30kg of Rice for Just ¥10,000 in Tohoku — 5ch Users: ‘Because There’s a Surplus’

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The story

In a thread titled “Are there any Tohoku people in Wolf?” (a nickname for the board) posted on 5ch’s “Morning Coffee” board, users claiming to be from Tohoku took turns swapping stories about their hometown food culture. It kicked off with talk of rice being so plentiful that “you can buy 30kg for just ¥10,000,” then rolled on through local topics like the discount set-meal chain Handaya (known for its half-price deals), beef tongue bento boxes, Aomori’s morning-ramen culture, and the seasonal arrival of root-attached seri (Japanese parsley). At the same time, some pushed back on lumping the whole region together, pointing out that “Tohoku brings apples and rice to mind, but really Nagano and Niigata cover that just fine.”

What people said

1AnonymousOct 27, 2026 21:27
A 'regular' size rice bowl around here is basically what everyone else calls a large!
2AnonymousOct 27, 2026 21:29
It's because there's a surplus of rice.
They're selling it for ¥10,000 for 30kg — though that's unmilled, mind you.
3AnonymousOct 27, 2026 21:38
The beef tongue bento from Hot One was pretty damn good.
4AnonymousOct 27, 2026 21:40
Did you go to Handaya or something?
5AnonymousOct 27, 2026 21:44
Re: #4
Yeah, I went.
The half-price system is great.
I'd rather see Handaya go national than any of those generic '___ Shokudo' chains.
6AnonymousOct 27, 2026 21:58
What's with these Tohoku threads anyway?
Sendai this, Sendai that…
7AnonymousOct 27, 2026 22:02
Apparently everyone from 'Tohogu' (a joking mispronunciation of Tohoku) wrestles a bear at least once in their life.
9AnonymousOct 27, 2026 22:20
Tohoku brings apples and rice to mind, but Nagano's got the apples and Niigata's got the rice covered just fine.
11AnonymousOct 27, 2026 22:43
The chive-and-chili ramen was kind of a letdown.
Green onions suit ramen better than chives anyway.
12AnonymousOct 27, 2026 22:50
Ichinobe Bread, Ragunoo Sasaki, Komaki Onsen, and the Daily Tohoku (the local newspaper)
13AnonymousOct 27, 2026 23:12
Apparently people in Aomori eat ramen first thing in the morning.
14AnonymousOct 27, 2026 23:12
Question for the Tohoku crowd —

Is root-attached seri (Japanese parsley) in stores yet?
I really want to eat it already.
28AnonymousOct 28, 2026 00:26
Go to any roadside rest stop in Aomori and it's wall-to-wall Tokyo-23-ward license plates.

Background and Talking Points

One intriguing wrinkle in this thread is how the claim that “rice is so plentiful you can get 30kg for ¥10,000” sits against the nationwide rice-price spike seen since 2024 — often dubbed the “Reiwa Rice Crisis.” Worth noting, though: that price refers to unmilled brown rice, not the polished rice sold on store shelves, so it’s not a direct comparison. Also worth flagging is that Handaya, the discount set-meal chain mentioned in the thread, is centered mainly around Sendai and Miyagi Prefecture and known for its discount system, but isn’t a nationally recognized name. Some posters also pushed back on treating Tohoku as one uniform region, noting that “Tohoku brings apples and rice to mind, but really Nagano and Niigata cover that just fine” — a remark that hinted at discomfort with painting the whole region with one brush.

*This article was compiled and summarized from the 5ch (Hello! Project) thread “Are there any Tohoku people in Wolf?.”

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