Love Live! x Monster Strike Collab Sparks Backlash: ‘It’s Always Just μ’s and Aqours Again’

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The story

Following the announcement of a Monster Strike x Love Live! collaboration, the thread filled with complaints that “it’s always μ’s and Aqours—the newer sub-series never get a collab.” The discussion expanded into comparisons of Nijigasaki and School Idol Festival ALL STARS’ collab track records, plus popularity comparisons with other franchises like Gakuen Idolmaster, eventually spiraling into a full-blown inter-franchise flame war.

What people said

1AnonymousAug 27, 2026 16:30
Monster Strike's operators still seem obsessed with the μ's fantasy
2AnonymousAug 27, 2026 16:31
Wait… what about the series that's currently got a movie playing in theaters?
4AnonymousAug 27, 2026 16:36
Guess it'll always be Love Live! = μ's and Aqours from here on out, too
5AnonymousAug 27, 2026 16:38
There's no way a voice-actor-driven franchise like this can pull off a game collab…
6AnonymousAug 27, 2026 16:46
And yet mighty Puzzle & Dragons managed to land a collab with Idolmaster…
8AnonymousAug 27, 2026 16:48
Re: #1
It's not that they're obsessed with a fantasy—it's that outside the fandom, Love Live! just stopped at Sunshine!!
Seriously, as far as anyone outside is concerned, nothing after Sunshine!! exists
9AnonymousAug 27, 2026 17:02
The Love Live! series basically ended with Sunshine!!

Thank god they still made the spin-offs—Nijigasaki, Hasunosora, and 'Ikizulive' (a snide pun on 生きづらい, 'hard to live,' aimed at one of the newer sub-series)
10AnonymousAug 27, 2026 17:07
Is Monster Strike even still popular?
11AnonymousAug 27, 2026 17:08
Winter means 'Snow halation,' summer means 'Mijuku DREAMER' (famous μ's and Aqours songs), I guess
12AnonymousAug 27, 2026 17:08
Aqours isn't as widely known as μ's either, honestly
That's actually where the shift toward real-life ('3D') idol fandom started
14AnonymousAug 27, 2026 17:22
I'm a Nijigasaki believer, but even so, I'm proud they got the collab
15AnonymousAug 27, 2026 17:22
This collab only happened because Aqours cemented the road μ's paved
And what happened to the later series that hated the laid-out track and swerved off onto side roads?
16AnonymousAug 27, 2026 17:22
9th anniversary and Nijigasaki still hasn't started a single campaign
17AnonymousAug 27, 2026 17:29
People always say Aqours is 'half' of μ's
But the current active sub-series are only half of Aqours on top of that
18AnonymousAug 27, 2026 17:30
Isn't 9 not even a special number for Nijigasaki to begin with?
If the lineup hadn't grown past the original members, doing something for a 9th anniversary would make sense—but now it's 12, or 13 if you count Yuu, right?
19AnonymousAug 27, 2026 17:31
Love Live! = a franchise that's over as far as the general public's concerned
20AnonymousAug 27, 2026 17:31
Seriously it's just μ's and Aqours lol
21AnonymousAug 27, 2026 17:37
It's Aqours' ('water's') fault Nijigasaki gets treated so unfairly
Do you have any idea how many fans dropped out between μ's and 'dirty water' Aqours?
22AnonymousAug 27, 2026 17:37
One live appearance probably pays the cast about ¥300,000 or so?
And the agency takes its cut out of that, of course
23AnonymousAug 27, 2026 17:37
Different genre, but a strategy like this was never going to work for Love Live's own games
The fact that guest-starring in other people's collabs works better is proof of that
24AnonymousAug 27, 2026 17:41
So Nijigasaki's just going to end without ever landing a single mobile game collab…
Have some shame
25AnonymousAug 27, 2026 17:42
Even Granblue Fantasy had collabed with Aqours ('water'), you know
26AnonymousAug 27, 2026 17:42
I wasn't even a Love Live fan back then, just a high schooler, but I dropped Sunshine!! after episode 3
The barely-anyone-shows-up-to-the-live storyline, then Chika's sister going 'Baka-Chika! You've got the time wrong!' followed by a slow trickle of cars finally showing up—that killed it for me
Years later I finally became a proper Love Live fan thanks to Nijigasaki's first season
μ's was amazing, but let's be honest: 'dirty water' [Aqours] took that legacy and burned through mainstream goodwill with a lousy anime
Though I'll give it credit—the tie-in with Numazu as a pilgrimage site did surpass the original series
28AnonymousAug 27, 2026 17:48
Even counting the ones that already shut down, some of Aqours ('water') did collab in AiPla and YumeSute
And with a smaller cast, they actually pulled it off well

Maybe the people going on about Nijigasaki should've taken a hard look at their own game first
Back then KLab and Bushiroad still held the rights, so jumping to other companies' games was forbidden—only Aqours (plus μ's) may have been free to move
29AnonymousAug 27, 2026 17:53
Revue Starlight's mobile game did a Sunshine!! collab too
When it comes to mobile games, seriously, only μ's and Aqours have ever landed a collab
Though if you count arcade games, there are a few outside those two
30AnonymousAug 27, 2026 17:53
I kind of wish we'd gotten a timeline like AS, where the original unit clearly isn't treated as the 'final' one
33AnonymousAug 27, 2026 17:55
There really are people out there who don't know Love Live! but still know 'the Niko-niko-nii girl' (Nico Yazawa's catchphrase)
34AnonymousAug 27, 2026 17:55
What about the actually active series…?
36AnonymousAug 27, 2026 17:56
Re: #34
Gakuen Idolmaster's regional resale prices are crashing everywhere too
That 'popularity' is looking pretty shaky
35AnonymousAug 27, 2026 17:56
Idolmaster's current strongest is Gakuen Idolmaster, so obviously it counts
37AnonymousAug 27, 2026 17:58
Gakuen Idolmaster is still near the top of the app rankings even now, but Love Live!…
Oh wait, you don't even have an app? 😂
38AnonymousAug 27, 2026 17:58
Nobody's even heard of a movie that only made 200-300 million yen at the box office, and a collab with it would just be a nuisance—might as well serve up some soapy water
40AnonymousAug 27, 2026 18:02
Re: #38
So, can it actually beat Gakuen Idolmaster? 😇
39AnonymousAug 27, 2026 18:01
'The ones who don't jump ship are Idolmaster producers'

'The ones without an app are Love Live fans' 🤭
41AnonymousAug 27, 2026 18:02
Does Sunshine!! even have an app? 😅
45AnonymousAug 27, 2026 18:05
Re: #40
Can Gakuen Idolmaster even fill the Tokyo Dome?
49AnonymousAug 27, 2026 18:10
Re: #45
Even adding up the whole series, I'd say it's still got better odds than Love Live! did at Vantelin Dome
50AnonymousAug 27, 2026 18:12
Re: #49
Maybe say that after you've put out a song as widely recognized by the general public as 'Ice Cream,' at least
77AnonymousAug 27, 2026 19:45
Re: #50
The song just went viral—it didn't actually do much for the franchise itself

*This article is compiled from excerpts and a summary of the 5ch (Love Live!) thread ‘Love Live and Monster Strike are collaborating!’.

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