.

    The thread’s real fault line isn’t over the hardware upgrade (microSD-loaded custom BGM) itself, which nobody objects to as a feature — it’s over whether replacing the iconic stock tune with custom audio ruins the point of the product, versus the minority view questioning whether loud in-store announcements and background music are a peculiarly Japanese retail habit at all, with posters wondering if it actually helps sales or just adds noise.

    What the thread never settles, despite raising it, is any real evidence either way: one poster asserts the announcements demonstrably boost sales, but no data, source, or study is cited by anyone — it’s presented as received retail wisdom, not fact, so readers shouldn’t take that claim as verified.

    *This article is composed as an excerpt and summary of the 5ch (Business News+) thread “New “Yobikomi-kun” model (in development), known for its “Popo- popopopo♪” tune, becomes a hot topic at Comiket — can play custom BGM from a microSD card”.

  • Rice Wholesale Prices Crash to Half of Last Year’s Level — 5ch: “Nothing Left But to Sell at a Loss”

    A Nikkei report claiming that “2025-harvest rice stocks have piled up, and wholesale prices have fallen to half of last autumn’s level” became a hot topic on 5ch. In the thread, users vented resentment at the rice wholesalers who made a killing during last year’s price spike, and pointed out that demand which shifted to noodles and bread won’t easily come back. At the same time, some worried that if prices fall too far, farmers will simply give up growing rice altogether.

    Nikkei (Nikkei Digital Edition)

    @nikkei

    Rice price slide shows no sign of stopping, now half of last autumn’s level — 2025-harvest stockpiles pile up

    Source: nikkei.com / Original article here

    3AnonymousAug 23, 2026 22:52
    The Reiwa-era Money Short (a Big Short-style bet)
    This is basically Michael Burry going all-in shorting the market
    9AnonymousAug 23, 2026 22:54
    You're the ones who threw supply and demand out of balance in the first place — who are you to complain?
    16AnonymousAug 23, 2026 22:57
    It gave people the option of "guess I'll just eat noodles if there's no rice"
    17AnonymousAug 23, 2026 22:57
    Prices haven't dropped at my local supermarket
    Though it is about ¥1,000 cheaper than at the peak
    18AnonymousAug 23, 2026 22:57
    It's because of the price manipulation that people turned away from rice, and now there's a glut
    19AnonymousAug 23, 2026 22:59
    They should've sold it off sooner — now they're saying the exact same thing scalpers say
    20AnonymousAug 23, 2026 22:59
    Even at half price, that's still half of a price they jacked up themselves
    21AnonymousAug 23, 2026 23:00
    Demand's already dried up, so it's going to be hell from here on
    Though they brought it on themselves
    22AnonymousAug 23, 2026 23:00
    Can't even cut their losses properly, yet they had the nerve to play at price manipulation
    26AnonymousAug 23, 2026 23:02
    Weren't you lot the ones who started this money game in the first place?
    27AnonymousAug 23, 2026 23:04
    "Let them eat cake" (the famous Marie Antoinette line)
    If there's no rice, something else will do — it's that simple
    29AnonymousAug 23, 2026 23:05
    Guess we can call this a win for us?
    32AnonymousAug 23, 2026 23:05
    Last year's prices were just too high — it went from 2.5-3x normal down to only about 50% above normal, that's all this is
    33AnonymousAug 23, 2026 23:07
    Sell it at a loss then
    Pay back what you raked in last year
    35AnonymousAug 23, 2026 23:08
    This is on the people who used the bad harvest as an excuse to jack up prices in the first place
    If they hadn't gotten so greedy and had capped it around 30% higher, none of this would've happened
    36AnonymousAug 23, 2026 23:08
    Wonder why the 2025 harvest is sitting in surplus~
    38AnonymousAug 23, 2026 23:09
    It was supposed to be in short supply, so why is there all this inventory?
    53AnonymousAug 23, 2026 23:25
    ¥3,000 for 5kg is supposedly the break-even line
    If it gets too cheap and farmers quit growing rice, consumers lose out in the long run too
    58AnonymousAug 23, 2026 23:29
    Re: #53
    The going rate for 5kg is already down to the low ¥2,000s
    Blended rice (mixed with cheaper imported or older stock) goes for ¥1,700
    61AnonymousAug 23, 2026 23:30
    They completely misjudged what a fair market price even was
    Why did they ever think that high price was reasonable?
    82AnonymousAug 23, 2026 23:43
    Re: #61
    "It's the staple food lol It's the soul of the Japanese people lol It's expensive but you've gotta buy it anyway lol, my fellow citizens lol"
    That was basically their whole simple-minded scheme
    67AnonymousAug 23, 2026 23:34
    They jumped at short-term profit and jacked prices up to insane levels, and now rice is about to lose its spot as the stable staple food to noodles and bread — talk about karma
    Even with that agriculture-lobby farm minister frantically buying back the reserve stockpile to try to keep the price hike going, there's nothing they can do about this now
    70AnonymousAug 23, 2026 23:37
    Koizumi's 400,000 tons of reserve rice (released under then-Agriculture Minister Koizumi) was the last thing they needed
    Brutal that the milling plants got overwhelmed and shipments got delayed
    74AnonymousAug 23, 2026 23:38
    Re: #70
    That's basically what finished it off
    Funny how it's Suzuki (the current agriculture minister) who ends up stabilizing things at a low price
    73AnonymousAug 23, 2026 23:38
    People genuinely started eating other stuff, and winning that back is going to be tough
    They've got no choice but to make it dirt cheap and get people thinking "rice really is good value" again
    79AnonymousAug 23, 2026 23:41
    Re: #73
    Other foods keep shrinking in portion size (shrinkflation), so with prices dropping this much, rice actually looks like good value now
    80AnonymousAug 23, 2026 23:42
    Re: #79
    Looking at it again, the cost-effectiveness of putting rice on the table is honestly terrible
    It only works because it's cheap — if it's expensive, the public's answer is simply not to eat it
    81AnonymousAug 23, 2026 23:42
    Re: #79
    Right now rice is literally the only thing that's gotten cheaper
    Chicken, meat, and eggs have all gone up
    93AnonymousAug 23, 2026 23:52
    Peaked out last October and it's been sliding ever since
    This is straight-up The Big Short
    94AnonymousAug 23, 2026 23:53
    Last year everyone kept going on about a rice shortage, and now they're sitting on a surplus of the 2025 harvest? What are they even talking about?
    99AnonymousAug 23, 2026 23:54
    Re: #94
    There hasn't actually been a real rice shortage since 2000 in the first place
    103AnonymousAug 23, 2026 23:55
    Re: #94
    The 2025 harvest doesn't actually come in until fall 2025, you know
    109AnonymousAug 24, 2026 00:01
    There were even rice shops that closed down claiming they had no rice left
    114AnonymousAug 24, 2026 00:04
    Re: #109
    If you mean that shop that got covered in the news
    https://business.nikkei.com/atcl/seminar/19/00030/102300712/
    They closed in March 2025 and reopened in October, so that doesn't contradict the current rice glut at all

    Background and Key Points

    Japan’s 2024–25 “reiwa rice crisis” saw retail prices for a 5kg bag roughly double to nearly ¥4,000 after a poor 2023 harvest, panic buying, and tight wholesale supply. The government responded unusually aggressively: then-agriculture minister Shinjiro Koizumi released around 400,000 tons of the state’s emergency reserve rice — stockpiles normally held back for disasters — to force prices down, a break with the norm of holding reserves untouched. Rice in Japan is still treated as a quasi-sacred staple, historically protected by agricultural cooperatives (JA) and tariff barriers, which is why price swings here generate more outrage than for other foods. The “2025 harvest” refers to rice planted in spring and harvested in autumn 2025 (Reiwa 7), now arriving to find demand permanently dented by consumers who switched to bread and noodles during the price spike and never switched back.

    The thread’s real fault line isn’t wholesalers-versus-consumers, it’s whether this crash is deserved punishment for price gouging or a reckless overcorrection: some posters want wholesalers to eat losses as payback, while others (post 53/58) worry that if prices fall below the roughly ¥3,000/5kg breakeven point, farmers will simply exit rice cultivation, hurting everyone later.

    What’s likely misunderstood outside Japan: the “shortage” was never a production shortfall — Japan has produced enough rice for domestic consumption every year since 2000 — but a distribution and hoarding problem, meaning this “glut” is really just corrected inventory, not a bumper crop.

    *This article is excerpted and summarized from the 5ch (Nandemo Jikkyo G) thread “[Sad News] Rice Wholesalers Furious: “Nothing Left But to Sell at a Loss” — Prices Head to Half of Last Year’s.”

  • Weighs Faster Rate Hikes as Markets Eye 2%: The Heavy Burden of Averting a Yen and Rate Shock

    Reports that the Bank of Japan is exploring an additional rate hike in September or October split opinion on a 5ch thread over the appropriate interest rate level and its side effects. Some called for rates as high as Turkey’s, while the discussion also spread to the impact on people with variable-rate mortgages, Governor Ueda’s remaining term, and the funding problem facing the Takaichi administration.

    The Bank of Japan is considering accelerating the pace of its rate hikes. It has raised the policy rate roughly once every six months, but is now exploring an additional hike in September or October without much gap since the previous hike in June. If the BOJ falls behind on tackling inflation, pressure for renewed yen depreciation and rising rates could intensify again, so markets are closely watching a string of remarks from BOJ officials starting this week.

    Raising rates faster than “once every six months”

    “If we don’t accelerate the pace of rate hikes, prices will overshoot and it will be a major drag on the economy,” “Shortening the six-month interval…” (continues in the paid version, 1,731 characters remaining)

    Source: nikkei.com / Original article here

    4AnonymousAug 23, 2026 20:17
    Japan, a developing country these days, would actually hit the right balance by raising rates to Turkish levels.
    193AnonymousAug 23, 2026 22:29
    Re: #4
    You don't even need to go as high as Turkey — just hiking to 3-4% would trigger a yen-carry-trade unwind, send the yen sharply higher, and wreck the global economy.
    199AnonymousAug 23, 2026 22:31
    Re: #4
    Not a "developing" country — a "declining" one. There's nowhere left to go but down.
    5AnonymousAug 23, 2026 20:18
    Before raising rates,
    they need to bring in progressive taxation on interest income —
    otherwise we'll get a massive surge of rich people living off interest income without ever working.

    Hurry up and introduce progressive interest taxation.
    173AnonymousAug 23, 2026 22:16
    Re: #5
    The people earning that interest either worked hard or saved hard — it's one of the two, lol.

    Why is it a problem if there's a gap?
    9AnonymousAug 23, 2026 20:21
    Hurry up and raise rates already
    and send everyone with a variable-rate mortgage straight to hell.
    15AnonymousAug 23, 2026 20:25
    Re: #9
    Then let's revise the Land and House Lease Law too, and jack up rent freely as well, lol
    53AnonymousAug 23, 2026 20:42
    Re: #9
    That's pretty short-sighted, lol
    65AnonymousAug 23, 2026 20:47
    If rate hikes alone were enough to keep a currency stable, the Turkish lira wouldn't exist.

    The Strait of Hormuz and the Red Sea look shaky,
    plus a big fight with China —

    here comes the "Takaichi risk."
    81AnonymousAug 23, 2026 20:59
    Re: #65
    They need to cut ties with China ASAP
    or we'll just get dragged into it.
    There's less than a month of grace period left,
    and yet everyone's still acting so laid-back about it.
    68AnonymousAug 23, 2026 20:49
    Worthless NEET investors just don't want stock prices to fall.
    Ordinary people rent — these days the only ones taking out mortgages
    are geezers in their late 50s.
    Anyone younger than the Ice Age generation isn't taking out mortgages,
    because they have no income.
    The only people a rate hike actually hurts are worthless NEET investors watching their stocks drop and geezers in their late 50s.
    133AnonymousAug 23, 2026 21:46
    Re: #68
    No idea where you're getting your sample from, but that's pretty unusual.
    Even I — smack in the middle of the Ice Age generation, class of '99 — was able to freely take out a mortgage, variable or fixed, over ten years ago.
    74AnonymousAug 23, 2026 20:53
    Ueda's got about a year and a half left in his term.
    He probably just wants to run out the clock and dump this on his successor.
    80AnonymousAug 23, 2026 20:59
    Re: #74
    Ueda won't be able to run from it. Next year things are going to get rough worldwide.
    75AnonymousAug 23, 2026 20:54
    Hurry up and raise rates, and show us just how weak the yen becomes once there's no interest rate gap left.
    78AnonymousAug 23, 2026 20:56
    Re: #75
    Well, I think they'll probably have to cut rates again soon anyway, but for now, the global average inflation rate is apparently around 3%, so they need to get rates to at least 3%.
    82AnonymousAug 23, 2026 21:00
    With US nominal GDP growth around 6%,
    the Treasury yield sits at 4.25%.
    For the BOJ to aim for 4.25%,
    Japan's nominal growth would need to climb into the 6% range too.
    At that level of nominal growth, the yen would almost certainly be trading in the 180s,
    but since US rates move with the US economy, and the exchange rate moves with them,
    it ultimately all comes down to US nominal growth.
    101AnonymousAug 23, 2026 21:16
    If they actually raise rates, mortgage holders will go bankrupt and companies will go under too.
    107AnonymousAug 23, 2026 21:21
    Re: #101
    We can't keep protecting even the wealthy who can afford a home loan at today's super-inflated prices.
    And any tiny business that collapses just from the policy rate going back to around 2% wasn't needed anyway.
    Once the number of businesses consolidates to a certain scale, the labor shortage eases too.
    120AnonymousAug 23, 2026 21:33
    Re: #101
    Manufacturing jobs will shrink?
    123AnonymousAug 23, 2026 21:35
    Re: #101
    Can't be bothered looking out for people with that naive a mindset.
    110AnonymousAug 23, 2026 21:23
    Well, but looking at the current inflation rate alone, it's not really high enough to justify a hike, so it's a tricky call.
    Actually, what side effects come from keeping just the policy rate low, given that mortgages are tied to it?
    Mainly that it risks accelerating inflation through that channel? And also causing an overall overweighting toward housing investment?
    119AnonymousAug 23, 2026 21:32
    Re: #110
    They're keeping rates low precisely because they're fine with inflation running higher, so that's not really a "side effect."
    141AnonymousAug 23, 2026 21:54
    Re: #110
    Bessent is half-furious and pressuring the BOJ, so they have no choice but to hike.
    The BOJ couldn't care less
    about people with variable-rate mortgages.
    139AnonymousAug 23, 2026 21:52
    This is a textbook example of what happens when you keep rates low during normal times, even though you need room to cut them to avert and deal with a crisis when something actually happens.
    142AnonymousAug 23, 2026 21:54
    Re: #139
    But if that ends up causing a recession on its own, that's putting the cart before the horse…
    147AnonymousAug 23, 2026 21:58
    Re: #139
    During COVID, Japan was the only one already stuck at negative rates, couldn't deploy any economic policy, and ended up the sole loser.
    143AnonymousAug 23, 2026 21:55
    Hike 0.75 points, then cut 0.25 in October.
    Show everyone at home and abroad that the overly cautious BOJ can actually act.
    On the currency front too, if the BOJ shows the guts to take the initiative, the trend could shift away from one-sided yen selling.
    169AnonymousAug 23, 2026 22:15
    Re: #143
    Right, this is exactly the moment that kind of move is needed.
    The question is whether Ueda, a timid academic, can actually make that call.
    The market has already seen through the pattern of dragging out 0.25-point increments over a long time,
    so Japan needs to show real resolve.
    191AnonymousAug 23, 2026 22:27
    Re: #169
    If they do what Re: #143 says and it triggers a chain of bankruptcies piling up bad, non-performing loans, there's no undoing that.
    164AnonymousAug 23, 2026 22:12
    Just keep selling US Treasuries and it'll sort itself out. Are you an idiot?
    175AnonymousAug 23, 2026 22:18
    Re: #164
    Understand that's not something you can do from the position of a colony.
    And on top of that, the person running the other side is no ordinary man.
    166AnonymousAug 23, 2026 22:13
    America is the reason we've got worldwide inflation in the first place — why isn't anyone angry at America?
    171AnonymousAug 23, 2026 22:15
    Re: #166
    Asia especially is in bad shape —
    oil costs there run higher than the market rate.
    200AnonymousAug 23, 2026 22:32
    The Takaichi administration needs 10 trillion yen to fund aggressive fiscal spending plus a consumption tax cut — what are they going to do?
    If it's financed with deficit bonds, that'll only accelerate the yen's decline further.
    204AnonymousAug 23, 2026 22:34
    Re: #200
    That's why taxing interest income works fine.

    It would bring in a staggering amount of tax revenue.

    Interest income is unearned income to begin with,
    so no matter how much you tax it,
    it won't reduce anyone's motivation to work.
    205AnonymousAug 23, 2026 22:34
    Re: #200
    There's no such theory.

    Background and Key Points

    Japan’s benchmark rate spent nearly a decade at zero or below before the Bank of Japan finally exited negative rates in March 2024; since then it has moved in cautious quarter-point steps to around 0.5%, still far below the near-zero-to-4%+ range seen in the US and Europe. That gap is what fuels the yen-carry trade the thread keeps circling back to: investors borrow cheap yen to buy higher-yielding foreign assets, and any sudden BOJ move risks unwinding that trade violently, as happened in August 2024 when a single quarter-point hike briefly crashed global markets. It also matters that roughly seven in ten Japanese mortgage holders use variable rates tied to banks’ short-term prime rate, which moves in lockstep with BOJ policy — unlike in the US, where most mortgages are long-term fixed, a Japanese rate hike hits homeowners’ monthly payments almost immediately.

    The thread’s real fault line isn’t hike-or-no-hike — almost everyone assumes a hike is coming — it’s whether the side effects (mortgage defaults, small-business failures, a possible carry-trade unwind) are an acceptable cost of finally taming inflation, versus whether the BOJ is just late to a problem it should have addressed years ago.

    What’s likely to trip up outside readers is the Turkey comparison: raising rates doesn’t mechanically strengthen a currency, since Turkey’s lira kept falling for years despite extremely high rates because investors didn’t trust the central bank’s credibility — a dynamic distinct from Japan’s. Also unmentioned is that Japan already taxes interest income at a flat 20.315% “separate taxation” rate, so the poster demanding a new progressive tax is proposing a change to an existing system, not introducing taxation from scratch.

    *This article is excerpted and summarized from the 5ch (Breaking News+) thread “[BOJ] Weighs Faster Rate Hikes as Markets Eye 2%: The Heavy Burden of Averting a Yen and Rate Shock.”

  • Tokyo Nursing Home Triples Fees Overnight — CEO Calls It ‘Just Competitive Pricing’

    In August, a residential-type paid nursing home in Tokyo abruptly hiked its monthly fee from ¥100,000 to ¥300,000. Because the facility also houses patients with terminal cancer and intractable diseases, the news sent shockwaves through the community. On 5ch, defenders arguing “¥100,000 was too cheap to begin with” clashed with critics slamming the hike as “way too sudden.” The discussion soon expanded into land prices and labor costs in central Tokyo, and even the uncertain future of Japan’s social safety net for the elderly.

    Aug 23 (Sun), 6:00 AM

    The Asahi Shimbun

    In August, a residential-type paid nursing home in Tokyo tripled its usage fee — from ¥100,000 a month to ¥300,000. The facility houses patients with terminal cancer and intractable diseases.

    Source: news.yahoo.co.jp / Original article here

    6AnonymousAug 23, 2026 13:50
    All they care about is making money.
    52AnonymousAug 23, 2026 14:02
    Re: #6
    CEO: "Guess I'll expense a Rolls-Royce now" *smirk*
    11AnonymousAug 23, 2026 13:52
    Wasn't ¥100k/month kind of cheap for a residential-type care home in Tokyo, though?
    115AnonymousAug 23, 2026 14:11
    Re: #11
    It's normal that you can't get decent medical or nursing care in Tokyo at that price.
    Labor and building costs are just too high here.
    Honestly it's weirder that public facilities can operate within insurance-covered rates without subsidies from the local government or the state.
    19AnonymousAug 23, 2026 13:53
    Expecting them to keep looking after old people for ¥100k a month was an unreasonable ask.
    22AnonymousAug 23, 2026 13:55
    Re: #19
    Care is billed separately. The ¥100k was just rent and management fees.
    129AnonymousAug 23, 2026 14:14
    Re: #19
    If you're caring for a bedridden family member at home, the local government only gives you ¥100k a *year* — and only if you actually apply for it.
    25AnonymousAug 23, 2026 13:55
    Could they even run the place on ¥100k in the first place?
    31AnonymousAug 23, 2026 13:56
    Re: #25
    It's just a studio room with a toilet and sink. ¥100k sounds about right to me.
    36AnonymousAug 23, 2026 13:59
    Re: #1
    This is what a country looks like once the social safety net Japanese people wanted disappears.
    Meanwhile, medical bills are the #1 cause of bankruptcy in the US.
    Scary stuff.
    53AnonymousAug 23, 2026 14:02
    Re: #36
    So this is the society the "Unification–LDP Alliance" is aiming for! (a 5ch nickname mocking the ruling party's alleged ties to the Unification Church)
    41AnonymousAug 23, 2026 14:00
    Pulling stuff like a shady Chinese landlord, lmao ("grass" = lol)
    50AnonymousAug 23, 2026 14:01
    Re: #41
    Isn't this just for new residents? Sounds like they mainly take in terminal patients, so turnover must be brutal anyway.
    58AnonymousAug 23, 2026 14:03
    Re: #41
    This is the inflation-driven society everyone wanted. I told you we should've just stuck with deflation.
    65AnonymousAug 23, 2026 14:04
    Does it even need to be in Tokyo? Just build it somewhere cheap.
    75AnonymousAug 23, 2026 14:05
    Re: #65
    Apparently even if you build a luxury nursing home somewhere like Awa-Kamogawa in Chiba, the elderly residents end up leaving anyway.
    66AnonymousAug 23, 2026 14:04
    It's not really a Tokyo-specific thing though — it's expensive out in the countryside too.
    88AnonymousAug 23, 2026 14:07
    Re: #66
    Tokyo real estate costs should just get passed on in the price. Convenient locations everyone wants have to be expensive.
    67AnonymousAug 23, 2026 14:04
    If ¥100k a month included meals and all sorts of other services, that was an insanely good deal. The hike seems fair, no?
    100AnonymousAug 23, 2026 14:08
    Re: #67
    Sudden price hike → ordinary people can't afford to move in → society falls apart.
    70AnonymousAug 23, 2026 14:05
    Childless, single members of the Employment Ice Age generation (氷河期, Japan's lost generation of the 1990s–2000s job market) have no choice but to just die alone — we're entering an era where you can't get into a home even with ¥300 million saved for retirement.
    95AnonymousAug 23, 2026 14:07
    Re: #70

    Expecting to be taken care of in old age is a spoiled mindset only the pampered Baby Boomer generation (団塊世代) still clings to.

    Anyone from the Ice Age generation on down grew up in brutal conditions — we're already resigned to dying alone in a ditch.
    91AnonymousAug 23, 2026 14:07
    Makes me wonder if the people here saying "it's unavoidable" or "it used to be cheap" would still say the same thing once they're the ones who actually need the care.
    97AnonymousAug 23, 2026 14:08
    Re: #91
    At the very least, I'm not planning on getting care in Tokyo.
    92AnonymousAug 23, 2026 14:07
    All that's left is to turn the countryside into a modern-day Obasuteyama (the legendary mountain where the elderly were once abandoned) and the picture's complete.
    154AnonymousAug 23, 2026 14:19
    Re: #92
    If you're paying ¥300k a month, sure, go ahead and park them out in the countryside. But anyone who can't even afford that — just don't bother coming.
    93AnonymousAug 23, 2026 14:07
    Going straight from ¥100k to ¥300k is way too much. What is this, the yakuza?
    109AnonymousAug 23, 2026 14:09
    Not enough ambulances. Not enough hospital beds. Not enough nursing homes. Not enough bus drivers for public transit. This is the reality of Tokyo.
    111AnonymousAug 23, 2026 14:10
    Re: #109
    Same goes for the countryside though.
    122AnonymousAug 23, 2026 14:13
    Re: #109
    Tokyo has a lot of resources, but way too many people on top of that. Depopulated areas have no resources at all. The suburbs of regional cities are the most livable option.
    148AnonymousAug 23, 2026 14:18
    It's going to be hell by the time we're old.
    Well, not even sure I'll live that long, lol
    176AnonymousAug 23, 2026 14:23
    Re: #148
    Before worrying about my own future, it's my parents' situation first. I have to keep covering my parents' medical and nursing costs until they pass away. If you don't have that to worry about, I envy you.
    187AnonymousAug 23, 2026 14:25
    Re: #176
    Exactly. And that's precisely the age bracket that makes up the bulk of 5ch's users.
    190AnonymousAug 23, 2026 14:26
    If inflation keeps up, the amount you need for retirement obviously goes up too. Pensions barely budge. Let's all hang in there.
    197AnonymousAug 23, 2026 14:27
    Re: #190
    The National Pension (basic pension) is set to be cut by 30% by 2057.
    216AnonymousAug 23, 2026 14:31
    Re: #190
    Yeah. I don't want to be a burden on my kids who live far away. Whether you're married or living alone, if you get dementia and wander off onto the train tracks, that's more than just an "inconvenience" for everyone involved.

    If I can solve it with money by going into a facility, I'll be grateful for that. I'm going to keep working hard while I still can and save up for old age.

    Background and Key Points

    Japan’s paid-nursing-home sector is split into different legal categories, and that distinction matters more than the posts let on. “Residential-type” (住宅型) paid homes like this one charge a monthly usage fee for rent, meals, and management, while the actual nursing and medical care is billed separately through the national Long-Term Care Insurance system (介護保険, kaigo hoken), which residents have paid into since age 40 and which caps their out-of-pocket share at 10–30%. That’s why several posters insisted ¥100,000 covered only “a room with a toilet and sink” — unlike public “tokuyo” facilities (特別養護老人ホーム), which have government-linked fee caps and subsidies, residential-type private homes are largely free to set and change their own rates, since land, construction, and staffing costs in central Tokyo are among the highest in the country.

    The thread’s real fault line wasn’t whether ¥300,000 is reasonable in isolation — most posters conceded Tokyo care is expensive — but whether tripling the fee overnight for people who already live there, including terminal cancer and intractable-disease patients unable to easily relocate, is defensible “competitive pricing” or an abuse of a captive, vulnerable population. That’s distinct from the price-level debate and never got resolved.

    What the thread never addressed is the legal backdrop: because residential-type homes fall outside the price-controlled public tier, Japan currently has no statutory cap on how much or how fast such fees can rise for existing residents, only general contract and consumer-protection law. Readers may assume “elder care” implies uniform, state-regulated pricing the way medical care itself is — it doesn’t, and this gap is precisely what’s exposed here.

    *This article is excerpted and summarized from the 5ch (Breaking News Plus) thread “Tokyo Nursing Home Triples Fees Overnight — CEO Calls It ‘Just Competitive Pricing’.”

  • Niigata Raises Minimum Wage to ¥1,108, Union Objects — 5ch Asks: “Can You Even Live on That?”

    The Niigata Regional Minimum Wage Council has recommended raising the hourly minimum wage by 58 yen to 1,108 yen starting in October, but labor unions including “Echigo Union” have objected, arguing that this “isn’t enough to live a decent, human life.” On 5ch’s News Express+ (Newsplus) thread, opinions clashed between those who called the raise reasonable given rising prices and those worried it would squeeze small and mid-sized businesses, sparking debate over what the minimum wage should actually be.

    Regarding Niigata Prefecture’s minimum wage, a labor union has objected to the council’s recommendation to raise it to 1,108 yen, saying “this still makes life a struggle.”

    The objection was raised by the labor unions “Echigo Union” and “Rainbow Union.”

    On the 5th, the Niigata Regional Minimum Wage Council recommended to the Niigata Labour Bureau that the prefecture’s minimum wage be raised by 58 yen to 1,108 yen, effective October 1.

    Source: news.yahoo.co.jp / Read the original article here

    3AnonymousAug 23, 2026 09:39
    Prices are skyrocketing across the board.
    Won't work unless wages rise 5% every year.
    87AnonymousAug 23, 2026 10:04
    Re: #3
    A society where they rise 5% every year — sounds great!
    4AnonymousAug 23, 2026 09:39
    What's the point of these groups that keep demanding the impossible?
    6AnonymousAug 23, 2026 09:41
    Re: #4
    Trying to bump up welfare payments too? ("namapo" = slang for public welfare assistance)
    23AnonymousAug 23, 2026 09:46
    Re: #4
    Given how much prices have risen, ¥1,500 isn't such an unreasonable figure.
    An hourly wage of ¥800 15 years ago is worth ¥1,600 today.
    17AnonymousAug 23, 2026 09:44
    Does a 58-yen raise suddenly make life livable?
    28AnonymousAug 23, 2026 09:49
    Half the small businesses out in the regions will go under.
    36AnonymousAug 23, 2026 09:50
    Re: #28
    If they can't raise pay, they'll just have to cut hours so the effective hourly rate clears the minimum.
    171AnonymousAug 23, 2026 10:21
    Re: #28
    If a company can't pay enough for a full-time worker to actually live on, maybe it deserves to go under.
    44AnonymousAug 23, 2026 09:54
    It's because people like you work for low wages that I get to live comfortably.
    Sorry, but please be society's sacrifice.
    47AnonymousAug 23, 2026 09:54
    Re: #44
    No, seriously —
    if we don't raise the floor,
    Japan is finished.
    54AnonymousAug 23, 2026 09:57
    Re: #44
    Yeah, that's basically it.
    My own pay keeps going up, but I want everyone else to stay stuck on low wages.
    74AnonymousAug 23, 2026 10:01
    Re: #23
    Jobs will disappear.
    104AnonymousAug 23, 2026 10:07
    Re: #74
    If jobs vanish over something that small, they weren't worth keeping lol. Good riddance 🥴
    122AnonymousAug 23, 2026 10:11
    Re: #74
    Maybe those are jobs that deserve to disappear.

    An hourly wage of ¥800 back in the day equals about ¥1,600 now — it's obvious if you look at the numbers, but nobody brings it up.
    Even in discussions about the minimum wage, nobody mentions it.
    83AnonymousAug 23, 2026 10:04
    Raising the minimum wage is fine, but
    wages that were already above it aren't rising at all — someone needs to fix that too.
    94AnonymousAug 23, 2026 10:06
    Re: #83
    Well, that money has to come from somewhere to fund the minimum wage hike, so those other wages will rise even less.
    In the end everyone just ends up on minimum wage.
    102AnonymousAug 23, 2026 10:06
    Re: #83
    Even among full-time employees, new grads and people in their 40s are ending up on almost the same pay.
    The Ice Age generation really got screwed. ("Ice Age generation" = those who entered the job market during Japan's 1990s–2000s downturn and got stuck with poor career prospects)
    105AnonymousAug 23, 2026 10:07
    But 20 years ago the hourly wage was like ¥680, right?
    112AnonymousAug 23, 2026 10:09
    Re: #105
    I worked a restaurant part-time job for that rate back when I was a student.
    115AnonymousAug 23, 2026 10:10
    Re: #105
    Wasn't that a bit earlier? lol
    Anyway, food service jobs did pay low wages back then.
    126AnonymousAug 23, 2026 10:12
    Is there even a country where you can live like a human being on minimum wage?
    139AnonymousAug 23, 2026 10:15
    Re: #126
    The government can just subsidize the shortfall.
    That's what taxation as wealth redistribution is supposed to be.
    149AnonymousAug 23, 2026 10:17
    Re: #126
    If the minimum wage here were ¥4,000 like in the US or Europe, you could live cheap buying stuff from Japan once it's turned into some trash-tier poor country.

    A ¥1,000 bowl of ramen in Japan already feels like about ¥200 to people from overseas.
    Just eat the food from Cheap Japan.
    182AnonymousAug 23, 2026 10:22
    Even on minimum wage, don't these people ever try working hard to get a raise?
    196AnonymousAug 23, 2026 10:25
    Re: #182
    Even if you work hard for a raise, it only goes up by like 5-10 yen an hour.
    209AnonymousAug 23, 2026 10:28
    Re: #196
    People who really work hard are earning the equivalent of ¥5,000 an hour.
    Why don't you just work hard enough to get your own wages up?
    211AnonymousAug 23, 2026 10:29
    Re: #209
    An hourly rate of ¥5,000 — what big corporation is that? \(^o^)/
    212AnonymousAug 23, 2026 10:29
    Re: #209
    Exactly.
    There's nothing wrong with paying ¥5,000 an hour to someone who generates ¥10,000 an hour in profit.
    199AnonymousAug 23, 2026 10:25
    If the minimum wage were ¥1,500, you'd only be able to hire people expected to generate at least ¥3,000 an hour in profit.
    208AnonymousAug 23, 2026 10:28
    Re: #199
    Employers made the same threats when it went from ¥900 to ¥1,100, and it turned out fine once it actually happened.
    ¥3,000 might be a stretch, but ¥1,500 is no problem at all.

    Any business that collapses over that was a zombie company hooked on slave labor anyway.
    221AnonymousAug 23, 2026 10:32
    Re: #199
    Apparently if you're not generating 3x your salary in gross profit, you're basically stealing your paycheck.
    So at a ¥1,500 minimum wage, you'd need to bring in ¥4,500 an hour just to avoid running a loss.

    Background and Key Points

    Japan’s minimum wage is not a single national figure but a patchwork set annually by 47 prefectural councils — each made up of labor, employer, and neutral “public interest” representatives — which recommend a rate to their regional Labour Bureau based on guidance handed down from the central Minimum Wage Council each summer. Niigata’s council recommending 1,108 yen (up 58 yen) for October is this routine process playing out; unions publicly objecting to the recommendation as insufficient is also a near-annual ritual, not a sign the figure will change. What matters for context is the geographic gap this system produces: Tokyo’s minimum wage sits well above 1,100 yen while rural prefectures like Niigata lag behind, a disparity that has long been cited as a driver of young workers leaving regional areas for the capital.

    The thread’s actual fault line wasn’t over the raise itself but over what happens next in the pay structure: whether businesses too thin-margined to absorb a wage floor increase deserve to fail, versus whether pushing the floor up simply compresses everyone else’s pay toward it, since employers fund the increase from the same budget that would otherwise go to raises above minimum wage.

    One claim worth flagging for readers: the “800 yen 15 years ago equals 1,600 yen today” comparison, repeated approvingly in the thread, overstates Japan’s actual inflation — cumulative CPI growth over that period has been nowhere near 100%, even accounting for the sharper price rises since 2022. No poster checked this, and it went unchallenged.

    *This article is excerpted and summarized from the 5ch (News Express+/Newsplus) thread “Minimum Wage of ¥1,108 — “This Isn’t Enough to Live a Decent Life”: Labor Union Objects to Niigata Regional Minimum Wage Council’s Recommendation.”

  • METI Unveils New Strategy to Push Japan-Made IP to ¥20 Trillion in Overseas Sales: The ‘Storytelling Superpower 5-Year Plan’

    Japan’s Ministry of Economy, Trade and Industry (METI) has unveiled a new strategy aiming to expand overseas sales of Japan-made content to ¥20 trillion by 2033, dubbed the “Storytelling Superpower 5-Year Plan.” The plan sets targets of tripling to quadrupling sales across games, anime, manga, music, and live-action film. On 5channel, however, reactions were skeptical, with many pointing to the “Cool Japan Fund,” which was driven to collapse by massive losses, and asking whether the ministry is simply setting up to repeat the same failure.

    On August 20, Japan’s Ministry of Economy, Trade and Industry (METI) announced it had compiled the “Entertainment and Creative Industry Strategy 2026,” aiming for ¥20 trillion in overseas sales of Japan-made content by 2033. Its subtitle is the “Storytelling Superpower 5-Year Plan.” Across five sectors — games, anime, manga, music, and live-action film — the plan sets a joint public-private target of roughly tripling overseas sales from ¥6.1 trillion in 2024, alongside roughly tripling private investment to ¥24.5 trillion.

    The strategy builds on discussions held during the 2025 “Entertainment and Creative Industry Policy Study Group,” fleshing out the challenges holding back growth in the content industry, countermeasures for them, and structural reforms aimed at returning more profit to creators.

    The overseas sales target calls for growth from ¥6.1 trillion in 2024 to ¥20 trillion by 2033, with an interim goal of ¥10 trillion by 2028. ¥20 trillion is comparable in scale to Japan’s automobile export revenue, reflecting an aim to grow the content industry into a pillar of Japan’s foreign currency earnings. By sector, the targets call for raising games from ¥3.4 trillion to ¥12 trillion, anime from ¥2.1 trillion to ¥6 trillion, manga from ¥300 billion to ¥1 trillion, music from ¥100 billion to ¥700 billion, and live-action film from ¥100 billion to ¥500 billion.

    Source: itmedia.co.jp / Original article here

    2AnonymousAug 22, 2026 02:53
    This kind of thing has never once worked out.
    24AnonymousAug 22, 2026 06:08
    Re: #2
    Most of what actually sells overseas is IP content that's over a decade old. Failure is basically guaranteed, and yet here they go flushing more tax money down the drain.
    4AnonymousAug 22, 2026 03:35
    Anime and games would win overseas even without government backing. Feels like the ministry just wants to ride their coattails.
    5AnonymousAug 22, 2026 03:49
    Music especially looks hopeless. Do they have any idea how many times it's already bombed?
    6AnonymousAug 22, 2026 03:56
    Nothing but tough problems here. I'd like to avoid a handful of companies just sucking up all the wasted cash, but can Japan actually manage that?
    8AnonymousAug 22, 2026 03:58
    This is dumb. By then "stories" will all be AI-generated anyway — feed it a prompt and it'll spit out endless content tailored to your taste forever. Well, this is probably just an excuse to line someone's pockets anyway (lol) ("ポッポナイナイ" — slang for officials skimming/pocketing funds).
    13AnonymousAug 22, 2026 04:08
    Must be fun cooking up armchair schemes with other people's money. Basically a scam lol
    16AnonymousAug 22, 2026 04:47
    The art of raking in money dishonestly without working ← bureaucrats are the special breed who get to spend citizens' tax money just by dreaming this stuff up → and they've wasted huge sums of it over and over again.
    17AnonymousAug 22, 2026 04:50
    *This was doomed from the start — it's just a scheme to skim as much money as possible.
    18AnonymousAug 22, 2026 05:03
    "Don't watch manga or anime, it'll make you stupid — watch Sesame Street instead." People raised by parents like that are probably the ones who grew up to become bureaucrats. And now they want to cash in on IP? What a joke.
    19AnonymousAug 22, 2026 05:15
    Do these guys even realize Cool Japan was a failure?
    20AnonymousAug 22, 2026 05:19
    For the sake of the country's future, I wish someone would just quarantine them for a while.
    23AnonymousAug 22, 2026 06:04
    They should just invest in semiconductors. More idiocy. Invest in domestic manufacturing instead.
    25AnonymousAug 22, 2026 07:20
    I doubt anyone actually expects anything from this.
    26AnonymousAug 22, 2026 07:44
    The next skimming scheme for the people who ran Cool Japan has been decided.
    27AnonymousAug 22, 2026 07:54
    Has METI ever actually been useful for anything?
    39AnonymousAug 22, 2026 08:21
    Reckless deficit spending where nobody takes responsibility for anything.
    41AnonymousAug 22, 2026 08:31
    I already posted this in a similar thread → Cushy post-retirement placements (amakudari) — work 10 days a year for tens of millions of yen, collect a retirement bonus, then do it all again — that's the winning square in the bureaucrats' board game. Unless how these people operate changes, the country falling apart is only natural.
    76AnonymousAug 22, 2026 17:47
    If money alone could make something good, we'd already be living in the Xbox era…
    83AnonymousAug 22, 2026 18:23
    Re: #76
    Well, if it's financial muscle you want, that's Microsoft for you — they bought up Activision, the Minecraft company, all sorts of game studios. And in the end they still haven't beaten Sony or Nintendo.
    82AnonymousAug 22, 2026 18:19
    METI needs to be dismantled at this point, there's no other way.
    93AnonymousAug 22, 2026 19:32
    Re: #82
    Every ministry's the same, what are you even saying. If you want to "dismantle" it, just make all the bureaucrats part-time. Right now they've got full lifetime employment.
    85AnonymousAug 22, 2026 19:09
    This is about Japan's revival, so let's all pitch in.
    86AnonymousAug 22, 2026 19:14
    It fails because they try to do it piecemeal. There's no overarching story.
    89AnonymousAug 22, 2026 19:28
    Re: #86
    It fails because it's done with tax money. The real goal is just to funnel the funds through. A real investor wouldn't touch something unprofitable — they'd make it profitable. Tax money doesn't need to turn a profit. The fact that they keep doing this with tax money over and over is because the public is foolish. Only the people who receive the tax money come out ahead. Once you've got the money, all you do is pay back whoever handed it to you. The public is just being played for fools.

    Background and Key Points

    For readers unfamiliar with the players: METI is Japan’s Ministry of Economy, Trade and Industry, the body that shapes industrial policy, and the “Cool Japan Fund” repeatedly invoked in the thread is a separate public-private investment vehicle METI helped launch in 2013 to promote Japanese culture abroad. It has become shorthand in Japan for government soft-power spending gone wrong, having racked up large cumulative losses on investments in restaurants, media ventures, and content projects overseas, several of which were later written down entirely. That history is why commenters reach for it instinctively whenever a ministry announces a new content-export target.

    The thread’s one real disagreement is about causation, not outcome — nearly everyone expects failure, but posts 86 and 89 split on why. One argues the problem is execution: past efforts failed because they were scattered across sectors with no unifying strategy. The reply pushes back that the flaw is structural: money drawn from taxes isn’t disciplined by the need to turn a profit the way private capital is, so no amount of strategic coherence fixes it.

    What’s missing from the thread is any acknowledgment that anime and manga exports have in fact grown substantially in recent years through ordinary commercial success (streaming licensing, global theatrical releases) rather than state support — the ¥6.1 trillion 2024 baseline the plan builds on. Readers should also note “amakudari,” raised in post 41, refers to retired bureaucrats taking lucrative post-retirement board seats at the very organizations their ministries funded or regulated — a structural conflict of interest central to why these funds draw suspicion, distinct from simple mismanagement.

    *This article is compiled from excerpts and a summary of the 5channel (Business News+) thread “[Society] Aiming for ¥20 Trillion in Overseas Sales of Japan-Made IP — METI Announces New Strategy, the “Storytelling Superpower 5-Year Plan”.”

  • Cool Japan Fund to Be Dissolved… Losses Hit ¥54 Billion — What Went Wrong?

    Reports say Japan’s Ministry of Economy, Trade and Industry (METI) has begun coordinating to dissolve the “Cool Japan Fund,” which has supported the overseas expansion of Japanese anime, food culture, and other content. The fund’s cumulative losses have reached ¥54 billion, sparking debate on 5ch’s News Express+ board over whether its investments were sound, the circumstances of its founding in 2010 under the Democratic Party of Japan government, and its reputation as a landing spot for retired bureaucrats (“amakudari”).

    The Ministry of Economy, Trade and Industry has begun coordinating to dissolve the “Cool Japan Fund,” which has supported the overseas expansion of Japanese anime, food culture, and other content. Its ballooning losses have reached ¥54 billion.

    [See in photos] Cool Japan Fund to be dissolved… losses hit ¥54 billion — were the investments appropriate?

    ■ “Cool Japan Fund” to be dissolved, with losses at ¥54 billion

    Source: news.yahoo.co.jp / Original article here

    6AnonymousAug 22, 2026 16:34
    50 billion yen, fine, I can live with that.
    The Children and Families Agency's 7-trillion-yen money pit is way worse and hasn't shown any results at all.
    9AnonymousAug 22, 2026 16:35
    Re: #6
    Yeah, honestly, this is the one we could really do without.
    144AnonymousAug 22, 2026 17:08
    Re: #6
    [Budget Request] METI to invest ¥7.7 trillion in AI, semiconductors, and other growth sectors [Flea Market★]
    https://asahi.5ch.io/test/read.cgi/newsplus/1787265626/
    206AnonymousAug 22, 2026 17:31
    Re: #6
    The Self-Defense Forces still haven't even taken back Takeshima, you know.
    48AnonymousAug 22, 2026 16:42
    Nobody's going to take responsibility for this.
    If you want them to actually feel it, the only way is to vote them out.
    62AnonymousAug 22, 2026 16:46
    Re: #48
    No chance — their support base is corporations and wealthy asset holders.
    52AnonymousAug 22, 2026 16:43
    You see a lot of armchair critics online saying 'they should've done it this way' only after a project's already failed — pure hindsight bias.
    But Nico Nico Douga and Cool Japan are cases where people were already calling them bad news at the time, and sure enough, they flopped.
    107AnonymousAug 22, 2026 16:55
    Re: #52
    Was Nico Nico Douga really being called risky back then?
    It's past its peak and lost a lot of users, sure, but it hasn't pulled out or gone under — you can't really lump it in with Cool Japan, which just kept bleeding money.
    61AnonymousAug 22, 2026 16:46
    Was this ever the kind of business that was going to turn a profit in the first place?
    At best, the only ones coming out ahead are the companies that actually own the content.
    101AnonymousAug 22, 2026 16:54
    Re: #61
    If the point was just introducing Japanese culture abroad, then returns shouldn't have mattered — makes you wonder what they were actually thinking.


    In February 2010, under the DPJ government, the Intellectual Property Strategy Headquarters — headed by then-Prime Minister Yukio Hatoyama — adopted the 'Intellectual Property Strategic Program 2010,' launching the government's full-scale push for the Cool Japan strategy and public-private support for overseas expansion.

    Background
    June 2010: The Intellectual Property Strategy Headquarters, headed by PM Yukio Hatoyama, adopted the 'Intellectual Property Strategic Program 2010.'
    Content: Positioned overseas expansion, localization, and IP utilization for Japan's pop culture and industries (anime, fashion, food, etc. — 'Cool Japan') as national strategy.
    Debate at the time: Early in the DPJ administration, plans surfaced for a national Media Arts Center (nicknamed the 'Anime Shrine'), but objections from the opposition, public opinion, and even within the ruling party over its budget and structure led to a rocky path and an eventual review.
    64AnonymousAug 22, 2026 16:46
    The fund put ¥8 billion into Katana, the company running that JUNGLIA theme park.

    Thanks a lot, LDP.
    71AnonymousAug 22, 2026 16:48
    Re: #64
    Guess milking the system (the so-called 'chu-chu scheme') really is the most efficient way to go.
    66AnonymousAug 22, 2026 16:47
    With ¥50 billion, how much could they have paid animators instead?
    85AnonymousAug 22, 2026 16:51
    Thanks to the Cool Japan Fund, tourist numbers to Japan exploded, though.
    93AnonymousAug 22, 2026 16:52
    Re: #85
    No, they didn't.


    [Their heads are Cool-Crazy-Crazy Japan] (wordplay on 'head gone loopy' + 'Cool Japan')
    86AnonymousAug 22, 2026 16:51
    The whole point was securing secondment slots and post-retirement landing spots for METI officials — those guys probably don't even care about the business itself.
    The original scheme was to turn investment targets into amakudari landing spots, but with losses piling up everywhere, that plan fell apart, which is why the fund became unnecessary.
    137AnonymousAug 22, 2026 17:05
    Re: #86
    The retired baby-boomer/bubble-era bureaucrats who'd been parachuting into this thing all collected their full retirement payouts and stepped down one after another, before anyone could pin responsibility on them.

    Now that the old misers have finally cleared out,
    there's no reason left for it to exist, so they're shutting it down.

    Of course, there's also a theory going around that bureaucrats are timing this shutdown just to undermine the current administration.
    109AnonymousAug 22, 2026 16:55
    Re: #66
    Each of them definitely walked away with several million yen.


    Cool Japan's ¥54 billion in losses is bad, but the Children and Families Agency demanding '¥7.8 trillion, hand it over!' is way worse.
    123AnonymousAug 22, 2026 16:58
    Re: #109
    The Children and Families Agency's budget is really just funds reshuffled over from the Ministry of Health, Labour and Welfare and similar places.
    It's not like the budget actually grew because of the agency.
    133AnonymousAug 22, 2026 17:04
    Re: #123
    If it's not actually doing anything, the Ministry of Health, Labour and Welfare might as well spend it on something useful instead.
    146AnonymousAug 22, 2026 17:09
    Re: #123
    The bad part is they went out of their way to create the Children and Families Agency just to make it easier to push budgets through.
    Same people, same places doing the milking either way.
    113AnonymousAug 22, 2026 16:56
    ¥14 billion to a biofiber startup — what exactly is 'cool' about that?
    115AnonymousAug 22, 2026 16:57
    Re: #113
    Honestly, investing in the textile industry in the first place seemed like a stretch to me.
    128AnonymousAug 22, 2026 17:02
    I think the key to Japan's revival is boosting the budget for science, technology, and academic research.
    That's how you aim to bring back a technology powerhouse.
    The current government has this in its policy mix too, at least nominally, but it's Tamaki of the Democratic Party for the People pushing it hardest.
    Not trying to promote him or anything, but if there's one place to focus, it's this.
    No more wasting budget on 'Cool Japan' slogans — this is the time for targeted investment.
    135AnonymousAug 22, 2026 17:05
    Re: #128
    Japan's science and technology were never the problem — it's the neglect of patent protection that's why people say Japan 'has no technology.'
    147AnonymousAug 22, 2026 17:10
    Re: #128
    Prioritize STEM, cut back on humanities/social sciences at private universities (budget for the STEM shift)

    ¥300 billion fund to support universities shifting toward STEM — 'more popular than expected,' though some projects stalled
    https://www.asahi.com/articles/ASTCV2D7GTCVUTIL02GM.html
    According to government sources, the Ministry of Education will add ¥20 billion to the fund for launching new STEM departments in this fiscal year's supplementary budget.
    The fund was created in fiscal 2022 with a total of about ¥300 billion, an unusual program that supports universities from the survey stage, even before a new department is finalized.
    Part of the remaining balance plus the increase — about ¥100 billion combined — will mainly go toward encouraging large private universities in major metro areas, which currently lean humanities-heavy, to shift toward STEM and blended STEM/humanities education.
    The Ministry of Education has set a goal of raising the share of university students majoring in science, engineering, agriculture, and health fields from the current 35% to 52% by 2040.

    National university operating grants: Ministry of Education requests ¥1.2 trillion, an all-time high
    https://www.nikkei.com/article/DGXZQOUA200LN0Q6A820C2000000/

    Up to ¥4 billion per school to expand STEM programs at urban private universities… Ministry of Education responds to future labor shortages
    www.yomiuri.co.jp/kyoiku/kyoiku/news/20251112-OYT1T50057/
    134AnonymousAug 22, 2026 17:04
    Honestly, just deciding to shut this down makes it one of the better outcomes.
    They spent over ¥7 trillion setting up the Children and Families Agency
    and they're still planning more tax hikes going forward.
    At this point it looks less like an anti-declining-birthrate agency and more like a pro-declining-birthrate one.
    155AnonymousAug 22, 2026 17:15
    Re: #1
    Takaichi's obviously going to take responsibility for this, right?
    156AnonymousAug 22, 2026 17:15
    Re: #155
    It was Naoto Kan who set this up, though?
    159AnonymousAug 22, 2026 17:16
    What on earth did those guys actually spend the money on?
    164AnonymousAug 22, 2026 17:17
    Re: #159
    Their favorite hostess-club girl, or a luxury car, maybe?
    178AnonymousAug 22, 2026 17:22
    Is the goal even for the government to turn a profit?
    If tax money gets spent and Japanese content ends up spreading around the world, isn't that the goal achieved right there?
    186AnonymousAug 22, 2026 17:24
    Re: #178
    Even without tax money — actually, even with the government piling on regulations — the content industry spread around the world on its own strength.
    Politicians just jumped on the bandwagon afterward and took credit for it.

    Background and Key Points

    Cool Japan Fund was created in 2013 as a public-private investment vehicle (METI holds the largest stake, with private companies also contributing), designed to help Japanese content, food, and lifestyle brands expand overseas — the “Cool Japan” brand-Japan strategy traces back to the DPJ’s 2010 Intellectual Property Strategic Program under PM Hatoyama. Unlike a subsidy program, it was structured as an investment fund meant to eventually turn a profit or at least break even, taking equity stakes in ventures like anime distributors, Japanese restaurants abroad, and content startups. Cumulative losses reaching ¥54 billion (roughly $360 million) reflect years of write-downs on investments that failed to generate returns, and METI’s move to dissolve it follows repeated Board of Audit and Diet criticism over its investment screening and oversight.

    The thread’s real fault line isn’t whether ¥54 billion is a lot of money — several posters wave that off by comparing it to far larger sums spent elsewhere (the Children and Families Agency’s multi-trillion-yen budget). The actual disagreement is over what the fund was ever supposed to achieve: some argue it was structured as a for-profit investment fund and should be judged as a financial failure, while others argue that if the goal was cultural diffusion rather than returns, the losses were beside the point and profitability was never the right metric.

    What the thread doesn’t spell out is the structural criticism that has followed the fund since its founding: its governance was long flagged as a soft landing spot for retired METI bureaucrats (amakudari), meaning oversight of investment decisions was arguably compromised by the same ministry with a stake in placing staff there — a conflict of interest more consequential than any single bad investment.

    *This article is compiled from excerpts and a summary of the 5ch (News Express+) thread “Cool Japan Fund to Be Dissolved… Losses Hit ¥54 Billion — What Went Wrong?“.